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post #11 of 18 (permalink) Old 09-28-2018, 08:37 AM Thread Starter
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Maria Menounos Wins Jeep® Brand’s First-ever Web Series Competition “Jeep Wrangler Celebrity Customs”

Maria Menounos and customizer, David Tonapetyan of DCD Customs win the Wrangler Golden Grille Award in close contest
Menounos and DCD Customs won the competition going up against Alex Rodriguez and West Coast Customs, and The Infatuation co-founders Andrew Steinthal and Chris Stang with customizer AutoCraft NYC
Fans and followers can view all six webisodes, including last night's finale, at www.jeep.com/celebrity-customs
In addition to the Jeep brand-selected winner receiving the Jeep Wrangler Golden Grille Award, fans and followers can now vote online at Jeep.com/celebrity-customs for the Fan Favorite Award; Voting takes place now through September 30
The web series was inspired by the tens of thousands of owners who have customized their own Jeep Wrangler models


September 28, 2018 , Auburn Hills, Mich. -

In the Jeep® brand’s inaugural competition web series, "Jeep Wrangler Celebrity Customs,” media personality Maria Menounos beat out truly tough competition from Alex Rodriguez and The Infatuation’s Andrew Steinthal and Chris Stang to win the first ever Wrangler Golden Grille Award.

All six webisodes, including last night's finale, are viewable at www.jeep.com/celebrity-customs.


In addition to the Wrangler Golden Grille Award awarded by the Jeep brand, fans and followers now have the chance to vote for their favorite Jeep Wrangler following the finale webisode. Voting takes place at Jeep.com/celebrity-customs for the Fan Favorite Award now through September 30.

“It was a close contest, coming down to the final vote,” said Menounos. “Alex definitely brought his A-game with West Coast Customs, as did Andrew and Chris with AutoCraft NYC, but I knew from the beginning that David Tonapetyan and DCD Customs had what it takes to help me build my perfect Jeep Wrangler. I’m beyond excited to be the first ever Wrangler Golden Grille winner!”

“Maria had a vision from the very beginning and DCD Customs was honored to help her realize it,” said David Tonapetyan, CEO of DCD Customs. “From the retro teal color custom paint with the custom interior to match with white accents, down to the 40-inch tires and silver winch, this Jeep Wrangler is one-of-a-kind, just like Maria.”

In the six-episode web series, media personality Maria Menounos, baseball legend and MLB analyst Alex Rodriguez, entrepreneur and the restaurant media platform The Infatuation, with co-founders Andrew Steinthal and Chris Stang, competed with the assistance of professional customizers utilizing Jeep Performance Parts to craft an all-new 2018 Jeep Wrangler that showcases their respective styles, passions and personalities. Former NBA standout and sports analyst Jalen Rose hosted the six-episode web series.

Each Jeep Wrangler was judged in three categories: “Stoplight Quality,” “Captivating Interiors” and “Authentically Wrangler.” The judges were Kim Adams House (Head of Jeep Brand Advertising), Mark Moushegian (Jeep Brand Designer) and a special guest judge – rapper, actor and record producer Xzibit.

Rick

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post #12 of 18 (permalink) Old 03-06-2019, 04:39 AM Thread Starter
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In Geneva, all eyes are on the Jeep® Wrangler Rubicon 1941 designed by Mopar

The exceptional Wrangler Rubicon 1941 struts its stuff on the Jeep® stand in Geneva
European preview of a special 100 percent street legal off-road configuration
Full Jeep Performance Parts by Mopar trim takes the desire for adventure to the max
Also in the spotlight, an urban version of the Wrangler Sahara, sporting Authentic Accessories by Mopar and chromed details
A Jeep Renegade in the new Bikini livery, designed for adventures in the city, using Authentic Mopar Accessories, is the centrepiece of the stand
The Authentic Accessories powered by Mopar and dedicated services enhance the potential of all the FCA Group cars and also stand out on the Alfa Romeo, Fiat and Abarth stands


March 5, 2019 , Geneva -


The new Jeep® Wrangler Rubicon 1941 designed by Mopar makes its European debut at the Geneva International Motor Show with bespoke 100 percent street legal trim that takes the desire for adventure to the max.

Like all accessories produced by Mopar, Jeep Authentic Accessories provide owners with maximum functionality, safety, style and performance because they are created by the same team that designs the original Jeep vehicles.


The latest ultimate example of that is the new Wrangler Rubicon 1941, fitted with Jeep Performance Parts that enhance and build on its legendary off-road capability. For proof, look no further than the 2-inch suspension lift kit, the snorkel, rock rails, black door sill, black fuel filler door and all-weather mats. The finishing touch to this tough configuration is a 1941 livery that commemorates an important year for the Jeep brand: the first appearance of the original Willys Jeep.

That heritage is evoked on other details of the vehicle such as the wheel, gear knob and tailgate table. The vehicle is also enhanced with other Authentic Accessories selected from a Jeep Wrangler range numbering more than 200 accessories: matte black seven-slot front grille, mud guards, off-road lights and mirror caps, all contrasting with the Hella Yella yellow paintwork. The Mopar customization continues inside with black mesh sun bonnet and front grab handles. The Wrangler 1941 is officially approved by both Mopar and Jeep to deliver the true off-road experience to customers, while maintaining the 100 percent street legal appearance.

In Geneva, the special 1941 configuration is presented on the Rubicon model. It will also be available, from summer 2019, on all Wrangler 2.2-liter diesel versions, and also on both the Sport and Sahara trims.

Mopar doesn’t only mean “off-road”, but it also injects "inner city" character into the Jeep range, such as the Wrangler Sahara in urban trim with chrome fuel cap and door sill guards that clearly stand out from the Ocean Blue color body.

Finally, a Jeep Renegade Limited, sporting the all-new Bikini body color, is also characterized by a special urban look, featuring door sill guards with Jeep logo, front air dam, new sill trims and rear scuff plate in Subshine Grey, which is the same color as seen on the mirror caps and front grille. The cabin offers a cargo organizer and carpet mats.

Comprehensive, State-of-the-art Offering
It’s not only about Jeep in Geneva. A selection of creations and customisations powered by Mopar for Alfa Romeo, Fiat and Abarth vehicles will also be making statements on the other FCA brand stands.

The accessories developed for Alfa Romeo are unique and distinctive, ideal for enhancing the sportiness and unique personality of the Giulietta, Giulia and Stelvio. Fine materials such as carbon add character to the mirror cap, radiator grille, spoiler, gear knob and door sill guards, while the textured tones of Miron personalize the specific alloy wheels.

The Alfa Romeo-branded puddle lights, and the dark tail lamps on Stelvio are just some of the characterising elements to be found on the stand in Geneva, both on board the vehicles and on display in the elegant display cases.

On the Fiat stand, two display cases will house a selection of Fiat Authentic Accessories: the Carbon Pack for Tipo Sport and the Dark Pack for 500X. The first pack features a number of carbon details with a markedly racing style, such as the full front and rear bumper kits, side skirts, rearview mirror covers and door handles. The vehicle, in the Tipo Sport version, is equipped with the same accessories in the “Dark Pack.” And the captivating 18-inch rims are also available as optional extras.

In the second are aesthetic Packs for 500X, created through the know-how of the experts at Mopar to emphasize the inherent elegance, design and sporty style of this Italian crossover by Fiat. Finally, some of the key Authentic Accessories developed by Mopar for the Abarth 124 Spider include the carbon fiber hard top. High-tech, lightweight and safe, it gives the car a true coupé style while retaining all the excitement and driving pleasure only a genuine roadster can offer. The sportiness of the vehicle and its performance in terms of road holding are also boosted by the specific strut bar, while the mesh luggage rack organizer with Mopar logo enables load optimization, ensuring maximum freedom on the road.


2019 Jeep Wrangler Rubicon 1941 By Mopar


Jeep Wrangler Rubicon 1941 (2019) Customized by Mopar

Rick

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“Legends Aren’t Born, They’re Made”

“Legends Aren’t Born, They’re Made” Marketing Campaign Cements Jeep® as Legendary SUV Brand

“Legends Aren't Born, They're Made” marketing campaign launches with two 30-second spots, “SUV Letters Earned” and “Anthem” across television, social (Facebook, Twitter and Instagram) and digital (YouTube)
Additional spots to break as part of 360-degree marketing campaign, which runs across National, Tier II, African American and Hispanic media
Jeep brand honored as the first-ever automotive brand "Cult Brand Honoree" in 2018


March 11, 2019 , Auburn Hills, Mich. -

The Jeep® brand is launching “Legends Aren't Born, They're Made,” a new 360-degree marketing campaign affirming the automaker’s legendary SUV status. The campaign’s first two spots deliver a resounding rebuke to all other automakers' attempts to stamp their SUVs in the same vein as a Jeep brand vehicle. The two 30-second spots, "Anthem" and "SUV Letters Earned," are now running across television, in addition to the Jeep brand’s digital and social channels, including YouTube, Facebook, Twitter and Instagram.

“In the nearly nine years since the Jeep brand launched its defining campaign, ‘The Things We Make, Make Us,’ we’ve come full circle to see the SUV become more relevant than ever,” said Olivier Francois, Chief Marketing Officer, FCA. “This global campaign gives the term SUV back its meaning. It is a reminder that the Jeep brand, through its legendary DNA, continues to fulfill its promise of capability, durability and craftsmanship. It cements its legitimacy as the one true and rightful leader in the category."


“Jeep SUVs are designed and engineered to go anywhere, do anything and bring you back. For Jeep, this is not a tagline,” said Tim Kuniskis, Head of Jeep Brand – North America. “The freedom and capability to explore, whether on road or off, is the essence of the brand. It's this clarity of purpose that differentiates Jeep and the legends portrayed in this campaign.”

"Anthem"
VO:
They’re made in freezing cold … blazing heat … and knee-deep mud. It takes hours ... days … years of hard work to make a legend. And this is the one we make. Built to go anywhere, do anything and bring you home. Legends aren’t born, they’re made.”


VO: “S. U. V. These letters used to mean something. Letters earned in backwoods, high hills and steep dunes. But somewhere along the way, SUVs became pretenders. Not pioneers. But you never forgot the difference. And neither did we. There are many SUVs, but there’s only one legend. Legends aren’t born, they’re made.”

The campaign will run across national, Tier II, African-American and Hispanic media. In all, four spots will run with more to follow, focusing on the Jeep brand full lineup, including the Jeep Wrangler, Grand Cherokee, Cherokee, Compass, Renegade and the all-new 2020 Jeep Gladiator.

The Jeep brand campaign was created in partnership with HighDive.

As the first-ever automotive brand recognized as a "Cult Brand Honoree" at the annual The Gathering (Society of Cult Brands) in 2018, the Jeep brand was honored for its outstanding courage and unconventional thinking in achieving enviable brand engagement and reaping the benefits of cult-like status.

Jeep Brand

Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.

Rick

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post #14 of 18 (permalink) Old 03-29-2019, 12:29 PM Thread Starter
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World Surf League Athletes Filipe Toledo and Nikki Van Dijk Join Jordy Smith and Malia Manuel as Jeep® Brand Ambassadors

The four World Surf League (WSL) athletes will be part of the Jeep® brand’s global marketing efforts of its WSL partnership, including broadcast, print, digital and social, supporting the 2019 Championship Tour (CT) season
New “Make A Wave” social initiative kicks off with each of the four athletes partnering with unique organizations to donate their time and resources to help make a difference in their communities
The athletes will share social content throughout the tour across their individual Facebook and Instagram channels, including “Behind the Surf Spot” content
WSL season officially begins with the Quiksilver Pro and Boost Mobile Pro Gold Coast on April 3 in Gold Coast, Queensland, Australia
Jeep brand is the official and exclusive global automotive partner of the WSL Men’s and Women’s Championship Tour and naming rights partner of the Jeep Leader Program
Jeep brand and the WSL global partnership extends through 2020, the year that surfing will make its debut on the world stage at the Olympic Games in Tokyo

March 29, 2019 , Auburn Hills, Mich. -

World Surf League (WSL) athletes Filipe Toledo and Nikki Van Dijk will join Jordy Smith and Malia Manuel as Jeep® brand ambassadors. The four athletes, who embody the Jeep spirit with their passionate drive to explore the world with high energy and fearless enthusiasm, will support the Jeep and WSL partnership for the 2019 competition season. The Jeep brand continues as the official and exclusive global automotive partner of the WSL Championship Tour and the naming rights partner to the Jeep Leader Program for the Men’s and Women’s Championship Tour.

“The WSL and their athletes embody same ‘seize the day’ philosophy as the Jeep brand,” said Tim Kuniskis, Head of Jeep Brand, North America. “Our global partnership allows the Jeep brand to connect our shared fan bases, giving our collective fans and followers the opportunity to embrace a lifestyle and attitude that is unlike any other in the world.”

In addition to the global television spot “What does your board ride?,” exciting new content in the partnership includes the “Make A Wave” initiative. Each Jeep athlete ambassador partnered with the brand and a unique organization that each is passionate about by donating their time and resources to help make a difference in their communities.

“I'm so proud to be representing the Jeep brand in 2019,” said Filipe Toledo. “I’ve always been a big fan of the Jeep brand, so to be able to partner with them is really exciting. Their values as a brand align with mine in that they are all about giving back to the community. When I proposed collaborating with A Walk on Water, a surf therapy organization that provides therapy to children with special needs, they were all about it. The support they gave both myself and A Walk on Water that day was next level.”

The four videos feature Nikki Van Dijk and partner organization Girl Guides Australia; Filipe Toledo with A Walk On Water; Jordy Smith with Surfers Not Street Children; and Malia Manuel with Hawaii Community Foundation. As each surf athlete demonstrates how he/she is making a difference in their communities, the “Make A Wave” initiative includes a call to action across social media for fans to #MakeaWave in their own areas. All four videos can be viewed here.





Additionally, social posts across Facebook and Instagram will follow the four World Surf League and Olympic hopeful athletes’ adventures in the water and on the road.

Filipe Toledo has taken the Tour by storm, winning seven CT events since 2015. Toledo is currently ranked #3 on the Championship Tour and is looking to secure his first World Surf League World Title in 2019.

Returning for his third year as a Jeep Brand Ambassador, Jordy Smith, one of the most recognized surfers in the water, is a South African powerhouse on the Championship Tour. A proven threat on Tour as the two-time World Title runner-up, Jordy captained the winning World Team at the 2018 Founders’ Cup of Surfing at WSL Surf Ranch.

Also returning for a third year as a Jeep Brand Ambassador, Malia Manuel is the youngest surfer to ever win the U.S. Open of Surfing, winning in 2008 at 14 years old. The Hawaiian is known for her grace and style, and illustrates her passion for fun and adventure both on and off the water.

Her first year as a Jeep Brand Ambassador, Nikki Van Dijk is new to the Jeep family. The easy-going surfer earned her first Championship Tour victory in Portugal in 2017.

Jeep brand and the WSL global partnership extends through 2020, the year that surfing will make its debut on the world stage at the Olympic Games in Tokyo. The partnership, which was first announced in May 2015 with the Jeep brand becoming the first-ever exclusive automotive partner of the WSL, has been renewed as part of a multiyear deal.

A number of on-site activations are planned throughout the year to showcase the ultimate surf vehicles supporting WSL event operations, as well as engaging fans on the beach at Championship Tour events and those watching around the world on the broadcast. The Jeep brand will also highlight its product portfolio globally via WSL's unique, geo-targeted digital and linear media solutions.

Consumers are able to explore content from the most recent WSL events, including the Jeep Leaderboard and the wearer of the coveted yellow Jeep Leader Jersey, via Jeep.com/wsl on desktop and www.jeep.com/en/mobile/wsl for mobile. Surf content, including an interactive schedule of upcoming WSL Championship Tour events and a gallery of top videos and photos, will show off some of the mind-blowing action.

The events will be broadcast live via WorldSurfLeague.com, the WSL app and on Facebook.com/WSL. Also, check local listings for coverage from WSL’s linear broadcast partners.

Visit WorldSurfLeague.com and Jeep.com to learn more about the global partnership.

Jeep Brand
Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.

Rick

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Video 'More Than Just Words'

Jeep® Brand's Record-breaking Video 'More Than Just Words' Featuring OneRepublic Will Air for First Time Ever on TV during Premiere of NBC’s 'Songland' on Tuesday, May 28

"More Than Just Words," featuring OneRepublic, launched online as part of FCA’s “Big Game Blitz” advertising campaign in lead-up to Super Bowl 2019
The two-minute video shattered FCA’s online record with over 106 million views, beyond the estimated viewership of the game telecast
“Songland” features Ryan Tedder, lead singer of OneRepublic and a four-time Grammy® Award-winning songwriter and producer, as one of show’s producer-mentors
NBC’s new summer series, “Songland,” provides one talented songwriter per episode with the opportunity to have their song recorded and released worldwide by chart-topping artists
“More Than Just Words" has been shared across Facebook, Twitter and YouTube over 200,000 times cumulatively with over 50,000 comments combined reflecting overwhelmingly positive sentiment from fans across social media


May 24, 2019 , Auburn Hills, Mich. -

The Jeep® brand will air its record-breaking video, “More Than Just Words,” for the first time ever on television during the premiere of NBC’s new series, “Songland.” The two-minute "More Than Just Words," a visual narration of the "The Star Spangled Banner," features music performed by OneRepublic. The song serves as a catalyst that takes viewers on an unexpected musical and visual odyssey, with images splashing across the screen representing the song's lyrics. The video launched online as part of FCA’s “Big Game Blitz” campaign leading up to this year’s Super Bowl telecast.

The 11-episode “Songland,” premiering on Tuesday (5/28) at 10 p.m. Eastern/Pacific, gives an authentic peek into the creative process of song writing and provides one talented winner per episode with the opportunity to have their song recorded and released worldwide by chart-topping artists. The program features Ryan Tedder, the lead singer of OneRepublic and a four-time Grammy® Award-winning songwriter and producer, as one of show’s producer-mentors.

“Music allows us to build upon the strength and identity of each of our brands by giving each a voice, and OneRepublic has long played a huge role in the success of Jeep brand's advertising campaigns,” said Olivier Francois, Chief Marketing Officer, FCA. “Last summer’s partnership with the band gave us the opportunity to launch their hit song ‘Connection’ as part of our successful Apple Music initiative, and our ‘More Than Just Words’ spot leading up to the Super Bowl featuring OneRepublic smashed records for the Company. In advance of NBC’s highly anticipated new series ‘Songland,’ we wanted to support both the series and Ryan in his new endeavors by presenting a first-ever television airing of 'More Than Just Words' to run during the show's premiere this Tuesday night.”




As part of its advertising efforts in the lead-up to Super Bowl 2019, FCA US debuted eight commercials online as part of its "Big Game Blitz" digital and social strategy. The Jeep® brand's "More Than Just Words" smashed the Company's record for most online views, with over 106 million, more than the audience size for the Super Bowl broadcast. (The eight videos released as part of FCA's "Big Game Blitz" have aggregated more than 169 million views – well beyond the estimated viewership for the game broadcast.)

In addition to breaking Company records for most views, "More Than Just Words" has been shared across Facebook, Twitter and YouTube over 200,000 times cumulatively with over 50,000 comments combined, reflecting overwhelmingly positive sentiment from fans across social media. Social sentiment for the video is overwhelmingly positive, with all comments 99 percent positive or neutral. Comments from fans across Jeep's Facebook and Twitter channels include the following:

– "Probably one of the loveliest renditions of the Star-Spangled Banner I've ever seen. And you'll note I said 'seen' because there's very few words. …Thank you Jeep and one republic ... ya did good."

– "Thank you Jeep! This was a very deep message and it brought tears to my eyes. One of the best commercials I have seen….should be on super bowl."

– "Every year, I wait for the best of the Super Bowl ads. This it it. Good ad, great message. Well done."

– "Gave me goosebumps. This was absolutely epic! And the fact that there's no words in the anthem (except at the beginning and end) makes it 10X better. Well done jeep!"

– "One of the best commercials I've seen in ages. This is a home run. No, not just a home run…It's a GRAND SLAM! I've rewatched it a half dozen times and continue to pick more of the symbolism and continue to tear up through parts of it. It pulls at heartstrings."

The Jeep brand's "More than Just Words," directed by Mark Toia with music by OneRepublic, was created in partnership with Dallas-based The Richards Group.

Jeep Brand
Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.

Rick

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Jeremy Renner Debuts New Music, Stars in New Jeep® Brand Advertising Campaign Launchi

Jeremy Renner Debuts New Music, Stars in New Jeep® Brand Advertising Campaign Launching Today (Wednesday, July 10)

Actor, singer-songwriter and musician Jeremy Renner debuts three new singles “Main Attraction,” “Nomad” and “Sign” as part of new Jeep® brand television campaign
Renner stars in series of commercials for Jeep brand’s sixth annual “Summer of Jeep” campaign, breaking across television, digital and social channels beginning on Wednesday, July 10
Renner’s “Main Attraction”, “Nomad” and “Sign” are available now across streaming platforms
Longer-form “mini music video” versions of the TV spots can be viewed on Jeremy Renner’s official YouTube channel and the Jeep brand’s official YouTube channel


July 10, 2019 , Los Angeles -

Actor, singer-songwriter and musician Jeremy Renner is starring in a new Jeep® brand television campaign that includes three all-new music tracks from the artist: “Main Attraction,” “Nomad” and “Sign.” The “Summer of Jeep” campaign breaks across TV, digital and social channels today (Wednesday, July 10). “Main Attraction,” “Nomad” and “Sign” are available now across streaming platforms here.

Along with the three television spots, the Jeep brand worked in unison with Renner and director Jeff Tomsic (“Spy Guys”) to simultaneously film the Jeep brand campaign and the official music video launching Renner’s single “Main Attraction,” in addition to Renner’s documentary project that charts his music pursuits.


"For consumers, owning a Jeep brand vehicle isn't about just one defining attribute. It's not just about the off-road capability of a Jeep Gladiator or the open-air freedom of a Wrangler or even the luxury of a Grand Cherokee, because all of those vehicles can be all of those things – the Jeep brand is the ultimate SUV brand, it defies labels. The same can be said about Jeremy Renner," said Olivier Francois, Chief Marketing Officer, FCA. "He's not just the on-screen action hero. He is a true Renaissance man with talents that go well beyond acting, as he continues to show us with the introduction of his new music, which is authentic, honest rock n' roll, and aligns with the same spirit and philosophy of the Jeep brand. Designed to celebrate a great American talent, this campaign is one of FCA’s biggest creative endeavors that is driven by a shared vision, passion and performance.”

Jeremy breaks free from the confines of a stuffy Hollywood black-tie affair in search of freedom and the chance to pursue new possibilities where community, freedom and music rule. When he finds it, he takes the mic at a packed summer roadhouse. (Jeep Grand Cherokee; 30-second, 15-second versions)

While sitting at a diner writing music, Renner imagines himself on a road trip, inspiring the lyrics to a song. (Jeep Compass; 30-second, 15-second versions)

In an engaging interaction between Jeremy and his fans, Jeremy trades his stale tour bus for the free-spirited, open-air freedom of a Jeep Wrangler. (Jeep Wrangler; 30-second, 15-second versions)

The Jeep campaign was created in partnership with the Chicago-based HighDive agency.

Jeep Brand
Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.

Rick

Nitro Year: 2007 (1 of 91,815 sold in 07)
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eep® Brand Teams Up With NBC’s Hit Series “Songland”

Jeep® Brand Teams Up With NBC’s Hit Series “Songland” to Give a Songwriter the Chance to Pen a Song for a New Jeep Brand Commercial

Songwriters vie for opportunity to write a song for a new Jeep® brand commercial in all-new episode of “Songland,” airing Wednesday, Aug. 21 (9-10 p.m. ET/PT) on NBC
Acclaimed 2018 CMA and two-time ACM “Group of the Year” Nashville band Old Dominion will perform winning song
The 90-second Jeep brand commercial featuring Old Dominion performing the winning song will premiere at end of the Aug. 21 episode
“Songland” producer-mentors include Ryan Tedder (Grammy Award-winning writer-producer for Adele and Taylor Swift) and lead singer of OneRepublic, which launched the Jeep 2018 summer campaign with hit song “Connection” and its record-breaking Big Game Blitz video “More Than Just Words.” Also included on Songland’s producer-mentor panel are Ester Dean (Grammy-nominated songwriter and producer of Rihanna and Katy Perry) and Shane McAnally (Grammy-winning songwriter and producer of Kacey Musgraves and Sam Hunt with 40 #1 country records)
Jeep brand has worked with music artists and songwriters including OneRepublic, X Ambassadors, Halsey and Jeremy Renner to break new music through Jeep brand campaigns

August 19, 2019 , Auburn Hills, Mich. -

The Jeep® brand is teaming up with NBC’s hit summer music competition series “Songland” to give one songwriter the chance to write a song specifically for a new Jeep brand television commercial. The episode will premiere on Wednesday, August 21 at 9 p.m. ET/PT. Four songwriters, Jacobi.e, Katelyn Tarver, Jake Scott and Maci, compete for the opportunity. The winning song will be recorded, released and performed by Nashville hitmakers Old Dominion. The 90-second commercial, featuring the winning song performed by Old Dominion, will premiere during that night’s (Aug. 21) episode. The song will also be available across streaming platforms that same evening.

"We continue to approach marketing as a leader at FCA," said Olivier Francois, Chief Marketing Officer, FCA. "Our ambition was to create an innovative and organic placement within NBC’s 'Songland' where the set of the Jeep brand’s values – freedom, adventure, Americana – were portrayed authentically in front of millions of viewers. What we accomplished far exceeded our hopes, by the end of the episode, you have seen Jeep’s soul, its DNA. This first-of-its-kind Jeep brand initiative is the marketing playbook for the future."

“At NBCUniversal, we’re thrilled to showcase the partnership between Jeep and the new hit of the summer, ‘Songland,’” said Mark Marshall, President of Advertising and Client Partnerships, NBCUniversal. “The best integrations occur when a brand and a show come together to tell a story that organically and emotionally engages the viewer. By partnering with ‘Songland,’ Jeep can take their story beyond the 60 minutes of this episode, and make this song the centerpiece of their national campaign. In short, it’s a celebration of the storytelling and creative vision that makes for both great music and great brands.”

“Songwriting is what this band is built on,” said Matthew Ramsey, frontman of Old Dominion. “Our love for writing songs and for the people who write them is what got us where we are today. We jumped at the chance to be a part of ‘Songland’ because it meant that the public would get a glimpse of what we have known for years. Without songwriters, there would be no music.”

“Songland” producer-mentor Ryan Tedder and his band OneRepublic launched the Jeep 2018 summer campaign with its hit song “Connection.” Following that campaign, OneRepublic was also featured and performed in the two-minute "More Than Just Words" video, part of the Jeep brand’s Big Game Blitz leading up to Super Bowl 2019, which shattered online view records for FCA, climbing to over 110 million views. The video, a visual narration of the “The Star Spangled Banner,” served as a catalyst that took viewers on an unexpected musical and visual odyssey, with images splashing across the screen representing the song’s lyrics. The “More Than Just Words” video also achieved an overwhelming level of positive online social sentiment for the Jeep brand, with all comments 99 percent positive or neutral.

The Jeep brand most recently worked with actor, singer-songwriter and musician Jeremy Renner to launch its 2019 “Summer of Jeep” campaign.

About “Songland”

"Songland" is executive produced by Emmy Award-winning producer Audrey Morrissey (The Voice), director Ivan Dudynsky, Eurythmics co-founder Dave Stewart, Chad Hines and Grammy award-winning recording artist and Maroon 5 lead singer Adam Levine. Josh Gummersall will serve as producer along with Ryan Tedder. The concept was devised by Stewart, Morrissey and Dudynsky. Songland is produced by Live Animals in association with Universal Television Alternative Studio, Dave Stewart Entertainment and 222 Productions.

Jeep Brand
Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.

Rick

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Nashville Hitmakers Old Dominion Release New Song "Young" From Last Night’s Episode of NBC’s "Songland;" "Young" Featured in New Jeep® Brand Commercial

"Young" will be recorded, released and performed by acclaimed 2018 CMA and two-time ACM “Group of the Year” Nashville band Old Dominion
The 90-second Jeep commercial featuring Old Dominion’s new song "Young" premiered at end of NBC’s "Songland" Aug. 21 episode
"Young" was written by "Songland" contestant Katelyn Tarver, Shane McAnally and Old Dominion
"Young" songwriter Katelyn Tarver also appears in commercial, which can now be seen across the Jeep brand’s digital and social channels, including YouTube, Facebook, Twitter and Instagram

August 22, 2019 , Auburn Hills, Mich. -

The Jeep® brand teamed up with NBC’s hit summer music competition series "Songland" last night (8/21) to give one songwriter the chance to write a song specifically for a new Jeep television commercial. The winning song "Young," originally penned by songwriter Katelyn Tarver, will be recorded, released and performed by Nashville hitmakers Old Dominion. The 90-second Jeep brand commercial, featuring “Young” performed by Old Dominion, premiered during last night’s (Aug. 21) episode and can now be viewed across the Jeep digital and social channels, including YouTube, Facebook, Twitter and Instagram. The song "Young" is now available across streaming platforms.

"The opportunity to work with NBC and ‘Songland’ showed us that we can rewrite the rules of traditional product placement in such a way that we achieve an unprecedented level of authenticity and consumer engagement," said Olivier Francois, Chief Marketing Officer, FCA. "The 'Songland' episode acted as a one-hour conversation where the Jeep brand’s ethos is dissected and explored in front of a massive television audience.

"Additionally, working with Old Dominion, Shane McAnally and songwriter Katelyn Tarver to record a song that speaks as a love letter to Jeep brand's attributes of freedom, adventure and Americana, and share it with viewers, gave us an incredible extension to the initiative," said Francois.

"We loved partnering with Jeep on a marketing and music first that allowed the brand to be the principal element of the storytelling for 'Songland,'" said Mark Marshall, President of Advertising Sales and Partnerships, NBCUniversal.

"Old Dominion are some of the most talented writers in music right now, so to have them like my song enough to choose to record and release it is a huge honor," said winning songwriter Katelyn Tarver from Glennville, Georgia. "Then, to have it not only featured in a Jeep commercial, but for me to get to be in that commercial too, is just beyond. This whole experience has been a blast and I'm so excited for people to hear 'Young' and hopefully love it as much as we do."


"Songland" producer-mentors include Ryan Tedder (lead singer of OneRepublic and Grammy Award-winning producer of Adele and Taylor Swift), Ester Dean (Grammy-nominated songwriter and producer of Rihanna and Katy Perry) and Shane McAnally (Grammy-winning songwriter and producer of Kacey Musgraves and Sam Hunt with 40 #1 country records).

Young | Wrangler | Jeep® & Songland


Ryan Tedder and his band OneRepublic launched the Jeep 2018 summer campaign with its hit song "Connection." Following that campaign, OneRepublic was also featured and performed in the two-minute "More Than Just Words" video as part of the Jeep brand’s Big Game Blitz leading up to Super Bowl 2019, which shattered online view records for FCA, climbing to over 110 million views. The video, a visual narration of the "The Star Spangled Banner," served as a catalyst that took viewers on an unexpected musical and visual odyssey, with images splashing across the screen representing the song’s lyrics. The "More Than Just Words" video also achieved an overwhelming level of positive online social sentiment for the Jeep brand, with all comments 99 percent positive or neutral.

The Jeep brand most recently worked with actor, singer-songwriter and musician Jeremy Renner to launch its 2019 "Summer of Jeep" campaign.

Jeep brand has also worked with music artists and songwriters, including OneRepublic, X Ambassadors and Halsey, to break new music through Jeep brand campaigns.

About "Songland"

"Songland" is executive produced by Emmy Award-winning producer Audrey Morrissey (The Voice), director Ivan Dudynsky, Eurythmics co-founder Dave Stewart, Chad Hines and Grammy award-winning recording artist and Maroon 5 lead singer Adam Levine. Josh Gummersall will serve as producer along with Ryan Tedder. The concept was devised by Stewart, Morrissey and Dudynsky. “Songland” is produced by Live Animals in association with Universal Television Alternative Studio, Dave Stewart Entertainment and 222 Productions.

"Songland" is the most-watched new series of the summer, averaging 5.6 million viewers in "live plus seven day" Nielsens, as well as a 1.2 rating in adults 18-49. After 35 days of digital and traditional delayed viewing, "Songland" is growing to an audience of 8.1 million viewers and a 2.0 rating in adults 18-49.

Rick

Nitro Year: 2007 (1 of 91,815 sold in 07)
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