Lenny Kravitz: Same Jeep For 16 Years … - Dodge Nitro Forum
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post #1 of 1 (permalink) Old 05-18-2011, 10:22 AM Thread Starter
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Cool Lenny Kravitz: Same Jeep For 16 Years …


Lenny Kravitz Has Driven the Same Jeep For 16 Years …
May. 17 2011 -

It doesn’t get any better than that for a brand, in this case Chrysler’s Jeep SUV division. Kravitz is launching its latest ad campaign by introducing a new track “Rock Star City Life” from his forthcoming album in one of the ads, says the Wall Street Journal. Another, now available on YouTube, is the usual rugged road-rugged car-rugged driver vignette.

Sure, companies routinely nab celebrities to serve as their spokesperson or face of their brand. And a growing number of artists, like Lady Gaga and now Kravitz, are proving increasingly eager to release their work in a commercial venue (or rather a commercial venue whose first goal is not to sell music).

But a celebrity, exclusive music release and a personal connection like driving the same Jeep for sixteen years? Way to go Chrysler.



Rick

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