Killing a dog with a Nitro wasn't such a good idea after all - Dodge Nitro Forum
Chrysler/Dodge/Jeep News Find out the latest scoop here!

 
LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 08-19-2008, 07:25 PM Thread Starter
Junior Member
 
Join Date: Aug 2008
Posts: 14
Killing a dog with a Nitro wasn't such a good idea after all




When an ad agency supporting Chrysler's Netherlands Market Performance Center created a viral ad for the Dodge Nitro that depicted a dog being electrocuted by the vehicle, they were so smitten with their work that they decided to put it on YouTube. The timing of the spot couldn't be any worse here in the US, where dog cruelty is making front page news. Chrysler execs in Auburn Hills, MI were quick to pull the ad from YouTube and go into damage control, as Chrysler spokesman Jason Vines called the spot "far beyond the bounds of what the company considers appropriate". Vines also pointed out that viral marketing in Europe is a little more over the top than it is here in the States, and anybody that has seen some of the old Ford KA internet spots knows that sort of insensitivity wouldn't float here. What surprises us is that any multinational automaker can air advertising without at least one high-ranking executive looking at it first


To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
cathy is offline  
Sponsored Links
Advertisement
 
Reply

  Dodge Nitro Forum > Dodge Nitro News & Polls > Chrysler/Dodge/Jeep News

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Dodge Nitro Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in











Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode



Similar Threads
Thread Thread Starter Forum Replies Last Post
Good Canadian Review of Nitro R/T rickaren Dodge Nitro News 0 02-18-2008 12:01 PM
Seat and Head Restraint Testing, Tundra 'Good,' Nitro 'Poor' rickaren Chrysler/Dodge/Jeep News 0 07-11-2007 03:41 PM
New Nitro TV ad and marketing campaign ResumeSpeed Chrysler/Dodge/Jeep News 1 11-04-2006 12:17 PM
Win a Lease on a Dodge Nitro moprmusl71 Chrysler/Dodge/Jeep News 1 09-11-2006 10:02 AM
Dodge launches 2007 Dodge Nitro ekool Chrysler/Dodge/Jeep News 1 03-08-2006 03:47 PM

Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome