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200 design changes in the works

1658 Views 0 Replies 1 Participant Last post by  rickaren
Oct. 4, 2007 - Jim Press shocked the automotive world when he jumped from Toyota to Chrysler last month. After all, Toyota is a juggernaut that just became the world’s largest car company, while Chrysler is struggling to survive as America’s newly independent No. 3 automaker. Chrysler’s new owners, Cerberus Capital Management hope to reverse more than $2 billion in recent losses with the help of Press, Toyota’s former top U.S. executive, and his new boss, Bob Nardelli, Home Depot’s ex-CEO. Press, 60, began his new job as vice chairman at Chrysler last week, taking charge of sales, marketing and product strategy. In his first week, he dropped in on a few car dealers, drove 80 models at the company’s test track and visited the design studio, where he peppered the stylists with suggestions, including to where to put the cup holders. There are already 200 design changes in the works on Chrysler’s current and future models, Press said.

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