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post #1 of 4 (permalink) Old 03-16-2015, 07:42 PM Thread Starter
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Exclamation UK – Chrysler will disappear by 2017

Fiat Group pulls the plug on ailing American brand in the UK – Chrysler will disappear by 2017

The Chrysler brand will be axed in the UK within two years.


03/16/2015

Speaking exclusively to Auto Express, Fiat Group UK’s deputy managing director, Karl Howkins, revealed Chrysler models will no longer be sold in the UK.

As of today, the Chrysler brand is being withdrawn from sale and will officially disappear from these shores by 2017. Declining sales and a product portfolio crippled by ever more stringent CO2 regulations have catalysed the brand’s exit.


Quote:
Chrysler’s big saloon, the 300C, has effectively been deleted as has the Grand Voyager. It leaves the Ypsilon supermini as the only model in the range – but it will be sold on an order-only basis until the American brand finally calls it a day in the UK.

The axe falling on Chrysler’s UK operations is being repeated in mainland Europe, too. Fiat Group is culling Lancia from all European markets meaning it will serve just its home Italian market.

Chrysler’s exit will sweep in a raft of changes for the Fiat Group in the UK. Its sales network coverage in the UK is being overhauled with Jeep and Alfa Romeo dealers now joining forces, and Fiat and Abarth dealers operating from dual sites. Some dealers that already sell all Fiat Group brands under one roof will continue to offer all products apart from Chrysler.

The news brings an end to a tough few years for Chrysler in this country. The company’s 300C and Grand Voyager were joined by the Fiat 500-based Ypsilon and VW Golf-rivaling Delta in 2011 and consequently widened the model range and opened up the American brand to new customers.

However, the Delta was deleted from UK price lists last year leaving the Ypsilon, 300C and Grand Voyager. Both the big saloon and people carrier have soldiered on without updates despite newer models appearing in the USA. Last year the brand registered 1,982 cars in the UK – more than 21 per cent down on 2013's total.

Howkins told Auto Express that Fiat Chrysler Automobiles is instead ploughing money into its other American brand – Jeep. Over the next three years, the current three-car range will be joined by a mid-sized Nissan Qashqai rival and a range-topping large SUV currently dubbed ‘Grand Wagoneer’.

Read more: Chrysler axed in the UK | Auto Express

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post #2 of 4 (permalink) Old 03-17-2015, 08:49 AM Thread Starter
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February 2015 Fiat Chrysler Automobiles Sales in Europe

February 2015 Fiat Chrysler Automobiles Sales in Europe


LONDON, March 17, 2015 /PRNewswire/ --

In February, FCA continued to outpace the passenger car industry in Europe, with sales up 11.2% year-over-year to more than 66,000 vehicles. The Jeep brand continued its strong performance with sales increasing 182.4%. The Fiat Panda, 500 and 500L continued to dominate their respective segments and the Jeep Renegade and Fiat 500X both ranked in the top ten in the small SUV segment.

The European passenger car market (EU28+EFTA) posted another month of growth in February, with new vehicle registrations up 7.0% year-over-year to more than 958,000 units.

For the two months year-to-date, registrations were up 6.6% to nearly 1,987,000 units.

FCA's European sales growth in February was significantly higher than the industry average, increasing 11.2% year-over-year to more than 66,000 vehicles. Market share was 6.9%, compared with 6.6% in February a year ago and 6.2% in January 2015.

The Group posted significant increases in all major markets. In addition to a 13.4% increase in Italy, FCA also outperformed the industry in Germany (+9.6%), France (+8.9%) and Spain (+40.9% vs 26.1% for the industry). In the UK, sales were up 10.8% versus February a year ago.

For the two months year-to-date, FCA posted unit sales of nearly 130,000 vehicles, an increase of 8.6% (higher than the industry), with market share increasing to 6.5% (6.4% in February 2014).

Fiat brand posted European sales of nearly 49,000 vehicles for the month (+5.1%), with market share at 5.1%.

Brand sales were up 5.4% in Italy, 3.1% in Germany and 7.9% in the UK. In France and Spain, Fiat outperformed the industry average with respective increases of 7.4% and 26.3%.

Year-to-date, brand sales were up 4.4% to 96,000 vehicles and market share was 4.8%.

The Fiat Panda and 500 continued their more than two-year-long streak as leaders of the European A segment, with combined sales of more than 27,000 vehicles and segment share just under 28%. The 500L also continued as leader in the small MPV segment with nearly 7,500 vehicles sold and share of more than 25%. Just over a month since launch, the all-new Fiat 500X has already established itself as one of the ten best selling small SUVs in Europe and one of the top five in Italy.

Lancia/Chrysler posted February sales of nearly 6,000 vehicles (+5.6% year-over-year). Share was in line with the prior year at 0.6%.

Year-to-date, brand sales totaled 11,500 vehicles and share was 0.6%.

In Italy, brand sales were up 18.2% versus 13.2% for the industry.

For the Ypsilon, currently celebrating its 30th anniversary with the media presentation of a new limited edition, February sales were up 16.2% year-over-year. In January/February combined, the Ypsilon was the number one selling vehicle in its segment in Italy.

Alfa Romeo posted February sales of nearly 4,700 vehicles (+1.4% year-over-year) and share was stable at 0.5%.

Year-to-date, brand sales totaled 8,700 vehicles with share at 0.4%.

Of particular note in February were the increases of 18.9% in Italy and 13.2% in Spain.

For the Alfa Romeo Giulietta, sales outpaced the industry with a 21.8% year-over-year increase.

Jeep continued its strong growth in February with sales up 182.4% over the same month in 2014 to more than 6,300 units. This was the largest percentage increase in the industry. Market share increased to 0.7% from 0.3% a year ago. Year-to-date, brand sales totaled more than 12,200 vehicles, representing a 173.8% increase in unit volumes and a 40 basis point increase in market share (from 0.2% to 0.6%).

The brand posted year-over-year growth in almost every market. Sales in Italy were up 290.6%, Germany +92.3%, France +652.7%, the UK +164.9% and Spain +601.9%.

Driving the increase was the Jeep Renegade, already ranked firmly among the top ten in its segment with February sales of just under 4,000 vehicles.

For Ferrari and Maserati, the Group's luxury brands, combined sales in Europe totaled 449 vehicles for the month.

FCAGroup - Home

SOURCE Fiat Chrysler Automobiles

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post #3 of 4 (permalink) Old 03-18-2015, 08:05 AM Thread Starter
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Fiat Chrysler (FCAU) Stock Falls Today on Plans to Shutter Chrysler Brand in Europe

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post #4 of 4 (permalink) Old 03-20-2015, 07:27 PM Thread Starter
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Chrysler resources ‘will be put to better use allocated to Jeep’

Chrysler resources ‘will be put to better use allocated to Jeep’

03/20/2015

THE resurgence of the Jeep name is the main reason why sister brand Chrysler is being withdrawn from the UK.

Car Dealer reported earlier this week that Chrysler will have vanished from the UK automotive scene by 2017, a decision reportedly taken because of the brand’s limited product range and poor CO2 emission figures.

Chrysler suffered from dismal 2014 sales in the UK, dropping below 2,000 units sold. Last month the manufacturer sold a paltry 12 vehicles in the UK and the total for 2015 was just 69 units, less than half the figure for the same period last year of 181.


Quote:
Steve Zanlunghi, managing director of Fiat Chrysler Automobiles in the UK and head of the Jeep brand for Europe, the Middle East and Africa, shed a little more light on the situation when we caught up with him this week.

He told us: ‘We looked at the business case of all our brands, how they fit together in the UK. We thought there was a better business case to take the resources that were with Chrysler and put them over into Jeep. It’s that simple.

‘We have more opportunity with all the new products we have coming out in the near term that are going to make waves for Jeep. That was pretty much it.’

Asked how long it took to reach the decision, Zanlunghi said: ‘It took a while because there was a certain amount of going back and forth. We had Detroit involved and also Turin involved.’

Turning to Jeep, he said there were ‘good days ahead’… and told us: ‘I’ve been with Chrysler for 18 years and a Jeep fan for 25, so this isn’t just a job, this is an honour for me.

‘Other than a 20-month period of my career, I’ve always worked in the markets with dealers. I know the importance of dealers to the business.

‘Without the dealers, who’s going to sell the cars? We put a lot of focus on our dealers because if the dealers aren’t healthy, they’re not going to invest in their businesses.’

Jeep is hoping to sell 10,000 vehicles in the UK this year, with the company’s new B-segment SUV, Renegade, playing a key role in the company’s resurgence.

It’s a car that marks a series of firsts for Jeep. It’s the manufacturer’s first entry into the small SUV segment; the first Fiat-Chrysler car to be jointly developed by Italian and American engineers and the first Jeep to be built in Europe but sold in the USA.


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