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Discussion Starter #41
FIAT 500 TwinAir to be Congestion Charge Exempt
Oct 2010



Further evidence of the new Fiat 500 TwinAir’s industry-leading environmental credentials has been highlighted following the recent Transport for London (TfL) decision to remove the city’s Congestion Charge for sub-100g/km CO2 cars.

The ruling means that the 500 TwinAir, which emits just 95g/km CO2, will be one of the few petrol cars entitled to travel across the capital without incurring the charge. The new 100 per cent discount scheme for greener vehicles comes into force from 4 January 2011. Fiat 500 TwinAir owners will simply have to register their car for an annual payment of £10.

The move is good news not only for private owners of the new Fiat 500 TwinAir, which was launched this week, but for fleet operators looking to save business costs too.

And with fuel consumption figures of 68.9mpg (combined) and no vehicle excise duty (VED) to pay, the Fiat 500 TwinAir represents excellent value for money in terms of owning and running costs.

“This is a good decision by TfL, which recognises the dramatic steps some manufacturers have made in reducing the emissions their cars produce,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK Ltd. “Motorists and fleets who take the decision to drive environmentally-friendly cars should be rewarded, and this ruling goes some way towards achieving that.”

The new Fiat 500 TwinAir range starts at £10,665 (OTR) for the TwinAir Pop and rises to £16,065 (OTR) for the convertible 500C TwinAir byDIESEL.

LINK: FIAT 500 TwinAir to be Congestion Charge Exempt | Motoring News | Honest John
 

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Discussion Starter #42
Three colors available for U.S.-spec Fiat 500

Nov 9th 2010

Next week's Los Angeles Auto Show marks the official debut of the America-bound Fiat 500, and we'd be liars if we said we weren't immensely excited for the pint-sized hatch's arrival here on our shores.

Fiat has now posted on its Facebook page the three colors available for the first batch of 500s, called Prima Edizione, slated for consumption here in the United States. Rosso (red), Bianco (white) and Grigio (grey) will all be on hand for the first round of Fiat customers, and we're eager to see the rest of the color choices that will come our way shortly thereafter.

All three colors are indeed flattering on the too-cute 500, though we're rather partial to the deep hue of Rosso or the understated Grigio. Of course, there's nothing wrong with the Bianco that we've come to love from afar all these years. See all three for yourself in the gallery HERE:
 

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Discussion Starter #43
November 15, 2010
Fiat Americanizes its 500, complete with cup holders


The Fiat 500 subcompact may be Italian through and through, but the U.S. version that arrives in dealerships late this year will cater to American tastes.

The American car will have a more powerful engine than the European version, a slightly softer ride, and-- most important-- more substantial, American-style cup holders.

Nearly 27 years after leaving the United States, Fiat returns at the Los Angeles Auto Show this week with the 500. The U.S. car will have the same 1.4-liter engine as it does in Europe but will add MultiAir, a Fiat engine-breathing system that the company says improves power 10 percent and cuts emissions 10 percent.

The engine will be teamed with a new six-speed automatic or six-speed manual transmission. The North American version also will have new bumpers and body cladding and a slightly softer suspension. In the cabin, there's a new center console with American-style cup holders.

American drivers traditionally have looked askance at small cars, but the segment is changing rapidly. The 500 will have to jockey for space not only with boutique cars such as the Mini but also with aspiring newcomers such as the Ford Fiesta.

Fiat has not issued performance numbers or specifications. Based on comparisons with the European version, Automotive News estimates the 500 will average 40 mpg city and highway

The 500 will be manufactured in Chrysler Group's plant in Toluca, Mexico. Dealers will get their first cars in December, and the 500 will go on sale in January. The market launch is scheduled for March.

The 500 will be sold in about 165 stores. As of last week Chrysler had not identified the entire network and still was in discussions with some dealers. The first dealers, named in October, were Chrysler dealers. The company also is holding discussions with some non-Chrysler dealers.

The showrooms will be called Fiat Studios. Chrysler wants the showrooms to be showcases for modern Italian design.
LINK:
 

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Discussion Starter #44
Chrysler Group LLC Selects Dealers to Represent Fiat Brand in the U.S.

Auburn Hills, Mich. , Nov 17, 2010 -


HERE
 

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Discussion Starter #45
“The new Fiat 500 changes the rules of personal transportation and delivers a new sense of individual expression and opportunity.” — Laura Soave

New 2012 Fiat 500
– OVERVIEW


Los Angeles , Nov 17, 2010 - Beautiful Italian styling combined with timeless functionality, efficient design and innovative technology – these are the attributes that made the original Fiat 500 (Cinquecento) a timeless icon. More than 50 years later, the same qualities make the new 2012 Fiat 500 relevant for an entirely new generation of drivers.

“The Fiat 500 has always been the right car at the right time,” said Laura Soave, Head of Fiat Brand North America. “The new Fiat 500 brings something truly unique to a fast-growing segment in America, delivering Italian-by-design function, value and efficiency intelligently tailored for our market.”

Fiat’s successful small-car formula worked then and still works now
Like the original Cinquecento, the new Fiat 500 showcases the brand’s ingenuity to build world-class small cars that ignite a spirit of the times through simple design, beautiful craftsmanship and timeless value. As a result, the Fiat 500 has continued to surprise and delight customers worldwide for more than 50 years.

Satisfying the individual mobility need for Italians and other Europeans after the Second World War, the original Fiat ‘Nuova’ 500 became a catalyst in 1957 for the country of the ‘poor but beautiful’ to be not quite as poor. With almost 4 million examples produced between 1957 and 1975, the small and efficient Fiat 500 succeeded in providing an affordable, comfortable and reliable transportation solution while helping to ignite Italy’s post-war economic recovery.

More than 50 years later, and thanks to its stylistic and modern technological features, the new Fiat 500 represents the spark of another milestone along the lasting process of expansion. And this is where history starts again.

The 2012 Fiat 500 caters to a new generation of Americans who want their vehicle to be as engaging, individualized, ecologically responsible and technologically savvy as they are.

“Like the original Cinquecento a half-century ago, the new Fiat 500 changes the rules of personal transportation and delivers a new sense of individual expression and opportunity. At a time when America is getting back to basics with a fresh awareness of the environment around, the new Fiat 500 identifies with today’s minimalistic attitude and delivers with state-of-the-art eco-friendly technology wrapped in world-class quality, craftsmanship and style,” added Soave.

This modern-generation Fiat 500 offers safety, fuel economy, quality and advanced technology perfectly balanced with iconic Italian style. With its city-friendly four-passenger A-segment size, engaging driving dynamics, all-new fuel-efficient 1.4-liter Fiat MultiAir® engine, state-of-the-art Blue & Me™ Handsfree Communication technology, seven standard air bags and new quality and refinement adaptations for the U.S. market, including an all-new six-speed automatic transmission, the 2012 Fiat 500 offers a driving and ownership experience unlike anything available today.

Reminiscent of the original Cinquecento, the 2012 Fiat 500 builds on the vehicle’s global popularity. Since its initial launch in 2007, more than 500,000 Fiat 500 vehicles have been sold in more than 80 countries around the world. The model’s unquestionable popularity is the result of the Fiat 500’s great ability to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort. In addition to success on the sales front, the Fiat 500 has earned 60 international awards, including being named the 2008 European Car of the Year.
 

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Discussion Starter #46
New Fiat 500 Brings Italian Style Blended with World-class Craftsmanship, Efficiency and Technology to the USA

* New 2012 Fiat 500 delivers contemporary styling, beautiful craftsmanship, city-friendly proportions and timeless value

* Intelligently adapted for American roads, the Fiat 500 offers engaging driving dynamics, high quality and advanced technology, perfectly balanced with iconic Italian design

* New 1.4-liter engine with state-of-the-art MultiAir® technology, invented and patented by Fiat Group, delivers power, fuel efficiency and refinement

* Three models, 14 exterior colors and 14 unique seat color and material combinations will allow customers to configure ‘their own’ Fiat 500

* Standard four-year/50,000-mile bumper-to-bumper warranty and four years of unlimited roadside assistance

* Starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of $15,500

* Customers can now configure their own Fiat 500 at Fiat 500 | 2011 Fiat 500 USA : Become a Fiat Follower


November 17, 2010 , Los Angeles - The Fiat brand marks its return to the North American market today with the reveal of the 2012 Fiat 500 (Cinquecento) at the Los Angeles International Auto Show. With its beautiful Italian styling, timeless functionality, efficient design and innovative technology – the same attributes that made the original version a timeless icon – the new Fiat 500 is relevant for an entirely new generation of drivers.

“The Fiat 500 has always been the right car at the right time,” said Laura Soave, Head of Fiat Brand North America. “The new Fiat 500 now brings something truly unique to one of the fastest growing segments in North America, delivering Italian-by-design function, value and efficiency intelligently tailored for our market.”

Fiat’s successful small-car formula worked then and still works now
Like the original Cinquecento, the new 2012 Fiat 500 showcases the Fiat brand’s ingenuity to build world-class small cars that ignite a spirit of the times through simple design, beautiful craftsmanship and timeless value. As a result, the Fiat 500 has continued to surprise and delight customers worldwide for more than 50 years.

Modernizing the successful formula from its past, the new Fiat 500 caters to an entirely new generation of Americans who want their vehicle to be as engaging, individualized, ecologically responsible and technologically savvy as they are.
“Like the original Cinquecento a half-century ago, the new Fiat 500 changes the rules of personal transportation and delivers a new sense of individual expression and opportunity. At a time when America is getting back to basics with a fresh awareness of the environment, the new Fiat 500 identifies with today’s minimalistic attitude and delivers with state-of-the-art eco-friendly technology, and it is wrapped in world-class quality, craftsmanship and style,” added Soave.
This modern-generation Fiat 500 offers high levels of safety, fuel economy, quality and advanced technology. With its city-friendly four-passenger A-segment size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with interactive driving software, state-of-the-art Blue & Me™ Handsfree Communication technology and seven standard air bags, the new Fiat 500 offers a driving and ownership experience unlike anything available today. This package is further enhanced with new quality and refinement adaptations for the U.S. market, including an all-new six-speed automatic transmission.

Designed for the metro
The new 2012 Fiat 500 features city-friendly proportions and iconic Cinquecento cues, wrapped in modern Italian styling that conveys simplicity and strength.

Thanks to its short overhangs, bodyside made up of several superimposed layers and ‘shell-like’ roof, the new Fiat 500 features unmistakable proportions and a number of aesthetic features to give it an ‘appealing’ air while conveying solidity and robustness.

With its signature ‘whiskers and logo’ face, new circular projector bi-halogen headlamps and lower fog lamps, the new Fiat 500 combines the family resemblance of the latest Fiat models and the distinctive elements of the original Cinquecento in stylistic harmony. The rear of the new Fiat 500 is stylized with its new signature chromed license-plate brow, a motif from the original Cinquecento that was inspired by a bicycle saddle.

Cinquecento’s interior design features simple elegance with timeless design features
With its high attention to detail, no-nonsense design and numerous personalization options, the new 2012 Fiat 500’s interior represents a new direction in personal transportation.

For the new Fiat 500, simple does not mean ‘bare’ – instead it embraces a particular stylistic and constructive interpretation that strives for ‘simplified enjoyment.’ The passenger compartment is airy and roomy, an environment designed to be comfortable and enjoyable for any destination.

The interior design theme of the new Fiat 500 is an artistic blend of clean lines and conveniently located features inspired by the original model. A clear example of this inspiration is the Fiat 500’s single concentric instrument cluster that effectively displays vehicle information while being surrounded by an exterior-color-matched upper instrument panel for a sense of refinement and elegance. Frequently used vehicle buttons are highlighted with chromed circular rings and centrally located on the exterior-matched instrument panel trim for a premium appearance. Paying homage to the past, the chromed ‘hook’ door handle shape recalls one of the most remembered features on the original model while integrating modern-day power door locks.

Fiat 500 embodies a new vision of technology’s role in the achievement of sustainable mobility
Adapted for U.S. customers, the new 2012 Fiat 500 features an all-new 1.4-liter, in-line four-cylinder engine with state-of-the-art MultiAir® technology for world-class levels of power, fuel efficiency, quality and refinement.

MultiAir technology offers up to 10 percent greater fuel efficiency and power while decreasing CO2 emissions up to 10 percent when compared with similar engines not equipped with the system. This technology was recognized with the ‘Best of What’s New’ award presented by Popular Science magazine. This accolade recognizes breakout products and technologies that represent a significant leap forward in their categories.

The engine is well suited for the Fiat 500’s lightweight design and city-friendly size, and it delivers 101 horsepower (75 kW) at 6,500 rpm and 98 lb.-ft. (133 N•m) of torque at 4,000 rpm.

Interactive driving technology enables Fiat 500 drivers to minimize their effect on the environment
The new 2012 Fiat 500’s interactive driving technology demonstrates that an automaker’s environmental responsibility should not stop when the car leaves the production line but rather extend into the way customers drive their cars.

The system collects all necessary data relating to vehicle efficiency and, through the Blue & Me™ USB port, transmits it onto any USB memory stick. Once the driver plugs the memory stick into his or her personal computer, the system presents drivers with the Fiat 500’s detailed environmental performance including the CO2 emission level for each trip. In addition, it analyzes each driver’s style and provides recommendations on how to modify their driving styles to reduce fuel consumption and CO2 emissions.

Automatic and manual transmissions deliver added performance and fuel efficiency
The new 2012 Fiat 500 offers two reliable, robust and sophisticated transmissions for the North American market that have been uniquely designed for improved efficiency and driving fun.

Exclusively available for the North American market, an all-new six-speed automatic transmission provides the new Fiat 500 with smooth shifting and excellent fuel economy. For engaging driving, the transmission allows for driver-selectable gear changes. Should the driver select ‘Sport’ mode by pressing the button on the instrument panel, the transmission’s shift schedule and the steering response are automatically adjusted to provide even more sporty driving dynamics.

An upgraded five-speed manual transmission features new gear ratios for the U.S. market, improving fuel efficiency and acceleration. A new self-adjusting hydraulic-clutch system is standard with this transmission, benefiting drivers with consistent pedal efforts over the life of the clutch and virtually maintenance-free operation. Selecting ‘Sport’ mode with the manual transmission calibrates the pedal-to-throttle relation and the steering response to add greater driving enjoyment.

Intelligently adapted for the North American market
Every detail of the new 2012 Fiat 500 has been thoroughly examined to successfully tailor the vehicle for North American roads. Key adaptations include:

* Redesigned body structure for increased strength
* Exclusively tailored suspension for the U.S. market to keep the Fiat 500 nimble while delivering a comfortable and quiet interior cabin for highway driving
* Over 20 specific hardware modifications/additions for improved noise, vibration and harshness (NVH)
* New four-wheel anti-lock disc brake system (ABS) with redesigned front calipers for optimum brake performance
* Larger 10.5-gallon fuel tank for extended driving range
* Upgraded heating and cooling system for North American climate extremes
* Redesigned driver and front-passenger seats feature a new armrest and seat cushion for improved comfort on long journeys
* Easy-entry system designed into the new front seats
* New steering wheel controls and revised steering effort calibration to increase stability at highway speed (against crosswinds)
* New BOSE® Energy Efficient Series premium audio system features six premium speakers and a subwoofer

Seven standard air bags and reactive head restraints
The new 2012 Fiat 500 features an all-new air bag system to offer unique protection for its passengers to meet all U.S. regulatory requirements. Its seven standard air bags include: driver and multi-stage front-passenger advanced air bags, driver’s knee bag, full-length side-curtain air bags and standard seat-mounted side pelvic-thorax air bags, to offer enhanced protection to all occupants in the event of a collision.

Reactive head restraints that activate during a rear impact are another innovation helping to minimize injuries by reducing the gap between the head restraint and a passenger’s head.

Innovative Blue & Me™ Handsfree Communication technology
Developed in collaboration between Fiat and Microsoft, Blue & Me™ Handsfree Communication technology is an in-vehicle, voice-activated communication system that allows drivers to operate a Bluetooth-compatible phone while keeping their hands on the wheel and eyes on the road. Using a series of voice commands, the driver can place phone calls, access the phone’s address book or listen to MP3s. Blue & Me Handsfree Communication technology supports most mobile phones with Bluetooth technology.

With the optional TomTom® navigation with Blue & Me Handsfree Communication technology, the system integrates an innovative 4.3-inch TomTom hand-held navigation unit that docks on top of the new 2012 Fiat 500’s instrument panel. With its large touch-screen display, simple map displays with available real-time traffic, weather and more than 7 million points of interests, TomTom navigation with Blue & Me Handsfree Communication technology is intuitive for the driver to use. And with its direct integration into the Fiat 500’s interior system, the driver is able to use steering-wheel-mounted controls to make operation even easier.

Thanks to its portable design, the TomTom navigation system allows passengers of the Fiat 500 to remove the hand-held device from the vehicle and use it as a guide for walking tours or for finding their way back to the vehicle.

Unique style and personalization options
With 14 paint colors available in metallic, non-metallic and premium tri-coat pearl finishes, every new 2012 Fiat 500 will be distinct. In addition, the interior is available in two interior environments (Black or Ivory) with 14 unique seat color and material combinations for an individualized look.

A full line of authentic Fiat 500 accessories by Mopar will offer customers even more personalization possibilities at their local Fiat dealership, including unique striping packages, exterior and interior styling accessories and authentic Fiat-styled merchandise.

Customers are now able to configure their own Fiat 500 on-line at Fiat 500 | 2011 Fiat 500 USA : Become a Fiat Follower.

New Fiat 500 Pop, Sport and Lounge models
The new 2012 Fiat 500 offers three exciting models infused with style, technology and convenience features to make life on the go more personalized and comforting.

Fiat 500 Pop
Designed for the individual who wants Italian style, efficiency and personalization options, the new Fiat 500 Pop includes a manual transmission, 15-inch steel wheels with chrome-accented wheel covers and all-season tires, seven standard air bags, air conditioning, AM/FM/CD/MP3 radio with auxiliary audio input, power windows, power door locks, power heated mirrors, speed control and reconfigurable Electronic Vehicle Information Center (EVIC) with trip computer, miles-to-empty, average fuel economy and tire-pressure monitoring display (TPM).

Fiat 500 Sport
For the driving enthusiast who demands Italian style with sport-tuned suspension and more convenience features, the new Fiat 500 Sport model encompasses modified springs, shock tuning, steering calibration and exhaust tuning to deliver a more firm ride and responsive handling. The Sport model also includes a manual transmission and (in addition to the Fiat 500 Pop features) distinctively styled front and rear fascias with larger ‘honeycomb’ grilles and flared aerodynamic treatment.

Between its unique 16-inch aluminum wheels with Mineral Gray painted pockets and all-season tires, the Fiat 500 Sport incorporates new bodyside sill cladding and a liftgate-mounted roof spoiler for a sporty appearance. Completing this athletic vehicle’s design theme are Performance Red painted brake calipers attached to a sport-tuned suspension, chromed exhaust tip and fog lamps. Inside, the new Fiat 500 Sport features unique sport-styled seating in a Gray/Black interior environment, a BOSE® Energy Efficient Series audio system with six premium speakers and subwoofer, leather-wrapped steering wheel with audio controls, Blue & Me™ Handsfree Communication technology with USB port and iPod control capability.

Fiat 500 Lounge
Tailored for individuals who want their Fiat 500 to reflect their fashion-oriented lifestyles, the new Fiat 500 Lounge model features premium amenities (in addition to the Fiat 500 Pop features) including the all-new six-speed automatic transmission with driver-selectable gear changes, front- and rear-fascia chromed accents, chrome mirror caps, fog lamps, fixed glass roof, 15-inch aluminum wheels with all-season tires, premium cloth seats, leather-wrapped steering wheel with audio controls, SIRIUS Satellite Radio, BOSE Energy Efficient Series audio system with six premium speakers and subwoofer, security alarm, Blue & Me Handsfree Communication technology with USB port and iPod control capability.

The starting U.S. Manufacturer’s Suggested Retail Price (MSRP) for the 2012 Fiat 500 is $15,500.

Taking care of the new family members
All 2012 Fiat 500 models will come with a standard four-year/50,000-mile bumper-to-bumper warranty and four years of unlimited roadside assistance.
In addition, the new Fiat 500 includes a three-year/36,000-mile maintenance program that includes wear-and-tear items and trip-interruption reimbursement.
 

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Discussion Starter #47
Fiat Multiair Wins Popular Science “Best of What’s New” Award

* Fiat Multiair Engine System Awarded ‘Best of What’s New’ by Popular Science Magazine

* Exclusive Fiat Multiair system recognized by editors of Popular Science magazine as one of the top automotive technologies for 2010

* Advanced, green technology cuts emissions by ten percent compared to similar engine not equipped with the system while improving fuel efficiency by ten percent

* The new Multiair 1.4-liter engine will make North American debut in the 2012 Fiat 500

Auburn Hills, Mich. , Nov 17, 2010

- Fiat’s Multiair technology, soon to be available in the Fiat 500 that will be sold through selected Chrysler dealers in the U.S., has been awarded “Best of What’s New” from Popular Science magazine.

Consumers will get their first glimpse of this new technology under the hood of the city-friendly, four passenger compact debuting this week at the Los Angeles Auto Show.

The new engine features electro-hydraulic management of the inlet valves that helps reduce fuel consumption by up to ten percent, reduce emissions by ten percent and provide up to 15 percent more torque compared to the 1.4-liter four cylinder Fiat engine. The 1.4-liter engine with Multiair will be standard on the Fiat 500 for the North American market.

The Multiair system, invented and patented by Fiat Powertrain Technologies (FPT), is based on direct control of the intake air, cylinder by cylinder and stroke by stroke by significantly reducing dependence on a throttle valve for airflow control. This advanced technology is designed to simply and effectively vary the amount of time the intake valves are open and the amount of charge that is let into the cylinder, particularly at low speeds or partial load driving condition – the type of driving most commuters are familiar with on local freeways.

Normally, engine valve opening and thus the amount of air let into the cylinder is controlled with direct action from the camshaft.

With Multiair, the actual opening of the intake valves is controlled by using hydraulic fluid running through narrow passages that are controlled by a dual action electronic solenoid. When the solenoid is fully closed, under highway speeds or full acceleration, Multiair allows the intake valve system to operate much like a traditional engine. When the solenoid is open, however, the oil bypasses the passage, decoupling the valves. Intake valves are no longer controlled by the direct action of the camshaft but under valve spring action.

Multiair also helps the engine maintain optimum valve control strategies during engine warm-up and through internal exhaust gas recirculation. By reopening the intake valves during the exhaust stroke, emissions are reduced – up to 40 percent for hydrocarbons and carbon dioxide to up to 60 percent for nitrous oxides.

Earlier this year, the Fiat 1.4 Turbo engine equipped with Multiair received the prestigious “Engine of the Year” recognition in 2010 in Europe.
 

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Discussion Starter #48
Chrysler Canada Selects Dealers to Represent Fiat Brand in Canada


November 18, 2010 , Windsor, Ontario -

Chrysler Canada today announced that it has selected 58 dealers to initially represent the Fiat brand in Canada.

This group of dealers will be the first to sell the 2012 Fiat 500 (Cinquecento). The Fiat brand marks its return to the North American market this week with the reveal of the 2012 Fiat 500 at the Los Angeles International Auto Show.




