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Dodge Hits the Mark With the All-new 2013 Dodge Dart Compact Car

Dodge Dart Blends Alfa Romeo DNA and Dodge’s Passion for Performance, Resulting in a Groundbreaking Car with the Ultimate Blend of Power, Fuel Economy, Handling and Style

The Dodge brand is back in the U.S. compact sedan segment – in a big way – as the all-new 2013 Dodge Dart will make its world debut at the 2012 North American International Auto Show in Detroit, Mich., on Jan. 9, 2012

Built on a world-class architecture, Dodge Dart offers three technologically advanced, fuel-efficient and powerful engines, including the 1.4L MultiAir® Turbo


Dodge delivers exceptional craftsmanship with class-leading technology and style






December 6, 2011 , Auburn Hills, Mich. -

Dodge redefines performance in the compact car segment with an all-new, state-of-the-art four-door sedan delivering class-leading aerodynamics – the 2013 Dodge Dart.

With Alfa Romeo DNA and Dodge’s passion for performance at its core, the all-new 2013 Dodge Dart is a thoroughly modern vehicle that’s fuel-efficient, beautifully designed and crafted, agile and brings fun back to driving in the segment.

Similar to the Dodge Dart of the late 1960s, the 2013 Dart offers a special blend of style, performance and innovation. The Dodge brand leveraged its nearly 100-year history of passion for building high-quality, innovative vehicles that stand apart in performance and style, as well as from its partner Fiat’s global compact car expertise, to develop the all-new Dodge Dart.


ALFA ROMEO DNA
The all-new Dart is the first Chrysler Group vehicle based upon a Fiat architecture – adapted from the award-winning Alfa Romeo Giulietta. The Giulietta is renowned for satisfying the most demanding customers in terms of road-holding, agility and safety, with exceptional driving dynamics. The Dart leverages all of these attributes within a lengthened and widened platform delivering segment-leading levels of interior roominess.

The all-new Compact U.S. Wide (CUSW) architecture underpinning the Dart is a state-of-the-art architecture with an industry-leading 68 percent of the body composed of high-strength steel, resulting in a very strong and rigid structure. Combined with responsive steering, four-wheel independent suspension, and available 18-inch wheels, the Dart brings fun back to driving in the compact car segment.

UNMISTAKABLE STYLE
The all-new 2013 Dart marks the Dodge brand’s re-entry into the compact sedan segment, hitting the bulls-eye with a modern, unmistakable Dodge design that builds upon its performance heritage while evoking emotion, efficiency and fluidity of movement.

Eye-catching exterior proportions are set off from every angle by dynamic lines and curves, along with advanced technology, to deliver class-leading aerodynamic performance. The personality-packed front view is instantly recognizable as an all-new Dodge with its tailored split-crosshair grille, projector headlamps and fog lamps and accentuated fenders. Signature Dodge full-width LED ‘racetrack’ tail lamps and class-exclusive integrated dual exhaust – both inspired by Dodge Charger – accentuate the athletic and muscular stance of this dynamic and passionate new design.


THREE SOPHISTICATED, FUEL-EFFICIENT & POWERFUL ENGINES
The 2013 Dodge Dart will be powered by three fuel-efficient, powerful, state-of-the-art four-cylinder engines that add to Dart’s fun-to-drive quotient.

Drivers can select from a new Tigershark 16-valve 2.0-liter engine, a 16-valve 1.4-liter MultiAir Intercooled Turbo engine, and a new Tigershark 16-valve 2.4-liter MultiAir four cylinder engine. These three engines, combined with three transmission choices, combine to redefine performance by providing the most diverse powertrain lineup in its class.

MultiAir technology delivers optimum combustion at any speed under all driving conditions by allowing direct and dynamic control of air intake and combustion. The result is up to a 15 percent increase in low engine rpm torque, a 7.5 percent improvement in fuel efficiency and a 10 percent reduction in C02 emissions.

THE ALL-NEW DART – BUILT IN AMERICA
The all-new Dodge Dart will be made in America at Chrysler Group’s Belvidere Assembly Plant in Belvidere, Ill. The Company is in the process of investing $600 million dollars to support the production of future products, including the 2013 Dodge Dart. The investment includes the construction of a 638,000-square-foot body shop, as well as the installation of new machinery, tooling and material handling equipment. Work on the expansion began in the summer of 2010 and will be completed this year.

The all-new Dodge Dart has been engineered with great levels of refinement, craftsmanship and engaging driving dynamics. Consumers can follow www.Dodge.com/Dart for additional photos and more information about the all-new 2013 Dodge Dart.


About Dodge Brand
For nearly 100 years, Dodge has defined passionate and innovative vehicles that stand apart in performance and in style. Building upon its rich heritage of muscle cars, racing technology and ingenious engineering, Dodge offers a full-line of cars, crossovers, minivans and SUVs built for top performance – from power off the line and handling in the corners, to high-quality vehicles that deliver unmatched versatility and excellent fuel efficiency. Only Dodge offers such innovative functionality combined with class-leading performance, exceptional value and distinctive design. With the all-new 2013 Dodge Dart, the all-new Dodge Charger paired with the ZF eight-speed transmission that achieves a class-leading 31 miles per gallon on the highway, the new Durango and the significantly revamped Grand Caravan – inventor of the minivan – Journey, Avenger and iconic Challenger, Dodge now has one of the youngest dealer showrooms in the United States.
 

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December 6, 2011 Autos Insider | '60s flashback: Chrysler tossing Dodge Dart back in the mix to replace Caliber | The Detroit News

’60s flashback: Chrysler tossing Dodge Dart back in the mix to replace Caliber



Chrysler Group LLC is bringing back the Dodge Dart.

Chrysler said Tuesday it will introduce the 2013 Dodge Dart next month at the North American International Auto show in Detroit.

The compact Dart sedan will replace the poor-selling Dodge Caliber hatchback. It is the first Chrysler Group vehicle based on Fiat architecture; it is adapted from the Alfa Romeo Giulietta.

The Dart will be built at Chrysler's Belvidere, Ill., assembly plant that currently makes the Caliber as well as the Jeep Compass and Patriot.

Many thought the new car, which will compete against the Chevrolet Cruze and Honda Civic, would be called the Hornet, but The Detroit News first reported that would not be the name.

Chrysler called the new Dart "a thoroughly modern vehicle that's fuel-efficient, beautifully designed and crafted, agile and brings fun back to driving in the segment." It builds on the heritage of the Dodge Dart of the late 1960s

Chrysler built the Dart in the United States from 1960 until 1976, and it continued the use of the Dart name in other markets until around 1980.

Chrysler initially sold nearly 250,000 Darts. It was a low-cost vehicle introduced to compete with other economical models after a recession including Volkswagen Beetle, Ford Falcon and American Motors Rambler.

In total, Chrysler sold more than 4 million Darts during its 16-year U.S. run. The company introduced taxi and police versions as well.
 

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I'm not sure if anyone has noticed this, but when you look at the rear 3/4 view of the new 5 door Subaru Impreza, it eerily looks like a refreshened Caliber! And now, production is to end!

:eek:
 

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Dec 07, 2011

Fiat to increase stake in Chrysler by 5% if Dodge Dart gets 40 mpg rating

Chrysler yesterday dropped the first teaser images and details on the new 2013 Dodge Dart compact car that will be unveiled at the 2012 Detroit Auto Show. CEO Sergio Marchionne now says that when the car’s fuel-efficiency is certified at 40 mpg or more by the end of the month, Fiat SPA could increase its stake in Chrysler by the final 5 percent, bringing its total ownership of the company to 58.5 percent.

The remainder of the company will be held by the UAW’s retiree health care trust.


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All-new 2013 Dodge Dart Interior Sets New Standard for Compact Cars
A Modern Blend of Precision Craftsmanship, State-of-the-art Technology and Safety, Exciting Bursts of Color and Hand-sculpted Shapes Create a Highly Customizable Interior

New Dodge Dart built with materials and precision craftsmanship typically found in more expensive vehicle segments

Customization is key – Dodge offers thousands of ways to personalize the Dart

Available high-tech features include class-exclusive customizable 7-inch gauge cluster, 8.4-inch Uconnect touch screen, heated steering wheel and illuminated floating island bezel

Class-Leading Safety – Dodge Dart’s 10 standard airbags are unsurpassed in the compact car segment


December 13, 2011 , Auburn Hills, Mich. - The Dodge brand is giving a sneak peek into the high-tech, precisely crafted and highly customizable interior of its all-new 2013 Dodge Dart. Scheduled to be introduced Jan. 9 at the North American International Auto Show in Detroit, the new Dodge Dart’s interior sets a new standard for compact cars.

Setting a New Standard – Quality & Spaciousness
Dodge designers focused on creating a modern blend of precision craftsmanship, state-of-the-art technology, exciting bursts of color and hand-sculpted shapes when designing the Dart’s interior, which is made with materials and technology typically found in more expensive vehicle segments. Starting with modern Dodge DNA and through the use of innovative ambient interior lighting, high-quality soft-touch materials and high-tech features, the 2013 Dodge Dart is loaded with cool amenities and unexpected delights for both drivers and passengers.

The Dart’s “driver-centric” layout is designed to put all controls within easy reach of the driver. Customizable displays and comfort-tuned seats are packaged in an exceptionally spacious, pleasing interior. Packaged in the footprint of a compact car, the 2013 Dodge Dart features the interior spaciousness of a mid-sized sedan, and it boasts best-in-class hip and shoulder room.

Unmatched Customization
Customization was key in the all-new Dodge Dart’s development, and with 12 exterior colors, 14 interior color and trim combinations, six wheel options, three engine options and three transmissions, each Dodge Dart can be personalized by every buyer to fit their individual style. And the combinations are multiplied exponentially, as Mopar will also offer hundreds of customization options and themed packages specifically developed for the Dart.

Class-leading Technology
The high-tech centerpiece of the all-new 2013 Dodge Dart is the class-exclusive floating island bezel, which houses the segment-exclusive available 7-inch Thin Film Transistor (TFT) customizable gauge cluster display with light pipe surround that also houses the available class-exclusive UConnect Touch 8.4-inch touchscreen multimedia center -- the largest touch-screen in its class.

Thoughtful storage options throughout fit today’s technology. The glove box easily conceals a stowed iPad; the center console features auxiliary jacks to plug in a wide variety of electronic devices, and thoughtful, inventive storage solutions, such as console map pockets, which are perfect for storing mobile phones, receipts, or pen and paper.

Lighting in all the right places provides drivers and passengers a warm, comfortable cockpit. Available “racetrack” lighting surrounds the floating island bezel. Ambient lighting for the door handles, map pockets, foot wells, glove box, storage bin and illuminated cup holders is both useful and provides a warm atmosphere inside the vehicle.

Unmatched Safety
Safety was also at the forefront in the development of the all-new 2013 Dodge Dart. Built on a strong foundation, constructed with 68 percent high-strength steel, engineers added both active and passive safety features, including 10 standard airbags, which is unsurpassed in the segment. The 2013 Dodge Dart is also the only car in its class to offer blind spot monitoring and rear cross path detection.

The all-new Dodge Dart has been engineered with great levels of refinement, craftsmanship and engaging driving dynamics. Consumers can follow www.Dodge.com/Dart for additional photos and more information about the all-new 2013 Dodge Dart.
 

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Discussion Starter #8
Nearly every carmaker — both foreign and domestic — loves to send out glimpses of one of its important vehicles a few days or weeks before a major auto show. As the show gets closer, carmakers will overlap one another with teaser pictures.

Already, Dodge has released four pictures of the all-new Dodge Dart, even though no one in the public knows what this compact car really looks like. But hey, that speedometer is pretty sharp.

For Dodge, these pictures are generating potential customers.

More than 250,000 people have gone to the Dodge website to check out the photos, and through other media, the Dart has made more than a million online impressions with consumers, says Richard Cox, Dodge's head of marketing. That's a bull's-eye.

"These reward our fan base and are a great way to get our message out," Cox said.
Automakers reveal their gems one shadowy photo at a time | The Detroit News | detnews.com
 

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01/03/2012

The 2013 Dodge Dart was built on a strong foundation, with 68% high-strength steel; it has ten standard airbags, unsurpassed in the segment. The 2013 Dodge Dart is also the only car in its class to offer blind spot monitoring and rear cross path detection.

The Dart will be built in Belvidere, Illinois, which is being expanded with a 550,000 square foot body shop; the cost for upgrading the plant, including adding new machinery and tooling, is $600 million. There will be no 2012 Dodge Dart (or Dodge Dart 2012 if you prefer) — production starts in 2012, but the car officially starts with the new Dodge Dart 2013.
MORE HERE
 

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2013 Dodge Dart Achieves 40 MPG Combined In Testing


January 5, 2012



While other automakers brag about building cars capable of achieving up to 40 miles per gallon in highway fuel economy, Chrysler is reporting that its new Dodge Dart sedan has achieved 40 mpg in combined fuel economy testing. As John Voelcker points out on Green Car Reports, 40 mpg combined is higher than any combined rating for a compact or subcompact gasoline vehicle to date.

To be clear, the car tested was a pre-production vehicle, and Chrysler didn’t specify if the test was the EPA’s combined cycle used to calculate window sticker fuel economy. It's possible that the test vehicle was equipped with the new ZF-built nine-speed transmission, which isn't expected to be available at launch of the Dart.

Still, achieving the 40 mpg milestone allowed Fiat to acquire an additional five percent stake in Chrysler, which now raises Fiat’s ownership to 58.5 percent (with the remaining 41.5 percent owned by the UAW VEBA). Hitting 40 mpg with a production vehicle built in the U.S. was the final hurdle set by the federal government for Fiat's takeover of Chrysler.

The 2013 Dodge Dart, which is considered by many to be the most important vehicle in Chrysler’s recent history, will be revealed at next week’s Detroit Auto Show. In Chrysler’s own words, the compact sedan blends Alfa Romeo DNA with Dodge’s passion for performance, yielding redefined performance in the compact segment.

Look for a full write-up on the new Dodge Dart as part of our comprehensive Detroit Auto Show coverage.


SOURCE
 

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Complete Set

AUTO SHOWS:
First Look: 2013 Dodge Dart
January 08, 2012




Check out ALL 27 Pictures!

We’ve already seen some teaser photos of the outside of the all-new Dodge Dart compact sedan, which is making its world debut at the 2012 Detroit auto show. And now we have a complete set of photos of the 2013 Dodge Dart in advance of tomorrow's full reveal.

Right at the top of the Dart’s interior equipment list is Chrysler’s 8.4-inch Uconnect touch-screen infotainment system. Uconnect controls everything from seat heaters to the navigation system. Other top features for the new Dart include a heated steering wheel, ambient lighting, and safety features like ten standard airbags, a blind-spot warning system, and rear cross-path detection.
Read more: http://www.automobilemag.com/auto_shows/detroit/2012/1201_2013_dodge_dart_first_look/index.html#ixzz1ipyy9qbO
 

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Jan 7, 2012

First look at the 2013 Dodge Dart. (R/T Trim Level Shown)

Engines for the 2013 Dart include a base 2.0-liter four-cylinder, mid-level 1.4-liter turbo four with MultiAir technology, and a 2.4-liter four-cylinder engine for top of the line trim. Six-speed manual, auto or dual-clutch transmission will be available and a nine-speed will be available at a later date.

The 2013 Dart will debut at the 2012 Detroit Auto Show, and arrive at your Dodge showroom later this year. Expect more info on the 2013 Dodge Dart to be announced soon.
 

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2013 Dodge Dart: This Is It


This is it — the 2013 Dodge Dart, the new Alfa Romeo-based compact car that'll say arrivederci to the Caliber when it's fully unveiled at the Detroit Auto Show in just two days. But we knew all that. What we didn't know is what it'd look like. Until now.

These images — leaked ahead of its official unveil — show the Dart in all its econobox glory.

Based on Alfa Romeo's Giulietta platform, this spawn of the Fiat-Chrysler merger's going to be Chrysler's first decent attempt at winning over the ever-expanding compact space since the Dodge Neon.

As with the Jeep Grand Cherokee, this "new" car owes its platform to the engineering of a European company. While the Jeep's based on the Mercedes ML platform, the new Dart is based on Alfa Romeo's Giulietta.

View the gallery
This is a good thing as the last small Chrysler product was the unloved Dodge Caliber.

Of course, based on the information that's leaked, Chrysler had to tweak the European version to create the "Compact U.S. Wide" architecture, which is a euphemistic way of saying "we made it bigger for chunky, space-hungry Americans." Even with the extra room the Alfa's four-wheel independent suspension's been retained. It's also been turned into a sedan instead of a five-door hatch.

If you like redundant overlapping drivetrains you're going to love the Dart, which comes with three engines and three transmissions. The engines are a "Tigershark" 16-valve 2.0-liter engine, a 16-valve 1.4-liter MultiAir Turbo engine (similar to what's found in the Fiat 500), and the "Tigershark" 2.4-liter MultiAir four-cylinder.

The three transmissions will include two automatics and one six-speed manual.

And you know what? The little Dart looks pretty damn good. And not just econobox good.

What more can you ask for from a small car?


LINK TO ARTICLE w/ More Pictures!
 

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Bring on the 2 door SRT4, ala Neon!

:cool:
 

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Right-hand Drive Markets?

Right-hand Drive Markets?


New small sedan is first all-new Fiat Chrysler model.

Target the Dart! That’s Chrysler Group Australia’s plan, joining with the UK and other right-hand drive markets in an effort to convince global headquarters that the striking new Dodge Dart be made available to them.

The Dart is the first all-new progeny of the Fiat-Chrysler marriage and makes its global debut today (January 9) at the Detroit auto show.

A three-box sedan powered by a family of petrol engines, the Dart is styled in the USA but based on the front-wheel drive platform of the Alfa Romeo Giulietta hatchback. Its name harks back to a popular model of the 1960s and ’70s.

The Dart goes on-sale in the USA mid-year, but if signed off for right-hand drive markets it wouldn’t reach our shores until 2014.

It would be a crucial addition to Dodge’s skinny lineup here, which shrinks to consist of just the Journey people-mover in 2012 as the Caliber hatch (which the Dart effectively replaces) and Nitro SUV cease production.

If the Dodge brand doesn’t survive out to 2014 in Australia then the Dart could be sold in Australia as a Chrysler.

The US-built Dart would lob into the largest important sales category, no doubt – judging by Chrysler Group’s current policy in Australia – aided by ultra-competitive pricing and equipment levels.

Certainly, the standard and optional equipment list to be offered in the car in the USA looks strong, including 10 airbags, 8.4-inch touch screen media syste, heated steering wheel, a rear-view camera and sensors, blind spot monitoring and dual zone climate control.

“We are keen to get the car but we don’t have a promise from the corporation whether we are going to get it or not,” explained Chrysler Group Australia managing director Clyde Campbell.

“It really depends on the business case."

“So to that end we are teaming with some of the other right-hand drive markets to try and get a common specification so we are not re-engineering four or five different variants and give ourselves the best opportunity of getting right-hand drive.”

The engine choices for the Dart are a Fiat-sourced 119kW/250Nm 1.4-litre turbocharged MultiAir and ‘Tigershark’ 119kW/200Nm 2.0-litre and 138kW/232Nm 2.4-litre naturally-aspirated four-cylinder units. These three engines combine with three transmission choices — six-speed manual, six-speed automatic or six-speed dual-clutch transmission.

While no fuel economy claims have been made as yet, the MultiAir is believed to average 5.9L/100km (or 40mpg), a requirement imposed by the federal government when Fiat took control of a bankrupt Chrysler Group back in 2009. Chrysler says slick aerodynamics and the use of high-strength light-weight materials aided fuel figures.

The Dart’s exterior is distinguished by a new floating version of the Dodge cross-hair grille, a coupe-like roofline and an optional full-width tail-light with no less than 152 LEDs. Inside there has been much effort to lift perceived quality with ambient lighting and soft-touch materials.

SOURCE
 

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Dodge Hits the Bull’s Eye with an All-new Compact Car – The Dodge Dart
The All-new 2013 Dodge Dart Blends Alfa Romeo DNA with Dodge’s Passion for Performance and Style, Resulting in a Groundbreaking Compact Sedan


All-new 2013 Dodge Dart is the first Chrysler Group vehicle built on Fiat Group architecture

2013 Dodge Dart breaks new ground with a savvy, modern, unmistakable Dodge design that evokes emotion, efficiency and fluidity of movement and delivers world-class aerodynamics

Dodge Dart offers five well-equipped trim levels with class-leading safety features and breakthrough technology typically found in more expensive vehicle segments

Three state-of-the art, fuel-efficient powertrains with available MultiAir® technology power the fun-to-drive 2013 Dodge Dart




January 9, 2012 , Auburn Hills, Mich. - The 2013 Dodge Dart redefines performance with Alfa Romeo DNA, fuel-efficient powertrains and Dodge’s passion for performance. The all-new Dodge Dart is a thoroughly modern vehicle that’s fuel-efficient, beautifully designed and crafted, agile and fun-to-drive.

Loaded with innovative technology, class-leading safety features and clever functionality, the 2013 Dodge Dart sets a new standard in the compact car segment by offering unmatched personalization, roominess, style, functionality and fun-to-drive dynamics.

“The all-new Dodge Dart is a groundbreaking car that will surprise and delight customers who want a no-compromise, fun-to-drive car that’s a great value,” said Reid Bigland, President and Chief Executive Officer — Dodge Brand, Chrysler Group LLC. “With 12 exterior colors, 14 interior color and trim options, three powerful, fuel-efficient engines, three transmission choices, unsurpassed safety features and world-class aerodynamics, the new Dodge Dart sets a new standard for the compact car class.”

The 2013 Dodge Dart will be available in five trim levels: SE, SXT, Rallye, Limited and R/T. It will be built in the United States at Chrysler Group’s Belvidere Assembly Plant in Belvidere, Ill. Production of the 2013 Dodge Dart will begin in the second quarter of 2012.



Performance-inspired design

Exterior
The all-new 2013 Dodge Dart boasts a timeless, stylish and distinctive exterior design. The car sports an athletic, sculpted, fluid and aesthetically agile appearance. The exterior design of the Dart conveys a level of visual drama and timeless surfaces that add excitement to the competitive compact sedan segment in the United States.

“The Dodge Dart was a dream to design,” said Joe Dehner, Head of Dodge Design — Chrysler Group LLC. “The Alfa Romeo-based architecture allowed us to design an exterior with great proportions that say ‘fun-to-drive’ when you look at it. Add in the Charger-inspired ‘racetrack’ taillamps, a new, sleek crosshair grille and piano black accents, and it all adds up to a performance-inspired design with just the right amount of attitude.”

The Fiat Group-based Compact U.S. Wide (CUS-wide) architecture’s low, wide and long dimensions ensured a stable “body-in, wheels-out” stance and coupe-like silhouette. The CUS-wide platform allowed for accentuating the fender formations and pushing the wheels as far out to the corners as possible, creating a very stable look, which gave Dodge designers incredible opportunities for some very dramatic sculpturing. Designers visually stretched the skin of the car over the vehicle framework as if stretching nylon over a surface.

“When designing the all-new Dodge Dart, we were inspired by classic, beautifully designed vehicles throughout time,” Dehner added. “Each car was beautiful, based on its surface work and presence alone; they didn’t need unnecessary cladding, jewelry or lines that confuse the eye.”

Once the basic design was in place, with dynamic lines and curves from every angle, designers inserted a little Dodge attitude into the mix. The face of the Dart was styled with the unmistakable Dodge split crosshair grille, but with a modern, sleek look that “floats” in the front fascia, giving the Dart a full-width mask that marks it as a Dodge.

The rear view of the all-new 2013 Dodge Dart features an available Charger-inspired “racetrack” full-width taillamp with 152 indirect glow LEDs, and class-exclusive dual exhausts mounted in the rear fascia.

The front of the 2013 Dodge Dart has been designed for smooth airflow around, above and below the car without compromising styling or engine cooling requirements. In addition, a lower radiator close-out panel is positioned below the front fascia. This not only contributes to the Dart’s lower front-end appearance, but also reduces drag while still allowing for an 8-inch curb clearance.

Dodge designers made attention to detail and precision craftsmanship a priority, and it is noticeable from every angle. Standard laser-braised roof welds, high-quality metal Daylight Opening (DLO) moldings painted piano black and standard projector headlamps are just a few examples of well-crafted features typically found on much more expensive classes of vehicles.

Tasteful, detailed accents add to the design of the Dodge Dart. Style lines on the hood lead the eye to the floating crosshair grille, while chrome accent spears below the projector headlamps and inboard of available projector fog lamps highlight the attention to detail.

The result is a compact sedan that blends exceptional proportions, “aero-dramatic” surfacing, world-class craftsmanship, modern technology, an exceptionally quiet cabin and an upscale feel in a package that is undeniably a Dodge.

Interior
Dodge designers focused on creating a modern blend of precision craftsmanship, state-of-the-art technology, exciting bursts of color and hand-sculpted shapes when designing the Dart’s interior, which is crafted with materials and technology typically found in more expensive vehicle segments. Starting with modern Dodge DNA and through the use of innovative ambient interior lighting, high-quality soft-touch materials and high-tech features, the 2013 Dodge Dart is loaded with cool amenities and unexpected delights for both drivers and passengers.

The Dart’s “driver-centric” layout is designed to put all controls within easy reach of the driver. Customizable displays and comfort-tuned seats are packaged in an exceptionally spacious, pleasing interior. Packaged in the footprint of a compact car, the 2013 Dodge Dart features the interior spaciousness of a mid-size sedan, and it boasts best-in-class hip and shoulder room.

“The all-new Dodge Dart is the showpiece for Dodge’s next generation philosophy of interior design,” said Klaus Busse, Head of Interior Design — Chrysler Group LLC. “The Dart interior takes the beautiful, precision-crafted interiors we rolled out last year and adds a little bit of fun with surprises of color, eye-catching ambient lighting and some really cool technology.”

Customization was key in the all-new Dodge Dart’s development, and with 12 exterior colors, 14 interior color and trim combinations, seven wheel options, three engine options and three transmissions, each Dodge Dart can be personalized by every buyer to fit their individual style. And the combinations are multiplied exponentially, as Mopar® also will offer more than 150 customization options and themed packages specifically developed for the Dart.

The high-tech centerpiece of the all-new 2013 Dodge Dart is the class-exclusive floating island bezel, which houses the segment-exclusive available 7-inch Thin Film Transistor (TFT) customizable gauge cluster display with light pipe surround that also houses the available class-exclusive Uconnect® Touch 8.4-inch touchscreen Media Center – the largest touchscreen in its class.

Thoughtful storage options throughout fit today’s technology. The glove box easily conceals a stowed iPad; the center console features auxiliary jacks to plug in a wide variety of electronic devices, and thoughtful, inventive storage solutions, such as center console side pockets, are perfect for storing mobile phones, receipts, or pens and paper.

Lighting in all the right places provides drivers and passengers a warm, comfortable cockpit. Available “racetrack” lighting surrounds the floating island bezel. Ambient lighting for the door handles, map pockets, foot wells, glove box, storage bin and illuminated cup holders is both useful and provides a warm atmosphere inside the vehicle.

Three sophisticated, fuel-efficient and powerful engines
The 2013 Dodge Dart will be powered by three fuel-efficient, powerful, state-of-the-art four-cylinder engines that add to Dart’s fun-to-drive quotient.



Drivers can select from a new 160 horsepower Tigershark 16-valve 2.0-liter engine, a 160 horsepower 16-valve 1.4-liter MultiAir® Intercooled Turbo engine and a new 184 horsepower Tigershark 16-valve 2.4-liter MultiAir 2 four-cylinder engine. These three engines, combined with three transmission choices — six-speed manual, six-speed automatic or six-speed dual dry clutch (DDCT) transmission — redefine performance by providing the most diverse powertrain lineup in its class.

MultiAir technology delivers optimum combustion at any speed under all driving conditions by allowing direct and dynamic control of air intake and combustion. The result is up to a 15 percent increase in low engine rpm torque and a 7.5 percent improvement in fuel efficiency.

Engineered with passion
The all-new 2013 Dodge Dart was developed and engineered to exceed expectations for satisfaction, quality and reliability. From the world-class aerodynamic performance, to the agile, responsive driving experience, to items seemingly mundane like segment-leading heating and cooling performance that gives drivers and passengers the right temperatures in the right locations and a whisper-quiet interior, Dodge engineers kept the customer top of mind while developing every detail of the Dart.

“The all-new 2013 Dodge Dart has been engineered with a passion that demonstrates Dodge is back in the compact car segment in a big way,” said Matt Liddane, Vehicle Line Executive — Chrysler Group LLC. “The Dart is well-crafted, agile, powered by world-class, fuel-efficient powertrains, loaded with high-tech features that are both clever and useful, and it’s fun to drive.”

Alfa Romeo DNA
The Dodge brand’s re-entry into the U.S. compact sedan segment is based off of the award-winning Alfa Romeo Giulietta. The Giulietta is renowned for satisfying the most demanding customers in terms of road-holding agility and safety, with exceptional driving dynamics. The Giulietta platform was lengthened and widened, creating a spacious compact sedan that meets the wants and needs of North American consumers.

The proven modular architecture allows multiple models to be built using the same basic underpinnings, resulting in improvements in quality and reliability, as well as reducing cost, development timing and tooling. The body structure of the Dart is comprised of 68 percent high-strength steel – hot stamped, high-strength and ultra-high-strength – resulting in an architecture that is lightweight, modern and solid.

The 2013 Dodge Dart features the proven, lightweight MacPherson strut front suspension, specifically tuned to minimize camber loss, resulting in more responsive steering and handling characteristics, improved ride quality and a reduction in road noise – all qualities drivers will appreciate.

A bi-link independent rear suspension enables European handling capability for those drivers who love to lean into corners and the smooth ride North American drivers covet.

World-class aerodynamics
The all-new 2013 Dodge Dart compact sedan was designed and engineered for world-class aerodynamic performance. With more than 600 hours in the wind tunnel during the Dart’s development and using technology typically found on more expensive vehicles, Dodge engineers and designers looked at every aspect from the ground up to optimize the aerodynamic performance of the Dart.

The all-new 2013 Dodge Dart is the first Dodge vehicle to use an active grille shutter system. The system automatically stops airflow through the lower intake at highway speeds when less engine cooling is required and aerodynamic drag is most significant. When closed, the shutter system enhances aerodynamic performance by redirecting airflow around the front of the vehicle and down the sides, rather than through it. The active grille shutter system will open or close automatically based upon engine coolant temperature and vehicle speed.

Underbody panels run stem to stern on the Dodge Dart, covering the majority of the lower vehicle from the front fascia to the rear fascia. Constructed of mold-in-color (MIC) black composite, the panels both enhance the aerodynamic performance and also block road noise.

Tire spats located forward of the front and rear tires were engineered to function as mini air dams and were optimized for shape and ground clearance, adding to the underbody efficiency in conjunction with the underbody panels.

In the design and engineering of the 2013 Dodge Dart, no aerodynamic detail was too small. Mirror design, the notch angle at the top of the header of the backlight to the trailing edge of the decklid and even the tail lamp applique shape and rear corners were all designed and engineered for optimal aero performance. An integrated decklid spoiler incorporates a trailing edge shape for cleaner airflow separation in the rear portion of the vehicle, which optimizes the air wake.

Class-leading Safety Features
The all-new 2013 Dodge Dart was engineered with 60 safety and security features to ensure driver’s and passengers’ peace of mind when traveling. The Dodge Dart starts with a strong foundation, a body that has a high-strength steel content of 68 percent, one of the highest in the industry, and then adds both active and passive safety features. Driver and passenger safety features include 10 standard airbags, which is unsurpassed in the segment and include: dual-stage adaptive venting front driver and passenger air bags, front-seat-mounted driver and passenger pelvic and thorax air bags, two rear-seat-mounted pelvic air bags, front driver and passenger knee air bags and all-row side-curtain air bags. The Dart also features a reactive head-restraint system; available Blind-spot Monitoring and Rear Cross Path Detection, three-point safety belts in all five seating positions; front driver and passenger dual seat belt pretensioners at the anchor and retractor positions and active load limiters. These features and more all work to protect passengers in the event of a crash. All three rear seat positions feature Lower Anchors and Tethers for CHildren (LATCH).

Additional standard safety features on the 2013 Dodge Dart include:
Four-wheel, four-channel anti-lock disc brakes with electronic brake force distribution and traction control system on all models

Brake Assist
Brake-lock differential
Ready Alert Braking
Rainy Brake Support
Hydraulic boost compensation
Electronic stability control (four-channel active handling system ESC)
Electronic Roll Mitigation
Hill-start Assist
Trailer-sway Control
ParkView® rear backup camera
ParkSense® rear park assist

State-of-the-art, Segment-exclusive Technology
The all-new 2013 Dodge Dart sports segment-leading technology and not-seen-in-the-segment features, enchanting and delighting drivers and passengers alike. Examples include the segment-exclusive floating island bezel, 8.4-inch Uconnect Touch Media Center, 7-inch Thin Film Transistor (TFT) customizable instrument cluster display and upscale ambient lighting.

The 2013 Dodge Dart is loaded with technology that improves driver and passenger comfort, as well as the performance of the car.

Customizable for the driver’s own style
The 2013 Dodge Dart will be available in five trim levels: SE, SXT, Rallye, Limited and R/T. Each trim level has a style and value that will appeal to the diverse customer base interested in a compact sedan.

The all-new 2013 Dodge Dart will feature 12 exterior colors: Redline Red Pearl Coat, Header Orange Pearl Coat, Blue Streak Pearl Coat, True Blue Pearl Coat, Winter Chill Pearl Coat, Laguna Blue Clear Coat, Maximum Steel Metallic Clear Coat, Tungsten Metallic Clear Coat, Bright Silver Metallic Clear Coat, Citrus Peel Pearl Coat, Pitch Black Clear Coat and Bright White Clear Coat.

The Dart offers customers the choice of 14 interior color and trim combinations with seven interior color environments in cloth or leather fabric: Black denim, Black/Light Diesel Grey, Black/Light Frost Beige, Black/Ruby Red, Diesel Grey/Citrus Peel, Diesel Grey/Light Diesel Grey and Ceramic White/Light Diesel Grey.

In addition to the exterior color and interior trim options, the 2013 Dodge Dart offers seven wheel options, three engine options and three transmissions, as well as a slew of available exceptional or segment-leading features, including:

World-class aerodynamics
Class-exclusive integrated dual exhaust
Class-exclusive “racetrack” LED taillamps
Class-exclusive choice of either Hyper Black or polished wheels
Class-exclusive 8.4-inch touchscreen Uconnect Touch Media Center with built-in radio, navigation, iPod control, climate controls, voice-activated blue tooth, SiriusXM Travel Link, weather updates and points of interest
Class-exclusive 7-inch reconfigurable gauge cluster display that is easily customizable to the driver’s taste. Choices include: digital and analog gauges, navigation turn-by-turn display, eco-meter, fuel economy, audio, phone, compass and temperature read outs
Class-exclusive floating island bezel
Class-exclusive heated steering wheel
Class-exclusive in-seat storage
Available 506-watt sound system
Keyless Enter ’n Go with push-button start
High-intensity discharge (HID) headlamps
Dual-zone automatic temperature control with humidity sensor
Unsurpassed 10 standard airbags
ParkView® rear backup camera
Blind-spot Monitoring
Rear Cross Path Detection
Best-in-class hip room and shoulder room
The most diverse lineup of gasoline powertrains in the segment – three new engines and three transmissions:
New Tigershark 16-valve 2.0-liter four-cylinder engine that generates an estimated 160 horsepower with the choice of a six-speed manual or six-speed automatic transmission
The technologically advanced Fiat 1.4-liter MultiAir Intercooled Turbo producing an estimated 160 horsepower and an impressive 184 lb.-ft. of torque mated to either a six-speed manual or six-speed DDCT transmission
New powerful 2.4-liter Tigershark MultiAir 2 four-cylinder engine that produces an estimated 184 horsepower with the choice of a six-speed manual or six-speed automatic transmission

Dodge also is giving drivers the opportunity to customize their vehicles, as Mopar will offer more than 150 customization options and themed packages specifically developed for the Dart.

2013 Dodge Dart
The all-new 2013 Dodge Dart will compete in the compact sedan segment, one of the largest segments in the automotive industry. The Dart is well-crafted and built with the features, technology and style today’s compact car customers desire, positioning the Dart as a groundbreaking new car.

Dodge expects the Dart to appeal to a wide ranging group of new car buyers, from millenials to empty nesters. The millennial customer is a young professional most likely purchasing their first new car. They desire a car that is truly an expression of themselves, a car they can personalize and call their own. The millennial customer is connected with their friends, enjoys having a great time and is never without their phone. They grew up with technology and they indulge in the latest high-tech features.

The empty-nester customer is in the process of redefining their lifestyle, and they have more time for themselves than in their recent past. This customer typically knows what they like and purchases things and participates in activities that make them happy. The empty-nester appreciates what they have, leads an active lifestyle and is always up for a challenge. This customer knows a little bit about a lot of things and is interested in not only the way things work, but why. The empty-nester appreciates a good value, but doesn’t want to sacrifice the level of quality and amenities they have worked hard to attain.

The all-new Dodge Dart has been engineered with great levels of refinement, craftsmanship and engaging driving dynamics. Consumers can get more information at www.Dodge.com/Dart.

About the Dodge Brand
For nearly 100 years, Dodge has defined passionate and innovative vehicles that stand apart in performance and in style. Building upon its rich heritage of muscle cars, racing technology and ingenious engineering, Dodge offers a full-line of cars, crossovers, minivans and SUVs built for top performance – from power off the line and handling in the corners, to high-quality vehicles that deliver unmatched versatility and excellent fuel efficiency. Only Dodge offers such innovative functionality combined with class-leading performance, exceptional value and distinctive design. With the all-new 2013 Dodge Dart, the all-new Dodge Charger paired with the ZF eight-speed transmission that achieves a class-leading 31 miles per gallon on the highway, the new Durango and the significantly revamped Grand Caravan – inventor of the minivan – Journey, Avenger and iconic Challenger, Dodge now has one of the youngest dealer showrooms in the United States.
 

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Jan 9, 2012

Highlights of the all-new 2013 Dodge Dart introduction at the North American International Auto Show with Reid Bigland, President and CEO Dodge Brand.
 

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Chrysler Group LLC and Fiat SpA CEO Sergio Marchionne said the company won't make much on each Dodge Dart sold, not with a base price of $15,995.

I don't make a lot of money at (the base price level)," Marchionne said in the second of two roundtable discussions with reporters at the North American International Auto Show in Detroit. He hopes that price is bait.

"Hopefully, you'll start there and by the time you finish (customizing the car) you may pay more."
Marchionne did discuss Jeep again though. He feels the company has to become more disciplined with its brands. He feels the company only has two global brands -- Jeep and Alfa Romeo. The rest of its brands, including Chrysler, Dodge and Ram trucks, are regional. Dealers already are having as much success selling the Compass and Patriot outside the U.S. than they do in the U.S.

