Study Finds Motorsports Sells Cars - Dodge Nitro Forum
Chrysler/Dodge/Jeep News Find out the latest scoop here!

LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 08-04-2010, 06:45 PM Thread Starter
Super Moderator
rickaren's Avatar
Join Date: Nov 2006
Location: Indiana
Posts: 22,756
Cool Study Finds Motorsports Sells Cars

Still True: Study Finds Motorsports Effective in Selling Cars


The phrase "Race on Sunday, Sell on Monday" still applies to new car buyers in the U.S., according to a new study released by Foresight Research.

Not only that, but other new vehicle buyers continue to be influenced by motorsport enthusiasts.

"People follow their advice - and we have measured it," said Steve Bruyn, President of Foresight Research. "So, there is a downstream impact from the races in the form of on-going word of mouth recommendations. That's why we say that the roar from a race car continues away from the track."

These advice-givers can be called "Shouters" and, in a previous study, Foresight Research determined that those who are influenced by motorsports find power and performance most important, though price and value were not far behind.

The latest study is the result of five years of data compilation and new vehicle buyer surveys. A quarter of those surveyed watched at least one motorsports race on TV in the year before their purchase. For most of that group, the average number of races watched was 11.

The large car, sporty car, and truck segments were most likely to be impacted by motorsports. Brands most likely to be associated with watching motorsports on TV include Dodge, GMC, Chevrolet, and Ford.

The research group finds that automaker displays at racing events actually can pay off as 63 percent of these influential consumers pre-plan a trip to the sponsored brand space.

Do any of these findings match your own experiences? Tell us in the comments section below.

Read more: Still True: Study Finds Motorsports Effective in Selling Cars - Wide Open Throttle - Motor Trend Magazine


Nitro Year: 2007 (1 of 91,815 sold in 07)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
rickaren is offline  
Sponsored Links

  Dodge Nitro Forum > Dodge Nitro News & Polls > Chrysler/Dodge/Jeep News

Quick Reply

Register Now

In order to be able to post messages on the Dodge Nitro Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

Similar Threads
Thread Thread Starter Forum Replies Last Post
Toyota sells more cars in Canada than GM rickaren Chrysler/Dodge/Jeep News 0 12-02-2009 07:54 PM
Study Shows Significant Differences in Vehicle Technology Tastes among Men and Women rickaren Chrysler/Dodge/Jeep News 0 06-19-2008 01:43 PM
Chrysler Falls In Vehicle Quality Study rickaren Chrysler/Dodge/Jeep News 1 06-05-2008 07:24 AM
Ford 2009 navigation system finds cheaper gasoline rickaren Chrysler/Dodge/Jeep News 0 01-05-2008 03:30 AM
Auto shop finds flaws before customers do rickaren Chrysler/Dodge/Jeep News 0 07-30-2007 03:59 AM

Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome