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Chrysler LLC is embarking on a new advertising effort to try and drum up showroom traffic for a flock of cars that mostly have not been met with enthusiasm from consumers or the media.
It’s the first major effort from the automaker since Cerberus Capital acquired a controlling stake in the company from DaimlerChrysler. The ads, which break next week, are themed, “If You Can Dream It. We Can Build It.” It is said, by sources, to be a corporate effort that will touch Chrysler’s three brands—Chrysler, Dodge and Jeep.
LINK:Auto Beat Chrysler's New Tune: If You Can Dream It. We Can Build It. - BusinessWeek
It’s the first major effort from the automaker since Cerberus Capital acquired a controlling stake in the company from DaimlerChrysler. The ads, which break next week, are themed, “If You Can Dream It. We Can Build It.” It is said, by sources, to be a corporate effort that will touch Chrysler’s three brands—Chrysler, Dodge and Jeep.
LINK:Auto Beat Chrysler's New Tune: If You Can Dream It. We Can Build It. - BusinessWeek
