VIPER: From a ‘halo’ car to an expensive folly - Dodge Nitro Forum
Chrysler/Dodge/Jeep News Find out the latest scoop here!

LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 09-10-2008, 08:46 AM Thread Starter
Super Moderator
rickaren's Avatar
Join Date: Nov 2006
Location: Indiana
Posts: 22,861
VIPER: From a ‘halo’ car to an expensive folly

September 10, 2008

The Viper was first shown as a concept car in 1989 and launched in 1992 with a powerful V-10 engine and intense consumer interest.

The Viper was conceived to inject some excitement into Dodge’s brand lineup at a time when enthusiasm was lacking, and on that front it certainly delivered, winning a host of accolades and awards over the years. The 2008 Viper ACR, for example, holds the record as the fastest production vehicle to circuit the Nuburgring test circuit in Germany.

But the Viper hasn’t delivered when it comes to sales. Sales are up this year, but fewer than 1,000 units were sold in 2007, and the automaker only sold its 25,000th Viper in March — a very modest number for a company that ships hundreds of thousands of minivans each year.

“Viper owners may not be happy that it’s leaving the Dodge brand, but sometimes you have to make these sorts of decisions to make yourself profitable, and consumers are simply buying more Hondas and Toyotas than Dodges,” he said. “The money would be better spent on other Dodge products, like the Charger and the Caliber — they are phenomenal vehicles and they should be investing in making those vehicles fresh and learning from their good design cues to use in other vehicles.”

More Here

LINK: From a ‘halo’ car to an expensive folly - The Driver's Seat -


Nitro Year: 2007 (1 of 91,815 sold in 07)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
rickaren is online now  
Sponsored Links

  Dodge Nitro Forum > Dodge Nitro News & Polls > Chrysler/Dodge/Jeep News

Quick Reply

Register Now

In order to be able to post messages on the Dodge Nitro Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

Similar Threads
Thread Thread Starter Forum Replies Last Post
Chrysler May Sell Viper Car Business rickaren Chrysler/Dodge/Jeep News 0 08-27-2008 11:04 AM
Viper is going to get the axe. rickaren Chrysler/Dodge/Jeep News 0 03-31-2008 04:43 PM
Chrysler to give Viper No. 25,000 to Kurt Busch rickaren Chrysler/Dodge/Jeep News 0 03-11-2008 10:43 AM
Dodge Viper SRT10 rickaren Chrysler/Dodge/Jeep News 0 10-10-2007 08:36 AM
1100-hp Viper Speed Run, Fueled by E-85 rickaren Chrysler/Dodge/Jeep News 0 05-17-2007 09:20 PM

Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome