Ram Truck Brand and Zac Brown Band Take ‘Letters for Lyrics’ Campaign Online
via RamZone.com, RamTrucks.com and ZacBrownBand.com
* Visit RamTrucks.com (http://www.ramtrucks.com/en/letters_for_lyrics/),Ram Zone.com (http://www.ramzone.com)and all Zac Brown Band Web properties (Zac Brown Band :: Pre-Order the New Studio Album 'You Get What You Give' Now!) to write and submit letters electronically and donate an exclusive copy of “Breaking Southern Ground” to a U.S. soldier
* New 'Letters for Lyrics' shareable application available at RamTrucks.com,RamZone.comand all Zac Brown Band Web propertiesenables letter writers to invite friends and family to participate and view submissions in a public gallery
* More than 325,000 letters collected to date, 1 million is the goal
* All U.S. Ram Truck dealerships and most Zac Brown Band concerts serve as collection points and provide letter-writing stations
* Soldiers’ Angels to deliver letters to U.S. troops on behalf of the Ram Truck Brand and Zac Brown Band
* Part Five of “For Those Who Serve,” the exclusive documentary directed by Darren Doane of Zac Brown Band's USO tour available on RamTrucks.com
* Zac Brown Band's fifth single "Free," which features video footage from the band's USO tour, reached No.1 on Billboard's Country Music Chart, making them the first major label debut in 18 years to earn such a feat
* Zac Brown, Ram Truck Brandand ROAR to keynote Billboard/Adweek Music Advertising Conference to discuss 'Letters for Lyrics' program
Auburn Hills, Mich. , Aug 25, 2010 -
Help the Ram Truck Brand and Zac Brown Band reach their goal of sending 1 million letters to U.S. soldiers with just a few “clicks” as the “Letters for Lyrics” campaign takes to the Web. More than 325,000 letters have been collected to date and many more are needed to reach their goal.
In exchange for writing a letter to a U.S. soldier, participants will receive a special compilation CD titled "Breaking Southern Ground." This exclusive CD features three all-new songs from Zac Brown Band, as well as music from artists signed to Zac Brown’s label, Southern Ground Artists – Sonia Leigh, Nic Cowan and Levi Lowrey. The new online campaign gives participants the choice of either donating their complimentary CD to a U.S. soldier or receiving their CD by printing out their letter and bringing it in to a Ram Truck dealer.
Interested participants can write and submit a letter by visiting the Ram Truck Brand’s RamZone blog at Ram Zone
, the Ram Truck Brand’s website at Ram Trucks - Zac Brown Band - Letters for Lyrics
and all Zac Brown Band Web properties that can be found at Zac Brown Band :: Pre-Order the New Studio Album 'You Get What You Give' Now!
. The websites feature a Letters for Lyrics online application that is designed to be easily shared with friends on Facebook or other social media platforms. In addition, this application can be posted and shared on a personal website. Letter writers also can choose to donate their free copy of the "Breaking Southern Ground" CD to a U.S. soldier.
"We've had the opportunity to set up a letter-writing station at just about every one of our recent shows where we asked fans to help us rally 1 million 'Letters for Lyrics,'" said Zac Brown. "The response has been overwhelming. We're so proud of the strong support from our fans and, now that the campaign is moving online, we're even more confident they'll help us reach our goal."
“The Ram Truck Brand and Zac Brown Band began this letter-writing campaign for U.S. soldiers, stationed across the world and away from family and friends, in order to show our appreciation for their commitment to this great country,” said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. “By sending a letter of encouragement, we are bringing a piece of home to a soldier wherever they may be stationed. Writing a letter at the Ram Truck brand websites is easy and quick – in fact, it may inspire writers to send more than one.”
The Ram Truck Brand and Zac Brown Band partnered in May 2010 on "Letters for Lyrics," a national letter-writing campaign aimed at U.S. soldiers deployed around the world with a goal of sending 1 million letters of appreciation to U.S. soldiers. People also can visit any Ram Truck dealership and most Zac Brown Band concerts to write and submit letters on "Letters for Lyrics" stationery. The partnership has proved so successful in its first phase that participants from the Ram Truck Brand, Zac Brown Band and ROAR will keynote Billboard/Adweek Music & Advertising Conference in Chicago on Sept. 15.
Chrysler Group supplier partner George P. Johnson will compile and print the submitted electronic letters that will then be sent on to Soldier’s Angels for delivery.
Soldiers’ Angels, a nonprofit organization, will deliver written letters and letters submitted on the websites, to U.S. soldiers on behalf of the Ram Truck Brand and Zac Brown Band. Soldiers’ Angels is a volunteer-led organization with more than 225,000 members providing aid and comfort to the men and women of the U.S. Army, Navy, Marines, Air Force and Coast Guard, along with veterans and their families.
“Attending the ‘Letters for Lyrics’ campaign at Zac Brown Band concerts and experiencing the heartfelt support that Americans from across the country extend to our troops has been truly inspirational,” said Jeff Bader, Co-Founder, Soldiers’ Angels. “In talking to countless soldiers through the years, I've heard them express the sentiment and appreciation for the material items they receive. However, it's the letters that mean the most to them. This letter-writing campaign will make a tremendous difference in the lives of these young men and women and greatly fortify the morale of our brave heroes.”
View the Final Installments of “For Those Who Serve”
RamTrucks.com debuts the last two video installment of “For Those Who Serve,” a documentary of Zac Brown Band’s visit to U.S. soldiers stationed in the Persian Gulf. The series of video documents captures the moving experience of the band meeting with the men and women in uniform and performing for the troops, and was directed by Darren Doane, the CMT-nominated director of Zac Brown Band's live "Pass the Jar" DVD (Southern Ground/Atlantic) and their music video for the No. 1 hit "Toes." The entire video series can be found on the Ram Truck brand’s website.
About Zac Brown Band
In 2010, Zac Brown Band were named GRAMMY's "Best New Artist" and nominated for the Academy of Country Music Awards' "Entertainer of the Year." The band's double platinum-certified, major label debut 'The Foundation' (Atlantic Records) was one of Billboard's Top 20 albums of 2009 and features the band's first five No.1 hit singles including "Chicken Fried" and "Free." The band's sophomore album 'You Get What You Give' (Atlantic/Southern Ground Artists, Inc.) is out on September 21st and features guest appearances by Alan Jackson and Jimmy Buffett. Zac Brown Band is represented by ROAR, a Beverly Hills-based management company. Additional information can be found at Zac Brown Band :: Pre-Order the New Studio Album 'You Get What You Give' Now!
About Soldiers’ Angels
Soldiers’ Angels is a full service deployed troop, military family, wounded and veterans service organization serving all those who serve all of us with over twenty very effective programs. We specialize in the unique needs uncovered by other agencies, military benefits and medical insurance. Founded in 2003 by Patti Patton-Bader, the mother of an army soldier deployed to Iraq, Soldiers’ Angels has grown from a small care package organization to major source of aid for all those who serve or have served in our Armed Forces. Last year, we provided over 25 million dollars worth of assistance. Our slogan, "May No Soldier Go Unloved," encapsulates the motivation behind Soldiers' Angels. By working together and sharing a common vision of service, the volunteers of Soldiers' Angels continue to demonstrate active care and concern for veterans, the wounded, deployed service members, and their families. From our very inception, the focus of Soldiers’ Angels has been: Helping bring home healthy soldiers. Visit Soldiers' Angels - Soldiers' Angels
, Soldiers' Angels (Official) | Facebook
and SoldiersAngels (soldiersangels) on Twitter
to find out more.
About the Ram Truck Brand
With a work-hard, play-hard attitude, the Ram Truck brand offers the boldest, most powerful and capable pickup truck lineup on the planet.
The Ram Truck brand will add to its award-winning truck lineup with the introduction of its all-new 2010 Ram 2500 and 3500 Heavy Duty trucks, Motor Trend's Truck of the Year. The new heavy-duty trucks provide customers with first-time innovations and features along with new standards of strength, utility and driveability, building on the Ram's leadership in the heavy-duty pickup segment.
Introduced in 2008, the Ram 1500 is a game changer in terms of its ability to "outsmart" and "out-tough" the competition with its bold exterior design, crafted and refined interior, engineering excellence, superb innovation and best-in-class features and amenities. The Ram 1500 also ranks at the top of Strategic Vision Inc.’s (SVI) 2009 Total Quality Index™ (TQI) in the full-size truck segment. According to the survey, the Ram 1500 leads the way with the highest Total Quality score of any truck in the 15-year history of the study. Customers specifically noted that the Ram has the best added storage capability along with the best truck interior ever rated by customers.
The Ram Truck brand will further enhance its commercial vehicle presence with the introduction of a "new crew" of commercial-grade work trucks: the new 2011 Ram 3500, 4500 and 5500 Chassis Cabs. Led by an all-new crew cab, the new 2011 Ram Chassis Cabs are built on a proven frame and chassis, and engineered for maximum uptime, optimum performance and enhanced commercial capability.