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Street and Racing Technology (SRT®) Elevated to Unique Brand at Chrysler Group; Expands World-class Performance Vehicle Lineup

Newly formed SRT® brand sticks to successful vehicle development formula using five proven hallmarks, including awe-inspiring powertrains; outstanding ride, handling and capability; benchmark braking; aggressive and functional exteriors; and race-inspired and high-performance interiors to remain true to its performance roots

Expansion of SRT vehicle lineup in 2012 includes four new vehicles that are world-class performance contenders and deliver latest in safety technologies and creature comforts

Common 6.4-liter HEMI® V-8 powertrain has latest advance technologies for best-ever horsepower, torque and fuel efficiency ratings




Auburn Hills, Mich. , Jul 15, 2011 - Chrysler Group LLC has officially elevated its in-house performance division – the Street and Racing Technology (SRT®) team – to a separate company brand that promises to maintain its successful formula to design, engineer and build benchmark American high-performance vehicles for Chrysler, Jeep® and Dodge.

The launch of SRT as the company’s performance brand comes as three additional vehicles are set to rejoin the 2012 Dodge Challenger SRT8® in the expanding SRT lineup. Making their returns to the vehicle lineup are the 2012 Dodge Charger SRT8, 2012 Chrysler 300 SRT8 and 2012 Jeep Grand Cherokee SRT8.

All four new SRT vehicles share a common powerplant – the new 6.4-liter (392 cubic-inch) HEMI® V-8 engine that features more horsepower and more torque than ever before across a significantly wider rpm range, while intake and exhaust technologies lead to improved fuel efficiency.

“SRT lives on as the in-house performance team of the Chrysler Group that adheres to our five existing performance hallmarks centered around building the best high-performance vehicles for the Chrysler, Jeep and Dodge brands,” said Ralph Gilles, the newly assigned President and CEO, SRT Brand and Motorsports. “Being a separate brand will allow our team to expand the dedicated engineering and marketing resources for specific performance vehicles. We will look to delight SRT customers and evolve our business model with the performance enthusiast in mind. The SRT vehicle lineup will continue to make the latest in contemporary luxury features available to our customers, while carefully integrating active and passive safety features. We strive to never lose focus on driver involvement and vehicle character while maintaining each of the vehicle brand’s key design differentiators.”

Every SRT vehicle is developed using five specific performance hallmarks, including:

Awe-inspiring powertrains
High horsepower and torque ratings are a prerequisite in the high-performance automotive world. SRT engineers work to extract maximum power and fuel efficiency from each engine regardless of displacement, to meet the demands of today’s performance customer. Proven transmissions reliably put the power to the pavement, while at the same time incorporate the latest fuel-saving technology.

Outstanding ride, handling and capability
Every SRT vehicle is built to excel on both road courses and road trips as a result of countless miles of real-world testing to ensure masterful handling on complex circuits and city streets alike. Each tire and wheel package is carefully selected to guarantee any SRT vehicle can hold its own on and off the race track.

Benchmark braking
SRT vehicles are well known for their world-class braking. SRT uses some of the best performing components so drivers never have to worry about having safe and consistent stopping power quickly at hand.

Aggressive and functional exteriors
Auto enthusiasts can spot an SRT vehicle from far away. So designers and engineers work together, whether in the studio or the wind tunnel, to ensure each performance target objective is met, while maintaining specific brand styling cues and character lines. All the design elements on the exterior are functional. Since SRT vehicles are drag limited, they are designed to be stable at very high speeds with a goal to achieve the least amount of lift as possible, while being efficient at touring speeds.

Race-inspired and high-performance interiors
The interiors of SRT vehicles are specifically designed with only high-quality materials, leather and fabrics while promoting passenger comfort with an aggressive feel. Confidence-inspiring steering wheels, stylish ambient lighting along with the latest in intelligent performance hardware and sound systems transform the interior of all SRT vehicles into an upscale space at any speed.

“This is a momentous time in the history of SRT as we expand our vehicle lineup from one vehicle within one brand to four vehicles within three Chrysler Group brands,” Gilles added. “I honestly can’t wait for our performance customers to get behind the wheel of our new lineup of SRT vehicles – they’re going to be impressed.”

SRT history
Formed in 2002 as one of the industry's leading in-house automotive performance groups, SRT’s original premise, which is still followed today, was to create the Chrysler Group's boldest, most distinctive vehicles that delivered benchmark performance.

Original team members were recruited from the established Dodge Viper development team that had already been building the ultimate American supercar for more than 10 years, along with Dodge motorsports and the Mopar® engineering teams.

The man at the helm when SRT started in 2002, Dan Knott, credits its early success directly to this “team of die-hard performance enthusiasts leading the engineering efforts.”

The 2003 Dodge Viper SRT10® was a natural fit to carry the flag as the first official SRT vehicle with its all-new, 500 horsepower 8.3-liter V-10 engine.

The next vehicle to wear the SRT treatment was the Dodge Neon and its transformation into the SRT4 was groundbreaking. It instantly became the quickest car under $20,000 and made the import tuning crowd take serious notice.

In total, there have been 10 Chrysler Group nameplates designed and engineered specifically to wear the SRT badge, including:

• Chrysler 300 and 300C SRT8
• Chrysler Crossfire SRT6®
• Dodge SRT4®
• Dodge Ram SRT10®
• Dodge Viper SRT10, Viper SRT10 ACR and Viper SRT10 ACR-X
• Dodge Magnum SRT8
• Dodge Charger SRT8
• Dodge Caliber SRT4
• Dodge Challenger SRT8 and Challenger SRT8 392
• Jeep Grand Cherokee SRT8

The roots leading up to SRT being established in 2002 can be traced back to the 1989 North American International Auto Show in Detroit, where Dodge amazed crowds with the sleek Viper concept car. The vehicle’s simplistic yet muscular shape paired with an extreme performance 8.0-liter V-10 engine instantly thrust the Viper into the spotlight. The public raved and the Viper was quickly approved for production.

With the dawn of the V-10 powered supercar emerged a group of devoted engineers. Team Viper worked to hone the supercar for the street and racing, which would lead to endurance race victories in the late 1990s.

Meanwhile, a separate, dedicated team completed work on the 1993 Plymouth Prowler concept car. When the first Prowler rolled off the assembly line four years later, Chrysler integrated the two specialty groups into a single entity: Special Vehicle Engineering. At last, Chrysler’s elite teams worked together under a single roof to create eye-catching niche vehicles.

In 2002, Chrysler announced the creation of the Performance Vehicle Operations (PVO) group. The newly formed group leveraged existing resources to improve Chrysler’s high-performance vehicle focus.

All PVO creations began to wear the SRT badge with the unveiling of the Viper V-10-powered Dodge Ram SRT-10 concept, flanked on the floor at the 2002 North American International Auto Show in Detroit by the Dodge SRT-4 concept and Viper SRT-10.

In 2004, Chrysler renamed the PVO development team SRT.

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, Mopar, SRT and Fiat vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group’s product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler, Dodge Challenger and Ram 1500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.
 

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07/15/2011

Chrysler has set prices on its four new SRT vehicles: the Chrysler 300 SRT8 ($47,995), Dodge Charger SRT8 ($46,660), Dodge Challenger SRT8 ($44,077 — plus a $1,300 gas guzzler tax on the auto transmission version and $1,000 on the six-speed manny-tranny) and Jeep Grand Cherokee SRT8 ($55,295). Prices include the $825 destination charges. Each is equipped with the 470 HP 6.4-liter Hemi V8 engine.
 

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Chrysler SRT’s Ralph Gilles

Five Minutes with Chrysler SRT’s Ralph Gilles

Evan McCausland on July 15 2011



Ralph Gilles is one busy man. In addition to serving as senior vice president of Chrysler Group design, he recently has taken an active role in the management of the company’s North American brands – including one all-new division. Gilles recently moved from Dodge to become the president and CEO of the Street and Racing Technology (SRT) brand — previously only a small engineering group – just in time to launch four new models for the 2012 model year. We briefly sat down with him to see what advantages SRT has as a full-fledged brand, and what products may be lurking around the corner.

Automobile: Congrats on the new assignment. Is this a dream job for you?

Gilles: The big thing for me is, I loved my old job, I had a great time helping to build the brand. Learned a lot in two years about the business, networking, doing commercials, working with marketing guys. But the thing I did miss was the cross-branded nature. When I was in my marketing job, I had to focus on Dodge – and you don’t mean to, but you end up competing against the other brands, unlike my design job. This is a more natural dynamic for me.

A: Are there any advantages of having SRT grow from a small engineering group into a full-fledged brand?

G: If you look at the history of performance brands, with the exception of M and AMG, they almost tend to come and go. Ford has a few but they’ve been disassembled; GM has had a spattering here and there. You end up not really tending to the pipeline of those products. It’s very important to collect the right type of people to make these products. It’s not the kind of product that comes out of a typical product planning dynamic; it comes more from enthusiasts saying “Wow; here’s a great platform. With a little bit of this and a little love this could become something special.” It’s almost like the engineers and the enthusiasts are planning the product line. We’ve had a bit of that spirit all along, but it’s been almost kind of accidental, or brought together only when necessary.

The second thing that’s important about having SRT as a brand is giving the owners a safe haven to enjoy their vehicles; a place to flourish and enjoy the ownership experience. I really have high regard for what Mini’s done with their owner base; BMW’s done a nice job. Even ourselves with the Viper program; we’ve done a nice job of kind of coddling our owners. An enthusiast experience is feeling like part of a club; that kind of camaraderie. I want to do everything I can to build that within the SRT ranks.

A: You’ve mentioned SRT is capable of being applied to any brand, and you’re launching new products across three of those marques right now. Is there any chance of an SRT take on Fiat models destined for the U.S.? Or will SRT remain an exclusive to the Chrysler Group?

G: I think we’re going to be more tied to the Chrysler brands. If anything, our expertise is available to the Fiat group and brands, especially since we have a lot of understanding of sanctioning bodies here for motorsports. We’ll do everything that we can to help Abarth if they want it, but we obviously have to be careful as to not muddy the message.

A: Speaking of motorsports, we’ve seen some announcements that some racing responsibilities will be assigned to the SRT brand. Will you be stepping on Mopar’s toes at all?

G: No. We’re already somewhat involved in the NASCAR operation. Mopar is predominantly involved in drag racing, and now the TORC off-road truck series. I think we work best as partners; there are a lot of things we do behind the scenes as partners that people don’t realize.

A: My cab driver this morning was raving about the three Neon SRT4s he’s owned. Your 2012 portfolio [Dodge Challenger SRT8, Charger SRT8, Chrysler 300C SRT8, Jeep Grand Cherokee SRT8] is fairly diverse, but there’s still no entry-level B/C-segment performance offering. Is there room in the SRT lineup for such a vehicle?

G: Well, I’m a lot like that guy; I’ve owned a Neon SRT4, and I love it. I’m a big believer in high-horsepower, small displacement cars, so I’d love to do another. We have some great [small car] platforms finally; some competent chassis are accessible to us. We’re going to look into it, basically.

A: Thus far, you’ve got Chrysler, Dodge, and Jeep covered in the SRT portfolio – is there any chance of adding Ram to that list? Could SRT return to performance-tuned trucks?

G: We’ll see. You know, the two-door Ram SRT10 did really well, but the four-door was…um, definitely over-reaching, I think [laughs]. But who knows. All that kind of stuff…we’re not going to be as nameplate crazy; I think we kind of overdid it in the past. I want to keep SRT as exclusive as possible, and make sure every car we do is a success. I think we kind of over-reached on some projects, especially the last-generation SRT4 [Caliber].

A: How many is enough? Five? Six?

G: We’ll see. We have four already, and we’ll add Viper to that list next year. I definitely think we need an entry-level performance vehicle at some point.

A: You have a lot of people waiting for the new Viper to launch with bated breath. What hallmarks; what characteristics absolutely need to be carried into the next-generation car?

G: You know, I can’t give up all my secrets. But how to describe the Viper…I think we have to be careful as we go forward so not to lose the essence; that raw essence. It needs to be a vehicle that really rewards a good driver. At the same time, it needs to also be special. The execution is very intense. It’s kind of simple, in a way; I like that it doesn’t rely on a whole lot of technology to do what it does.

So I think going forward, I want to keep that spirit alive. Our owners have said that. They’ve told us ‘be careful;’ not to turn it into a techno-machine. We’re very conscious about that. Other than that, I can’t really say a whole lot more.

A: Would you consider a ten-cylinder engine a must-have feature?

G: C’mon. I really can’t give away my secrets…


 

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The lineup
Chrysler offers $20,000 price advantage over rivals


Friday, Jul. 22, 2011

The Chrysler Group wants you to know that while its SRT brand vehicles have plenty of go-power and equally stunning braking muscle and cornering poise, owners will not suffer from bare-bones cabins and punishing everyday ride qualities.

The 2012 SRT models have delicious interiors, to paraphrase SRT CEO Ralph Gilles, who is also the Chrysler Group's design chief.

You want good sound? The 18- or 19-speaker Logic 7 Surround Sound Harman Kardon sound system (depending on the model) will blow your mind. Leather seats with adjustable lumbar? Of course.

The current SRT family includes the 2012 Chrysler 300 SRT8, the 2012 Dodge Charger SRT8, 2012 Challenger SRT8 and 2012 Jeep Grand Cherokee SRT8. These four represent not a mere trim line, but the vanguard models in an emerging brand that Gilles expects will speak volumes about Chrysler's dedication to making world class vehicles.

Four words sum up what the brand intends to stand for: fast and finely finished.

Naturally, Gilles and Co. have targeted rival models, hoping to lure customers by offering outstanding performance, top-grade interiors, stylish and functional designs and value.

Value means SRT models will be thousands cheaper than the ostensible competition. Production is due to start this month and deliveries will come in the third quarter.

Take the Jeep Grand Cherokee SRT8 ($54,995). It's aimed at the Range Rover Sport ($73,200) and BMW X5 xDrive50i ($74,300).

The Charger SRT8 ($47,995) is there to put a whupping on BMW's 550i ($73,300).

The 300 SRT8 ($48,995). Compare it to the Mercedes-Benz E550 ($73,200).

The Challenger SRT8 ($48,995). This one is largely a carryover from the 2011 model and will take on the likes of, say, the Ford Shelby GT500 Mustang ($58,990).

Canadian pricing is slightly higher than in the U.S., but the point here is obvious. Chrysler thinks it has something in the neighbourhood of a $20,000 price advantage over the competition in most cases.

That's the foundation for building a brand with legs and longevity, says Gilles.

“We're not going to launch and leave,” he says. “This is a loyal customer base that we want to develop but keep exclusive.”

All the 2012 SRT models come with the same engine, a 6.4-litre Hemi V-8 that cranks out 470 hp at 6,000 rpm and 470 lb. ft. of torque at 4,300 rpm in the Challenger, Charger and 300. In the Grand Cherokee the horsepower is the same, but torque comes in at 465 lb-ft. at 4,200 rpm.

At that, Gilles says fuel economy will be around 25 per cent better than the old versions of these vehicles.

How so?

The 6.4 Hemi in every SRT has cylinder deactivation technology to shut down four of the eight cylinders when the power is not needed.

As for growth, the next SRT model is likely to be a new Dodge Viper. Keep a lookout for it in 2012 as a 2013 model.

The rebirth of the Viper? Who would have imagined that in 2009 when Chrysler went into bankruptcy?


 

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Interview with Mark Trostle, Head of Design for SRT Brand, Mopar, and Motorsports
 

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2012 Dodge Challenger SRT8

New High-tech Features Boost 2012 Dodge Challenger SRT8® 392’s Overall Performance

Proven 392-cubic inch (6.4-liter) HEMI® V-8 engine offers 470 horsepower and 470 lb.-ft. of torque across a wide rpm range while delivering 23 miles per gallon on the highway

New two-mode adaptive damping suspension system offers selectable suspension tuning and automatically adapts to road and driver inputs for optimal vehicle control

New, exclusive SRT® heated steering wheel features mounted paddle shifters for hands on the wheel shifting both on road and at the race track

New 18-speaker Harman Kardon® audio system, with innovative GreenEdge® technology is available with 900 watts of power

Newly formed SRT brand led by President and CEO Ralph Gilles will continue to build benchmark high-performance vehicles for the Chrysler Group



September 1, 2011 , Auburn Hills
, Mich. - For 2012, the Dodge Challenger SRT8® 392 adds even more high-tech performance features to solidify its place as the brand’s ultimate modern American rear-wheel-drive muscle coupe. This 470 horsepower machine promises a balanced performance approach with outstanding straight-line acceleration, world-class ride and handling, high-performance braking and the most up-to-date technologies that deliver more driver excitement and control. And it still gets 23 miles per gallon on the highway.

The 2012 Dodge Challenger SRT8 392 accelerates from 0-60 mph in the high 4-second range; runs the quarter mile in mid-12-second range with the automatic transmission (high 12-second range with the manual); goes from 0-100-0 mph in the low 15s, reaches a top speed of 182 mph with the manual transmission (175 mph with the automatic) and stops from 60-0 mph in just 117 feet.

Awe-inspiring powertrain
The 392-cubic inch (6.4-liter) HEMI® V-8 delivers 470 horsepower (351 kW) and 470 (637 N•m) lb.-ft. of torque. The torque band is extremely flat allowing for strong standing starts and improved straight-line performance throughout the rpm range. An advanced active intake manifold along with high-lift cam with phasing provides maximum low-end torque and high-end power while still delivering 23 miles per gallon on the highway with both the standard manual transmission or available automatic transmission. Performance-tuned engine mounts improve idle stability and ride control at all speeds.

Standard Fuel Saver Technology (four cylinder mode) in automatic transmission equipped models allows the engine to operate economically on four cylinders or use the power of all eight cylinders when needed. The EPA fuel economy miles per gallon (mpg) (City/Hwy) ratings for the 2012 Dodge Challenger SRT8 392 are 14/23 for manual or automatic transmission models.

A look under the hood reveals unique valve covers with painted silver ribs and the “392 HEMI” logo, which gives the engine a unique, clean and aggressive look.

The 2012 Dodge Challenger SRT8 392 features a standard Tremec TR-6060 six-speed manual transmission and a dual-disc high performance clutch – a proven performer that was first offered on the 2008 Dodge Viper SRT10®.

The optional five-speed automatic transmission features new, standard steering wheel mounted paddle shifters that join the center console mounted Auto Stick, allowing for a choice of spirited shifting on both the road and the race track. Both methods give the driver the ability to manually select specific gears on the transmission.

In “Drive,” the transmission controller will automatically shift the vehicle. The aggressiveness of the shifting is defined by the mode chosen - either “Normal” or “Sport.” Fully adaptive electronic control of all shifting makes the powertrain more responsive while minimizing harshness.

In “Manual,” the shift method is defined by the driver choosing to use either paddle shift or Auto Stick. The “Sport” mode adds a hold function to the calibration in all gears, allowing the driver full control of the shifting schedule.

Outstanding ride, handling and capability
The adaptive damping suspension (ADS) system is new for 2012 and tuned specifically for the Dodge Challenger SRT8 392.

In “Auto” mode, a wide range of on-road and driver inputs – such as vehicle speed, steering angle, steering speed, brake torque, throttle position and lateral/vertical accelerations – automatically tune the suspension for specific conditions. In “Sport” mode, the damping system rebound and compression is locked to the higher damping rate. Drivers can easily choose between settings to quickly change the shock damping and harshness characteristics from “Auto” for everyday commuting to “Sport” for more spirited driving situations.

The ADS system on the Challenger SRT8 392 features the fastest turn-in and most nimble handling characteristics of any SRT product. In the “Sport” setting, the system provides the highest damping rates allowing the driver to push the handling envelope like never before.

The performance SRT-tuned, fully-hydraulic steering system features a heavy-duty pump combined with a damped steering gear to give drivers more direct response and on-center feel.

Sitting a half-inch lower than non-SRT models, the 2012 Challenger SRT8 392 rides on either the standard five-spoke, 20 x 9-inch fully forged aluminum wheels or available seven-spoke, 20 x 9-inch lightweight forged aluminum wheels with satin black painted pockets. Standard Goodyear RSA All-Season tires or available Goodyear F1 Supercar Three-Season complement the performance design cues and deliver serious gripping performance and handling.

The handling result is .90g capability on the skid pad – the most of any production Challenger and on par with some of the world’s best-handling performance coupes.

Benchmark braking
The standard SRT performance brake package produces world-class stopping power of 60 to 0 mph in just 117 feet from 14.2 inch (front) and 13.8 inch (rear) vented/slotted rotors with four-piston Brembo fixed calipers painted red. The three-mode electronic stability control system with knockback mitigation also includes four-wheel ABS, all-speed traction control, electronic brake-force distribution, Brake Assist and Hill-start Assist (HSA).

The Ready Alert Braking system anticipates when the driver quickly releases the accelerator pedal and may initiate an emergency brake stop, after which the electronic stability control pump engages to set brake pads against rotors in order to decrease the time required for full brake application.

Improved brake cooling and fade performance comes courtesy of wind-tunnel designed brake cooling ducts that direct airflow to the vented rotors for consistent stopping power.

Aggressive and functional exterior
Exterior styling of the 2012 Dodge Challenger SRT8 392 remains unmistakably Dodge, with proportions that continue to evoke a bold, instantly recognizable performance coupe that has a wide, stable stance on the road.

The large front splitter and integrated front fender spats and body color rear decklid spoiler provide stable high-speed aerodynamics and overall balance while the front fascia chin spoiler also improves aerodynamics and is accented in black for a more aggressive look. The front grille features a bright grille surround.

For 2012, available exterior colors include: Bright Silver, Bright White, Header Orange, Pitch Black, Redline Red and Tungsten Metallic. Dual, full-body stripes are available in black, grey metallic, red and silver metallic.

Unique “392 HEMI” badges flank both fenders touting the historically significant V-8 engine that remains true to its high-performance roots and powers the highest rated Challenger in terms of horsepower and torque ratings. From the rear, the 4-inch rectangular exhaust tips deliver the 392’s performance exhaust note while adding the styling cue of a serious muscle car.

Race-inspired and high-performance interior
The race-inspired interior begins with a new, leather wrapped, heated, SRT-exclusive steering wheel that features a unique satin chrome rim section with a flattened bottom surface that showcases the SRT logo. The optional automatic transmission includes paddle shift controls on both sides of the new contoured palm rests. All audio and Electronic Vehicle Information Center (EVIC) controls are accessible from the horizontal spokes on the steering wheel.

The trapezoidal instrument panel features a four-bomb gauge cluster with chromed accent rings and unique SRT graphics. Inside the cluster, the SRT-exclusive Electronic Vehicle Information Center (EVIC) with performance pages provides the driver with trip information, multimedia information from the Media Center radio, along with instant feedback on 0-60 mph time, 60-0 mph braking, G-forces, one-eighth mile and quarter-mile times.

Power lumbar-equipped front seats are standard. The driver’s seat features seatback tilt with memory and an easy to reach release handle, while the front-passenger seat adds tilt and slide with memory, which makes it even easier for passengers to get in and out of the back seat.

Interior color combinations include Dark Slate Gray, and new for 2012 Radar Red/Dark Slate Gray, which adds color to the seats, door bolsters and rear seat armrest.

Safety and security
The 2012 Dodge Challenger SRT8 392 features more than 35 advanced safety and security features, including standard Keyless Enter-N-Go and three-mode electronic stability control (ESC) with segment-exclusive Ready Alert Braking and Rain Brake Support safety features to improve overall vehicle handling and performance.

In addition, standard front-row reactive head restraints, standard full-length side-curtain air bags, driver’s knee bag and standard front seat-mounted side-thorax air bags offer enhanced occupant protection to passengers in the event of a collision.

Connectivity and Infotainment
For maximum convenience and to keep passengers connected, a wide array of connectivity, infotainment and mobile multimedia options are available on the 2012 Dodge Challenger SRT8.

The innovative Uconnect® Media Center 430, 430N and 730N radios integrate a 6.5-inch touchscreen display, with a hard drive where more than 150 hours of music and photos can be stored. Uconnect Media Center radios also offer two navigation options, including: segment-leading Garmin® Navigation guidance and mapping (Uconnect Media Center 430N), or premium GPS Navigation with SIRIUS Traffic (Uconnect Media Center 730N). Both navigation solutions feature SIRIUS Travel Link, providing real-time weather, fuel prices and more while on the go.

New for 2012, the Dodge Challenger SRT8 features an available 900-watt, 18-speaker premium SRT performance audio surround-sound system from Harman Kardon. The system offers world premier innovation, featuring a 32-volt TPS (Tracking Power Supply) 12-channel Class D amplifier that delivers outstanding acoustics and brings multi-dimensional, quality sound for all interior occupants.

The new system uses GreenEdge® speaker and amplifier technology to offer superior sound quality and high Sound Pressure Level outputs with minimum energy consumption. GreenEdge amplifiers alone outperform traditional amplifier efficiency by up to 55 percent, representing a net efficiency of more than 90 percent in some cases. The speakers are tuned for maximum efficiency and perfectly matched to the amplifier output.

The system’s 18 GreenEdge high-efficiency speakers include:

Seven 3.5-inch Unity coaxial mid-range speakers with seven integrated tweeters located in the front dash, rear doors and rear deck
Two 6 x 9-inch subwoofers located in the front doors
Two 10-inch subwoofers in a trunk mounted enclosure


The 2012 Dodge Challenger SRT8 392 will be built at the Brampton Assembly plant in Brampton, Ontario, Canada.

SRT Track Experience
Owners of any Chrysler Group SRT vehicle receive one day of professional driving instruction from the Richard Petty Driving Experience as part of the SRT Track Experience, designed to maximize their driving knowledge and skills on the street or track. Sessions are held throughout the year at selected tracks.

392’s Storied History
The original 392 HEMI engine was introduced in the new 1957 model year Chrysler and Imperial products. It replaced the 354 cubic-inch version of the original HEMI launched in 1951.Compared with the 354 engine, the 392 was completely revised and improved, with larger valves and ports, a beefier block and crankshaft and improved bearings. In short, the 392 HEMI, often affectionately referred to simply as the “92,” was perfect for drag racing.

More than a few racers at that time immediately enhanced the performance of the newest HEMI by bolting on six or eight carburetors, installing new camshafts, etc., and went racing.

Racing legend Don ‘Big Daddy” Garlits ran a 392 in his infamous Swamp Rat I dragster at record speeds of faster than 180 mph on nitro with no supercharger. Garlits also used a 392 HEMI to officially break the 200-mph barrier when his Swamp Rat went 201.34 mph at Atco, N.J., in 1964.

But the 392’s success went beyond the drag strip. It also set records at the Bonneville Salt Flats and in boat racing. Drag racing boats were no different than their land-based counterparts in the use of the 392. Famous HEMI engine builder Keith Black was better known on the water than on the land, until he teamed up with Tommy Greer and hired Don “The Snake” Prudhomme to dominate Top Fuel in California in the early 1960s using a 392 HEMI.

After 1958, the 392 HEMI was gone as a production engine, but it still remains a legend. Collectors are now preserving many historic 392-powered race cars and hot rods and proudly displaying them on show car circuits.

In 2007, Mopar – Chrysler Group LLC’s service, parts and customer-care brand – helped celebrate the 50th anniversary of the original 392 by launching a modern, crate engine version of the 392 HEMI.

About Dodge
Dodge is a full line of cars, crossovers, minivans and SUVs that are agile, daring, sensible and inventive. The brand is on a tear for the 2011 model year, redefining itself with six all-new or significantly redesigned new vehicles, actively participating in new events and sponsorships and developing relationships with its long-loyal enthusiast base, as well as reaching out to customers who want cars that leave them wanting more.

The Dodge brand has one of the youngest dealer showrooms in the industry with a vast array of new and updated products. The Dodge product line includes the all-new Dodge Durango and Dodge Charger, significantly revamped Grand Caravan, Journey, Avenger and Challenger, and the Dodge Caliber and Dodge Nitro.
 

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2012 Jeep® Grand Cherokee SRT8

All-new 2012 Jeep® Grand Cherokee SRT8®: The Ultimate Performance SUV

Offers unique blend of legendary Jeep® capability and utility, head-turning SRT performance, luxury and refinement, and innovative advanced technologies

Best performing Jeep® vehicle ever: 0-60 mph in 4.8 seconds; quarter mile in mid-13 second range; top speed of 160 mph; 60-0 mph braking in 116 feet

Most powerful Jeep vehicle ever with all-new 6.4-liter HEMI® V-8 that delivers 470 horsepower and 465 lb.-ft. of torque

Best handling Jeep vehicle ever features advanced new adaptive damping suspension managed by new Selec-Track system, delivering up to .90 g on the skid pad

New active valve exhaust system allows standard Fuel Saver Technology to engage over a wider rpm range for a 13-percent improvement in highway fuel efficiency and 450-mile range

New, exclusive SRT heated steering wheel features mounted paddle shifters for hands on the wheel shifting both on road and at the race track
New 19-speaker Harman Kardon® audio system, with innovative GreenEdge® technology, is available with 825 watts of power

Newly formed SRT brand led by President and CEO Ralph Gilles will continue to build benchmark high-performance vehicles for the Chrysler Group





September 1, 2011 , Auburn Hills, Mich. - The most powerful, technologically advanced, high-performance Jeep® vehicle ever – the all-new 2012 Jeep® Grand Cherokee SRT8® – arrives later this summer with a combination of Jeep’s legendary capability and utility, merged with the renowned advanced performance engineering from Chrysler Group LLC’s Street and Racing Technology (SRT) team.

Delivering outstanding driving performance in all conditions, and complemented by key SRT attributes – including functional, performance-oriented styling, world-class ride and handling, benchmark braking and race-inspired interior appointments – the 2012 Jeep Grand Cherokee SRT8 broadens the Jeep vehicle lineup and builds upon the successful launch of the award-winning 2011 Jeep Grand Cherokee.

“The all-new 2012 Grand Cherokee SRT8 is the ultimate performance SUV, delivering a combination of Jeep capability and utility, world-class performance, luxury and refinement, and advanced innovative technology,” said Mike Manley, President and CEO — Jeep Brand, Chrysler Group LLC. “Jeep vehicles have long been known for their off-road capability. In addition to Jeep four-wheel-drive traction and utility, the Grand Cherokee SRT8 takes capability to a new level by giving driving enthusiasts extreme performance for the street and track.

“Our new benchmark performance SUV effectively broadens the Grand Cherokee portfolio, and will continue to draw new customers into Jeep showrooms,” Manley added.

Designed and built using the proven SRT formula that raises the performance to astonishing levels, the new 2012 Jeep Grand Cherokee SRT8 runs from 0-60 mph in 4.8 seconds, 0-100-0 mph in the mid-16 second range, can cover the quarter mile in the mid-13 second range, has a top speed of 160 mph, and brakes from 60-0 mph in 116 feet.

Awe-inspiring powertrain
Powering the 2012 Jeep Grand Cherokee SRT8 is Chrysler Group’s all-new 6.4-liter HEMI® V-8 with Fuel Saver Technology that delivers 470 horsepower (351 kW) and 465 (630 N•m) lb.-ft. of torque – an improvement of 50 horsepower and 45 lb.-ft. torque over the 6.1-liter HEMI V-8 it replaces.

An active intake manifold and high-lift camshaft with cam phasing delivers maximum low-end torque while optimizing high-end power across a wider and improved rpm band. Specifically, 90-percent of peak torque is available between 2,800 and 6,000 rpm, allowing for inspired standing starts and improved straight-line performance.

Standard Fuel Saver Technology and a new-for-2012 active valve exhaust system allows four-cylinder operation to engage over a wider rpm range, to deliver both improved fuel efficiency – a 13-percent increase on the highway – and an extended range of 450 miles on one tank of gas.

Standard steering wheel mounted paddle shifters join the standard Auto Stick on the floor. Both are mated to a proven automatic transmission, allowing a choice of spirited shifting on the road and the race track. Both methods give the driver the ability to shift while the transmission controller calibration prevents situations that might over rev the engine. Fully adaptive electronic control of all shifting makes the powertrain more responsive while minimizing harshness.

Outstanding ride, handling and capability
For 2011, all Jeep Grand Cherokee models boast an improved and refined on-road ride thanks in part to the vehicle’s body structure. Torsional stiffness was improved 146 percent versus the previous model, for improved ride, durability and reduced noise, vibration and harshness. The improvement is achieved with more than 5,400 welds in the body alone, marking a 53-percent increase in spot welds, a 42-percent increase in arc welds and a 38-percent increase in structural adhesive.

With the new 2012 Grand Cherokee SRT8, engineers have improved handling even further.
The best handling Jeep vehicle ever – capable of .90 g on the skid pad – features a new SRT-tuned, adaptive damping suspension managed by the new Jeep Selec-Track system that interacts with several different systems (stability control, adaptive damping, transmission shift strategy, transfer case torque proportioning, Electronic Limited Slip Differential performance, throttle control and cylinder de-activation) to automatically tune the dynamics of the vehicle. Drivers can manually choose between five dynamic modes for specific driving conditions:

Auto: provides the most compliant ride and automatically adapts to any road situation using the adaptive suspension tuning
Sport: provides enhanced body control for a sporty, fun-to-drive ride for the street
Tow: provides a safe reduction in pitch and bounce for enhanced towing capability
Track: provides the high-performance, firm, “track-tuned” suspension option to lock down body motion for the ultimate handling experience
Snow: provides the most conservative dynamic mode, so the vehicle will safely stay
in-line in inclement winter weather conditions

The standard Jeep Quadra-Trac active on-demand four-wheel-drive transfer case uses input from a variety of sensors in order to determine tire slip at the earliest possible moment and take corrective action. The system uses Throttle Anticipate to sense quick movement in the throttle from a stop and maximizes traction before slippage occurs. When tire slippage is detected, the Jeep 4x4 system can transfer up to 100 percent of available torque to one rear wheel.
The transfer case also enhances handling by proportioning torque between the front and rear axles to maintain the driver’s intended path. The new Grand Cherokee SRT8 also features an Electronic Limited Slip Differential, which eliminates rear wheel slip and improves handling.

The performance-tuned, fully-hydraulic steering system is improved with a new, heavy-duty pump and pump cooler. Revised gearing gives drivers more direct feel and on-center response.

New split 5-spoke, 20-inch forged aluminum wheels ride on P295/45ZR20 Pirelli Scorpion Verde All Season run-flat tires or available Pirelli P Zero Three-season.

Rounding out the capability of the 2012 Jeep Grand Cherokee SRT8 is a trailer tow rating of 5,000 lbs.

Benchmark braking
Chrysler Group’s SRT vehicles are well known for their world-class braking. Stopping power for the 2012 Grand Cherokee SRT8 comes courtesy of new SRT high-performance Brembo brakes with four-wheel anti-lock brake system (ABS).

Stopping distance performance of 116 feet from 60-0 mph is made possible by new red-painted, Brembo 6-piston (front) and 4-piston (rear) calipers, and vented rotors at all four corners measuring 15-inches (front) and 13.8-inches (rear).

Aggressive and functional exterior
The functional performance exterior of the 2012 Grand Cherokee SRT8 features the “planted” look of a high-performance sports car by being lowered 1 inch and adding new, SRT-exclusive, body-color wheel flares and side sill cladding.

A one-piece front fascia contains new LED multi-function daytime running lamps that result in an exclusive face for the new Jeep Grand Cherokee SRT8, while a body-colored front grille with a unique black screen background and chrome bezel inserts adds to the aggressive look.

The integrated lower front grille is painted in gloss black and a newly designed underbody belly pan features integrated brake ducting to improve cooling and fade performance. Completing the new front end is a newly sculpted hood with functional dual black heat extractors for added engine cooling.

At the rear, the SRT performance influence continues with a new liftgate spoiler that reduces drag and improves downforce. A unique one-piece rear fascia includes a separate air diffuser along with an available trailer receiver and access cover. New for the 2012 version of the Grand Cherokee SRT8 is the dual-sport exhaust system featuring 4-inch exhaust tips.

Race-inspired and high-performance interior
The 2012 Jeep Grand Cherokee’s refined, luxurious interior takes on a performance feel in SRT8 form with race-inspired technology and SRT-exclusive appointments.

An all-new, leather-wrapped, heated steering wheel features a unique satin chrome rim section with a flattened bottom surface – evoking a race-inspired cockpit – that showcases the SRT logo. Standard paddle-shift controls flank both sides of the new contoured palm rests while all audio and Electronic Vehicle Information Center (EVIC) controls are accessible from the horizontal spokes on the steering wheel. A power tilt and telescoping steering column also is standard.

SRT-exclusive Performance Pages are new for 2012 and show instant feedback on steering input measurements, horsepower, torque, 0-60 mph time, 60-0 mph braking distance, g-forces, and one-eighth mile and quarter-mile times, along with expanded engine information.

New SRT-styled Nappa leather and suede seats, with sculpted bolsters and adjustable headrests, provide all the comfort for daily drives – and “grip” to keep the driver and passengers in place during spirited driving. The embroidered SRT logos and contrast stitching accent the two front seats. Heated (front and rear) and ventilated (front) seats are standard.

Carbon fiber accents are integrated into the instrument panel and door trim panels and new bright, racing style brake and pedal pads add to the high-performance look inside the cabin.

An available Command View® dual-pane sun roof provides twice as much glass surface than a standard sun roof and extends from the windshield to the rear of the vehicle.

The available Luxury Group package adds premium leather to the door trim panels, instrument panel and center console along with a power liftgate, adaptive cruise control, Forward Collision Warning and Blind-spot Monitoring.

Safety and security
Already a recipient of the 2011 Insurance Institute for Highway Safety (IIHS) 'Top Safety Pick' for the volume Grand Cherokee models, the 2012 Jeep Grand Cherokee SRT8 offers consumers 45 safety and security features including:

Active head restraints: Deploy in the event of a rear collision. Restraints are designed to reduce injuries by minimizing the gap between the head restraint and the passenger’s head
Active turn signals: Turn signal flashes three times when stalk is depressed for one second to indicate a lane change
Adaptive cruise control (ACC): The system decreases the vehicle’s pre-set cruise-control speed when closing in on another vehicle in the same lane, or when another vehicle pulls into the same lane. The system will accelerate to the pre-set speed when the vehicle in front speeds up or moves into another lane. ACC will maintain a driver adjustable distance between the vehicle and the one in front of it, allowing the use of cruise control in light traffic without having to continuously adjust settings
Advanced multi-stage air bags: Inflates with a force appropriate to the severity of the impact Meets FMVSS 208 advanced air bag requirements for smaller, out-of-position occupants
Anti-lock brake system (ABS): Senses and prevents wheel lockup, offering improved steering control under extreme braking and/or slippery conditions
Anti-lock brake system with rough-road detection: Anti-lock brake system capable of detecting if the vehicle is driving on a rough road by the oscillations in the wheel speed signals. When rough road is detected on off-road surfaces or trails, ABS enters a different pressure control where it will hold the brake pressure for longer pulses
BeltAlert: Activates a chime and/or illuminates an icon in the instrument cluster to remind the driver and front passenger to buckle up if a vehicle is driven without belted front-seat occupants
Blind-spot Monitoring (BSM): Uses dual ultra-wideband radar sensors to aid the driver when changing lanes, or if being passed by or passing unseen vehicles. The system notifies the driver of vehicle(s) in their blind spot via illuminated icons on the sideview mirror and with a driver-selected audible chime
Brake Assist: In an emergency brake situation, the system applies maximum braking power, minimizing the stopping distance
Brake Override: When a disagreement exists between the throttle and the brake, the brake signal causes the engine controller to reduce engine power, allowing the operator to stop the car
Brake-traction control system (BTCS): Helps to keep driving wheels from spinning
during acceleration from a stop or during slow speeds by applying individual brakes to the slipping wheel(s)
Child seat anchor system: LATCH (Lower Anchors and Tethers for CHildren) is designed to ease installation of compatible aftermarket child seats
Constant-force Retractors (CFR): Regulates the force exerted on the occupant by the seat belt, and then gradually releases seat-belt webbing in a controlled manner
Electronic roll mitigation (ERM): An extension of electronic stability control (ESC). Uses input from ESC sensors to anticipate if the vehicle is at risk of entering a potential roll situation, then applies the brakes individually and modulates the throttle position as needed
Electronic stability control (ESC): Enhances driver control and helps maintain directional stability under all conditions. Provides the benefit in critical driving situations such as turns, and is valuable when driving on mixed surface conditions including snow, ice or gravel. If there is a discernible difference between driver input through the steering wheel and the vehicle’s path, ESC applies selective braking and throttle input to guide the vehicle back on to the driver’s intended path
Energy-absorbing steering column: The power-adjust steering column employs a calibrated bending element that deforms during column stroke for optimal energy management
Enhanced Accident Response System (EARS): Makes it easier for emergency personnel to see and reach occupants in the event of an accident by turning on the interior lighting and unlocking doors after air bag deployment. Also shuts off flow of fuel to the engine
Express Up/Down Windows: One-touch powered express up/down window button located on the front driver and passenger-side door
Forward Collision Warning (FCW): Using forward-facing radar sensors, this system detects when the vehicle may be approaching another vehicle too rapidly and alerts the driver so the driver can determine what action must be taken in order to prevent the vehicle from a collision
High-intensity discharge (HID) headlamps: Provide approximately three times the light output of conventional reflector lamps for improved nighttime illumination
Hill-start Assist (HSA): Assists drivers when starting a vehicle from a stop on a hill by maintaining the level of brake pressure applied for a short period of time after a driver’s foot is removed from the brake pedal. If throttle is not applied within a short period of time after the driver’s foot is removed from the brake pedal, brake pressure will be released
Keyless Enter-N-Go: When an individual enters the vehicle, electronic sensors detect if the vehicle key fob is present. The vehicle will then allow the individual to push a button to start the vehicle without having to insert the key into the ignition
Knee bolsters: The lower instrument panel and the glove-box door are designed to properly position the occupant during impact, enabling air bags to work effectively
Navigation system: Voice-activated navigation system available with real-time traffic to provide precise guidance to destination through the use of global positioning system (GPS) satellite technology
ParkSense® rear park assist system: Assists at low speeds in reverse to detect stationary objects. Consists of audible warnings for the driver and has a display in the Electronic Vehicle Information Center (EVIC) integrated into the instrument cluster
ParkView® rear back-up camera: Provides a wide-angle view of the area immediately behind the vehicle, giving the driver greater peace of mind before reversing at low speeds. Contains grid line to aid the driver when maneuvering into parking spaces or narrow areas. Also aids in lining up a trailer to the vehicle’s trailer hitch, when so equipped. The image is displayed on the navigation screen when the transmission is shifted into Reverse
Power tilt-and-telescoping steering column with memory: Allows steering column to tilt and move toward or away from the driver to achieve a safe and comfortable distance from the advanced multi-stage front driver air bag, if deployed
Rain Brake Support: Uses the ESC pump to occasionally push brake pads lightly against brake rotors in rainy conditions in order to keep rotors dry
Rain-sensing wipers: A driver convenience feature that automatically senses moisture on the windshield and activates wipers
Ready Alert Braking: Anticipates situations when the driver may initiate an emergency brake stop and uses the ESC pump to set brake pads against rotors in order to decrease the time required for full brake application
Rear Cross Path (RCP): In parking lot situations, this system warns drivers backing out of parking spaces of traffic moving toward their vehicle. It activates any time the vehicle is in Reverse. The driver is notified of vehicle(s) crossing behind the vehicle via illuminated icons on the sideview mirror and with a driver-selected audible chime
Remote (fob) operated windows (front windows - down only): Enable an individual to cool down the vehicle passively by opening front windows remotely
Remote keyless entry: Locks and unlocks doors and turns on interior lamps. If the vehicle is equipped with a security alarm, the remote also arms and disarms that system
Remote start: Conveniently starts the engine and activates key comfort settings based on ambient conditions by using the key fob while maintaining vehicle security
Rollover crash sensing: Senses a rollover and deploys seat belt pretensioners and/or standard full-length side-curtain air bags as needed
Seat belt pretensioners: During a collision, impact sensors initiate front seat belt pretensioners to remove slack in the seat belt system, thereby reducing the forward movement of the occupant’s head and torso
Sentry Key® engine Immobilizer: Utilizes an engine key that has an embedded transponder with a preprogrammed security code to discourage vehicle theft. When the key is inserted into the ignition, the controller sends a random number to the transponder and the engine is allowed to start. If an incorrect key is used, the engine will shut off after a few seconds
Signal mirrors: Signal lamp built into the housing of exterior mirrors allows turn signals to be viewed from the front, as well as the sides and rear of the vehicle in order to alert oncoming traffic and pedestrians
SmartBeam® headlamps: Headlamp system adjusts to ambient light and oncoming traffic to deliver maximum lighting
Standard full-length side-curtain air bags: Extend protection to all outboard front- and rear-seat passengers. Each side air bag has its own impact sensor that autonomously triggers the air bag on the side where an impact occurs. This type of air bag is housed in the headliner just above side windows
Standard seat-mounted side thorax air bags: Provide enhanced protection to the
driver and front outboard passenger in certain impacts. Each side air bag has its own impact sensor that autonomously triggers the air bag on the side where an impact occurs. Standard side air bags are housed within the outboard side of each front seat
Three-point seat belts: Front outboard seating positions and all rear seating positions have lap and shoulder belts
Tire-pressure monitoring (TPM): Informs driver when tire pressure is too low. Pressure-sensor modules within the valve stems of all four road wheels send continuous radio-frequency signals to a receiver and the system
Trailer-sway control (TSC): Reduces trailer sway and improves handling in adverse towing conditions caused by crosswinds and traffic. The system monitors the vehicle’s movement relative to the driver’s intended path, then applies alternating brake pressure to slow the vehicle and then increases the pressure on one front wheel in order to counteract the sway induced by the trailer
Uconnect® Phone: In-vehicle, voice-activated communication system that allows customers to talk on their Bluetooth compatible phone with your hands on the wheel and eyes on the road. The built-in phonebook sync feature automatically downloads as many as 1,000 phone book entries from supported phones, which can then be selected by simply saying contact name

Connectivity and Infotainment
A wide variety of easy-to-use infotainment options are available with features that provide customers with seamless integration of consumer electronics, delivering drivers and passengers the conveniences of home and office.

Premium navigation and SIRIUS Travel Link are standard with the 730N Media Center CD/DVD/MP3/HDD radio. Also standard are a multitude of features including SIRIUS Satellite Radio and Uconnect Phone.

The available Vehicle Entertainment System (VES) includes a DVD player and rear seat overhead screen that deliver a variety of programming choices, with ports to connect games and media players with audio and video output capability, including iPod® connectivity. The Media Center or the VES remote can control multiple screen inputs and each screen can play something different.

New for 2012 is the available 825-watt, 19-speaker premium SRT performance audio surround-sound system from Harman Kardon®. The system offers world premier innovation, featuring a 32-volt TPS (Tracking Power Supply) 12-channel Class D amplifier that delivers outstanding acoustics and brings multi-dimensional, quality sound for all interior occupants.

The new system uses GreenEdge® speaker and amplifier technology to offer superior sound quality and high Sound Pressure Level outputs with minimum energy consumption. GreenEdge amplifiers alone outperform traditional amplifier efficiency by up to 55 percent, representing a net efficiency of more than 90 percent in some cases. The speakers are tuned for maximum efficiency and perfectly matched to the amplifier output.

The system’s 19 GreenEdge high-efficiency speakers include nine tweeters, five mid-range speakers, two mid-woofers and three subwoofers located throughout the interior.

SRT Track Experience
Owners of any Chrysler Group SRT vehicle receive one day of professional driving instruction from the Richard Petty Driving Experience as part of the SRT Track Experience, designed to maximize their driving knowledge and skills on the street or track. Sessions are held throughout the year at selected tracks.

About Jeep Brand
Built on 70 years of legendary heritage, Jeep is the authentic SUV brand with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all six Jeep models are sold outside North America – and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.
 
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