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Lincoln Mercury dealerships are fading fast

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Lincoln Mercury dealerships are fading fast in metro areas

Posted on Monday, November 9th, 2009 at 2:13 PM EST. (Employee News)

Ford Motor Co.’s dealership consolidation strategy has hit stand-alone Lincoln-Mercury dealerships hardest, the Automotive News reported.

Since Ford’s dealership reduction efforts began in 2006, the number of stand-alone Lincoln-Mercury dealerships is down more than 42 percent, the trade paper said. The biggest driver of the reduction has been the push for Lincoln-Mercury and Ford stores to merge in metro markets, something the automaker previously discouraged, the Automotive News said.

At the beginning of 2009, there were 357 Lincoln-Mercury stores in the United States, down from 619 three years prior, the paper said. (Automotive News)
 
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