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Ram 1500 Continues to Offer Innovative Features and Products for Truck Customers

New Tradesman HD with an 11,500-pound maximum trailer rating, 3,100-pound payload and 17,500-pound gross combined weight rating (GCWR) tops all half-ton pickups in the market

New Ram 1500 Mossy Oak® Edition model that further extends the multi-tiered relationship between the Ram Truck brand and America’s top camouflage brand

Ram Express popularity leads to expansion of the model to Crew Cab and Quad Cab

Industry-first RamBox cargo management system includes versatile, weatherproof, lockable, illuminated and drainable storage bins built into bed rails now available for Quad/Crew Cab and short bed Reg Cab (two bed sizes)

Pickup bed divider/2-foot bed extender; and cargo rail system with four sliding, adjustable cleats

RamBox bins hold up to 140 12-ounce beverages, or other gear for work or leisure

New six-speed automatic transmission calibration with Electronic Range Select (ERS)

New steering wheel with cruise control buttons

New 2012 colors: Black Clear Coat, Deep Cherry Red, Deep Molten Red, Sagebrush, True Blue Pearl and Tequila Sunrise


Eleven Ram 1500 models, Tradesman, Express, Outdoorsman, ST, SLT, Sport, Sport R/T, Lone Star, Big Horn, Laramie and Laramie Longhorn

Factory spray-in bed liner available on all models

Exclusive-in-segment coil-spring, multilink rear suspension fitted to a solid rear axle provides ride and handling capabilities unexpected in a pickup truck

Best-in-class aerodynamics – an estimated .419 Cd

5.7-liter HEMI® V-8 provides more horsepower (390 hp), torque (407 lb.-ft.) and 20 mpg

Shockingly fast performance: 0-60 mph in 6.1 seconds (R/T model)

First-in-segment “store in the floor” storage bins with removable liners, big enough for ten 12-ounce beverages and ice

First-in-segment heated and ventilated front seats

Heated rear seats also available

First-in-segment surround-sound audio system

More than 30 safety features, including standard four-wheel Anti-lock Brake System and Electronic Stability Control with Hill Start Assist and Trailer Sway Control

Unsurpassed powertrain limited warranty: 5 years/100,000 miles










September 1, 2011 , Auburn Hills, Mich. - The Ram 1500 offers a variety of models for customer who rely their trucks for work and play.

“The Ram 1500 lineup has a truck for everyone,” said Fred Diaz, Ram Truck President and CEO and Head of National Sales — Chrysler Group LLC. “From the value priced Tradesman with a standard V-8 to the loaded Laramie Longhorn, Ram Truck brand will continue to answer our customers’ needs with products that hit high marks for durability, innovation and appearance.


Capability
In addition to the 5.7-liter HEMI V-8 which produces 390 hp (283 kW), 407 lb.-ft. (548 N•m) of torque and 20 mpg, the 2012 Ram 1500 offers a flex-fuel capable 4.7-liter V-8 providing 310 horsepower (231 kW) and 330 lb.-ft. (447 N•m) of torque, and a 3.7-liter V-6 generating 215 horsepower (160 kW) and 235 lb.-ft. (319 N•m) of torque; five and six-speed automatic transmissions; part-time and on-demand four-wheel-drive transfer cases; and 3.21, 3.55, 3.92 and 4.10 axle ratios.

Equipped with the HEMI, the 2012 Ram R/T regular-cab 4x2 model with a short bed and 4:10 gears blasts from 0-60 mph in 6.1 seconds.

The 2012 Ram 1500 is offered in regular cab, Quad Cab and Crew Cab models, with three box lengths: 8-foot (regular cab), 6-foot-4-inches (regular cab and Quad Cab), and 5-foot-7-inches (Ram 1500 Crew Cab). Eleven trim levels are available, each with a unique appearance: Tradesman, Express, Outdoorsman, ST, SLT, Sport, Sport R/T, Lone Star, Big Horn, Laramie and Laramie Longhorn.

A frame design incorporating high-strength steel supports segment-exclusive, multi-link coil spring rear suspension that improves ride and handling characteristics without sacrificing payload (up to 1,850 pounds) and towing capability (up to 10,250 pounds).

Convenience
The 2012 Ram 1500 Crew Cab, Quad Cab and short bed Reg cab features an available first-in-segment RamBox cargo management system that provides weatherproof, lockable, illuminated and drainable storage compartments integrated into both fender sides for effortless access and convenience. Each box holds up to 140-12-ounce beverages.

The RamBox system includes a bed divider/2-foot bed extender for oversize loads and a rail system with sliding, adjustable cleats for infinitely adjustable tie-down capability. The Ram’s tailgate features a standard assist feature that reduces the effort needed to raise and close the tailgate.

Another segment-first innovation for the Ram 1500 crew cab is a pair of “store in the floor” bins with removable liners that offer even more versatile storage—large enough for ten 12-ounce beverages and ice. Locking lids are available from Mopar.

There are many other convenient storage locations throughout the Ram 1500 including a large upper glove box, map pockets in door panels and a configurable center console.

Technically sophisticated, yet simple-to-navigate electronic and infotainment choices includes a media center with a 30-gigabyte hard drive, navigation system, and a rear-seat DVD entertainment system available in the Quad Cab and crew cab. Also available is segment-first surround-sound audio.

Other premium amenities include first-in-segment heated and ventilated front seats, available heated rear seats, one-touch up/down driver and passenger windows, automatic-on headlamps and dual-zone automatic temperature control.

Craftsmanship
In addition to the exterior, the interior of the 2012 Ram 1500 stands out with an emphasis on craftsmanship expressed in premium interior appointments including six-ring instrumentation, controls, chrome accents, premium seating with bolsters and two-tone upholstery. An automatic-transmission floor shifter, incorporated into a configurable center console, is available. All Ram 1500 interiors feature “soft-touch” materials with premium fit and finish. Full-width contrasting stitching is offered on soft-touch instrument panels for select models.

On the exterior, the Ram 1500 features an aluminum hood with a large power bulge and a forward-canted grille, imparting a “head down, ready to charge” attitude, while front and rear bumpers wrap around each body side. The rear bumper on HEMI-equipped models is radiused over chromed dual exhaust tips. Attractive 20-inch wheels are available. Sills are pulled down to cover frame rails for a premium appearance. Badges are three-dimensional, rather than decals, and are designed to stand out.

Safety
On the safety and security front, the Ram 1500 offers more than 30 active and passive safety features, including standard front and rear side-curtain air bags with Enhanced Accident Response System, side seat airbags, knee bolsters, seat-belt pre-tensioners, Anti-lock Brake System, BeltAlert® System, and Electronic Stability Control; and available adjustable pedals, ParkSense® Rear Park Assist and ParkView® Rear Back-up Camera.

Manufacturing
The Ram 1500 is built in two locations: Quad Cab and crew cab 1500 models are built at the Warren (Mich.) Assembly Plant, and regular cab models are built at the Saltillo Assembly Plant in Mex.
 

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Ram Truck Launches New Luxury Model: Laramie Limited










January 26, 2012 , Auburn Hills - For 2012, Ram Truck will expand its model lineup by adding the new, top-of-the-line Ram Laramie Limited.

“The Ram Truck brand’s greatest strengths are our commitment to listen to customers and to understand what motivates them,” said Fred Diaz, President and CEO, Ram Truck Brand – Chrysler Group LLC. “We’ve successfully added Ram truck models designed for outdoorsmen, tradesmen, first-time buyers and ranchers. Laramie Limited is designed to meet the high expectations of affluent pickup truck buyers looking to combine capability with elegance.”

Featuring premium materials, such as full-leather seating, piano-black interior components and under-stated exterior badging, Ram Laramie Limited offers a refined luxury alternative to the popular southwestern-themed Ram Laramie Longhorn edition pickup.

“The launch of the Ram Laramie Longhorn edition gave us a boost in the ultra-premium pickup segment and exceeded our expectations,” added Diaz. “Ram Laramie Limited offers customers an even wider selection of luxury models. We expect a lot of interest in the Laramie Limited.

“The Ram Laramie Limited customer is going to be involved in some sort of motor-sport activity. Whether they’re towing a ski boat, a race-car hauler, motorcycles or snowmobiles, they’re looking for comfort and class and an expressive way to carry their crew and their gear.”

The new Ram will make its debut at the 2012 Chicago Auto Show, which opens to the media on Wed., Feb. 8.

Exterior
Ram Laramie Limited gets a body-color front fascia with fog lamps and a matching, painted rear bumper. (Ram Laramie Limited 2500 and 3500 models in white and silver exterior colors get chrome front and rear bumpers.) The Laramie Limited’s chrome grille surrounds billet inserts that are featured on Ram Sport models. Understated chrome accents include body-side molding, mirrors, door handles and tubular side steps.

The Laramie Limited’s body side has a clean, “street truck” look and eliminates the traditional HEMI®, Cummins and Ram model line badges.

Tailgate badging includes the chrome Ram’s Head logo and a small italicized block-letter “Limited.”

Ram 1500 Laramie Limited shares 20-inch forged aluminum wheels with the Ram Laramie Longhorn. Polished surfaces are accented with painted silver pockets. Heavy Duty models feature 17-inch fully polished aluminum wheels. Wheel centers are embossed with the Ram brand name.

The Ram 1500 Laramie Limited is available in six exterior color choices, including: black, bright silver metallic, bright white, deep cherry red pearl, mineral gray metallic and true blue. Ram Heavy Duty models are available in black, bright silver metallic, bright white and mineral gray metallic.

Interior
The 2012 Ram Laramie Limited Edition features a modern, luxurious interior.

A full-leather cockpit with dark slate Natura Plus leather seats and engraved details lend the Ram Laramie Limited an unmatched level of sophistication and style.

Contrasting medium graystone leather piping provides seat-edge emphasis. Additional accents are created along either side of the piping by medium graystone deck-seam stitching.

The Ram Laramie Limited’s cavernous double-stacked center console is topped with a soft, double French-stitched full-leather lid.

In addition to 100 percent leather seat coverings, Ram Laramie Limited gets a premium leather-wrapped steering wheel and shifter -- console mounted on 1500, column mounted on 2500 and 3500 Heavy Duty models. Accent medium graystone X-stitch detailing sets off both the steering wheel and shifter.

Door trim front and rear also is wrapped in premium leather. Leather armrest uppers are further accented with the same dual French stitch used on the center console lid and instrument panel.

Ram Laramie Limited editions receive remote LED lighting at the inside door handles and a full-length light that illuminates the truck’s multi-function lower map pockets, front and rear.

The dash features a center stack trimmed in high-gloss piano-black. Liquid graphite side bezels and bright chrome vent rings complete the center stack’s detailing. Piano-black finishes also are used in the door panels and are trimmed in bright chrome.

Ram Laramie Limited’s gauge cluster is accented with pad-print chrome rings that share the high-end appearance of a gentleman’s watch and include the imprinted message: “Designed in Detroit.” Gauge needles are finished in liquid graphite.

A liquid graphite glovebox spear with pinstriped details and black and chrome “Limited” badge complete the dash.

Beneath the dash is soft foot-well lighting, providing both a functional and aesthetic interior enhancement.

Passengers also enjoy solid dark slate premium berber carpet floor mats with medium graystone accent stitching. Rear flap-closure seatback map pockets with modern chrome Ram-lettered detailed metal buckles also are unique to Ram Laramie Limited. For entry and exit, brushed-silver Ram-branded door sill plates resist scuffs and add visual appeal.

Other Features
Ram Laramie Limited also is equipped with a navigational radio, remote start, back-up camera, power adjustable pedals with memory, heated steering wheel, front ventilated and heated seats and rear heated seats.

Ram Laramie Limited will be available in 1500 (1/2-ton), 2500 HD (3/4-ton) and 3500 HD single- and dual-rear-wheel (1-ton); Crew Cab and Mega Cab; four-wheel drive and two-wheel drive; and short- and long-wheelbase models.

Laramie Limited will join the other Ram trim levels, which include: ST, Tradesman, Tradesman HD, Express, SLT, Outdoorsman, Mossy Oak edition, Sport, R/T, Laramie, Laramie Longhorn and Power Wagon (2500 only).

Laramie Limited will be available Q2 2012.

About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as the newest Chrysler Group LLC vehicle brand. Creating a stand-alone brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.
 

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Feb 8, 2012

Inside look at the Ram Laramie Limited with Bob Hegbloom, Director Ram Brand and Ryan Nagode, Chief of Dodge, Ram, Fiat Interior Studio.
 

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Ram Announces New Ram Tradesman Crew Cab and Quad Cab® Models

America’s best value commercial full-size pickup now available in three cab styles

Great value includes no-charge RamBox and V-8 power

Price reduction on regular cab Tradesman makes it an even better value








March 6, 2012 , Indianapolis -

The Ram Truck brand today announced that it would expand Ram 1500 Tradesman availability to include Crew Cab and Quad Cab® models, giving buyers an outstanding combination of value and performance across all Ram half-ton pickup configurations.

The Ram 1500 Tradesman previously was available in regular-cab models only.


“From the moment we launched the truck, the Ram 1500 Tradesman was a hit,” said Fred Diaz, President and CEO, Ram Truck Brand and Chrysler de Mexico – Chrysler Group LLC. “Our new four-door Ram Tradesman models offer the pickup segment’s best combination of room for six hard-working adults, V-8 capability and value.”

The Tradesman is a value-priced package designed to meet the hard-working needs of small businessmen, construction jobsites and commercial fleets at an affordable price

“When we added Crew and Quad Cab availability to the sporty Ram 1500 Express, we were able to gain share in the segment by offering buyers the absolute best four-door truck value in the market,” added Diaz. “Ram Tradesman offers fullsize work truck capability at a great price. Our 4.7-liter V-8 delivers 20 mpg, comes with a standard tow package and all the guts you need to get the job done.”

Ram’s 4.7-liter V-8 FFV engine is rated at 310 horsepower, 330 lb.-ft. of torque and 20 mpg EPA highway. The 4.7-liter V-8 delivers more power and more trailer-towing capability (7,700 lbs.) than competing base engines. For even more power, the 5.7-liter HEMI® V-8 with 390 hp / 407 lb.-ft. of torque is an available Tradesman option.

Tradesman models also get styled, full-face steel wheels, a fully warrantied factory-equipped spray-in bedliner and a 6-speed automatic transmission. In addition, Ram Tradesman 4.7-liter models now come with a no-cost RamBox cargo management system that includes lighted, lockable storage for tools and adjustable tie-downs – a $1,295 value.

Ram Tradesman has better performance, greater capability and more standard features than the competitions’ work trucks. Features include link-coil rear suspension for best-in-class ride and handling, heavy-duty cooling for long life and reliability, Class IV receiver hitch, 4 and 7-pin trailer connectors, in-floor storage on crew cab models, forward-opening doors on Quad Cab, power windows and a six-speaker stereo with CD player and audio input jack.

“Durability, reliability and value for the money are the top three considerations for our customers. Their truck is the most important tool they own and one they’ll use every day. The Ram Tradesman is a truck they can depend on.”

All Ram Truck engines, transmissions and axles are covered by a segment-leading five-year, 100,000-mile powertrain warranty.

Prices for the Ram Tradesman Quad Cab start at $27,330, including $995 destination charge. The Ram Tradesman Crew Cab starts at $29,810. Ram 1500 Tradesman regular cab prices have been lowered for 2012 to $22,370 (when equipped with 4.7-liter engine).

The Ram 1500 Tradesman HD remains the ultimate in capability, with the heaviest towing (11,500 lbs.) and payload (3,125 lbs.) of any light-duty truck. Available exclusively in long-bed, regular cab 4x2 configuration, Ram 1500 Tradesman HD is offered at a base MSRP of $29,600, including destination.

Tradesman Quad and Crew models are currently shipping to Ram Truck dealers.

About BusinessLink™
BusinessLink is a free program that connects business owners with a network of Chrysler Group dealers that are specially equipped to work with small businesses. Nationwide, Chrysler Group’s 489 BusinessLink dealers offer the convenience of one-stop sales and service essential to help commercial/small businesses stay on the road to profitability. Business owners may access this free membership program with proof of business ownership at any BusinessLink dealer. Benefits include no dues or fees, specialized in-dealership commercial/small business sales and service personnel, extended service and repair hours, priority next-available-bay service, free shuttle service, 24/7 towing service, free loaners for select vehicles, expertise in commercial financing options and unique business variable incentives.

Find a local BusinessLink dealer at (877) 2THELINK or on the web at Chrysler Commercial Vehicles | BusinessLink Commercial Dealer Network.

About "On The Job"
Chrysler Group’s "On The Job’ vehicle program provides commercial/small business owners a variety of incentives and discounts to assist them in purchasing, servicing and customizing vehicles to specifically address their unique professional needs. Custom upfit allowances, service contracts, Mopar® certificates, and cash allowances are just a few of the stackable incentives that business owners can utilize at any of Chrysler Group’s 2,317 dealerships. Business owners may take advantage of these incentives in addition to existing BusinessLink or retail specials. Most Chrysler Group vehicles qualify for On The Job program advantages when the vehicle is purchased for business use.

For On The Job program information, call (877) ONTHEJOB or click on Chrysler Commercial Vehicles | Commercial Vehicle Incentives.

About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as the newest Chrysler Group LLC vehicle brand. Creating a stand-alone brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.
 

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Ram 1500 iPad® App Now Available, Free

March 6th, 2012



Looks like we’re going to need a bigger toolbox – last week we shared the Ram smartphone apps, and now we’re introducing the free Ram 1500 iPad® app, ratcheting up the guts of our mobile business center’s processing power, for getting the job done while you’re on the move. Functionality highlights include:

Exterior and Interior 3600 View
Interior 3600
Robust description of vehicle features and functionality
Interactive Uconnect® System Overview
Full lineup of engines which includes the legendary HEMI®
Safety and Security Features
Feature demonstrations and video
Trim level Comparisons
Mopar® Outfitter
Complete list of specifications and dimensions
Social Media outlets that allow you to get connected
Links to helpful tools such as locating a dealer, and building your own.

The Ram 1500 iPad app is available in the iTunes store for iPad and iPad 2.


SOURCE
 

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Ram 1500 Lone Star Celebrates “Texas-big” 10th Anniversary

Special edition commemorates first Texas-exclusive truck
Lone Star model is top-selling Ram in Texas
Commemorative logos and badging celebrate 10th anniversary












March 21, 2012 , Dallas - Ram Truck today unveiled a special 10th Anniversary edition of its Texas-only 2012 Ram 1500 Lone Star.

Ten years ago, Ram Truck was the first manufacturer to recognize the strength of the pickup market in Texas and to offer an exclusive edition for the state, and in 2002, the first Ram Lone Star edition debuted.

“The Ram 1500 Lone Star was the first pickup truck designed by Texans and built specifically for Texans,” said Fred Diaz, President and CEO, Ram Truck Brand and Chrysler de Mexico, a San Antonio native. “Native Texans are very proud to be from the Lone Star State. For the last 10 years, this truck has given us the authentic opportunity to proudly connect Ram with Texas’ very proud state motto. It’s by far our best-selling Ram truck in Texas.”

The Ram 1500 Lone Star model makes up 30-40 percent of all Ram 1500s sold in Texas. Since the Lone Star’s debut, Ram has sold more than 80,000 of the Texas-only models.

The Ram Lone Star 10th Anniversary edition will get new, larger “Lone Star” badges with the prominent red, white and blue Texas state emblem on its front doors and tailgate. The new badges are part of an exclusive appearance package and replace the “Ram 1500” badging that accents most other Ram models.

On the inside, the anniversary model features Katzkin perforated leather seats with stylized Texas/Lone Star logos. A 10th Anniversary Lone Star logo is called out on the passenger glove box. The four embroidered floor mats will also feature the Lone Star name.

The 2012 Ram 10th Anniversary Lone Star is exclusively available in Crew Cab configuration with bucket seats. Paint choices include Black, Bright Silver, Bright White, Deep Cherry Red, Flame Red, Mineral Gray and True Blue.

Standard Ram Lone Star features include the 5.7-liter HEMI® V-8 with fuel-saver technology, which delivers 390 horsepower, 407 lb. ft. of torque and 20 mpg. It’s backed by a 6-speed automatic transmission.

The Lone Star also gets a 115V auxiliary power outlet, 20-inch aluminum wheels, Class IV receiver hitch, a 10-way adjustable power driver’s seat, fog lamps, halogen quad headlamps, leather-wrapped steering wheel, locking lug nuts, rear 60/40 split folding seats and steering-wheel-mounted audio controls. In addition, more than two dozen factory options and hundreds of Mopar accessories are available for buyers to further personalize their Ram Lone Star.

Pricing for the package is $1,500, giving the 2012 Ram 1500 Lone Star 10th Anniversary edition an MSRP starting at $36,440. It goes on sale at the end of second quarter 2012.
 

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Best-in-class Fuel Efficiency, New Technology and New Features Without Sacrificing Capability


Interactive decel fuel shut-off expands opportunities for turning off fuel to the engine during deceleration events thereby improving fuel economy in both city and highway driving.



Active aerodynamic technology and modern styling led to a six percent aerodynamic improvement on the 2013 Ram 1500 — best-in-class coefficient of drag (Cd) at 0.363.

Best-in-class fuel economy:


New 3.6-liter Pentastar V-6 engine (Ward’s Automotive 10 Best Engines) features 42 percent more horsepower, 13 percent more torque and at least 20 percent better fuel economy when compared to the previous 3.7-liter V-6 powertrain

5.7-liter HEMI® V-8 with Fuel Saver Technology and variable-valve timing provides 395 horsepower, 407 lb.-ft. of torque and best-in-class fuel economy for V-8 trucks (at least 10 percent better fuel economy when compared to 2012 V-8 powertrain)

Class-exclusive eight-speed automatic transmission (TorqueFlite 8), standard equipment with 3.6-liter V-6 Pentastar, doubles the amount of gears compared to previously available four-speed automatic transmission to greatly improve fuel economy

New eight-speed also available with the 5.7-liter V-8 HEMI – the Company’s first application with a V-8 (TorqueFlite 8 late availability)
New TorqueFlite 8 operated by an innovative dash-mounted, rotary e-shift design

First-in-segment Fuel Saving Technology: eight-speed automatic transmission, stop-start, thermal management system, pulse-width modulation and active aerodynamics, including grille shutters and air suspension

Class-exclusive air suspension enhances fuel economy, improves ride control and off-road capability along with improved ingress/egress and loading, and features automatic load leveling

New exterior design cues including all-new grille/fascia, improved quad projection headlamps and LED front turn signals and taillamps

Best-in-class aerodynamics, coefficient of drag (Cd) at 0.363

New, upgraded interior features include: standard and premium vehicle information center, passive entry, Keyless Enter ’n Go, steering wheel and controls, wood accents, updated door panels, instrument panel, interior colors and premium materials

All-new, next-generation Uconnect® Access debuts on the 2013 Ram 1500

Uconnect Access combines a new lineup of smart Media Centers with a powerful new wireless platform

With Uconnect Access, Ram 1500 owners will have alternative ways to access new connected services and applications via the vehicle’s 8.4-inch touchscreen display or the web

Next generation Uconnect system is designed to be forward-thinking, providing the freedom to upgrade to the latest features and services

Voice-recognition technology, steering wheel controls, touchscreen displays and traditional controls provide Ram 1500 customers with a variety of ways to interact with their mobile phones, music, navigation system and applications

Ram 1500 now available with a premium, customizable, full-color 7-inch vehicle information center

Addition of Powernet vehicle architecture system allows new content with improved data speeds

Chrysler Group offers Ram 1500 customers expanded Sirius XM Radio channel lineup, with exclusive programming including new SiriusXM Latino channels, an automotive industry first

Sprint selected as the strategic partner to bring wireless connectivity and service delivery to the vehicle

New remote central locking RamBox® cargo management system and tailgate combined with door locks

New rain sensing wipers, SmartBeam® headlamps, power folding mirrors and power sliding rear window with defrost

Best-in-class powertrain warranty – 5 years/100,000 miles


April 5, 2012 , New York - Ram 1500 – the most recognizable pickup on the road – delivers best-in-class fuel economy with a truckload of pioneering, fuel-saving systems including a more fuel efficient and more powerful 3.6-liter V-6 engine and first-in-segment technologies: eight-speed automatic transmission, stop-start system, thermal management system, pulse-width modulation and active aerodynamics, including grille shutters and air suspension.

2013 Ram 1500

“The new 2013 Ram 1500 is the most capable, best-looking half-ton pickup in the world and delivers best-in-class fuel efficiency, new technology and new features while upgrading the interior and exterior,” said Fred Diaz, President and CEO of Ram Truck Brand and Chrysler de Mexico — Chrysler Group LLC. “We changed every area of the truck – from a newly designed frame with air suspension, to a new eight-speed transmission to a new interior with the next-generation Uconnect® system.

“With best-in-class towing and payload, best-in-class ride and handling and best-in-class aerodynamics, the 2013 Ram 1500 delivers unmatched content, performance and capability to our customers,” Diaz added.

POWERTRAIN
The new 3.6-liter Pentastar V-6 engine (Ward’s 10 Best Engines Award two years in a row) with variable-valve timing (VVT) offers best-in-class standard 305 horsepower, with 269 lb.-ft. of torque and best-in-class fuel economy for V-6 trucks. New V-6 features 42 percent more horsepower, 13 percent more torque and at least 20 percent better fuel economy when compared to the previous 3.7-liter V-6 powertrain.

The legendary 5.7-liter HEMI® V-8 with fuel-saving cylinder shut-off and VVT provides 395 horsepower, 407 lb.-ft. of torque and best-in-class fuel economy for V-8 trucks (at least 10 percent better fuel economy when compared to 2012 V-8 powertrain). Also, the HEMI delivers best-in-class towing and payload – 11,500 pounds and 3,125 pounds respectively, with Ram 1500 Tradesman Heavy Duty.

The class-exclusive eight-speed automatic transmission (TorqueFlite 8), standard equipment with 3.6-liter V-6 Pentastar, doubles the amount of gears compared to previously available four-speed automatic transmission, which improves drivability and enhances fuel efficiency. The new eight-speed also is available with the 5.7-liter V-8 HEMI – the Company’s first application with a V-8 (TorqueFlite 8 with V-8 is late availability). The exclusive new transmission is operated by an innovative, dash-mounted rotary e-shift dial, which enables quick blind-shift transitions from “Reverse” to “Drive” when towing or navigating out of mud, snow or busy parking lots.

Owners will appreciate an innovative rotary e-shift dial for trucks equipped with the new TorqueFlite 8-speed transmission that replaces both column and floor shifters. The exclusive rotary e-shift enables intuitive operation with a direct and confident feel, even with gloves on. The convenient, dash-mounted, easy-to-understand and operate system provides total control of the sophisticated eight-speed transmission and is Ram Truck's innovative approach to electronic shifters, already used in Class 6-8 trucks. This new design allows quick blind-shift transitions from “Reverse” to “Drive” when towing or navigating out of mud, snow or busy parking lots and crowded worksites. The new rotary e-shift dial also yields space for more functional and usable storage in the console.

Another segment exclusive with the eight-speed transmission is a new thermal management system that is designed to quickly raise engine and transmission fluid temperatures. By raising fluid temperatures, parasitic losses resulting from high-viscosity engine oil and transmission fluid can be reduced, improving fuel efficiency by 1.7 percent. As the engine temperature increases to pre-determined levels, warm engine coolant is circulated through a thermal exchange unit, which also contains dedicated pathways for transmission fluid. As the thermal exchange unit heats up, it also heats up the transmission fluid. This action dramatically reduces warm up time for the transmission, improving fuel economy, drivability and shift quality. In most powertrain configurations, the transmission heats up independently of the engine, delaying warm-up time and reducing efficiency.

Adding to industry firsts in a pickup truck is the application of stop-start, another fuel saving feature available on select 2013 Ram 1500 models. This new system improves fuel economy by up to 3.3 percent, an increase of about one mile-per-gallon to the truck’s city drive cycle.

Stop-start increases fuel efficiency by shutting the engine off when the truck comes to a complete stop. Amenities (radio, gauges, heating or air conditioning, etc.) continue to operate, making the operation transparent to the driver. The engine restarts automatically when the driver releases the brake, allowing seamless acceleration.

Enabling components have been upgraded for heavy-duty operation on models equipped with the stop-start feature.

ENGINEERING
Although the new 2013 Ram 1500 boasts numerous segment-exclusive features, many aren’t readily visible, but deliver best-in-class fuel efficiency, ride and handling.

Aerodynamics
The new 2013 Ram 1500 continues to maintain its ruggedly handsome appearance with new exterior design elements. Extensive wind-tunnel testing honed the 2013 Ram 1500 exterior shape, resulting in continued best-in-class aerodynamics. Also, the cooperative application of active aerodynamics and modern styling led to a six percent aerodynamic improvement on the new truck. The 2013 Ram 1500 Regular Cab 4x2 coefficient of drag (Cd) is .363 – compared with a Cd of .386 for a 2012 Ram 1500 Regular Cab 4x2.

Air Suspension
Best-in-class ride and handling gets even better. The 2013 Ram 1500 is now available with an all-new air suspension system featuring five height settings for optimum ride and aerodynamic performance. The feature operates automatically, or may be controlled manually via console or key fob controls:

Normal Ride Height (NRH): 8.7 inches of clearance (measured from the base of the door sill) is the default, load-leveled ride height
Aero Mode: Lowers the vehicle 1.1 inches from NRH. Aero Mode improves fuel efficiency by up to one percent and is activated by vehicle speed, adjusting for optimal performance and fuel economy
Off-road 1: Lifts the truck 1.2 inches from NRH for added height in clearing obstacles
Off-road 2: Delivers more off-road capability, increasing ground clearance by 2 inches over NRH
Park Mode: Lowers the vehicle 2 inches from NRH for easy ingress/egress and cargo loading

The new air suspension system adds up to 4 inches of lift span, offering best-in-class step-in height of 21 inches, best-in-class ground clearance of 10.7 inches, best-in-class departure angle of 27.8 degrees, and best-in-class breakover angle of 24.2 degrees supported by four-corner air springs that provide a cushioned, premium ride.

Another benefit to the new air suspension is load-leveling capability, which automatically detects load on the suspension from a trailer or payload. The air pressure increases until the vehicle reaches normal ride height, leveling the truck and improving the loaded ride.

Additionally, a separate button on the key fob gives the operator the ability to manually lower the truck, allowing for ease of passenger entry and reduced tailgate lift-over height.

Electric Power Steering
The 2013 Ram 1500 features electric power steering (EPS). By using an electric motor to power the truck’s rack and pinion steering system, the engine is relieved from the task of constantly turning a hydraulic pump, improving fuel efficiency up to 1.8 percent and adding five horsepower. Also, the introduction of EPS reduces complexity by removing the previous hydraulic pump, high-pressure hydraulic hoses and cooling apparatus.

Weight Reduction
Weight reduction is an important variable in the fuel economy equation. Reducing the weight of components improves fuel economy and allows for more content without affecting payload or towing capability.

A newly redesigned frame benefits from a weight reduction of up to 30 pounds by using advanced high-strength steels. Also benefitting from advanced metal, new box floor cross-members in the bed eliminates seven pounds and a new front bumper design removes four pounds. Additionally, aluminum lower control arms in the front suspension contribute to additional weight reduction and handling. The Ram 1500 also features an aluminum hood saving 26 pounds.

Underneath the hood, the combination of the new Pentastar V-6 and new TorqueFlite 8 transmission reduces the weight by approximately 76 pounds. The V-8 and TorqueFlite 8 together reduce weight by more than 30 pounds.

The weight reductions not only allow for more convenience, comfort and entertainment features but also best-in-class fuel saving technology such as thermal management, stop-start and active aerodynamics.

Pulse-width Modulation
Pulse-width modulation (PWM) is a new fuel-saving technology for the Ram 1500, which reduces parasitic electrical load. The technology not only eliminates unnecessary load on the alternator but also improves the durability of benefitting systems. Fuel delivery and the forward cooling fan are two systems that take advantage of PWM, adding a 0.4 percent improvement in fuel efficiency.

Low rolling-resistance Tires
The 2013 Ram 1500 features standard low rolling-resistance tires to minimize wasted energy and decrease required rolling effort. Tread patterns, advanced materials and millions of miles of testing result in greater fuel efficiency.

Chassis
The 2013 Ram 1500 uses a newly designed frame with improved, low torsion (stiffness) attributes that increase stability and handling precision while decreasing noise, vibration and harshness (NVH) up to 30 percent, depending on drive cycle. Front rails feature 20 percent increased yield strength from the use of high-strength steel. Among other features, the new frame design incorporates a new powertrain, new air suspension and new body-mounting technology.

Portions of the frame are hydroformed for dimensional accuracy (hydroforming reduces the amount of welding that leads to distortion), and side rails are fully boxed. The front frame section incorporates advanced, high-strength steel that maintains overall strength and durability while saving approximately 30 pounds. To further improve NVH, new larger body mounts are located on the front frame rails and at the C-pillar.

New standard front independent suspension combines redesigned upper control arms, aluminum lower control arms and retuned geometry with coil springs for improved responsiveness and handling. New, more robust ball joints on the front suspension yield greater durability and are engineered with improved sealing methods.

DESIGN
The new 2013 Ram 1500 retains its ruggedly handsome appearance with all-new interior and exterior design aesthetics, improved aerodynamics and all-new, segment-leading technology – and every Ram 1500 truck benefits from new content specifically designed to match each model’s unique style.

Exterior
Ram Truck brand designers started with the Ram grille making it not only larger – with the same overall width, but approximately one inch taller – “saddled” within the new upper fascia panel for a more integrated appearance. The classic Ram crosshair horizontal and vertical grille bars are now flush at the top and bottom of the grille surround.

The new front bumper design supports the “saddled” Ram grille theme with new vertically oriented fog lamps for improved light spread, distance and more lumens. Larger openings around the front tow hooks (four-wheel drive models) allow for easy access to the hooks.

The 2013 Ram 1500 quad headlamp design has improved light spread, pattern consistency, distance and 30 percent more lumens. An all-new premium headlamp lighting system is a bi-functional halogen projector design with 15 amber LEDs for park/turn/position lamp and three amber LEDs for the side marker.

For 2013, the Ram 1500 offers 12 different colors, including five new shades. Black Gold, Copperhead, Maximum Steel Metallic, Prairie and Western Brown are all new and available in a monotone and/or two-tone depending on the model.

The new, polished stainless steel running boards have a sturdy box cross-section design. Also, the new wheel-to-wheel exclusive running board design offers aerodynamic improvements over the current version and provides customer’s improved access to the forward portion of the truck bed.

A new 6-ft.-4-in. bed option is now available on Crew Cab models giving customers the ability to combine Ram 1500’s largest available cab with the largest four-door/bed combination. All-new premium tail lamps are standard and consist of 15 red LEDs with three red LEDs for the side marker.

Interior


For 2013, new features and technologies create opportunity for a redesigned interior with material upgrades; improved fit and finish; all-new interior themes with different colors and materials; all-new HVAC controls and new multimedia systems. The 2013 Ram 1500 also features an exclusive eight-speed transmission with a new rotary e-shift dial design.

Rear occupants can enjoy the same quality, fit and finish as the driver. With points of contact a priority, new premium materials, colors and designs are now on all four doors. Soft-touch materials enhance armrests and upper bolsters with expanded use of premium surfaces.

The 2013 Ram 1500 features the next generation 8.4-inch Uconnect system with background screens tailor-made to specific Ram models and themes. To make room for the new big screen, the center stack is upgraded with matching materials found throughout the interior. To complement the range of Ram 1500 models, the interior design team created new, individualized themes with different colors and materials. For the Laramie Longhorn, the Ram design team sought out a very rare Walnut grain with a unique burl that was unintentionally created by ranchers using trees as fence posts for barbed wire. Eventually, the trees grow over the rusting metal wire, creating a swirl coloring pattern and tone that is not found anywhere else.

The all-new HVAC controls take lessons learned from other Chrysler Group Uconnect applications and feature simple, improved function, meeting the highest Human Machine Interface (HMI) standards. The HVAC system includes a redundant architecture allowing the operator to use either the 8.4-inch touchscreen or manual controls to alter the truck’s environment. Below the upgraded HVAC arrangement is a new switch bank with relocated, easy-to-use controls for a number of features depending on vehicle models and options. All buttons in the comfort bank also are redundant on the Uconnect system. Contiguous to the switch bank is a prominently placed, adjustable integrated trailer brake control allowing the driver to add or reduce trailer brake function on the fly.

The Ram 1500’s new, exclusive eight-speed transmission created the need for an innovative rotary e-shift dial in the cockpit to replace the center console gate shifter – a first for pickups. The new shifter works in a multitude of seating configurations and will replace floor and column shifters for use in the eight-speed transmission. Realizing this is a dramatic change in the way trucks have historically shifted gears, the interior design team accepted the challenge with a new shift knob, naturally and prominently placed to the driver’s right, at the lower left-hand side of the center stack, in place of the previous transfer case shift knob. The rotary dial enables intuitive blind-shift transitions between “Drive” and “Reverse” with a direct and confident feel. The transfer case retains full capability with push buttons located directly under the e-shift dial.

New technology also moves to the gauge cluster. Previously only available on premium models, the 3.5-inch vehicle information screen is now standard on ST and SLT and displays vehicle operating functions. The new thin film transistor (TFT), 7-inch screen is now available on SLT, standard on Sport, Laramie and Laramie Longhorn models. The 7-inch screen features fully customizable function and configurability. Similar to the 8.4-inch Uconnect screen, select 7-inch cluster background screens are tailor-made to specific Ram models, with designs that match the truck’s theme.

UCONNECT
Introducing Uconnect Access: A Powerful New Platform That Provides Multiple Ways to Connect

The Uconnect Media Centers R3 and R4 provide the Ram 1500 with a built-in cellular connection so vehicle occupants are automatically connected to a variety of new services and the internet with WiFi hotspot capability. The new Uconnect Media Centers provide a direct connection to emergency services when the new 911 button found on the rearview mirror is pushed. Ram 1500 customers also will automatically receive regular vehicle health reports and be able to remotely lock or unlock truck doors, start the vehicle, and flash lights from any distance via the web or a smartphone application.

Ram truck owners will be able to access select, certified in-vehicle applications. Driving-relevant applications will be introduced over time and are designed specifically for in-vehicle use. The certified applications are easily controlled with natural voice recognition or steering wheel controls to keep drivers focused on the road. The responsive 8.4-inch touchscreen includes the award-winning user interface designed by Chrysler Group Human Machine Interface engineers, featuring large icons and visual cues allowing consumers intuitive control of system features.

Uconnect Media Centers Are Always Current
Ram truck owners will be confident to know their truck is designed to be forward-thinking, providing the freedom to upgrade to the latest features and services, without having to replace their factory installed Uconnect systems. Applications are updatable over the air and are downloaded directly to the Uconnect Media Center, so features remain current. Ram truck owners will be able to continually evolve their in-vehicle connectivity experience by downloading app updates or new applications as they become available directly to the Uconnect Media Center from inside the car, via the 8.4-inch touchscreen.

The Ram 1500’s new Uconnect Access system features best-in-class functionality, integrating new entertainment content and is the first time Ram will offer HD Radio to its customers. Ram customers also will have access to SiriusXM satellite radio, handsfree mobile phone operation, handsfree navigation, handsfree texting with compatible phones and handsfree control of music. Additionally, new connected services and applications provide real-time access to information and content that Ram 1500 customers want and need while on the road. Uconnect is designed to provide drivers and passengers with relevant, focused and contextual information that is not distracting and easy to use, allowing drivers to remain focused on the road.

Also enhancing driver convenience, Uconnect features one-step voice command of navigation, the ability to check real-time fuel prices and listen and respond to text messages, combined with familiar knobs for climate and comfort controls.

A Variety of Ways to Control Your Content
Uconnect Access controls are placed on the steering wheel. Customer research has shown a preference towards audio controls located at the rear of the steering wheel and Ram was the first truck manufacturer to integrate these rocker switches for ease of use. Audio system controls, including next station, radio preset and previous station or track, are located on the left. Volume up or down and change audio source are located on the right. This means Ram truck drivers can keep their hands on the wheel while they enjoy a variety of entertainment content sources.

Media Console Offers a Variety of Options
Neatly integrated within the upper storage tier of the center console, a new multimedia input includes USB, SD card and auxiliary connections. The USB allows control of iPod or other media device through the large touchscreen displays and steering-wheel-mounted audio controls. A more powerful 2.5 amp, USB port and 12-volt outlet also provide mobile recharging for electronic devices. In addition, MP3 and WMA audio files on a USB memory device may also be played and controlled via the Uconnect system.

New 7-inch Vehicle Information Center
Filling the gauge cluster in front of the driver is an available 7-inch, color, premium vehicle information screen, featuring a new customizable function that enables Ram 1500 customers to personalize information inside the instrument cluster. Similar to the premium Uconnect Systems, select 7-inch instrument cluster background screens are branded with a Ram theme. Ram’s new information display is designed to visually communicate information, using graphics and text, quickly and easily.

The vehicle information display offers drivers a wide range of customization options, from a basic digital speed read out to specific vehicle status information. Operation of the display is clearly communicated to users with easy-to-understand icons and instructions. Using buttons on the steering wheel, drivers can customize the screen with as much or as little information as they desire. The system is intuitive and can be arranged for a variety of views. Up to three analog vehicle status gauges can be added to the display. The main screens found inside the instrument cluster menu are: digital speed, vehicle information and fuel economy, trip A information, trip B information, trailer-tow information, audio, stored messages and screen customization. Additionally, the four corners of the display can be customized to show information at a glance, including current fuel economy, outside temperature, time and compass direction.

All-new Powernet Electrical Architecture
As the Ram 1500 continues to offer more feature content, it created the need for a technology that allows more information to be electronically communicated within the truck. The new Powernet system, used for the first time on a Ram 1500, allows both high- and low-speed data networks to be equipped with as many as 40 individual modules, all designed to improve vehicle performance and enhance the comfort and safety of driver and passengers. Within the Powernet high-speed network, each module (e.g., electronic stability control) processes its individual data and transmits the appropriate commands within the vehicle to activate any additional systems (e.g. anti-lock brake system and cruise control). Uconnect leverages Powernet to deliver fast response time, and share critical information between the 8.4-inch touchscreen and the vehicle information center. The Powernet architecture also is the backbone that supports the Uconnect Access services and applications, including the Ram 1500 vehicle health report and remote services.

Sprint Provides Wireless Platform for Next Generation Uconnect Access
Sprint is the strategic wireless partner for the next generation Uconnect Access system. The integrated wireless technology inside the Ram 1500 enhances the driving experience by offering new connected services and applications. The services delivered through the partnership will be easy to learn, easy to use and will offer a seamless experience with the Ram owner’s digital life. An increasing number of features in the new Ram 1500 will rely on enhanced user interfaces including voice capabilities and commands to help limit driving distractions and keep the focus on the primary driving task.

SAFETY AND SECURITY
On the safety and security front, the Ram 1500 offers more than 45 active and passive safety and security features, including standard front airbags, front and rear side-curtain air bags and seat-mounted side pelvic-thorax air bags with Enhanced Accident Response System, knee bolsters, seat-belt pretensioners, BeltAlert® System; and available adjustable pedals, ParkSense® rear park assist and ParkView® rear back-up camera. The 2013 Ram 1500 also includes standard electronic stability control (ESC), hosting a number of technologies including all-speed traction control, trailer-sway control, Hill-start Assist and anti-lock brake system (ABS).

The new 2013 Ram 1500 now features available Keyless Enter ’n Go technology, which allows the doors to be unlocked and the vehicle ignition to be started without having to touch the key fob. Also new for 2013, remote central locking includes the RamBox® cargo management system and tailgate power locks, creating a convenient solution for locking down the truck with the push of a button. An available remote start feature allows a driver to start their vehicle from up to 300 feet away. Door controls, illuminated entry, engine immobilizer and panic alert are standard features with the Keyless Enter ’n Go system. Auto rain-sensing wipers and SmartBeam® also find their way into the feature availability list, adding to a truckload of content offered in the new 2013 Ram 1500.

Additional New Features
For 2013, Ram 1500 customers can enjoy the convenience of power folding mirrors and a combination power and rear-sliding window with defrost. Also available is a new six-foot-four-inch bed option on the Crew Cab model, allowing for maximum passenger and bed hauling capability.

Unsurpassed Powertrain Warranty – 5 years/100,000 Miles
The 2013 Ram 1500 is backed with a best-in-class 5-year / 100,000-Mile Powertrain Limited Warranty. The Powertrain Limited Warranty covers the cost of all parts and labor needed to repair a covered powertrain component – engine, transmission and drive system. Coverage also includes free towing to the nearest Ram dealer, if necessary. The warranty also is transferable allowing customers who sell their truck during the warranty period, to pass the coverage onto the new owner.

The standard 3-year / 36,000-Mile Basic Limited Warranty provides bumper-to-bumper coverage for the Ram 1500, from the body to the electrical system.

QUALITY
To ensure durability, the Ram development team is putting the 2013 Ram 1500 to the test – actually thousands of checks and almost six million customer equivalent testing miles – to validate its performance and reliability for the long haul.

The 2013 Ram 1500’s quality is scrutinized at the company’s Chrysler Technology Center’s state-of-the-art scientific labs in Auburn Hills, Mich., including the Noise/Vibration/Harshness Lab, the Electromagnetic Compatibility Facility, Wind Tunnel and the Road Test Simulator (RTS).

For example, the RTS recreates the abuse a truck endures at the hands of a 95th percentile driver – meaning someone who drives the vehicle in more severe conditions than 95 percent of all customers. The RTS can put a lifetime of wear and tear on a truck in about one month’s time. The Ram development team is committed to finding and fixing any issues before the customer does.

MANUFACTURING
The 2013 Ram 1500 is built at the Warren Truck Assembly Plant (Warren, Mich.), which has built more than 12.5 million trucks since it started operations in 1938. Regular Cab models of the 2013 Ram 1500 are built at the Saltillo Truck Assembly Plant in Saltillo, Mexico.
 

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2013 Ram 1500



Fuel Saver Technology on the 5.7-liter HEMI® V-8 discontinues fuel delivery to four of the eight cylinders when maximum power is not required, improving fuel economy.

2013 Ram 1500 TorqueFlite 8, first-in-segment 8-speed automatic transmission.
 

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Apr 5, 2012

2013 Ram 1500 reveal with Fred Diaz, President & CEO Ram Truck Brand at the 2012 New York International Auto Show.
 

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Apr 2, 2012

Bob Hegbloom, Director of the Ram Truck Brand, talks about the technology features of the new 2013 Ram 1500 pickup truck.
 

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Apr 2, 2012

Bob Hegbloom, Director of the Ram Truck Truck Brand, talks about the fuel economy features of the 2013 Ram 1500.
 

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B-roll and Running footage of the all-new 2013 Ram 1500.
 

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Apr 2, 2012

Bob Hegbloom, Director of the Ram Truck Brand, talks about the many features on the new 2013 Ram 1500 Pick Up truck, unveiled April 5th at the New York auto show.
 

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A trailblazer is not afraid of the unknown. He pioneers the way for others to follow. Always searching for unmarked territory, on the ground or slightly above. GUTS. GLORY. RAM
 

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Stop-start technology increases fuel efficiency up to 3.3% on the 2013 Ram 1500 by shutting the engine off when the truck comes to a complete stop. The engine seamlessly restarts automatically upon acceleration.
 

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Apr 10, 2012

The center consoles for both the bucket and 40-20-40 bench seat configurations are all-new with efficient storage in mind.

The new bucket seat console utilizes the extra space as additional storage. The bench seat design includes three new cup holders built into the console lid that features a washable rubber bellow lining, allowing storage for most cup sizes as well as other personal items.

Folding back the center console and center front seat base reveals a large storage bin that houses the CD player. Both versions of the console feature two tiers of storage and are available with a new multi-media port with USB, SD card and auxiliary inputs in the upper tier. Additionally, a 2.5-amp USB power port and 12-volt outlet are available to meet device-charging needs.
 

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Ram Brings Outdoorsman Back with Launch of New 2013

Ram Brings Outdoorsman Back with Launch of New 2013 Ram 1500

Ram Outdoorsman designed for hunters, fishermen, campers and boaters

Features standard trailer-towing upgrades, interior and exterior lighting enhancements, off-road-oriented tires, and rugged exterior appearance

Professional Outdoor Media Association members provided first look at popular model




August 3, 2012 , Tunica, Miss. - The Ram Truck brand today unveiled the new 2013 update of the popular Ram 1500 Outdoorsman model.

Ram Outdoorsman takes all of the features most useful to hunters, fishermen, campers and boaters, and packages them into one model. Outdoorsman combines convenience, off-road capability and trailer towing hardware in one package with a name that resonates among truck buyers.

Ram Outdoorsman was originally unveiled as a new model two years ago at the Professional Outdoor Media Association’s annual conference. Since then, Outdoorsman has been a popular part of the Ram lineup, and has helped the Ram Truck brand gain market share by reinforcing the Company’s commitment to outdoor enthusiasts.


“The Ram Outdoorsman makes both a practical and an emotional connection with outdoor enthusiasts,” said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico -- Chrysler Group LLC. “The Ram team shares our customers’ passion for nature and the outdoors. We’ve designed the Ram Outdoorsman to meet the needs of boaters, campers, hunters and fishermen.

“By offering Ram truck models that appeal to wide range of buyer needs, we’ve been able to increase our sales, gain market share and attract new buyers to the brand,” added Diaz.

About the Ram Outdoorsman

Ram Truck engineers – many of whom count hunting, fishing, boating and other outdoor pastimes among their hobbies – brought together features that they felt would best meet the practical needs of owners who will frequently use their Ram truck for towing and long, remote trips.

Standard trailer-towing upgrades, interior and exterior convenience and lighting enhancements, off-road-oriented tires and underbody protection are combined with a rugged exterior appearance to highlight the Ram Outdoorsman.

For 2013, the Ram 1500 Outdoorsman is available in a choice of two cab sizes (Quad and Crew) and two bed lengths (5 ft. 7 in. and 6 ft. 4 in.).

Ram Outdoorsman is available in Black, Black Gold Pearl, Bright Silver Metallic, Bright White, Copperhead Pearl, Deep Cherry Red Crystal Pearl, Flame Red, Maximum Steel Metallic, Mineral Gray Metallic, Prairie Pearl, True Blue Pearl and Western Brown Pearl exterior paint hues

Interior color choices include Black/Diesel Gray or Canyon Brown/Light Frost. Buyers may opt for vinyl flooring for easier cleanup.

Ram Outdoorsman Features

Towing:

• Standard Class IV receiver hitch properly equips Outdoorsman for towing campers, boats, ATVs and other trailers rated to vehicle’s max
• Available integrated trailer brake controller with driver adjustability and easy-to-see instrument panel readout
• Standard lighted 4- and 7- pin harness plugs – a Ram exclusive -- offer multi-trailer adaptability and clean, above-the-bumper covered access any time of the day or night
• Heavy-duty cooling, including mechanical / electrical fan and transmission cooler, for larger loads
• Limited-slip differential for improved off- road and towing performance
• Available trailer-tow mirrors
• Available rear backup camera eases trailer hookups
• Standard trailer-sway control improves towing confidence
• Standard 3.92 axle ratio (4x4 models)
• Extra heavy-duty rear shock absorbers (4x4 models)

Capability:

• Powered by the legendary 5.7-liter HEMI V8 engine with a choice of a six-speed automatic transmission or the all-new 8-speed TorqueFlite 8
• Electronic shift-on-the-fly transfer case (4x4 models)
• Standard 17-inch cast aluminum wheels and 10-ply "LT" tires: light-truck-rated tires handle bigger loads and offer stronger sidewalls to resist punctures when driving over sharp, rocky terrain; on/off-road tread pattern provides traction on all highway and trail surfaces
• Full-sized spare provides more security and functionality than restricted-use spare in the event of a flat
• Tow hooks for retrieving disabled or immobile vehicles, clearing trails
• Higher front air dam and single rear exhaust for higher off-road obstacle clearance
• Mud / slush mats protect front and rear carpets from dirt and moisture
• 32-gallon fuel tank for extended operating range
• Premium cloth front seats with a choice of buckets or a 40/20/40 split bench
• Front center seat cushion or console storage help organize gear
• Power 10-way driver seat for comfort on long trips
• Power lumbar adjust for additional long-trip comfort
• Rear 60 / 40 split folding seat for more flexibility in hauling passengers and cargo
• Remote start and security group adds alarm system and convenience of a comfortable cabin after a day in the field or on the water
• Standard front suspension and transfer case skid plates on 4x4 models provide protection from off-road damage (4x4 models)
• Additional lighting including:
o Standard fog lights for improved inclement weather illumination
o Enhanced quad halogen headlamps provide maximum visibility in remote areas
o Ash tray lamp illuminates small items in center console
o Exterior mirrors with courtesy lamps provide visibility outside truck’s cabin
o Glove box lamp
o Rear dome lamp with on-off switch
o Sun visors with illuminated vanity mirrors
o Underhood lamp
• Dash-mounted 115-volt auxiliary power outlet to charge batteries and electronic devices without the need for special DC car chargers
• 180-amp alternator
• Auto-dimming, power heated folding exterior mirrors with supplemental signals clear fog and ice
• Leather wrapped steering wheel with fingertip audio controls reduces driving distractions
• Overhead console with universal garage door opener, which can also be programmed to open multiple garage doors and electric gates
• Rear view auto-dim mirror
• Power sliding backlight on four-door models now available with integrated defroster
• SiriusXM satellite radio with standard Bluetooth connectivity and audio inputs for mobile devices, two power outlets and a 1.5-amp USB port
• New 7-in. vehicle information center with driver-programmable screens
• Tire pressure monitor

Unique look:

• Two-tone paint with Mineral Gray Metallic lower (also available in Monotone)
• Mineral Gray painted scratch-resistant steel bumpers
• Body colored upper front fascia and grille surround with black hex-link inserts
• Black door handles and mirrors minimize glare
• Wheel lip moldings
• Outdoorsman badge proudly announces owner’s passion

Options:

• Trailer tow mirrors
• Trailer brake control
• ParkSense rear park-assist system and ParkView rear back-up camera with dynamic gridlines
• Heated front seats (new feature for 2013)
• Heated steering wheel (new feature for 2013)
• High-definition radio (new feature for 2013)
• Navigation
• Premium speakers with subwoofer
• Sirius XM Travelink with real-time information including gas prices, weather and sports
• Uconnect Access with embedded cellular connection provides automatic crash notification, 911 emergency calls, road-side assistance Wifi hot spot and application downloads
• RamBox, available on the 2013 Ram 1500 Outdoorsman, is the ultimate place for outdoor enthusiasts to stow their gear; lockable and lit, RamBox frees up interior space for passengers

About RamBox

RamBox provides secure storage options for tradesmen, craftsmen, sportsmen, athletes and outdoorsmen. RamBox can store golf clubs, fishing rods, sports gear, tool boxes and more.

RamBox is a segment-exclusive cargo management system that includes three key elements:

• Two weatherproof, lockable, drainable, lighted storage bins that run the length of the pickup bed and are as wide as the wheel well, creating a total of 8.6 cubic feet of space;

• An adjustable bed divider / extender that fits on the lowered tailgate that adds two feet of addition length to secure longer loads;

• And a cargo rail system with sliding, adjustable cleats for tie-down versatility.

RamBox side bins create storage along each side of the pickup bed space previously left untouched because of wheel-well intrusion. RamBox bins fit the length of the pickup bed and incorporate the space over each wheel well to secure cargo within a lit, lockable and drainable container. Lids include swing hinges with intermediate and full open positions that lift the lid 90 degrees perpendicular to each side.

RamBox also functions as a cargo management system. Side bins are large enough to hold items including a set of golf clubs, helmets, toolboxes, kayak paddles, fishing rods, chainsaws or beverage cans and ice. A bed divider creates individual compartments in the pickup bed to separate payload equipment such as tools or equipment. This unit also unfolds to function as a bed extender, creating an additional two feet of length to the pickup bed. It can be conveniently stowed in the front of the bed when not in use. And the cargo rail system uses sliding cleats for infinitely adjustable tie-down capability.

RamBox is available on both 5-ft.-7-in. and 6-ft.-4-in. bed lengths.

New for 2013, RamBox features AllSecure, a one-button central locking system that remotely controls the locks for doors, tailgate and RamBox. A factory-installed tri-fold tonneau cover and spray-in bedliner are also available.

About the new 2013 Ram 1500

For 2013, the new Ram 1500 offers buyers best-in-class fuel efficiency, new technology and new features without sacrificing capability.

Ram 1500 – the most recognizable pickup on the road – delivers best-in-class fuel economy with a truckload of pioneering, fuel-saving systems including first-in-segment technologies: eight-speed automatic transmission, stop-start system, thermal management system, pulse-width modulation and active aerodynamics, including grille shutters and air suspension.

POWERTRAIN

The new 3.6-liter Pentastar V-6 engine (Ward’s 10 Best Engines Award two years in a row) with variable-valve timing (VVT) offers best-in-class standard 305 horsepower, with 269 lb.-ft. of torque and best-in-class fuel economy for V-6 trucks. New V-6 features 42 percent more horsepower, 13 percent more torque and at least 20 percent better fuel economy when compared to the previous 3.7-liter V-6 powertrain.

The legendary 5.7-liter HEMI® V-8 with fuel-saving cylinder shut-off and VVT provides 395 horsepower, 407 lb.-ft. of torque and best-in-class fuel economy for V-8 trucks (at least 10 percent better fuel economy when compared to 2012 V-8 powertrain).

The class-exclusive eight-speed automatic transmission (TorqueFlite 8), standard equipment with 3.6-liter V-6 Pentastar, doubles the amount of gears compared to previously available four-speed automatic transmission, which improves drivability and enhances fuel efficiency. The new eight-speed also is available with the 5.7-liter V-8 HEMI – the Company’s first application with a V-8 (TorqueFlite 8 with V-8 is late availability). The exclusive new transmission is operated by an innovative, dash-mounted rotary e-shift dial, which enables quick blind-shift transitions from “Reverse” to “Drive” when towing or navigating out of mud, snow or busy parking lots.

Owners will appreciate an innovative rotary e-shift dial for trucks equipped with the new TorqueFlite 8-speed transmission that replaces both column and floor shifters. The exclusive rotary e-shift enables intuitive operation with a direct and confident feel, even with gloves on. The convenient, dash-mounted, easy-to-understand and operate system provides total control of the sophisticated eight-speed transmission and is Ram Truck's innovative approach to electronic shifters, already used in Class 6-8 trucks. This new design allows quick blind-shift transitions from “Reverse” to “Drive” when towing or navigating out of mud, snow or busy parking lots and crowded worksites. The new rotary e-shift dial also yields space for more functional and usable storage in the console.

Another segment exclusive with the eight-speed transmission is a new thermal management system that is designed to quickly raise engine and transmission fluid temperatures. By raising fluid temperatures, parasitic losses resulting from high-viscosity engine oil and transmission fluid can be reduced, improving fuel efficiency by 1.7 percent. As the engine temperature increases to pre-determined levels, warm engine coolant is circulated through a thermal exchange unit, which also contains dedicated pathways for transmission fluid. As the thermal exchange unit heats up, it also heats up the transmission fluid. This action dramatically reduces warm up time for the transmission, improving fuel economy, drivability and shift quality. In most powertrain configurations, the transmission heats up independently of the engine, delaying warm-up time and reducing efficiency.

Adding to industry firsts in a pickup truck is the application of stop-start, another fuel saving feature available on select 2013 Ram 1500 models. This new system improves fuel economy by up to 3.3 percent, an increase of about one mile-per-gallon to the truck’s city drive cycle.
Stop-start increases fuel efficiency by shutting the engine off when the truck comes to a complete stop. Amenities (radio, gauges, heating or air conditioning, etc.) continue to operate, making the operation transparent to the driver. The engine restarts automatically when the driver releases the brake, allowing seamless acceleration.

Enabling components have been upgraded for heavy-duty operation on models equipped with the stop-start feature.

ENGINEERING

Although the new 2013 Ram 1500 boasts numerous segment-exclusive features, many aren’t readily visible, but deliver best-in-class fuel efficiency, ride and handling.

Aerodynamics

The new 2013 Ram 1500 continues to maintain its ruggedly handsome appearance with new exterior design elements. Extensive wind-tunnel testing honed the 2013 Ram 1500 exterior shape, resulting in continued best-in-class aerodynamics. Also, the cooperative application of active aerodynamics and modern styling led to a six percent aerodynamic improvement on the new truck. The 2013 Ram 1500 Regular Cab 4x2 coefficient of drag (Cd) is .363 – compared with a Cd of .386 for a 2012 Ram 1500 Regular Cab 4x2.

Air Suspension

Best-in-class ride and handling gets even better. The 2013 Ram 1500 is now available with an all-new air suspension system featuring five height settings for optimum ride and aerodynamic performance. The feature operates automatically, or may be controlled manually via console or key fob controls:
Normal Ride Height (NRH): 8.7 inches of clearance (measured from the base of the door sill) is the default, load-leveled ride height

Aero Mode: Lowers the vehicle 0.6 inches from NRH. Aero Mode improves fuel efficiency by up to one percent and is activated by vehicle speed, adjusting for optimal performance and fuel economy
Off-road 1: Lifts the truck 1.2 inches from NRH for added height in clearing obstacles
Off-road 2: Delivers more off-road capability, increasing ground clearance by 2 inches over NRH
Park Mode: Lowers the vehicle 2 inches from NRH for easy ingress/egress and cargo loading
The new air suspension system adds up to 4 inches of lift span, offering best-in-class step-in height of 21 inches, best-in-class ground clearance of 10.7 inches, best-in-class departure angle of 27.8 degrees, and best-in-class breakover angle of 24.2 degrees supported by four-corner air springs that provide a cushioned, premium ride.

Another benefit to the new air suspension is load-leveling capability, which automatically detects load on the suspension from a trailer or payload. The air pressure increases until the vehicle reaches normal ride height, leveling the truck and improving the loaded ride.

Additionally, a separate button on the key fob gives the operator the ability to manually lower the truck, allowing for ease of passenger entry and reduced tailgate lift-over height.

Electric Power Steering

The 2013 Ram 1500 features electric power steering (EPS). By using an electric motor to power the truck’s rack and pinion steering system, the engine is relieved from the task of constantly turning a hydraulic pump, improving fuel efficiency up to 1.8 percent and adding five horsepower. Also, the introduction of EPS reduces complexity by removing the previous hydraulic pump, high-pressure hydraulic hoses and cooling apparatus.

Weight Reduction

Weight reduction is an important variable in the fuel economy equation. Reducing the weight of components improves fuel economy and allows for more content without affecting payload or towing capability.

A newly redesigned frame benefits from a weight reduction of up to 30 pounds by using advanced high-strength steels. Also benefitting from advanced metal, new box floor cross-members in the bed eliminates seven pounds and a new front bumper design removes four pounds. Additionally, aluminum lower control arms in the front suspension contribute to additional weight reduction and handling. The Ram 1500 also features an aluminum hood saving 26 pounds.

Underneath the hood, the combination of the new Pentastar V-6 and new TorqueFlite 8 transmission reduces the weight by approximately 76 pounds. The V-8 and TorqueFlite 8 together reduce weight by more than 30 pounds.

The weight reductions not only allow for more convenience, comfort and entertainment features but also best-in-class fuel saving technology such as thermal management, stop-start and active aerodynamics.

Pulse-width Modulation

Pulse-width modulation (PWM) is a new fuel-saving technology for the Ram 1500, which reduces parasitic electrical load. The technology not only eliminates unnecessary load on the alternator but also improves the durability of benefitting systems. Fuel delivery and the forward cooling fan are two systems that take advantage of PWM, adding a 0.4 percent improvement in fuel efficiency.

Low rolling-resistance Tires

The 2013 Ram 1500 features standard low rolling-resistance tires to minimize wasted energy and decrease required rolling effort. Tread patterns, advanced materials and millions of miles of testing result in greater fuel efficiency.

Chassis

The 2013 Ram 1500 uses a newly designed frame with improved, low torsion (stiffness) attributes that increase stability and handling precision while decreasing noise, vibration and harshness (NVH) up to 30 percent, depending on drive cycle. Front rails feature 20 percent increased yield strength from the use of high-strength steel. Among other features, the new frame design incorporates a new powertrain, new air suspension and new body-mounting technology.

Portions of the frame are hydroformed for dimensional accuracy (hydroforming reduces the amount of welding that leads to distortion), and side rails are fully boxed. The front frame section incorporates advanced, high-strength steel that maintains overall strength and durability while saving approximately 30 pounds. To further improve NVH, new larger body mounts are located on the front frame rails and at the C-pillar.

New standard front independent suspension combines redesigned upper control arms, aluminum lower control arms and retuned geometry with coil springs for improved responsiveness and handling. New, more robust ball joints on the front suspension yield greater durability and are engineered with improved sealing methods.

DESIGN

The new 2013 Ram 1500 retains its ruggedly handsome appearance with all-new interior and exterior design aesthetics, improved aerodynamics and all-new, segment-leading technology – and every Ram 1500 truck benefits from new content specifically designed to match each model’s unique style.

Exterior

Ram Truck brand designers started with the Ram grille making it not only larger – with the same overall width, but approximately one inch taller – “saddled” within the new upper fascia panel for a more integrated appearance. The classic Ram crosshair horizontal and vertical grille bars are now flush at the top and bottom of the grille surround.

The new front bumper design supports the “saddled” Ram grille theme with new vertically oriented fog lamps for improved light spread, distance and more lumens. Larger openings around the front tow hooks (four-wheel drive models) allow for easy access to the hooks.

The 2013 Ram 1500 quad headlamp design has improved light spread, pattern consistency, distance and 30 percent more lumens.

An all-new premium headlamp lighting system is a bi-functional halogen projector design with 15 amber LEDs for park/turn/position lamp and three amber LEDs for the side marker.

For 2013, the Ram 1500 offers 12 different colors, including five new shades. Black Gold, Copperhead, Maximum Steel Metallic, Prairie and Western Brown are all new and available in a monotone and/or two-tone depending on the model.

The new, polished stainless steel running boards have a sturdy box cross-section design. Also, the new wheel-to-wheel exclusive running board design offers aerodynamic improvements over the current version and provides customer’s improved access to the forward portion of the truck bed.

A new 6-foot-4-inch bed option is now available on Crew Cab models giving customers the ability to combine Ram 1500’s largest available cab with the largest four-door/bed combination. All-new premium tail lamps are standard and consist of 15 red LEDs with three red LEDs for the side marker.

Interior

For 2013, new features and technologies create opportunity for a redesigned interior with material upgrades; improved fit and finish; all-new interior themes with different colors and materials; all-new HVAC controls and new multimedia systems. The 2013 Ram 1500 also features an exclusive eight-speed transmission with a new rotary e-shift dial design.

Rear occupants can enjoy the same quality, fit and finish as the driver. With points of contact a priority, new premium materials, colors and designs are now on all four doors. Soft-touch materials enhance armrests and upper bolsters with expanded use of premium surfaces.

The 2013 Ram 1500 features the next generation 8.4-inch Uconnect system with background screens tailor-made to specific Ram models and themes. To make room for the new big screen, the center stack is upgraded with matching materials found throughout the interior. To complement the range of Ram 1500 models, the interior design team created new, individualized themes with different colors and materials.

For the Laramie Longhorn, the Ram design team sought out a very rare Walnut grain with a unique burl that was unintentionally created by ranchers using trees as fence posts for barbed wire. Eventually, the trees grow over the rusting metal wire, creating a swirl coloring pattern and tone that is not found anywhere else.

The all-new HVAC controls take lessons learned from other Chrysler Group Uconnect applications and feature simple, improved function, meeting the highest Human Machine Interface (HMI) standards. The HVAC system includes a redundant architecture allowing the operator to use either the 8.4-inch touchscreen or manual controls to alter the truck’s environment. Below the upgraded HVAC arrangement is a new switch bank with relocated, easy-to-use controls for a number of features depending on vehicle models and options. All buttons in the comfort bank also are redundant on the Uconnect system.

Contiguous to the switch bank is a prominently placed, adjustable integrated trailer brake control allowing the driver to add or reduce trailer brake function on the fly.

The Ram 1500’s new, exclusive eight-speed transmission created the need for an innovative rotary e-shift dial in the cockpit to replace the center console gate shifter – a first for pickups. The new shifter works in a multitude of seating configurations and will replace floor and column shifters for use in the eight-speed transmission. Realizing this is a dramatic change in the way trucks have historically shifted gears, the interior design team accepted the challenge with a new shift knob, naturally and prominently placed to the driver’s right, at the lower left-hand side of the center stack, in place of the previous transfer case shift knob. The rotary dial enables intuitive blind-shift transitions between “Drive” and “Reverse” with a direct and confident feel. The transfer case retains full capability with push buttons located directly under the e-shift dial.

New technology also moves to the gauge cluster. Previously only available on premium models, the 3.5-inch vehicle information screen is now standard on ST and SLT and displays vehicle operating functions. The new thin film transistor (TFT), 7-inch screen is now available on SLT, standard on Sport, Laramie and Laramie Longhorn models. The 7-inch screen features fully customizable function and configurability.

Similar to the 8.4-inch Uconnect screen, select 7-inch cluster background screens are tailor-made to specific Ram models, with designs that match the truck’s theme.

UCONNECT

Introducing Uconnect Access: A Powerful New Platform That Provides Multiple Ways to Connect
The Uconnect Media Centers R3 and R4 provide the Ram 1500 with a built-in cellular connection so vehicle occupants are automatically connected to a variety of new services and the internet with WiFi hotspot capability. The new Uconnect Media Centers provide a direct connection to emergency services when the new 911 button found on the rearview mirror is pushed. Ram 1500 customers also will automatically receive regular vehicle health reports and be able to remotely lock or unlock truck doors, start the vehicle, and flash lights from any distance via the web or a smartphone application.

Ram truck owners will be able to access select, certified in-vehicle applications. Driving-relevant applications will be introduced over time and are designed specifically for in-vehicle use. The certified applications are easily controlled with natural voice recognition or steering wheel controls to keep drivers focused on the road. The responsive 8.4-inch touchscreen includes the award-winning user interface designed by Chrysler Group Human Machine Interface engineers, featuring large icons and visual cues allowing consumers intuitive control of system features.

Uconnect Media Centers Are Always Current

Ram truck owners will be confident to know their truck is designed to be forward-thinking, providing the freedom to upgrade to the latest features and services, without having to replace their factory installed Uconnect systems. Applications are updatable over the air and are downloaded directly to the Uconnect Media Center, so features remain current. Ram truck owners will be able to continually evolve their in-vehicle connectivity experience by downloading app updates or new applications as they become available directly to the Uconnect Media Center from inside the car, via the 8.4-inch touchscreen.

The Ram 1500’s new Uconnect Access system features best-in-class functionality, integrating new entertainment content and is the first time Ram will offer HD Radio to its customers. Ram customers also will have access to SiriusXM Radio, handsfree mobile phone operation, handsfree navigation, handsfree texting with compatible phones and handsfree control of music. Additionally, new connected services and applications provide real-time access to information and content that Ram 1500 customers want and need while on the road. Uconnect is designed to provide drivers and passengers with relevant, focused and contextual information that is not distracting and easy to use, allowing drivers to remain focused on the road.

Also enhancing driver convenience, Uconnect features one-step voice command of navigation, the ability to check real-time fuel prices and listen and respond to text messages, combined with familiar knobs for climate and comfort controls.

A Variety of Ways to Control Your Content

Uconnect Access controls are placed on the steering wheel. Customer research has shown a preference towards audio controls located at the rear of the steering wheel and Ram was the first truck manufacturer to integrate these rocker switches for ease of use. Audio system controls, including next station, radio preset and previous station or track, are located on the left. Volume up or down and change audio source are located on the right. This means Ram truck drivers can keep their hands on the wheel while they enjoy a variety of entertainment content sources.

Media Console Offers a Variety of Options

Neatly integrated within the upper storage tier of the center console, a new multimedia input includes USB, SD card and auxiliary connections. The USB allows control of iPod or other media device through the large touchscreen displays and steering-wheel-mounted audio controls. A more powerful 2.5 amp, USB port and 12-volt outlet also provide mobile recharging for electronic devices. In addition, MP3 and WMA audio files on a USB memory device may also be played and controlled via the Uconnect system.

New 7-inch Vehicle Information Center

Filling the gauge cluster in front of the driver is an available 7-inch, color, premium vehicle information screen, featuring a new customizable function that enables Ram 1500 customers to personalize information inside the instrument cluster. Similar to the premium Uconnect Systems, select 7-inch instrument cluster background screens are branded with a Ram theme. Ram’s new information display is designed to visually communicate information, using graphics and text, quickly and easily.

The vehicle information display offers drivers a wide range of customization options, from a basic digital speed read out to specific vehicle status information. Operation of the display is clearly communicated to users with easy-to-understand icons and instructions. Using buttons on the steering wheel, drivers can customize the screen with as much or as little information as they desire. The system is intuitive and can be arranged for a variety of views. Up to three analog vehicle status gauges can be added to the display.

The main screens found inside the instrument cluster menu are: digital speed, vehicle information and fuel economy, trip A information, trip B information, trailer-tow information, audio, stored messages and screen customization. Additionally, the four corners of the display can be customized to show information at a glance, including current fuel economy, outside temperature, time and compass direction.

All-new Powernet Electrical Architecture

As the Ram 1500 continues to offer more feature content, it created the need for a technology that allows more information to be electronically communicated within the truck. The new Powernet system, used for the first time on a Ram 1500, allows both high- and low-speed data networks to be equipped with as many as 40 individual modules, all designed to improve vehicle performance and enhance the comfort and safety of driver and passengers. Within the Powernet high-speed network, each module (e.g., electronic stability control) processes its individual data and transmits the appropriate commands within the vehicle to activate any additional systems (e.g. anti-lock brake system and cruise control). Uconnect leverages Powernet to deliver fast response time, and share critical information between the 8.4-inch touchscreen and the vehicle information center. The Powernet architecture also is the backbone that supports the Uconnect Access services and applications, including the Ram 1500 vehicle health report and remote services.
 

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Discussion Starter #19

Aug 12, 2012 by ram

Perfection. It's not a destination. It's a journey. Along the way, you challenge yourself. You repeat what worked and change what didn't. You test, then refine, then repeat. That's the philosophy behind quality at Ram Trucks. Learn what makes new 2013 RAM 1500 our best truck yet.
 

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Discussion Starter #20
2013 Ram 1500 Offers Best-in-class Fuel Efficiency, New Technology and New Features Without Sacrificing Capability






Best-in-class fuel economy 18 city 25 highway:

New 3.6-liter Pentastar V-6 engine (Ward’s 10 Best Engines) features 42 percent more horsepower, 13 percent more torque and at least 20 percent better fuel economy when compared to the previous 3.7-liter V-6 powertrain
5.7-liter HEMI® V-8 with Fuel Saver Technology and variable-valve timing (VVT) provides 395 horsepower, 407 lb.-ft. of torque and best-in-class fuel economy for V-8 trucks, beating competitive turbo V-6 engines
Class-exclusive eight-speed automatic transmission (TorqueFlite 8) standard equipment with 3.6-liter Pentastar V-6 engine, doubles the amount of gears compared to previously available four-speed automatic transmission to greatly improve fuel economy and contribute to best-in-class standard V-6 towing
New eight-speed also available with the 5.7-liter HEMI V-8– the Company’s first application with a V-8 (TorqueFlite 8 late availability)
New TorqueFlite 8 operated by an innovative dash-mounted, rotary e-shift design
First-in-segment Fuel Saver Technology: eight-speed automatic transmission, stop-start, thermal management system, pulse-width modulation and active aerodynamics, including grille shutters and air suspension
Class-exclusive air suspension enhances fuel economy, improves ride control and off-road capability along with improved entry/exit and loading, and features automatic load leveling
New exterior design cues including all-new grille/fascia, improved quad projection headlamps and LED front turn signals and taillamps
Best-in-class aerodynamics, coefficient of drag (Cd) at 0.360
New, upgraded interior features include: standard and premium multiview display, passive entry, Keyless Enter ’n Go, steering wheel and controls, wood accents, updated door panels, instrument panel, interior colors and premium materials
All-new, next-generation Uconnect Access debuts on the 2013 Ram 1500 with Wi-Fi hotspot capability
Uconnect Access combines a new lineup of smart media centers with a powerful new wireless platform
With Uconnect Access, Ram 1500 owners will have alternative ways to access new connected services and applications via the vehicle’s 8.4-inch touchscreen display or the web
Next generation Uconnect system is designed to be forward-thinking, providing the freedom to upgrade to the latest features and services
Voice-recognition technology, steering wheel controls, touchscreen displays and traditional controls provide Ram 1500 customers with a variety of ways to interact with their mobile phones, music, navigation system and applications
Ram 1500 now available with a premium, customizable, full-color 7-inch multiview display
Addition of Powernet vehicle architecture system allows new content with improved data speeds
Chrysler Group offers Ram 1500 customers expanded SiriusXM Radio channel lineup, with exclusive programming including new SiriusXM Latino channels, an automotive industry first
Sprint selected as the strategic partner to bring wireless connectivity and service delivery to the vehicle
New remote central locking RamBox cargo management system and tailgate combined with door locks
New rain sensing wipers, SmartBeam headlamps, power folding mirrors and power sliding rear window with defrost
Best-in-class powertrain warranty – 5 years/100,000 miles

Ram 1500 – the most recognizable pickup on the road – delivers best-in-class fuel economy of 18 MPG city and 25 MPG highway with a truckload of pioneering, fuel-saving systems including a more fuel efficient and more powerful 3.6-liter V-6 engine and first-in-segment technologies: eight-speed automatic transmission, stop-start system, thermal management system, pulse-width modulation and active aerodynamics, including grille shutters and air suspension.

POWERTRAIN
The new 3.6-liter Pentastar V-6 engine (Ward’s 10 Best Engines Award two years in a row) with variable-valve timing (VVT) offers best-in-class standard 305 horsepower, 269 lb.-ft. of torque and best-in-class fuel economy for V-6 trucks. New V-6 features 42 percent more horsepower, 13 percent more torque and at least 20 percent better fuel economy when compared to the previous 3.7-liter V-6 powertrain. Also, the standard V-6 delivers best-in-class towing – 6,500 pounds.

The legendary 5.7-liter HEMI® V-8 with fuel-saving cylinder shut-off and VVT provides 395 horsepower, 407 lb.-ft. of torque and best-in-class fuel economy for V-8 trucks.

The class-exclusive eight-speed automatic transmission (TorqueFlite 8), standard equipment with 3.6-liter V-6 Pentastar, doubles the amount of gears compared to previously available four-speed automatic transmission, which improves drivability and enhances fuel efficiency. The new eight-speed also is available with the 5.7-liter HEMI V-8– the Company’s first application with a V-8 (TorqueFlite 8 with V-8 is late availability).

Owners will appreciate an innovative rotary e-shift dial for trucks equipped with the new TorqueFlite 8-speed transmission that replaces both column and floor shifters. The exclusive rotary e-shift dial enables intuitive operation with a direct and confident feel, even with gloves on. The convenient, dash-mounted, easy-to-understand and operate system provides total control of the sophisticated eight-speed transmission and is Ram Truck's innovative approach to electronic shifters, already used in Class 6-8 trucks. This new design allows quick blind-shift transitions from “Reverse” to “Drive” when towing or navigating out of mud, snow or busy parking lots and crowded worksites. The new rotary e-shift dial also yields space for more functional and usable storage in the console.

Another segment exclusive with the eight-speed transmission is a new thermal management system that is designed to quickly raise engine and transmission fluid temperatures. By raising fluid temperatures, parasitic losses resulting from high-viscosity engine oil and transmission fluid can be reduced, improving fuel efficiency by 1.7 percent. As the engine temperature increases to pre-determined levels, warm engine coolant is circulated through a thermal exchange unit, which also contains dedicated pathways for transmission fluid. As the thermal exchange unit heats up, it also heats up the transmission fluid. This action dramatically reduces warm up time for the transmission, improving fuel economy, drivability and shift quality. In most powertrain configurations, the transmission heats up independently of the engine, delaying warm-up time and reducing efficiency.

Adding to industry firsts in a pickup truck is the application of stop-start, another fuel saving feature available on select 2013 Ram 1500 models. This new system improves fuel economy by up to 3.3 percent, an increase of about one mile-per-gallon to the truck’s city drive cycle.

Stop-start increases fuel efficiency by shutting the engine off when the truck comes to a complete stop. Amenities (radio, gauges, heating or air conditioning, etc.) continue to operate, making the operation transparent to the driver. The engine restarts automatically when the driver releases the brake, allowing seamless acceleration.
Enabling components have been upgraded for heavy-duty operation on models equipped with the stop-start feature.

ENGINEERING
Although the new 2013 Ram 1500 boasts numerous segment-exclusive features, many aren’t readily visible, but deliver best-in-class fuel efficiency, ride and handling.

Aerodynamics
The new 2013 Ram 1500 continues to maintain its ruggedly handsome appearance with new exterior design elements. Extensive wind-tunnel testing honed the 2013 Ram 1500 exterior shape, resulting in continued best-in-class aerodynamics. Also, the cooperative application of active aerodynamics and modern styling led to a six percent aerodynamic improvement on the new truck. The 2013 Ram 1500 Regular Cab 4x2 coefficient of drag (Cd) is .360 – compared with a Cd of .386 for a 2012 Ram 1500 Regular Cab 4x2.

Air Suspension
Best-in-class ride and handling gets even better. The 2013 Ram 1500 is now available with an all-new air suspension system featuring five height settings for optimum ride and aerodynamic performance. The feature operates automatically, or may be controlled manually via console or key fob controls:

Normal Ride Height (NRH): 8.7 inches of clearance (measured from the base of the door sill) is the default, load-leveled ride height
Aero Mode: Lowers the vehicle .6 inches from NRH. Aero Mode improves fuel efficiency by up to one percent and is activated by vehicle speed, adjusting for optimal performance and fuel economy
Off-road 1: Lifts the truck 1.2 inches from NRH for added height in clearing obstacles
Off-road 2: Delivers more off-road capability, increasing ground clearance by 2 inches over NRH
Park Mode: Lowers the vehicle two inches from NRH for easy entry/exit and cargo loading

The new air suspension system adds up to four inches of lift span, offering best-in-class step-in height of 21 inches, best-in-class ground clearance of 10.7 inches, best-in-class departure angle of 27.8 degrees, and best-in-class breakover angle of 24.2 degrees supported by four-corner air springs that provide a cushioned, premium ride.
Another benefit to the new air suspension is load-leveling capability, which automatically detects load on the suspension from a trailer or payload. The air pressure increases until the vehicle reaches normal ride height, leveling the truck and improving the loaded ride.

Additionally, a separate button on the key fob gives the operator the ability to manually lower the truck, allowing for ease of passenger entry and reduced tailgate lift-over height.

Electric power steering
The 2013 Ram 1500 features electric power steering (EPS). By using an electric motor to power the truck’s rack and pinion steering system, the engine is relieved from the task of constantly turning a hydraulic pump, improving fuel efficiency up to 1.8 percent and adding five horsepower. Also, the introduction of EPS reduces complexity by removing the previous hydraulic pump, high-pressure hydraulic hoses and cooling apparatus.

Weight reduction
Weight reduction is an important variable in the fuel economy equation. Reducing the weight of components improves fuel economy and allows for more content without affecting payload or towing capability.

A newly redesigned frame benefits from a weight reduction of up to 30 pounds by using advanced high-strength steels. Also benefitting from advanced metal, new box floor cross-members in the bed eliminates seven pounds and a new front bumper design removes four pounds. Additionally, aluminum lower control arms in the front suspension contribute to additional weight reduction and handling. The Ram 1500 also features an aluminum hood – saving 26 pounds.

Underneath the hood, the combination of the new Pentastar V-6 and new TorqueFlite 8 transmission reduces the weight by approximately 76 pounds. The V-8 and TorqueFlite 8 together reduce weight by more than 30 pounds.
The weight reductions not only allow for more convenience, comfort and entertainment features but also best-in-class fuel-saving technology such as thermal management, stop-start and active aerodynamics.

Pulse-width modulation
Pulse-width modulation (PWM) is a new fuel-saving technology for the Ram 1500, which reduces parasitic electrical load. The technology not only eliminates unnecessary load on the alternator but also improves the durability of benefitting systems. Fuel delivery and the forward cooling fan are two systems that take advantage of PWM, adding a 0.4 percent improvement in fuel efficiency.

Low-rolling-resistance tires
The 2013 Ram 1500 features standard low-rolling-resistance tires to minimize wasted energy and decrease required rolling effort. Tread patterns, advanced materials and millions of miles of testing result in greater fuel efficiency.

Chassis
The 2013 Ram 1500 uses a newly designed frame with improved, low torsion (stiffness) attributes that increase stability and handling precision while decreasing noise, vibration and harshness (NVH) up to 30 percent, depending on drive cycle. Front rails feature 20 percent increased yield strength from the use of high-strength steel. Among other features, the new frame design incorporates a new powertrain, new air suspension and new body-mounting technology.

Portions of the frame are hydroformed for dimensional accuracy (hydroforming reduces the amount of welding that leads to distortion), and side rails are fully boxed. The front frame section incorporates advanced, high-strength steel that maintains overall strength and durability while saving approximately 30 pounds. To further improve NVH, new larger body mounts are located on the front frame rails and at the C-pillar.

New standard front independent suspension combines redesigned upper control arms, aluminum lower control arms and retuned geometry with coil springs for improved responsiveness and handling. New, more robust ball joints on the front suspension yield greater durability and are engineered with improved sealing methods.

DESIGN
The new 2013 Ram 1500 retains its ruggedly handsome appearance with all-new interior and exterior design aesthetics, improved aerodynamics and all-new, segment-leading technology – and every Ram 1500 truck benefits from new content specifically designed to match each model’s unique style.

Exterior
Ram Truck brand designers started with the Ram grille making it not only larger – with the same overall width, but approximately one inch taller – “saddled” within the new upper fascia panel for a more integrated appearance. The classic Ram crosshair horizontal and vertical grille bars are now flush at the top and bottom of the grille surround.
The new front bumper design supports the “saddled” Ram grille theme with new vertically oriented fog lamps for improved light spread, distance and more lumens. Larger openings around the front tow hooks (four-wheel drive models) allow for easy access to the hooks.

The 2013 Ram 1500 quad headlamp design has improved light spread, pattern consistency, distance and 30 percent more lumens.

An all-new premium headlamp lighting system is a bi-functional halogen projector design with 15 amber LEDs for park/turn/position lamp and three amber LEDs for the side marker.

For 2013, the Ram 1500 offers 12 different colors, including five new shades. Black Gold, Copperhead, Maximum Steel Metallic, Prairie and Western Brown are all new and available in a monotone and/or two-tone depending on the model.
The new, polished stainless steel running boards have a sturdy box cross-section design. Also, the new wheel-to-wheel exclusive running board design offers aerodynamic improvements over the current version and provides customer’s improved access to the forward portion of the truck bed.

A new 6-foot-4-inch bed option is now available on Crew Cab models giving customers the ability to combine Ram 1500’s largest available cab with the largest four-door/bed combination. All-new premium tail lamps are standard and consist of 15 red LEDs with three red LEDs for the side marker.

Interior
For 2013, new features and technologies create opportunity for a redesigned interior with material upgrades, improved fit and finish, all-new interior themes with different colors and materials, all-new HVAC controls and new multimedia systems. The 2013 Ram 1500 also features an exclusive eight-speed transmission with a new rotary e-shift dial design.

Rear occupants can enjoy the same quality, fit and finish as the driver. With points of contact a priority, new premium materials, colors and designs are now on all four doors. Soft-touch materials enhance armrests and upper bolsters with expanded use of premium surfaces.

The 2013 Ram 1500 features the next generation 8.4-inch Uconnect system with background screens tailor-made to specific Ram models and themes. To make room for the new big screen, the center stack is upgraded with matching materials found throughout the interior. To complement the range of Ram 1500 models, the interior design team created new, individualized themes with different colors and materials. For the Laramie Longhorn, the Ram design team sought out a very rare Walnut grain with a unique burl that was unintentionally created by ranchers using trees as fence posts for barbed wire. Eventually, the trees grow over the rusting metal wire, creating a swirl coloring pattern and tone that is not found anywhere else.

The all-new HVAC controls take lessons learned from other Chrysler Group Uconnect applications and feature simple, improved function, meeting the highest human machine interface (HMI) standards. The HVAC system includes a redundant architecture allowing the operator to use either the 8.4-inch touchscreen or manual controls to alter the truck’s environment. Below the upgraded HVAC arrangement is a new switch bank with relocated, easy-to-use controls for a number of features depending on vehicle models and options. All buttons in the comfort bank also are redundant on the Uconnect system. Contiguous to the switch bank is a prominently placed, adjustable integrated trailer brake control allowing the driver to add or reduce trailer brake function on the fly.

The Ram 1500’s new, exclusive eight-speed transmission created the need for an innovative rotary e-shift dial in the cockpit to replace the center console gate shifter – a first for pickups. The new shifter works in a multitude of seating configurations and will replace floor and column shifters for use in the eight-speed transmission. Realizing this is a dramatic change in the way trucks have historically shifted gears, the interior design team accepted the challenge with a new shift knob, naturally and prominently placed to the driver’s right, at the lower left-hand side of the center stack, in place of the previous transfer case shift knob. The rotary dial enables intuitive blind-shift transitions between “Drive” and “Reverse” with a direct and confident feel. The transfer case retains full capability with push buttons located directly under the e-shift dial.

New technology also moves to the gauge cluster. Previously only available on premium models, the 3.5-inch vehicle information screen is now standard on ST and SLT and displays vehicle operating functions. The new thin film transistor (TFT), 7-inch multiview display is now available on SLT, standard on Sport, Laramie and Laramie Longhorn models. The 7-inch multiview display features fully customizable function and configurability. Similar to the 8.4-inch Uconnect screen, select 7-inch cluster background screens are tailor-made to specific Ram models, with designs that match the truck’s theme.

UCONNECT
Introducing Uconnect Access: A powerful new platform that provides multiple ways to connect
The Uconnect 8.4A and 8.4AN provide the Ram 1500 with a built-in wireless connection, allowing vehicle occupants to be automatically connected to a variety of new services. Users can remotely lock or unlock doors or start their vehicles from any distance via the web or a smartphone application. The new Uconnect system includes a 911 button on the rear view mirror for a direct connection to emergency services. An “ASSIST” button also is integrated into the rear view mirror to summon help directly from a roadside assistance provider or connect with Chrysler Group’s Vehicle Customer Care Center.

Ram truck owners will be able to access select, certified in-vehicle applications. Driving-relevant applications will be introduced over time and are designed specifically for in-vehicle use. The certified applications are easily controlled with natural voice recognition or steering wheel controls to keep drivers focused on the road. The responsive 8.4-inch touchscreen includes the award-winning user interface designed by Chrysler Group Human Machine Interface engineers, featuring large icons and visual cues allowing consumers intuitive control of system features.

Uconnect Media Centers are always current
Ram truck owners will be confident to know their truck is designed to be forward thinking, providing the freedom to upgrade to the latest features and services, without having to replace their factory installed Uconnect systems. Applications are updatable over the air and are downloaded directly to the Uconnect Media Center, so features remain current. Ram truck owners will be able to continually evolve their in-vehicle connectivity experience by downloading app updates or new applications as they become available directly to the Uconnect Media Center from inside the car, via the 8.4-inch touchscreen.

The Ram 1500’s new Uconnect Access system features best-in-class functionality, integrating new entertainment content and is the first time Ram will offer HD Radio to its customers. Ram customers also will have access to SiriusXM Radio, handsfree mobile phone operation, handsfree navigation, handsfree texting with compatible phones and handsfree control of music. Additionally, new connected services and applications provide real-time access to information and content that Ram 1500 customers want and need while on the road. Uconnect is designed to provide drivers and passengers with relevant, focused and contextual information that is not distracting and easy to use, allowing drivers to remain focused on the road.

Also enhancing driver convenience, Uconnect features one-step voice command of navigation, the ability to check real-time fuel prices and listen and respond to text messages, combined with familiar knobs for climate and comfort controls.

A variety of ways to control your content
Uconnect Access controls are placed on the steering wheel. Customer research has shown a preference towards audio controls located at the rear of the steering wheel and Ram was the first truck manufacturer to integrate these rocker switches for ease of use. Audio system controls, including next station, radio preset and previous station or track, are located on the left. Volume up or down and change audio source are located on the right. This means Ram truck drivers can keep their hands on the wheel while they enjoy a variety of entertainment content sources.

Media console offers a variety of options
Neatly integrated within the upper storage tier of the center console, a new multimedia input includes USB, SD card and auxiliary connections. The USB allows control of iPod or other media device through the large touchscreen displays and steering-wheel-mounted audio controls. A more powerful 2.5-amp, USB port and 12-volt outlet also provide mobile recharging for electronic devices. In addition, MP3 and WMA audio files on a USB memory device may also be played and controlled via the Uconnect system.

New 7-inch multiview display
Filling the gauge cluster in front of the driver is an available 7-inch, color, premium multiview display, featuring a new customizable function that enables Ram 1500 customers to personalize information inside the instrument cluster. Similar to the premium Uconnect Systems, select 7-inch instrument cluster background screens are branded with a Ram theme. Ram’s new information display is designed to visually communicate information, using graphics and text, quickly and easily.

The multiview display offers drivers a wide range of customization options, from a basic digital speed read out to specific vehicle status information. Operation of the display is clearly communicated to users with easy-to-understand icons and instructions. Using buttons on the steering wheel, drivers can customize the screen with as much or little information as they desire. The system is intuitive and can be arranged for a variety of views. Up to three analog vehicle status gauges can be added to the display. The main screens found inside the instrument cluster menu are: digital speed, fuel economy, trip A, trip B, trailer-tow, audio, stored messages and screen customization. Additionally, the four corners of the display can be customized to show information at a glance, including current fuel economy, outside temperature, time and compass direction.

All-new Powernet electrical architecture
As the Ram 1500 continues to offer more content, it created the need for a technology that allows more information to be electronically communicated within the truck. The new Powernet system, used for the first time on a Ram 1500, allows both high- and low-speed data networks to be equipped with as many as 40 individual modules, all designed to improve vehicle performance and enhance the comfort and safety of driver and passengers. Within the Powernet high-speed network, each module (e.g., electronic stability control) processes its individual data and transmits the appropriate commands within the vehicle to activate any additional systems (e.g. anti-lock brake system and cruise control). Uconnect leverages Powernet to deliver fast response time, and share critical information between the 8.4-inch touchscreen and the 7-inch multiview display.

Sprint provides wireless platform for next generation Uconnect Access
Sprint is the strategic wireless partner for the next generation Uconnect Access system. The integrated wireless technology inside the Ram 1500 enhances the driving experience by offering new connected services and applications. The services delivered through the partnership are easy to learn, easy to use and offer a seamless experience with the Ram owner’s digital life. An increasing number of features in the new Ram 1500 rely on enhanced user interfaces including voice capabilities and commands to help limit driving distractions and keep the focus on the primary driving task.

SAFETY AND SECURITY
On the safety and security front, the Ram 1500 offers more than 45 active and passive safety and security features, including standard front airbags, front and rear side-curtain air bags and seat-mounted side pelvic-thorax air bags with Enhanced Accident Response System, knee bolsters, seat-belt pretensioners, BeltAlert system; and available adjustable pedals, ParkSense rear park assist and ParkView rear back-up camera. The 2013 Ram 1500 also includes standard electronic stability control (ESC), hosting a number of technologies including all-speed traction control, trailer-sway control, Hill-start Assist and anti-lock brake system (ABS).

The new 2013 Ram 1500 now features available Keyless Enter ’n Go technology, which allows the doors to be unlocked and the vehicle ignition to be started without having to touch the key fob. Also new for 2013, remote central locking includes the RamBox cargo management system and tailgate power locks, creating a convenient solution for locking down the truck with the push of a button. An available remote start feature allows a driver to start their vehicle from up to 300 feet away. Door controls, illuminated entry, engine immobilizer and panic alert are standard features with the Keyless Enter ’n Go system. Auto rain-sensing wipers and SmartBeam headlamps also find their way on to the feature availability list, adding to a truckload of content offered in the new 2013 Ram 1500.

Additional new features
For 2013, Ram 1500 customers can enjoy the convenience of power folding mirrors and a combination power and rear-sliding window with defrost. Also available is a new six-foot-four-inch bed option on the Crew Cab model, allowing for maximum passenger and bed hauling capability.

Unsurpassed Powertrain Warranty – 5 years/100,000 Miles
The 2013 Ram 1500 is backed with a best-in-class, 5-year /100,000-mile Powertrain Limited Warranty. The Powertrain Limited Warranty covers the cost of all parts and labor needed to repair a covered powertrain component – engine, transmission and drive system. Coverage also includes free towing to the nearest Ram dealer, if necessary. The warranty also is transferable allowing customers who sell their truck during the warranty period, to pass the coverage onto the new owner.

The standard 3-year / 36,000-mile Basic Limited Warranty provides bumper-to-bumper coverage for the Ram 1500, from the body to the electrical system.

QUALITY
To ensure durability, the Ram development team is putting the 2013 Ram 1500 to the test – actually thousands of checks and almost six million customer equivalent testing miles – to validate its performance and reliability for the long haul.

The 2013 Ram 1500’s quality is scrutinized at the company’s Chrysler Technology Center’s state-of-the-art scientific labs in Auburn Hills, Mich., including the Noise/Vibration/Harshness Lab, Electromagnetic Compatibility Facility, Wind Tunnel and the Road Test Simulator (RTS).
For example, the RTS recreates the abuse a truck endures at the hands of a 95th percentile driver – meaning someone who drives the vehicle in more severe conditions than 95 percent of all customers. The RTS can put a lifetime of wear and tear on a truck in about one month’s time. The Ram development team is committed to finding and fixing any issues before the customer does.

MANUFACTURING
The 2013 Ram 1500 is built at the Warren Truck Assembly Plant (Warren, Mich.), which has built more than 12.5 million trucks since it started operations in 1938. Regular Cab models of the 2013 Ram 1500 are built at the Saltillo Truck Assembly Plant in Saltillo, Mexico.
 
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