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post #1 of 5 (permalink) Old 01-30-2019, 03:38 AM Thread Starter
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Videos Online in Advance of Big Game

Dodge, Jeep® and Ram Brands Launch Videos Online in Advance of Big Game


January 29, 2019 , Auburn Hills, Mich. - Dodge, Jeep® and Ram brands each pushed out a video across their digital and social channels today in advance of the big game.

“We have something new up our sleeve leading up to the big game this year,” said Olivier Francois, Chief Marketing Officer, FCA. “We launched these three videos today to give our fans a taste of what’s to come. As for what's next, everyone will just have to wait and see.”

Dodge brand:
(The Dodge brand lineup of vehicles has arrived in Atlanta, Georgia.)
Dodge brand’s “The Devil Went Down to Georgia” was created in partnership with Doner Agency and Racing Cowboys.

Jeep “Big Game Blitz” | Gladiator Jeep Truck | “Crusher”

Ram brand: “Can’t Remember” (What was your favorite spot?)
Ram brand’s “Can’t Remember” was created in partnership with The Richards Group.


About Dodge Brand

Dodge//SRT offers a complete lineup of performance vehicles that stand out in their own segments. Dodge is America’s mainstream performance brand and SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge, who founded the brand in 1914. Their influence continues today. New for 2019, the Dodge Challenger SRT Hellcat Redeye is possessed by the Demon. Its 797-horsepower supercharged HEMI® high-output engine makes it the most powerful, quickest and fastest muscle car reaching 0-60 miles per hour (mph) in 3.4 seconds and the fastest GT production car with a ¼-mile elapsed time (ET) of 10.8 seconds at 131 mph. It also reaches a new top speed of 203 mph. Joining the Challenger SRT Hellcat Redeye is the 2019 Dodge Challenger SRT Hellcat with its more powerful 717-horsepower engine, the Challenger R/T Scat Pack Widebody, which features fender flares from the SRT Hellcat Widebody and adds 3.5 inches of width to Scat Pack’s footprint, as well as and the new Challenger R/T Scat Pack 1320. Infused with exclusive drag strip technology from the iconic Dodge Challenger SRT Demon, the Challenger R/T Scat Pack 1320 is a drag-oriented, street-legal muscle car and a blank canvas for the serious grassroots drag racer. The 2019 Dodge Durango SRT, America’s fastest, most powerful and most capable three-row SUV with a best-in-class tow rating of 8,700 lbs. fills out the brands’ performance lineup. These visceral performance models join a 2019 brand lineup that includes the Durango, Grand Caravan, Journey, Charger and Challenger — a showroom that offers performance at every price point.

About Jeep Brand

Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.

About Ram Truck Brand

In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles.

That focus leads Ram to design the industry’s most innovative, award-winning trucks, emphasizing durability, strength, technology and efficiency.

With a full lineup of trucks, including ProMaster and ProMaster City vans, the Ram brand builds trucks that get the hard work done and families where they need to go. From the no-compromise Ram 1500 that defines the future of pickup trucks with innovative design, the highest quality materials and class-exclusive technology, to the Ram Heavy Duty which combines the ability to out-power, out-tow and out-haul every single competitor with the segment’s most comfortable ride and handling, Ram is committed to product leadership.

Ram continues to outperform the competition and sets the benchmarks for:

Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel
Highest towing capacity: 35,100 lbs. with Ram 3500
Heaviest payloads: 7,680 lbs. with Ram 3500
Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen
Best ride and handling with exclusive link coil rear and auto-level air suspensions
Most interior space with Ram Mega Cab
Most capable full-size off-road pickup – Ram Power Wagon
Highest owner loyalty of any half-ton pickup
Over the last 30 years, Ram has the highest percentage of pickups still on the road

Giving maximum effort all day, every day with confidence, the Ram Truck lineup steps forward with the full force of modern capability providing confidence-inspiring features and class

Rick

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post #2 of 5 (permalink) Old 01-31-2019, 11:42 AM Thread Starter
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Jeep® Brand Releases Long-form Video “More Than Just Words”

Jeep® Brand Releases Long-form Video “More Than Just Words” in Advance of the Big Game

New video “More Than Just Words” launches across Jeep® brand’s digital and social channels today
The long-form commercial, the second video released by the brand this week in the lead-up to the Big Game, is a visual narration of "The Star-Spangled Banner"
Brand released "Crusher" featuring the all-new 2020 Jeep Gladiator earlier this week

January 31, 2019 , Auburn Hills, Mich. -

The Jeep® brand launched its second video this week, “More Than Just Words,” in the lead-up to the Big Game.

“More Than Just Words” is an illustrative narration of "The Star-Spangled Banner.” The song serves as the catalyst that takes viewers on an unexpected musical and visual odyssey, with images splashing across the screen representing the song’s lyrics. Jeep brand vehicles embody the spirit of the brand through the pillars of freedom, adventure, authenticity and passion.



Jeep "Big Game Blitz" | OneRepublic | "More Than Just Words"




"We're delighted to continue our collaboration with OneRepublic," said Olivier Francois, Chief Marketing Officer, FCA. "The band's soaring musical arrangement and Ryan Tedder's vocals complementing the visual images behind the song's lyrics makes the video come to life in a way we only dreamed possible."

The Jeep brand’s “More Than Just Words,” directed by Mark Toia with music by OneRepublic, was created in partnership with Dallas-based The Richards Group.

About Jeep Brand

Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.

Rick

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post #3 of 5 (permalink) Old 01-31-2019, 10:43 PM Thread Starter
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“Make Sure of It,”

Actor Jeremy Renner Lends His Voice and Character to a New Ram Truck Brand Film “Make Sure of It,” Launching Today Across Digital and Social Channels

New digital and online video “Make Sure of It” debuts with Academy® Award nominee Jeremy Renner (“The Hurt Locker,” “The Avengers”)
The long-form spot “Make Sure of It" is the third in a series of "Next Generation" films from the Ram Truck brand
“Next Generation” series is viewable via the Ram Truck brand’s official YouTube channel
Renner will voice the new Ram Truck brand campaign “Lead or Be Led” rolling out this February


January 31, 2019 , Auburn Hills, Mich. -

Building upon the Ram Truck brand’s “Next Generation” campaign that focuses on instilling values and confidence in our children, the new long-form “Make Sure of It” video introduces Academy® Award nominee Jeremy Renner as the new voice of the Ram Truck brand.

The video opens on the face of a young girl as the voice of a father recites his hope for his daughter’s future, how through her own strength and courage, she will shape the world around her, and the optimism he has for her endless possibility. The father then optimistically pledges, “I’m gonna make sure of it,” revealing the voice to be actor Jeremy Renner, sitting in a Ram 1500 looking in the rearview mirror proudly at the young girl in the back seat. The spot continues with the tagline "Make the Next Generation Even Better. That’s Our Job” as a collection is shown of mothers, fathers, sons and daughters that Ram has featured in their films over the years to remind people how important this responsibility is to all of us.



“As the father of a young daughter, the strong message in this film really spoke to my heart,” said Jeremy Renner. “I believe this film is an inspiration as I work every day to instill the same values of confidence, courage and kindness in my daughter.”

"We are grateful to Jeremy for lending his voice to our upcoming Ram brand campaign," said Olivier Francois, Chief Marketing Officer, FCA. "In return, we are proud to leverage our platforms during the Big Game to showcase a message that is dear to his heart and reflects our shared values."

“Make Sure of It” is the third collaborative project between the Ram brand and director Jaci Judelson. Judelson also directed the brand’s visually stunning, gritty and winner of the #Femvertising award from SheMedia 2015 campaign “The Courage is Already Inside,” saluting the character of strong women who have met and overcome many challenges on the road to achieving their goals. Judelson also directed the Ram brand’s 30-second spot “The Pack,” delivering the same message of leadership with a more light-hearted approach. In the video, a lone sheep breaks free from the pack and makes its way to the top of the hill and takes a leadership position sitting down by the dog, conveying the message: "The ones with the guts to stand apart – join a league of their own.”

“It’s been an honor to direct this film with such a potent and positive message, at a time where encouraging young women and girls to be unstoppable is essential,” said Judelson. “As a mother of boys, I am proud to be part of this ‘Next Generation’ series that speaks to all kids and the power of parenthood.”

“Make Sure of It" is the third in a series of value-based "Next Generation" films from the Ram Truck brand. The first spot, "School Talk," which debuted as part of 2018 Father's Day observance, reinforces the importance of fatherhood and instilling enduring values in our children. The second spot, “Thanksgiving Grace,” honors these values again, with the focus on being thankful for those in our lives who enable us to do what is right. It aired this past November (2018)

In addition to “Make Sure of It,” Renner will voice the new Ram Truck brand campaign “Lead or Be Led” rolling out this February.

The Ram Truck brand’s “Make Sure of It” was created in partnership with Doner. The “Next Generation” campaign was created in collaboration with Austin, Texas-based GSDM.

Rick

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post #4 of 5 (permalink) Old 02-05-2019, 12:55 PM Thread Starter
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Over 106 Million Views

Jeep® Brand’s “More Than Just Words” Commercial Released Online in Advance of Big Game Shatters Online Record for FCA With Over 106 Million Views

The eight commercials released as part of FCA's "Big Game Blitz" have aggregated more than 169 million views – well beyond the estimated viewership for the game broadcast
“More Than Just Words” has been shared more than 200,000 times cumulatively across Facebook, Twitter and YouTube, with over 50,000 comments reflecting overwhelmingly positive sentiment
“More Than Just Words” is the most viewed video (as of Tuesday, February 5, at 9 a.m. ET) on this year’s YouTube AdBlitz, which aggregates views for (90) of this year’s Big Game 2019 commercials
Previous record holder for FCA was last year’s Big Game video from the Ram brand, “Icelandic Vikings,” with over 28 million views

February 5, 2019 , Auburn Hills, Mich. -

FCA US debuted eight commercials online last week as part of its “Big Game Blitz” digital and social strategy. One of the commercials, the Jeep® brand's “More Than Just Words” has smashed the Company’s record for most online views, with over 106 million, more than the audience size for the Super Bowl broadcast. In addition to breaking Company records for most views, “More Than Just Words” has been shared across Facebook, Twitter and YouTube over 200,000 times cumulatively with over 50,000 comments combined reflecting overwhelmingly positive sentiment from fans across social media.

As part of a concerted digital strategy, FCA elected to reach consumers exclusively through social and digital channels, during a time when many are watching commercials online and likely to share.

“This year, we adopted a new approach to launch our commercials in advance of the Big Game and our ‘gamble’ seems to be winning as we continue to track the videos through today,” said Olivier Francois, Chief Marketing Officer, FCA. “Together, our eight creative executions have amassed over 169 million views. What is more exciting is that engagement to date suggests that Jeep brand’s "More Than Just Words" on its own has surpassed the TV audience viewership for the Big Game. Viewers have been reacting to it in a very powerful way, commenting across our digital and social platforms telling us how much they appreciate the message, and thanking us for it. Our fans are calling the video one of the best Big Game commercials ever. And while it didn’t air in the game, people will remember it as one.”

The two-minute “More Than Just Words,” a visual narration of the “The Star Spangled Banner” with music performed by OneRepublic, was released last Thursday (1/31) across the brand’s digital and social platforms. The song serves as a catalyst that takes viewers on an unexpected musical and visual odyssey, with images splashing across the screen representing the song’s lyrics.

Social sentiment for the video has been overwhelmingly positive, with all comments 99 percent positive or neutral. Comments from fans across Jeep’s Facebook and Twitter channels include the following:

- "'BEST' super bowl commercial hands down! We miss our Jeep, just might have to get another one in honor."

- "I say, Let this one win the Super Bowl Commercial Crown! Even if it’s NOT Aired During the Super Bow! Top Marks!"

- "Thank you Jeep! This was a very deep message and it brought tears to my eyes. One of the best commercials I have seen….should be on super bowl."

- "@jeep did a great job on that commercial. It should win best Superbowl ad."

- "Every year, I wait for the best of the Super Bowl ads. This it it. Good ad, great message. Well done."

- "One awesome commercial, don’t know if it played at Super Bowl but it should have…."

- "Probably one of the loveliest renditions of the Star-Spangled Banner I've ever seen. And you'll note I said 'seen' because there's very few words. …Thank you Jeep and one republic ... ya did good."

- "Awesome commercial, no message trying to be forced upon you other than just coming together as family and as Americans. I'm purely a Ford guy but I've always had respect for the Jeep brand and my family has owned quite a few, this commercial just made me respect the brand even more."

- "Gave me goosebumps. This was absolutely epic! And the fact that there's no words in the anthem (except at the beginning and end) makes it 10X better. Well done jeep!"

- "One of the best commercials I've seen in ages. This is a home run. No, not just a home run…It's a GRAND SLAM! I've rewatched it a half dozen times and continue to pick more of the symbolism and continue to tear up through parts of it. It pulls at heartstrings."

Jeep "Big Game Blitz" | OneRepublic | "More Than Just Words"




The Jeep brand’s “More than Just Words,” directed by Mark Toia with music by OneRepublic, was created in partnership with Dallas-based The Richards Group.

Jeep Brand
Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.

