Mopar Accessories Added @ Assembly Plants - Dodge Nitro Forum
Chrysler/Dodge/Jeep News Find out the latest scoop here!

 
LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 03-10-2014, 10:20 AM Thread Starter
Super Moderator
 
rickaren's Avatar
 
Join Date: Nov 2006
Location: Indiana
Posts: 22,750
Garage
Lightbulb Mopar Accessories Added @ Assembly Plants

March 10, 2014

Mopar shops increase accessory sales, profits

TOLEDO, Ohio -- Most Jeeps come off the assembly line here and queue up for the delivery trip to dealerships.

But a growing number of Wranglers, Cherokees and Grand Cherokees -- along with some Dodge Durangos -- now take a detour on their way to the showroom floor.

Tens of thousands of Chrysler Group's best-selling SUVs are sent each year to a huge industrial building a few blocks south of the company's Toledo Assembly complex. Inside, workers add dealer-ordered Mopar accessories, such as Katzkin leather seat covers, tubular sidesteps or custom hood appliques.

After a few minutes work, the SUVs go to nearby marshalling yards, awaiting a train or truck ride to a dealership likely to make extra money from selling accessories already included in the sticker price.


Quote:
"It's a big incentive to have the car on display with the accessories already on," said Pietro Gorlier, head of Chrysler's Mopar brand. "It's very tough to sell accessories based on a display. It's much easier when you can see the accessory on a car."

The accessory strategy is a way for Mopar and dealers to increase revenues and margins. By ordering accessories from the factory, their cost can be included in the vehicle's sticker price, making the items easier for customers to finance.

Since 2011, Mo- par has added eight such customization shops near North American assembly plants. In 2013, the custom shops added accessories to almost 150,000 new Chrysler Group vehicles.
When side step rails are installed before vehicles get to dealerships, shoppers can see the benefits.

The Toledo shop customizes the Wranglers and Cherokees assembled next door, as well as Jeep Grand Cherokees and Dodge Durangos shipped from Chrysler's Jefferson North Assembly plant in Detroit. Last year the Toledo shop customized 21,700 Jeeps and Durangos for Mopar.

For Chrysler, the off-site customization shops are a way to offer accessories without adding manufacturing complexity to assembly plants. But if a certain accessory package grows in popularity above 10 or 15 percent of vehicles ordered, it usually is added to the assembly line, Gorlier said.

Not all accessories available through Mopar are installed before shipment, however. Some continue to be available only through dealerships, which install them.


SOURCE

Rick

Nitro Year: 2007 (1 of 91,815 sold in 07)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
rickaren is online now  
Sponsored Links
Advertisement
 
Reply

  Dodge Nitro Forum > Dodge Nitro News & Polls > Chrysler/Dodge/Jeep News

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Dodge Nitro Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in











Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode



Similar Threads
Thread Thread Starter Forum Replies Last Post
Mopar Division to Expand Accessories Portfolio rickaren Chrysler/Dodge/Jeep News 0 02-21-2011 10:15 AM
Mopar® offers more than 50 minivan accessories rickaren Chrysler/Dodge/Jeep News 0 10-01-2009 05:55 PM
GM Adds a Third Shift at Three Assembly Plants in U.S. rickaren Chrysler/Dodge/Jeep News 0 09-23-2009 08:57 AM
New Nitro accessories from Mopar ResumeSpeed Chrysler/Dodge/Jeep News 3 08-26-2007 10:06 AM
Nitro Mopar accessories catalog ResumeSpeed Interior/Exterior Appearance & Modifications 14 05-05-2007 12:55 AM

Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome