No Compromise: New Dodge Brand Vehicles Give Customers Perfect Combination of Great Looks, Unbeatable Interior Flexibility, High-tech, Fuel-efficient Powertrains and Class-leading Performance All at an Outstanding Value
June 23, 2011 , Auburn Hills, Mich. - The Dodge brand is building on the momentum of introducing six all-new or significantly redesigned products, solidifying its message that Dodge offers an excellent value for American families looking for top performance in all the places that matter – from power off the line and handling in the corners to high-quality, dependable vehicles that deliver unmatched functionality and excellent fuel economy in everyday driving situations.
“With nearly 100 years of heritage, Dodge has a history of providing its customers excellent quality, innovation and value,” said Reid Bigland, President and CEO – Dodge Brand, Chrysler Group LLC. “With six all-new or completely redesigned vehicles in 2011, we’ve built on this successful formula, with best-in-class power, fuel-efficiency and style that sets us apart from everyone else. In fact, Dodge now offers six vehicles that deliver 25 miles per gallon (mpg) on the highway, while retaining that distinctive Dodge innovation and style.”
From compact cars to minivans to SUVs and crossovers, Dodge has one of the youngest dealer showrooms in the industry. The new Dodge Durango, Charger, Grand Caravan, Journey, Avenger, Challenger and Challenger SRT8 392 joined the Dodge Nitro and Dodge Caliber to complete the brand lineup.
With its four-wheel independent suspension and responsive steering and handling, Durango puts the “Sport” in Sport Utility. No other SUV on the road compares with the all-new Dodge Durango’s distinctive bold Dodge design that craftily houses a spacious three-row, seven-passenger functional, flexible and premium interior, covered in soft-touch materials. Durango features more than 30 storage areas, 28 seating configurations and a rear cargo area of nearly 85 cubic feet that fits a 6-foot couch with room for coffee table or a 10-foot ladder with the front passenger seat folded flat.
Durango also delivers the perfect blend of power and fuel efficiency. Its award-winning 3.6-liter Pentastar V-6 engine delivers best-in-class 290 horsepower along with a best-in-class driving range of 500 miles on one tank of fuel – that means Durango owners could drive all the way from Chicago to Nashville; San Diego to San Francisco; or New York City to Boston and back again without needing to stop for fuel. The available HEMI V-8 engine with Fuel Saver multi-displacement technology delivers a best-in-class 360 horsepower and 390 lb.-ft. of torque. Both engines deliver best-in-class V-6 and V-8 towing with standard trailer sway control on all models (V-8 - 7,400 lbs. and V-6 – 6,200 lbs.). Durango also features more than 45 safety and security features.
The all-new Dodge Charger gives American families a no compromise solution: dramatic Dodge styling, award-winning premium interior, full-size spaciousness with the fuel efficiency of a mid-size sedan and the reassurance of an IIHS Top Safety Pick. With its all-new ZF eight-speed transmission paired with the award-winning Pentastar V-6 engine, the 2012 Charger delivers the fuel-economy of a mid-size car with the spaciousness of a full-size sedan. The new eight-speed transmission delivers an estimated 10 percent increase in fuel economy and 10 percent improvement in acceleration. Also new for 2012 are paddle shifters, available with the V-6 or V-8.
The Charger’s 3.6-liter Pentastar V-6 engine delivers a best-in-class 292 horsepower and 260 lb.-ft. of torque (63 percent more standard horsepower and 36 percent more standard torque than the engine it replaces). Its available legendary 5.7-liter HEMI® V-8 with four-cylinder mode Fuel Saver Technology and Variable Valve Timing delivers best-in-class power with 370 horsepower and 395 lb.-ft. of torque and a starting price thousands of dollars less than the competition. Its segment-exclusive all-wheel-drive system features an innovative active transfer case with front-axle disconnect to maximize fuel economy while delivering outstanding performance and handling inherent to rear-wheel drive car. With its iconic character, contemporary fastback four-door coupe proportions, world-class performance, award-winning interior craftsmanship and refinement and state-of-the-art connectivity features with available Uconnect Touch 8.4N, the new Dodge Charger proudly delivers premium, world-class E-segment sedan precision at an incredible value.
Dodge has taken what was great with the Journey and made it even better for 2011. America’s Ultimate Crossover is new for 2011 with a completely redesigned and retuned suspension, a new V-6 engine that delivers 283 horsepower – a 20 percent boost in power compared with the V-6 engine it replaces – a gorgeous new interior with premium, soft-touch materials throughout, and an enhanced exterior design. This IIHS Top Safety Pick is the only crossover in America to offer the choice of a four-cylinder engine or V-6 power, five- or seven-passenger seating and front- or all-wheel-drive. In fact, Journey is America’s most affordable 7-passenger vehicle. Journey also features the latest and greatest in vehicle connectivity and customization with the Chrysler Group’s new UConnect Touch 8.4 radio, featuring an 8.4-inch touchscreen. Owners will feel like they have the world at their fingertips with the Journey’s available touchscreen command center. Journey also offers best-in-class storage space, with fold-flat seats, second-row in-floor storage and front-passenger in-seat storage.
Dodge Grand Caravan
The best-selling minivan ever continues to lead the segment it created with its industry-exclusive Super Stow ‘n Go seating with new easy one-touch operation and more comfortable seats. The second row in the Dodge Grand Caravan can be effortlessly stowed in less than 5 seconds with just one hand. And when not stowed, only Dodge Grand Caravan allows secure storage in the second row in-floor bins. Also standard on all Grand Caravan models is the 50/50 split-folding third row Stow ‘n Go seating. Only Grand Caravan can so effortlessly be transformed from hauling seven passengers to hauling cargo in a matter of seconds. The new 2011 Dodge Grand Caravan features an all-new premium interior with soft-touch materials, bright accents and thoughtful touches throughout. Also new for 2011 is an available fully-integrated Super Console with storage accessible to both first and second row occupants. To build on its class-leading capability, the 2011 Grand Caravan features the new 3.6L Pentastar V-6 mated to a six-speed automatic transmission delivering both improved power and improved fuel efficiency – best-in-class 283 horsepower (an increase of 108 hp) and 25 miles per gallon highway.
Dodge engineers also redesigned and retuned virtually every system in the new Grand Caravan’s suspension for 2011. That major suspension overhaul, combined with a new V-6 engine gives Grand Caravan drivers a dynamic driving experience that other minivans in the segment just don’t deliver.
Year after year, America’s Best-selling Minivan continues to redefine the segment it created.
America’s most affordable mid-size sedan also is the most powerful mid-size sedan in the segment. Equipped with the award-winning 3.6-liter Pentastar V-6 engine mated to a six-speed automatic transmission, the Dodge Avenger boasts best-in-class 283 horsepower (an increase of 48 horsepower compared with the engine it replaces) and best-in-class V6 fuel economy of 29 miles per gallon on the highway. With the standard recalibrated 2.4-liter 16-valve four-cylinder World Engine, Avenger offers up to 31 miles per gallon. This IIHS Top Safety Pick also features an all-new interior with premium soft-touch surfaces and a significantly upgraded suspension to give drivers agile, confident, handling performance in all driving situations, whether it’s a spirited adventure on twisty roads or an emergency maneuver.
The new Dodge Challenger delivers more of what enthusiasts want — a more powerful and efficient engine lineup, maximum grip with an all-new performance suspension design and even more athletic styling — all executed with quality and precision. It’s unlike any other car in the way that it allows customers to customize their classic American muscle car. The new Dodge Challenger combines world-class ride, refinement and braking performance with more power and new track-tuned suspensions to deliver a thrilling driving experience. With its all-new 3.6-liter Pentastar V-6 engine producing 305 horsepower — 55 more horsepower than the engine it replaces — the new 2011 Dodge Challenger SE is the most powerful, refined and technologically advanced entry-level Challenger ever. And to top it off, it gets 27 miles per gallon on the highway and comfortably seats five.
Dodge Challenger SRT8 392
With the introduction of the legendary 392-cubic inch HEMI V-8 for the street, the Dodge Challenger SRT8 392 builds on its original mantra of a rear-wheel-drive coupe that promises a balanced approach between form and function. The new 2011 Dodge Challenger SRT8 pumps out 470 horsepower and 470 lb.-ft. of torque. However, impressive straight-line acceleration is just part of the performance story, as world-class ride and handling, high-performance braking and the latest technology that delivers improved fuel efficiency, result in the newest version of the quickest coupe in the Dodge product lineup. It also gets up to 23 miles per gallon on the highway.
HOLD ONTO YOUR SEAT, DODGE IS RACING TO NEW HOT SPOTS
As the Dodge brand continues its journey, it’s also cementing relationships with consumers who live the active lifestyles the brand embraces through events and sponsorships. These include the Rock ‘n’ Roll Marathon Series, the Challenged Athletes Foundation and continued support of Dodge Motorsports in the NASCAR Sprint Cup and Nationwide Series, as well as the Viper Cup racing series. Dodge’s presence at these events signifies an evolution in marketing strategy and activation since it became a car, minivan, crossover and SUV brand, separate from the Ram Truck brand.
“The people who race and support Rock ‘n’ Roll marathons, the athletes who compete with the help of the Challenged Athletes Foundation and the crowds who cheer for our cars at NASCAR races all believe in top performance, a core value of the Dodge brand,” Bigland added. “We think these events get new customers into our cars, show them how well they perform and add to customers’ overall event experience. These are great places to find, reach and connect with new buyers.”
CONTINUING THE CONVERSATION
The Dodge brand also is linking up with its current enthusiasts on social media networking sites, and with all the high-quality new products, the brand is looking to add more fans by reaching buyers who may not have considered buying a Dodge before.
“The Dodge brand has gone from 25,000 online fans to more than 428,000 in just a year, and we plan to continue that conversation,” Bigland added. “Social networking is a great way to hear directly from our customers, find out what they like and strengthen our relationships.”
Brand fans and owners can get in on the conversation by going to Dodge Vehicles | Build your own Crossover, SUV, Car, or Minivan | Dodge
and to the Dodge brand’s blog at Red Letter Dodge