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Three decades plus of Chrysler minivan leadership

2015 Chrysler Town & Country

December 29 2015

Three decades plus of Chrysler minivan leadership

Chrysler and Dodge have combined once again to lead all automakers in minivan sales in the United States and Canada.

2015 got off to a slow start for the company that invented the minivan, but as the year progressed, both brands regained their sales momentum.

More than 167,000 Chrysler and Dodge minivans have been sold in the United States this year, which makes them the best-selling brands in the segment. The brands have combined to sell more than 51,000 Dodge Grand Caravans and Chrysler Town & Country minivans in Canada this year.

2016 Dodge Grand Caravan SXT Plus

The Town & Country also had the largest growth in year-over-year sales for any FCA vehicle in the United States. The minivan had a 20% increase in the United States in November, and an 80% increase in Canada.

These strong sales further cement FCA’s position as a leader in the minivan segment.
1984 Dodge Caravan

This dates back to the early 1980s when Chrysler shook up the automotive industry with the introduction of a new vehicle line: the minivan.

Up until that point customers had to choose between a sedan, station wagon or a full-size van to transport their families or large groups.

But once the Dodge Caravan, Plymouth Voyager and Chrysler Town & Country began rolling off the Windsor Assembly line, commuting changed forever with Chrysler brands leading the way.

Traveling to the grocery store, sporting events and family vacations changed forever with Chrysler’s minivans, which have had 78 segment innovations including Stow ‘n Go seating, power liftgate and dual power-sliding doors.
A 600-ton crane starts installing 200 pieces of structural steel to create a new conveyor enclosure on the Windsor Assembly Plant’s roof.

Just about this time last year, construction started at the Windsor, Ont., Assembly Plant, getting it ready for a future model.

These features are among the amenities and options that have contributed to the sale of more than 14 million minivans since 1983.

While FCA continues to lead in the segment, the company is not in cruise control with the minivan. The Windsor Assembly Plant was shut down for 14 weeks in early 2015 for $2 billion worth of retooling, new equipment and training for the next-generation minivan.

As for news about the new minivan, continue reading Objects in the Mirror and follow FCA-North America on Facebook and Twitter for official announcements about the vehicle.


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