Rick

Nitro Year: 2007 (1 of 91,815 sold in 07)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
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rickaren is online now  
post #5 of 5 (permalink) Old 02-05-2019, 01:14 PM Thread Starter
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Over 106 Million Views

Jeep® Brand’s “More Than Just Words” Commercial Released Online in Advance of Big Game Shatters Online Record for FCA With Over 106 Million Views

The eight commercials released as part of FCA's "Big Game Blitz" have aggregated more than 169 million views – well beyond the estimated viewership for the game broadcast
“More Than Just Words” has been shared more than 200,000 times cumulatively across Facebook, Twitter and YouTube, with over 50,000 comments reflecting overwhelmingly positive sentiment
“More Than Just Words” is the most viewed video (as of Tuesday, February 5, at 9 a.m. ET) on this year’s YouTube AdBlitz, which aggregates views for (90) of this year’s Big Game 2019 commercials
Previous record holder for FCA was last year’s Big Game video from the Ram brand, “Icelandic Vikings,” with over 28 million views

February 5, 2019 , Auburn Hills, Mich. -

FCA US debuted eight commercials online last week as part of its “Big Game Blitz” digital and social strategy. One of the commercials, the Jeep® brand's “More Than Just Words” has smashed the Company’s record for most online views, with over 106 million, more than the audience size for the Super Bowl broadcast. In addition to breaking Company records for most views, “More Than Just Words” has been shared across Facebook, Twitter and YouTube over 200,000 times cumulatively with over 50,000 comments combined reflecting overwhelmingly positive sentiment from fans across social media.

As part of a concerted digital strategy, FCA elected to reach consumers exclusively through social and digital channels, during a time when many are watching commercials online and likely to share.

“This year, we adopted a new approach to launch our commercials in advance of the Big Game and our ‘gamble’ seems to be winning as we continue to track the videos through today,” said Olivier Francois, Chief Marketing Officer, FCA. “Together, our eight creative executions have amassed over 169 million views. What is more exciting is that engagement to date suggests that Jeep brand’s "More Than Just Words" on its own has surpassed the TV audience viewership for the Big Game. Viewers have been reacting to it in a very powerful way, commenting across our digital and social platforms telling us how much they appreciate the message, and thanking us for it. Our fans are calling the video one of the best Big Game commercials ever. And while it didn’t air in the game, people will remember it as one.”

The two-minute “More Than Just Words,” a visual narration of the “The Star Spangled Banner” with music performed by OneRepublic, was released last Thursday (1/31) across the brand’s digital and social platforms. The song serves as a catalyst that takes viewers on an unexpected musical and visual odyssey, with images splashing across the screen representing the song’s lyrics.

Social sentiment for the video has been overwhelmingly positive, with all comments 99 percent positive or neutral. Comments from fans across Jeep’s Facebook and Twitter channels include the following:

- "'BEST' super bowl commercial hands down! We miss our Jeep, just might have to get another one in honor."

- "I say, Let this one win the Super Bowl Commercial Crown! Even if it’s NOT Aired During the Super Bow! Top Marks!"

- "Thank you Jeep! This was a very deep message and it brought tears to my eyes. One of the best commercials I have seen….should be on super bowl."

- "@jeep did a great job on that commercial. It should win best Superbowl ad."

- "Every year, I wait for the best of the Super Bowl ads. This it it. Good ad, great message. Well done."

- "One awesome commercial, don’t know if it played at Super Bowl but it should have…."

- "Probably one of the loveliest renditions of the Star-Spangled Banner I've ever seen. And you'll note I said 'seen' because there's very few words. …Thank you Jeep and one republic ... ya did good."

- "Awesome commercial, no message trying to be forced upon you other than just coming together as family and as Americans. I'm purely a Ford guy but I've always had respect for the Jeep brand and my family has owned quite a few, this commercial just made me respect the brand even more."

- "Gave me goosebumps. This was absolutely epic! And the fact that there's no words in the anthem (except at the beginning and end) makes it 10X better. Well done jeep!"

- "One of the best commercials I've seen in ages. This is a home run. No, not just a home run…It's a GRAND SLAM! I've rewatched it a half dozen times and continue to pick more of the symbolism and continue to tear up through parts of it. It pulls at heartstrings."

Jeep "Big Game Blitz" | OneRepublic | "More Than Just Words"



The Jeep brand’s “More than Just Words,” directed by Mark Toia with music by OneRepublic, was created in partnership with Dallas-based The Richards Group.

Jeep Brand
Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.

Rick

Nitro Year: 2007 (1 of 91,815 sold in 07)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
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