That means though the Dart may just be marketed in the U.S. No Chrysler officials would answer what the global plans are for the Dart or even what the company hopes sales will be in the U.S.

Sales projections

Kathy Graham, a Chrysler spokesperson, said the company wouldn't say what its projected sales for the Dart are. Just going back to the old Dodge/Plymouth Neon, there should be a market for the Dart.

In the 2000s, the Neon's best year was 2000 when there were still Dodge and Plymouth dealers. In 2000, dealers sold 245,091 Neons around the world. Of those, 163,332 were sold in the U.S. In 2001, with the U.S. in a recession, Chrysler eliminated the Plymouth brand and Neon sales fell to 127,456 in the U.S. and 187,791 world wide.

The company essentially abandoned the Neon at that point, barely marketing the car as it began to plot a replacement. Even without much support, dealers sold 113,430 Neons in the U.S. in 2004 and 142,825 world wide.

In 2011, Chrysler dealers sold more than 150,000 Compasses and Patriots wordwide. If the Dart is better than the Neon at its worst sales levels of 2003 and 2004 the company may need to boost payroll and perhaps hire a third shift to keep up with demand.
Chrysler, Fiat CEO hopes Dart price will lure shoppers - Rockford, IL - Rockford Register Star
 

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Jan 9, 2012

Reid Bigland, President and CEO Dodge Brand, give an inside look at the all-new 2013 Dodge Dart.
 

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Mopar® to Offer More Than 150 Accessories and Performance Parts for All-new 2013 Dodge Dart
Most Offered in Compact-car Segment:

Industry-first wireless charging
Industry-first Wi-Fi
Industry-first Electronic Vehicle Tracking System (EVTS)
Complete list of accessories at Mopar - Authentic Chrysler, Dodge, Jeep and Ram Accessories, Service & Parts

January 10, 2012 , Auburn Hills, Mich. - When the all-new 2013 Dodge Dart arrives in showrooms later this year, consumers will have a full menu of more than 150 Mopar® accessories and performance parts from which to choose.

“By itself, our new Dodge Dart will stand out in the compact-car crowd,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “But for those who want even more customization and personalization, Mopar is offering more than 150 quality-tested accessories and performance parts.”

Following is a select list of Mopar accessories and performance parts for the all-new 2013 Dodge Dart:

Performance Styled Hood: Carbon fiber scooped hood, designed to give the vehicle an aggressive and sporty appearance.

Performance Braking Upgrade: Upgraded calipers, rotors and performance pads provide increased braking power.

Unique Grille: Chrome aluminum, replaces production grille below the bumper to provide a unique appearance.

Grille Cross-hatch Insert: Carbon fiber-style finish, attaches to Dodge cross hatch over grille area, perfect for enhancing the “tuner” image.

18-inch Wheels: Unique Mopar design, polished spokes and black-painted pockets.

Rear-air Diffuser: Matte Black, attaches to rear fascia to provide a unique look to the rear of the vehicle. Designed to coordinate with Chin Spoiler.

Front Fascia Appliqué: Chrome-plated appliqué slides over front/center bumper area to provide a bright front-end appearance.

Front Chin Spoiler: Matte Black, attaches to front fascia to give more aggressive look to the front end.

Side Sills: Matte Black, attaches to side rocker panels to provide a sportier appearance. Designed to coordinate with Front Chin Spoiler and Rear-air Diffuser to provide a unique appearance.

Rear Deck Lid Spoiler: Matte Black, attaches to rear deck lid for a sporty appearance.

Chrome Fuel Door: Made of chrome aluminum, replaces production fuel door. Coordinates with Chrome Mirror Covers and stainless steel B-pillar appliqué.

Chrome Mirror Cover: Chrome-plated, replaces production mirror cover.

B-Pillar Appliqué: Polished stainless steel, attaches to b-pillar area to enhance appearance.

Pedal Kit: Bright finish, attaches to gas and brake pedals to enhance driver’s foot well appearance.

Industry-first Wireless Charging: With a higher demand on power from phones and other battery-powered devices, this new wireless charging system allows driver to set electronic devices in a specified charging zone and charge without wires. This is accomplished by creating a virtually invisible charging zone in the vehicle instrument panel or center stack. Energy is then transferred from the charging pad to the device battery, utilizing a compatible device-specific case.

Industry-first Wi-Fi: Allows owners to utilize electronic devices as far as 150 feet from the vehicle. Each passenger may separately access the Web on the go. In-vehicle router receives 3G broadband Internet, allowing access to social media, maps, e-mail, online games, music and more. Works with Wi-Fi enabled device. Subscription required and sold separately.

Industry-first Electronic Vehicle Tracking System (EVTS): Mopar’s system is powered by Guidepoint Systems, the leader in GPS-enabled stolen-vehicle recovery systems. Unlike other vehicle-tracking systems, the Mopar EVTS offers nationwide tracking without a subscription.

Mopar-First Features
Mopar has introduced numerous industry-first features including:

Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
Camper trailers: first to introduce off-road camper trailers
WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network

About the Mopar Brand
Mopar is Chrysler Group LLC’s service, parts and customer-care brand and distributes 280,000 parts and accessories. With the creation of the Chrysler Group and Fiat S.p.A. partnership, Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Combined with Fiat S.p.A., Mopar’s global portfolio includes more than 500,000 parts and accessories which are distributed in more than 120 countries. Mopar is the source for all genuine parts and accessories for Chrysler Group and Fiat S.p.A. brands.
Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat S.p.A. vehicles — a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at Mopar - Authentic Chrysler, Dodge, Jeep and Ram Accessories, Service & Parts.

75 Years of Mopar
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. The Mopar brand made its mark in the 1960s — the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.
 
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