Remembering John Herlitz, Designer of the '70 Plymouth Barracuda and '71 Plymouth Roa
April 1, 2008 5:09 AM
Elwood Engel, the Chrysler design chief from 1961 to 1974, had a regular habit of walking through the design studio on the weekends to see how things were progressing. If Engel spied a design that disagreed with him, he’d let the designer know, sometimes in an unconventional fashion.
One day in the late 1960s, John Herlitz, working on the clay model for what would become the 1970 Plymouth Barracuda, found out just how creative Engel could be in his criticism.
“I came in on a Monday morning, and there’s a hatchet in the side of the car, the (clay) model. And that was not a good sign,” Herlitz (pictured at right) said years later after his retirement.
After seeing the hatchet, an Italian modeler working with Herlitz turned to him and said; “He’s a no like.”
Chrysler Blog - Remembering John Herlitz, Designer of the '70 Plymouth Barracuda and '71 Plymouth Roadrunner
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