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post #1 of 1 (permalink) Old 08-09-2009, 08:17 PM Thread Starter
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Ford’s Focus On Trucks

August 9, 2009

As the Cash for Clunkers campaign continues thanks to an additional $2 billion in government funds, Ford (F) has shifted some of the focus to the trucking side of their fleet. A new television campaign has been rolled out that states, “Bring in your old truck and drive off in an all new F150. All you need is a 2 miles per gallon improvement, and you qualify for a $4,500 rebate.”

The initial phase of the C.A.R.S. campaign was successful in seeing a lot of older trucks and SUV’s traded in for mostly sedans. Some auto manufacturers have already had trouble meeting demand on certain fuel efficient models, and have ramped up production again to try to meet demand. Ford has done the same, but is also making the public aware that trucks can qualify under the program as well.

Complete Article Link:
Ford’s Focus On Trucks - SiriusBuzz


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