Study Shows Significant Differences in Vehicle Technology Tastes among Men and Women - Dodge Nitro Forum
Chrysler/Dodge/Jeep News Find out the latest scoop here!

 
LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 06-19-2008, 01:43 PM Thread Starter
Super Moderator
 
rickaren's Avatar
 
Join Date: Nov 2006
Location: Indiana
Posts: 22,859
Garage
Study Shows Significant Differences in Vehicle Technology Tastes among Men and Women

ROCHESTER, N.Y.--(BUSINESS WIRE)--Drivers of both sexes are buying smaller, less expensive and more fuel-efficient cars, and according to the latest Harris Interactive AutoTECHCAST study, they have unique preferences for the latest in automotive technology. There are significant differences by gender, according to the Harris study, regarding which innovations they will most likely consider during the purchase process.

The study reveals that men gravitate more toward performance, convenience and communication/sound options, while women indicate a stronger preference for comfort items. Both sexes show strong interest in new technology options that provide a heightened degree of personal safety.

“The most intriguing results from our study indicate that men and women have significantly different technology tastes and views of what features are the most appealing,” said Stephen A. Lovett, director of client development, Harris Interactive. “The fact is women have a great influence on vehicle purchases and they are more tech savvy than ever. The automakers need to take these views into consideration when designing their next-generation vehicles.”

“Despite the trend toward smaller vehicles, drivers still have high expectations when it comes to comfort, safety and performance. Having more technology in the car may be one important way that people can compensate for a reduction in auto size,” continued Lovett.

The Harris Interactive study shows significant differences in opinion regarding selected automotive innovations introduced in recent years:


MORE Here:Harris Interactive Study Shows Significant Differences in Vehicle Technology Tastes among Men and Women

Rick

Nitro Year: 2007 (1 of 91,815 sold in 07)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
rickaren is online now  
Sponsored Links
Advertisement
 
Reply

  Dodge Nitro Forum > Dodge Nitro News & Polls > Chrysler/Dodge/Jeep News

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Dodge Nitro Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in











Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode



Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome