The Hunger Games: Mockingjay - Dodge Nitro Forum
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post #1 of 4 (permalink) Old 10-31-2015, 06:01 AM Thread Starter
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The Hunger Games: Mockingjay



The Hunger Games: Mockingjay - Part 2 | Chrysler

Published on Oct 30, 2015

Chrysler and The Hunger Games: Mockingjay - Part 2 have teamed up to to start a revolution. Catch the epic finale in theaters November 20. For great deals, visit your local Chrysler dealer now.

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post #2 of 4 (permalink) Old 10-31-2015, 09:23 AM Thread Starter
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FCA Partners With Lionsgate, “The Hunger Games: Mockingjay - Part 2,” on Co-Branded Marketing Campaign Featuring Chrysler, Dodge and Ram Brands

Four custom television commercials launch across the country beginning Sunday, November 1, 2015, featuring Chrysler, Dodge and Ram brands
Multimedia campaign spans across television, radio, digital and social
Campaign champions release of the highly anticipated Lionsgate film “THE HUNGER GAMES: MOCKINGJAY – PART 2,” the final installment of “The Hunger Games”
FCA is one of the presenting sponsors of “Mockingjay - Part 2” red carpet premiere in Los Angeles on Monday, November 16


October 30, 2015 , Auburn Hills, Mich.



Fiat Chrysler Automobiles (FCA US LLC) and Lionsgate are joining together in a co-branded partnership, marking the premiere of the highly anticipated release of “The Hunger Games: Mockingjay - Part 2,” the final installment of “The Hunger Games,” which launches in North America on Friday, November 20. In the series of television and radio spots that will run across the country beginning Sunday, November 1 (during NFL football), FCA will pay tribute to “Mockingjay – Part 2” through four TV commercials featuring the Chrysler, Dodge and Ram brands.

“At FCA, we do not like to go traditional. We challenge the status quo, so we also questioned the well-established tradition of the end-of-the-year Tier 2 commercial. Tier 2 communication nearly plays on the ‘why buys,’ the most rational part of the purchase process. It is almost never relevant and rarely branded,” said Olivier Francois, Chief Marketing Officer – FCA Global. “Our collaboration with ‘The Hunger Games’ and Lionsgate is a great example of what can be done that's unexpected. The association with such an anticipated and popular movie provides an exceptional relevance to our message. And the values shared with our three brands – the ‘rebellious’ Dodge, the ‘hard working’ Ram and the resilience of Chrysler – bring the branding element.”

“We are thrilled to be partnered with FCA and are proud of this impactful and creative campaign,” said Paula Kupfer, SVP of Global Partnerships and Promotions - Lionsgate. "Through Chrysler, Ram and Dodge, we have the unique opportunity to highlight the wealth of the entire 'The Hunger Games' franchise through each iconic brand’s individual story."

The four TV spots, the first from the Chrysler brand premiering this Sunday, November 1, include the following:

Dodge brand: Two :30 spots, “Whistle” and “Playing with Fire,” point to the rebellious spirit of Katniss and “The Hunger Games,” igniting a flame that drives us.
Ram brand: One :30 spot, “The Official Truck of Heroes,” in which Ram acknowledges the heroes of “The Hunger Games.”
Chrysler brand: One :30 spot, “Where You’re Going,” reflects the story of Katniss, a girl who overcomes the odds to become the face of change.


FCA will also be one of the presenting sponsors of “The Hunger Games: Mockingjay - Part 2” red carpet premiere in Los Angeles on Monday, November 16.

The blockbuster “The Hunger Games” film franchise has already grossed more than $2.3 billion at the global box office and "The Hunger Games" trilogy of books has sold more than 82 million copies.

About Lionsgate
Lionsgate is a premier next-generation global content leader with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, digital distribution, new channel platforms, video games and international distribution and sales. Lionsgate currently has more than 30 television shows on over 20 different networks spanning its primetime production, distribution and syndication businesses, including the critically-acclaimed hit series Orange is the New Black, the multiple Emmy Award-winning drama Mad Men, the hit broadcast network series Nashville, the syndication success The Wendy Williams Show, the acclaimed drama Manhattan and the breakout series The Royals.

Its feature film business has been fueled by such successes as the blockbuster first three installments of The Hunger Games franchise, the first two installments of the Divergent franchise, The Age of Adaline, CBS/Lionsgate’s The DUFF, John Wick, Now You See Me, Roadside Attractions' Love & Mercy and Mr. Holmes, Lionsgate/Codeblack Films’ Addicted and Pantelion Films' Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.

Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rates. Lionsgate handles a prestigious and prolific library of approximately 16,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world. Lionsgate

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post #3 of 4 (permalink) Old 11-01-2015, 09:58 PM Thread Starter
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The Hunger Games: Mockingjay - Part 2 | Ram Trucks



The Hunger Games: Mockingjay - Part 2 | Ram Trucks

Published on Oct 31, 2015

Ram Trucks salutes the heroes of The Hunger Games: Mockingjay - Part 2, and all those who clock in daily. Watch the big finish of The Hunger Games in theaters November 20. For great deals, visit your local Ram Trucks dealer now.

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post #4 of 4 (permalink) Old 11-02-2015, 04:55 AM Thread Starter
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Final Installment of "The Hunger Games"



11/02/2015

'The Hunger Games: Mockingjay Part 2' news: Lionsgate works with Fiat to promote movie's premiere

Lionsgate Films is heightening the marketing campaign for the final installment of "The Hunger Games" movie franchise as the studio gears up for the worldwide premiere of "The Hunger Games: Mockingjay Part 2" later this month.

The film production outfit has collaborated with Fiat Chrysler Automobiles to heighten the marketing campaign for the much anticipated action sci-fi movie. According to Detroit News, their deal will include several national television and radio spots as well as a major sponsorship in the film's Hollywood red carpet premiere scheduled on Nov. 16.

Quote:
Fiat Chrysler Chief Marketing Officer Olivier Francois's statement about the marketing collaboration reads: "Our collaboration with 'The Hunger Games' and Lionsgate is a great example of what can be done that's unexpected. The association with such an anticipated and popular movie provides an exceptional relevance to our message."

Lionsgate's SVP of Global Partnerships and Promotions Paula Kupfer stated that the film outfit was excited to work with the Italian automaker, saying that the "highlight the wealth of the entire 'The Hunger Games' franchise through each iconic brand's individual story."

Part of their deal includes four 30-seconder co-branded TV ads bearing the automaker's Chrysler, Ram, and Dodge brands to promote the film's premiere date on Nov. 20.

Two of the ads, titled "Whistle" and "Playing with Fire" from Dodge, will focus on Katniss Everdeen's (Jennifer Lawrence) rebellious side, while Chrysler's "Where You're Going" shows her evolution from a reluctant, stubborn rebel leader to becoming the staunch defender of Panem's liberty against the tyrant rule of President Snow (Donald Sutherland). "The Official Truck of Heroes" ad from Ram aims to recognize the people behind the multibillion movie franchise.

Meanwhile, Lawrence and her co-stars Liam Hemsworth and Josh Hutcherson earned the prestige of having their hand and foot prints immortalized at the iconic TCL Chinese Theatre last weekend. The three earned their marks for their roles of Katniss, Gale Hawthorne, and Peeta Mellark, respectively, based on the dystopian adventure novels written by Suzanne Collins.

"We are very grateful, I think I can say that on behalf of everyone here for the Hunger Games. I can't remember your names, I'm just kidding, I know everybody," Lawrence shared during the ceremony.

"The Hunger Games: Mockingjay Part 2" will be released in the U.S. on Nov. 20.
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