How Chrysler CMO Plans to Fix 'Broken' Image - Dodge Nitro Forum
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post #1 of 1 (permalink) Old 01-13-2008, 04:07 PM Thread Starter
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How Chrysler CMO Plans to Fix 'Broken' Image

Motor City will be watching closely next month as Chrysler breaks an ad campaign from BBDO for all its brands estimated at $25 million. Ms. Meyer showed the new commercial at the Detroit Adcraft lunch last Friday which is themed "the new day" at the "new Chrysler." The spots use third-party testimonials to tout Chrysler vehicles' interiors, quality, warranty and value. The idea is to show that the automaker has changed.

Nitro, too?

LINK:
How Chrysler CMO Plans to Fix 'Broken' Image - Advertising Age - News

Rick

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