Headquarter’s Building is Wrapped - Dodge Nitro Forum
Chrysler/Dodge/Jeep News Find out the latest scoop here!

LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 06-21-2010, 11:06 AM Thread Starter
Super Moderator
rickaren's Avatar
Join Date: Nov 2006
Location: Indiana
Posts: 22,756
Headquarter’s Building is Wrapped

Jeep® Brand Advertising Campaign Comes to Life as Chrysler Group LLC Headquarter’s Building is Wrapped With Tagline and the All-new 2011 Jeep Grand Cherokee.

Auburn Hills, Mich. , Jun 21, 2010 -

When the Jeep® Brand revealed their new advertising spot and tagline for the all-new 2011 Jeep Grand Cherokee, reflecting the return of American craftsmanship, quality and personal pride, it resonated throughout the company as it represented a new way of thinking and operating. In fact, the new advertising spot made such an impact with consumers on the company’s social media sites and blogs, the Jeep brand now proudly displays it along with a huge image of the Jeep Grand Cherokee on the front of the Chrysler Group Headquarters.

“The Jeep Brand and the entire company are very proud of the all-new 2011 Jeep Grand Cherokee,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “This building wrap represents the long-hours, determination and commitment given by our employees to make the 2011 Jeep Grand Cherokee a world-class vehicle. ‘The things we make, make us,’ is our way of stating that American craftsmanship, quality and personal pride exists.”

The building wrap is part of an overall marketing campaign for the 2011 Jeep Grand Cherokee that is scheduled to arrive in dealerships later this month. The wrap will be seen by approximately 200,000 drivers and passengers along Interstate-75 in Auburn Hills, Mich., each day.

Building Wrap Facts

* The Jeep Grand Cherokee is approximately 103 feet long and 52 feet tall
* The iconic seven-slot grille is 25 feet wide and 9 feet tall
* Headlamps are 18 feet wide and 5 feet tall
* Side mirror is 12 feet wide and 6 feet tall
* Door handles are 7 feet wide and 3 feet tall
* Tow hook is 5 feet round
* Tires are 29 feet wide and 29 feet tall
* The building wrap covers 11 floors of the 15-floor Headquarter’s tower
* It took three days to place the wrap on the tower


Nitro Year: 2007 (1 of 91,815 sold in 07)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
rickaren is offline  
Sponsored Links

  Dodge Nitro Forum > Dodge Nitro News & Polls > Chrysler/Dodge/Jeep News

Quick Reply

Register Now

In order to be able to post messages on the Dodge Nitro Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

Similar Threads
Thread Thread Starter Forum Replies Last Post
The Chrysler Building rickaren Chrysler/Dodge/Jeep News 0 09-25-2009 02:37 PM
Daimler considers building C-Class in Unites States rickaren Chrysler/Dodge/Jeep News 0 09-23-2009 02:46 PM
VW asks Chrysler to stop building minivans for February rickaren Chrysler/Dodge/Jeep News 0 01-30-2009 06:46 PM
Russia Now Building Old Chrysler Cirrus rickaren Chrysler/Dodge/Jeep News 0 07-29-2008 06:02 AM

Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome