GONE: Viper & Jeep Wrangler? - Dodge Nitro Forum
Chrysler/Dodge/Jeep News Find out the latest scoop here!

LinkBack Thread Tools Display Modes
post #1 of 2 (permalink) Old 05-05-2009, 04:09 PM Thread Starter
Super Moderator
rickaren's Avatar
Join Date: Nov 2006
Location: Indiana
Posts: 22,750
GONE: Viper & Jeep Wrangler?

Date posted: 05-05-2009

AUBURN HILLS, Michigan — An in-depth look at Chrysler's bankruptcy filing documents indicates that the Viper brand may not survive beyond next year.

The documents split Chrysler's assets and liabilities into two groups, those belonging to "OldCo" or the old company and New Chrysler, the entity that Italian automaker Fiat would assume.

"The major assets remaining in OldCo would include eight manufacturing facilities, and related machinery and equipment, with a book value of $2.3 billion," according to the declaration of Robert Manzo, which was part of Chrysler's first-day motions. "The [Section] 363 balance sheet analysis anticipates that certain plant and facility assets would be left behind in OldCo and closed by 2010."

The document says OldCo assets and liabilities include the following: Chrysler's Sterling Heights assembly plant, St. Louis North, St. Louis South, Conner, Newark, Twinsburg, Kenosha and Detroit Axle. The Conner plant, located in Detroit, builds the Viper products with about 115 workers.

Robert Manzo is the executive director of Capstone Advisory Group LLC, a financial advisory services firm that says it has expertise in turnaround and crisis management. The firm has been working on-site at Chrysler headquarters since November 2008, according to court documents.

When contacted by Inside Line regarding the fate of Viper in the face of Chrysler's bankruptcy filing, Chrysler spokesman Todd Goyer e-mailed the following statement:

"As previously indicated, Chrysler LLC is evaluating strategic alternatives for the Viper business including the potential sale of the Viper nameplate, Conner Avenue Assembly Plant, and/or associated tooling and resources. During this process Chrysler has been approached by a number of parties interested in purchasing the business.

"Chrysler continues to evaluate these proposals in an effort to maximize the value of the Viper business. No timeline has been established in connection with this process, and Chrysler will not comment on the nature of ongoing discussions or negotiations or confirm the identity of any of the interested parties."

Manzo's declaration also raised red flags about the fate of the Jeep Wrangler.

His documents said a liquidation analysis of Chrysler "assumes that certain car lines and the plant assets supporting them will be sold as going-concern enterprises. These lines include Jeep Wrangler, Dodge Viper and Dodge Ram and Dakota truck lines."

But he delves deeply into the case of Jeep Wrangler, raising doubts about its ability to attract a buyer or survive as a stand-alone entity.

"The example of the Jeep Wrangler is instructive," Manzo writes in his affidavit. "A potential buyer would face significant additional investment costs in the range of $550 million to $1 billion.

"These additional costs include in excess of $100 million for signage to establish a dealer network, supplier-related costs exceeding $250 million and upwards of another $150 million in associated marketing costs to relaunch the car line. There are likely other significant costs that a potential buyer would have to incur in order to re-establish the brand. In addition, recent market experience reflected in the efforts to sell Saturn, Opel, Saab and Hummer brands indicates an extremely depressed market for stand-alone automotive brands."

Manzo's declaration was part of thousands of pages of documents filed in regard to the Chrysler bankruptcy.

Article Link:IL Exclusive: Viper Brand Faces an Uncertain Future, According to Chrysler Bankruptcy Documents


Nitro Year: 2007 (1 of 91,815 sold in 07)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
rickaren is online now  
Sponsored Links
post #2 of 2 (permalink) Old 05-05-2009, 05:41 PM Thread Starter
Super Moderator
rickaren's Avatar
Join Date: Nov 2006
Location: Indiana
Posts: 22,750
Jeep, Ram to stay with NewCo

Jeep, Ram to stay with NewCo
May 5th, 2009

Buried deep within Robert Manzo’s declaration - on page 100 of nearly 200 pages - is a liquidation analysis, describing what would happen if Chrysler were to wind down its businesses, presumably instead of attempting to split into the New and Old (Good and Bad) Chryslers.

Before beginning, we must note that under the “NewCo” assets list, one can easily find Warren Truck and the Toledo plants, including Toledo North, Toledo Supplier Park, and Toledo Machining.

However, Exhibit F, much later in the document, discusses how Jeep and the Dodge truck businesses could be sold and discusses the investments that would be needed for this.

Edmunds mixed together an interview with a Chrysler representative, describing the sale of Viper (which has been known for months), with Manzo’s declaration, which Edmunds claimed “raised red flags about the fate of the Jeep Wrangler.” Autoblog, in copying their article, added the Dodge Ram, insinuating that both would be dropped, presumably in favor of a line of Fiats.

The Manzo declaration in no way suggests that there are plans to sell Jeep or Dodge trucks to other buyers; Exhibit F is an alternative scenario which is essentially described as undesirable.



Nitro Year: 2007 (1 of 91,815 sold in 07)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
rickaren is online now  
Sponsored Links

  Dodge Nitro Forum > Dodge Nitro News & Polls > Chrysler/Dodge/Jeep News

Quick Reply

Register Now

In order to be able to post messages on the Dodge Nitro Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

Similar Threads
Thread Thread Starter Forum Replies Last Post
New Jeep Mopar Aftermarket Parts rickaren Chrysler/Dodge/Jeep News 0 04-08-2009 11:37 AM
Mopar® Hits the Trails rickaren Chrysler/Dodge/Jeep News 0 04-07-2009 07:56 AM
New Rocky Mountain Jeep Edition rickaren Chrysler/Dodge/Jeep News 1 03-17-2009 07:27 PM
2009 Dodge Ram 1500 and Jeep Wrangler Earn Top Awards rickaren Chrysler/Dodge/Jeep News 1 02-04-2009 06:47 PM
Chrysler LLC Salutes Nearly 200 Dealers That Sold at Least 1,000 Units in 2007 rickaren Chrysler/Dodge/Jeep News 1 04-22-2008 06:25 PM

Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome