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post #1 of 7 (permalink) Old 09-09-2011, 09:20 AM Thread Starter
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New Dodge Journey Contest

Dodge Brand Launches New TV and Digital Campaign for 2012 Dodge Journey – America’s Most Affordable and Versatile Mid-size Crossover; Hides Vehicles Across America for Consumers to Find and Win

Campaign positions Journey as the ‘Search Engine for the Real World,’ the perfect vehicle for adventurous people
Journey offers best-in-class versatility and V-6 driving range, available all-wheel drive and seven-passenger seating

2012 Journey positioned as America’s most affordable mid-size crossover at only $18,995 MSRP

TV spots take viewers on road trip through America, hiding three 2012 Dodge Journeys along the way

Dodge YouTube channel, dodge's Channel - YouTube, features additional video clues and a 24/7 live camera on the hidden vehicles

Giveaway runs from Sept. 10 – 27, 2011





September 9, 2011 , Auburn Hills, Mich. - A new advertising campaign for the 2012 Dodge Journey that encourages people to get out and explore the world instead of just reading about it, has an added twist: a chance to win one of three Journey vehicles left hidden across America.

Television and digital spots begin Sept. 9, positioning the Dodge Journey as the “Search Engine for the Real World,” the perfect vehicle for people looking for adventure, flexibility and affordability. The campaign takes viewers on a tour of some of America’s most picturesque landscapes while showcasing the Dodge Journey’s unrivaled versatility.

“The Dodge Journey is the ‘Swiss Army knife’ of vehicles,” said Reid Bigland, President and CEO – Dodge Brand, Chrysler Group LLC. “America’s most versatile crossover is also now the most affordable in its class, starting at $18,995 MSRP. Part compact car, due to its affordable pricing, part SUV with available all-wheel drive, and part van with available seven-passenger seating, the Journey offers best-in-class versatility, driving range and value, allowing Journey drivers to explore all that America has to offer.”

The initial 30-second TV spot, “Search Engine,” shows a montage of three Dodge Journeys on various adventures across America – kayakers headed out for a trip, a group of friends on a road trip and a family ready to camp. The spot ends with the viewer being told the vehicle they’ve just seen headed somewhere beautiful is in fact still sitting in that final real world location waiting to be discovered. The first person to find the Dodge Journey, wins it.

In all, three vehicles are positioned in the continental United States waiting to be found, one each in the West, Midwest and East.

Subsequently, three additional TV spots – “West Coast” (debuting Sept. 10), “Midwest” (debuting Sept. 16) and “East” (debuting Sept. 23) – will each reveal details on where one of the Dodge Journey vehicles is headed and where it can be found. If viewers look close enough, in nearly every frame of each of these 30-second spots are clues to the Dodge Journey vehicle’s ultimate destination. The more consumers get to know about the Dodge Journey and its features, the more clues they’ll uncover about where one is waiting to be discovered.

The campaign extends to dodge's Channel - YouTube as consumers unlock clues from additional videos and watch a 24/7 live camera feed of the hidden Dodge Journey vehicles. The live feed will reveal additional clues and provide consumers a chance to watch along as a lucky person discovers each of the three Dodge Journeys.

The contest ends Sept. 27.

About Dodge Journey
Completely redesigned in 2011, the Dodge Journey is the only crossover in America to offer the choice of a four-cylinder or V-6 engine, five- or seven-passenger seating and front- or all-wheel drive. Journey also treats all of its passengers to premium soft-touch materials on the inside and an available 283 horsepower Pentastar V-6 with best-in-class driving range and up to 25 mpg highway. Add in segment-exclusive second-row in-floor storage bins and hidden storage within the front passenger seat and you have a vehicle that can take you anywhere as you explore all that America has to offer.

The Dodge Journey gets a new simplified model lineup for 2012 and adds an American Value Package with a starting U.S. MSRP of $18,995, which makes it the most affordable mid-size crossover in America and the most affordable seven-passenger vehicle in America with a starting U.S. MSRP of $19,990. With more than 40 safety and security features, the Journey has been an Insurance Institute for Highway Safety (IIHS) Top Safety Pick for three consecutive years. Journey also features the latest and greatest in vehicle connectivity and customization with the Uconnect® Touch 8.4 radio, which features an 8.4-inch touchscreen.

About Dodge
Dodge is a full line of cars, crossovers, minivans and SUVs that are sporty, functional and innovative. With nearly 100 years of heritage, the brand has a history of providing its customers excellent quality, innovation and value. Dodge is building on the momentum of introducing six all-new or significantly redesigned products, solidifying its message that Dodge offers an excellent value for American families looking for top performance in all the places that matter – from power off the line and handling in the corners to high-quality, dependable vehicles that deliver unmatched functionality and excellent fuel economy in everyday driving situations. In fact, Dodge now offers six vehicles that deliver 25 mpg on the highway, while retaining that distinctive Dodge innovation and style. With the all-new Dodge Durango and Dodge Charger and significantly revamped Grand Caravan, Journey, Avenger and Challenger, Dodge also now has one of the youngest dealer showrooms in the country with more new product coming.

Giveaway Rules
The contest is open to legal residents of the 50 United States and the District of Columbia, 18 years and older. No purchase is necessary. Participants must have a valid driver’s license and auto insurance prior to the Sept. 10 contest start date. Three 2012 Dodge Journey grand prizes, one per hidden location, will be awarded plus $7,000 each to help cover associated taxes. Contest ends 09/27/11. For official rules, details, and prize descriptions, visit dodge's Channel - YouTube.

Rick

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post #2 of 7 (permalink) Old 09-14-2011, 08:00 AM Thread Starter
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Nevada Father and Son Team Find First of Three Hidden 2012 Dodge Journey Vehicles; ‘Search Engine for Real World’ Giveaway Moves to Midwest, then East

Following online clues, Bruce and Matthew Armbrust of Gardnerville, Nev., find the first of three Dodge Journeys 16 hours after hearing about campaign

Search for next two Dodge Journeys move to Midwest, Sept. 17, and East, Sept. 24

America's most versatile crossover, Dodge Journey now starts at just $18,995 MSRP

Follow the contest and find the clues at dodge's Channel - YouTube




September 13, 2011 , Auburn Hills, Mich. - An adventurous outdoorsy father and son from Nevada proved that family teamwork and hiking trips pay off, as they were the first to find one of three 2012 Dodge Journey vehicles hidden across America in the Dodge brand’s “Search Engine for the Real World” giveaway.

Bruce Armbrust and his 9-year-old son, Matthew, of Gardnerville, Nev., worked together to track down the Dodge Journey in Hope Valley, Calif.

“With all its AWD and roominess, the Dodge Journey is the perfect vehicle for our family,” said Bruce Armbrust. “We love the great outdoors and taking road trips, which means the storage space in the Journey will be put to good use.”

Dodge launched the new television and digital advertising campaign Friday, Sept. 9, positioning the 2012 Dodge Journey as the “Search Engine for the Real World,” the perfect vehicle for people looking for adventure. The campaign encourages people to get out and explore the real world instead of just reading about it online and has an added twist: a chance to win one of three Dodge Journeys left hidden across America – one each in the West, Midwest and East.

As part of the campaign, TV spots show a Dodge Journey on trips across America and end with the viewer being told that the vehicle they’ve just seen headed somewhere beautiful is, in fact, still sitting in that real world location waiting to be discovered. The first person to find the Dodge Journey, wins it.

The contest now moves to the second location somewhere in the Midwest with a new television and digital spot debuting Sept. 17, followed by the East spot on Sept. 24* for the third location. If viewers look closely, each frame of these 30-second spots contain clues to the location of the hidden Dodge Journey vehicles. The contest ends Sept. 27.

The Armbrust family saw the first TV spot, “Search Engine,” Friday night while watching a college football game and recognized some of the scenery, in part due to the family’s interest in hiking, geocaching and taking road trips. They immediately went to dodge's Channel - YouTube to see the spot again and even headed out on the road that night for a first look. Saturday morning, they tuned into the Dodge YouTube channel again to see the “West” spot and view a 24/7 live camera feed streamed on the vehicle.

Clue videos, the live feed and participant’s comments in the social media stream about shadow and sun positions, ultimately helped narrow down the hunt. By Saturday morning, Bruce Armbrust set out with his son to explore the world wide world and discovered the vehicle 16 hours after they saw the first TV spot.

“The minute we saw the commercial, Matthew and I were determined to find and win the Journey,” added Armbrust. “We are proud to replace our other vehicle, which is on its last leg, with a brand new 2012 Dodge Journey.”

Nearly 52,000 people tuned into the live video stream on Saturday spending an average of 21-minutes on the site. Additionally, since the campaign’s launch, there have been nearly 250,000 comments on the YouTube/Dodge social media stream from people logging in via Facebook, Twitter and YouTube.

*Due to fan feedback, the launch dates of the next two Dodge Journey giveaways were moved from Friday to Saturday to allow more people to participate over the weekend.

About Dodge Journey
Completely redesigned in 2011, the Dodge Journey is the only crossover in America to offer the choice of a four-cylinder or V-6 engine, five- or seven-passenger seating and front- or all-wheel drive. Journey also treats all of its passengers to premium soft-touch materials on the inside and an available 283 horsepower Pentastar V-6 with best-in-class driving range and up to 25 mpg highway. Add in segment-exclusive second-row in-floor storage bins and hidden storage within the front passenger seat and you have a vehicle that can take you anywhere as you explore all that America has to offer.

The Dodge Journey gets a new simplified model lineup for 2012 and adds an American Value Package with a starting U.S. MSRP of $18,995, which makes it the most affordable mid-size crossover in America and the most affordable seven-passenger vehicle in America with a starting U.S. MSRP of $19,990. With more than 40 safety and security features, the Journey has been an Insurance Institute for Highway Safety (IIHS) Top Safety Pick for three consecutive years. Journey also features the latest and greatest in vehicle connectivity and customization with the Uconnect® Touch 8.4 radio, which features an 8.4-inch touchscreen.

About Dodge
Dodge is a full line of cars, crossovers, minivans and SUVs that are sporty, functional and innovative. With nearly 100 years of heritage, the brand has a history of providing its customers excellent quality, innovation and value. Dodge is building on the momentum of introducing six all-new or significantly redesigned products, solidifying its message that Dodge offers an excellent value for American families looking for top performance in all the places that matter – from power off the line and handling in the corners to high-quality, dependable vehicles that deliver unmatched functionality and excellent fuel economy in everyday driving situations. In fact, Dodge now offers six vehicles that deliver 25 mpg on the highway, while retaining that distinctive Dodge innovation and style. With the all-new Dodge Durango and Dodge Charger and significantly revamped Grand Caravan, Journey, Avenger and Challenger, Dodge also now has one of the youngest dealer showrooms in the country with more new product coming.

Giveaway Rules
The contest is open to legal residents of the 50 United States and the District of Columbia, 18 years and older. No purchase is necessary. Participants must have a valid driver’s license and auto insurance prior to the Sept. 10 contest start date. Three 2012 Dodge Journey grand prizes, one per hidden location, will be awarded plus $7,000 each to help cover associated taxes. Contest ends 09/27/11. For official rules, details, and prize descriptions, visit dodge's Channel - YouTube.

Rick

Nitro Year: 2007 (1 of 91,815 sold in 07)
Nitro Model: R/T 4X4 Stone White
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post #3 of 7 (permalink) Old 09-18-2011, 09:55 AM Thread Starter
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Midwest hidden Dodge Journey found; only one free crossover remains (possibly in Michigan)


Sunday, September 18, 2011, 10:20 AM



Chrysler Group LLC’s nationwide game of hide- and seek- is nearly coming to an end.

The second of three hidden Dodge Journeys spread across various picturesque locations in the U.S. was recently found. Now, only one remains; and the last hunt, which includes Michigan (excluding the Upper Peninsula), begins on Sept. 24.

“The campaign encourages people to get out and explore the real world instead of just reading about it online and has an added twist: a chance to win one of three Dodge Journeys left hidden across America – one each in the West, Midwest and East,” according to the Auburn Hills automaker’s website.

Using a viral campaign and television commercials, Dodge gives adventurists hints as to where the vehicles are hidden. For the first two searches, five video clues were released ranging from being 200 miles from the secret location to 25 miles. Each clip, available at youtube.com/Dodge, gave hints as to where the vehicle was located.

The first of the mid-size crossover vehicles was found in Hope Valley, Calif., by Bruce and Matthew Armbrust of Gardnerville, Nev. The second vehicle was found in Cheyenne, Okla., by “The Taylors,” according to a recent video uploaded by Dodge on YouTube.

If the third vehicle follows in the footsteps (tire marks) of the first two, expect the vehicle to be located in a very small rural town. The last Journey could be in any of almost 25 states, ranging from Maine to Mississippi.

Dodge launched the new television and digital advertising campaign Sept. 9, positioning the 2012 Dodge Journey as the “Search Engine for the Real World,” the perfect vehicle for people looking for adventure.

The Journey starts at $18,995, making it one of the cheapest crossovers on the market.

The contest ends Sept. 27, three days after the last search begins.


Rick

Nitro Year: 2007 (1 of 91,815 sold in 07)
Nitro Model: R/T 4X4 Stone White
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post #4 of 7 (permalink) Old 09-25-2011, 09:26 AM Thread Starter
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Final contest for free Dodge Journey underway
Published: Updated: Sunday, September 25, 2011, 9:05 AM

Video: Dodge Journey search


The final round of Chrysler Group LLC’s nationwide game of hide- and seek- for a free Dodge Journey is underway.

On Saturday, the Auburn Hills automaker released the first video of clues, which are from 500 miles away from its hidden location.

The 30-second video (right) shows a family in an urban setting getting into the vehicle, driving on a bridge and passing a number of sings and landmarks, including a large Uncle Sam-like figure next to an American flag. The biggest clues come with less than 10 seconds remaining in the video, as a sign for “VERMONT,” along with two possible highways – 74 and 73 – are shown.

The livestream of the vehicle, which shows it in a barn-like atmosphere, is available at dodge's Channel - YouTube. More clues are expected to be released starting at 9 a.m. today, according to the website.

The vehicle is the third crossover the automaker has hidden across the U.S. through a series of viral videos and television commercials.

While the vehicle could have been hidden in any of 25 states (including Michigan), the first video for this search appears to show that the vehicle is hidden somewhere within a 500 mile radius of Vermont.

Dodge launched the advertising campaign Sept. 9, positioning the 2012 Dodge Journey as the “Search Engine for the Real World,” the perfect vehicle for people looking for adventure.

“The campaign encourages people to get out and explore the real world instead of just reading about it online and has an added twist: a chance to win one of three Dodge Journeys left hidden across America – one each in the West, Midwest and East,” according to the automaker.

The Journey starts at $18,995, making it one of the cheapest crossovers on the market.


SOURCE

Rick

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post #5 of 7 (permalink) Old 09-27-2011, 11:54 AM Thread Starter
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Sep 26, 2011 3rd Dodge Journey Found!

After driving and searching for nearly 40-hours since the first video was available, the east coast Dodge Journey was found by Melissa.

Rick

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post #6 of 7 (permalink) Old 10-07-2011, 08:26 AM Thread Starter
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2012 Dodge Journey ‘Search Engine for the Real World’ Giveaway Concludes with East Winner

Melissa Sweeney of Woodbridge, Va., tracks down the third and final Dodge Journey hidden in Maine

Giveaway concludes with strong consumer enthusiasm and engagement
Latest campaign information, including video of Sweeney’s search, at dodge's Channel - YouTube

America’s most versatile mid-size crossover Dodge Journey is also the most affordable, starting at just $18,995 U.S. MSRP


October 6, 2011 , Auburn Hills, Mich. - Melissa Sweeney, of Woodbridge, Va., tracked down the third and final 2012 Dodge Journey hidden inside a barn in St. George, Maine, as part of the Dodge brand’s “Search Engine for the Real World” campaign and vehicle giveaway. Sweeney found the 2012 Dodge Journey with help from family members contributing to the search efforts from home.

“Taking home a new Dodge Journey was the biggest driver,” Sweeney said. “I never thought I’d spend three days traveling more than 900 miles and sleeping in my car. I can’t believe I beat out the hundreds of others who participated in the search. It was an incredible experience for me and my family.”

The day before the East region search was live, Sweeney drove from her hometown in Virginia to Vermont to be in a good position to begin. For the next two days, she followed a long series of online and real-world clues that took her to New York, Vermont, New Hampshire and, ultimately, Maine. Along the way, Sweeney’s task force at home, composed of her husband, sisters, mom and dad, aided in the search efforts, monitoring the online conversation and researching clues.

Sweeney managed to stay ahead of an estimated 200 people on the road participating from various parts of the United States – including Arizona, California, Texas, Nevada, Oklahoma, Illinois, Indiana, New York, Vermont, New Hampshire, Massachusetts, Maine, Pennsylvania, Ohio, Virginia, Florida and Wisconsin. It was a close race, with two
runner-up teams arriving shortly after Sweeney.

“The ‘Search Engine for the Real World’ campaign was an innovative way to showcase America’s most versatile and affordable mid-size crossover – the Dodge Journey," said Reid Bigland, President and CEO – Dodge Brand, Chrysler Group LLC. “It also proved extremely engaging, with more than 1 million people watching the Dodge brand's YouTube channel and thousands exploring America in search of a new Journey.”

Dodge launched the national television and digital advertising campaign on Friday, Sept. 9, positioning the 2012 Dodge Journey as the “Search Engine for the Real World,” the perfect vehicle for people looking for adventure. The campaign encouraged people to get out and explore the real world instead of just reading about it online and, as an added bonus, included a chance to win one of three Dodge Journey vehicles hidden across America. Vehicles were hidden in the West, Midwest and East. The first person to find each Dodge Journey, won it.

There were approximately 300,000 people watching the live camera feed during the campaign for an average of 25 minutes. Ultimately, thousands of people searched the nation for a chance to win a 2012 Dodge Journey.

The first Dodge Journey was found in Gardnerville, Nev., on Sept. 10. The second was located near Strong City, Okla., on Sept. 17.

Rick

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post #7 of 7 (permalink) Old 10-21-2011, 08:06 AM Thread Starter
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The Numbers Are In: 'Search Engine for the Real World' A Success

by Pete Misiak

October 21, 2011 9:45 AM

The numbers are in for the Dodge brand’s recent campaign for the 2012 Dodge Journey and they are impressive.


According to campaign figures compiled for the brand by agency Wieden+Kennedy:

More than 300,000 people tuned into the live camera feed and spent an average of 25-minutes watching it, accounting for 105,000 viewer hours in total.

Views of the Dodge YouTube channel in September 2011 set a new brand record with just under 1.6 million views in total, an increase of channel views by 180% over the previous month.

Overall "Dodge Journey" mentions on Twitter increased 910%.
There were 400,000 posts about this campaign in all of the social streams, averaging one post per minute, every minute for more than three weeks.

Participants searching the world wide web for the three hidden 2012 Dodge Journeys hailed from 23 of the 50 U.S. States.

21,233 participants chose to go to dodge.com/journey to learn more about the vehicle.

13,705 participants registered to receive more news and information from the Dodge brand.



Dodge unveiled its new national television and digital ad campaign for the 2012 Dodge Journey Sept. 9 as an innovative way to showcase America’s most versatile and affordable mid-size crossover. It positioned the Journey as the perfect vehicle for people looking for adventure, and, as an added bonus, included a chance to win one of three Dodge Journey vehicles hidden across America.



The campaign extended to dodge's Channel - YouTube as consumers unlocked video clues and watched a 24/7 live camera feed of the hidden Dodge Journey vehicles. The more consumers got to know about the Dodge Journey and its features, the more clues they uncovered about where one was waiting to be discovered.



The first Dodge Journey was found in Hope Valley, Calif., on Sept. 10. The second vehicle was located near Strong City, Okla., on Sept. 17, and the third was discovered in St. George, Maine, on Sept. 25.



“The ‘Search Engine for the Real World’ campaign was an overwhelming success in showcasing America’s most versatile and affordable mid-size crossover – the Dodge Journey," said Dodge brand President/CEO Reid Bigland.



“It also proved extremely engaging, with more than 1 million people watching the Dodge brand's YouTube channel and thousands exploring America in search of a new Journey.”

Rick

Nitro Year: 2007 (1 of 91,815 sold in 07)
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