LINK: http://www.dodge-nitro.com/forums/f25/chrysler-canada-new-fiat-dealers-list-5865/#post12713
 

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Discussion Starter #49
“Personally, I like to think of the Fiat 500 as the automotive equivalent of the iPod – sleek, simple, functional, user-friendly and inspired.” — Roberto Giolito

New 2012 Fiat 500
– EXTERIOR DESIGN

Los Angeles , Nov 17, 2010 - The new 2012 Fiat 500 is the manifesto of the ‘new Fiat,’ a model that represents a new approach to personal transportation with its modern and simple design aesthetic, numerous personalization options, fashionable Italian flair and world-class craftsmanship. More than 50 years after the original icon, the new Fiat 500 once again highlights Fiat’s forward thinking, perfectly tailoring a car for America’s new sense of efficiency, individuality and style.

“Capturing the original Cinquecento’s iconic looks and smart packaging in a contemporary, no-nonsense design, the new 2012 Fiat 500 is artfully blended with technical, cultural and creative aspects in a vehicle that is exactly right for the times,” said Roberto Giolito, Head of Fiat Style. “Personally, I like to think of the Fiat 500 as the automotive equivalent of the iPod – sleek, simple, functional, user-friendly and inspired.”

The new Fiat 500 respects the original Cinquecento innovative shape and function and evokes all of the emotions and memories that make any icon eternal and rise beyond traditional categories or paradigms. Even more importantly, the new Fiat 500 delivers exclusive Italian design and innovations to the American market.

Designed for the metro
The new 2012 Fiat 500 features city-friendly proportions and iconic Cinquecento cues, wrapped in modern Italian styling that conveys simplicity and strength.

Thanks to its short overhangs, bodyside made up of several superimposed layers and ‘shell-like’ roof, the new Fiat 500 features unmistakable proportions and a number of aesthetic features to give it an ‘appealing’ air while conveying solidity and robustness.

With its signature ‘whiskers and logo’ face, new circular projector headlamps and lower park lamps, the new 2012 Fiat 500 combines the family resemblance of the latest Fiat models with the distinctive elements of the original Cinquecento in stylistic harmony. To show its road-holding stance, the vehicle’s front fascia tapers outward toward its large wheel arches and features horizontal chromed trim for an added touch of sophistication. Illustrating how the Fiat 500’s form follows function, the upper fascia features a horizontal cooling duct for added design character and provides additional engine cooling, while the lower ‘honeycomb’ style grille integrates road-brightening fog lamps.

The new Fiat 500’s bodyside A-line slopes slightly at the front for a dynamic look, while its lateral section features clean surfaces and flared wheel arches to deliver a modern interpretation of the historic 500. To keep its design simple, the hood-to-fender seam is elegantly cut at the A-line. Filling the wheel wells are five unique wheel designs ranging from 15 inches to a sporty 16 inches with the ‘500’ logo on the center caps. For more design character, new bi-halogen projector headlamps and restyled taillamps are visible from the side profile thanks to the way the Fiat 500’s rounded sides link up to the front and rear. Providing enhanced durability, new lower-sill spats protect the bodyside from stone chips. Finishing the iconic profile, the roof pillars and shadow-line window molding form a continuous arc to neatly hide the upper edge of the doors.

Even the rear of the new Fiat 500 is stylized with its new signature chromed license-plate brow, a motif from the original Cinquecento that was inspired by a bicycle saddle. To keep the rear design clean, the rear taillamps are neatly set between the edges of the liftgate, and the lighting functions are divided vertically following the door’s cutline. For a contemporary look, the Fiat 500’s rear window spans the width of the liftgate and meets cleanly at the pillar.

New Fiat 500 Sport features sportier exterior treatment
Matching its sport-tuned suspension, the Fiat 500 Sport features an all-new athletically styled front and rear fascia with larger ‘honeycomb’ grilles and flared aerodynamic treatment. Between its unique 16-inch aluminum wheels with Mineral Gray painted pockets, this Fiat 500 incorporates new bodyside sill cladding and a liftgate-mounted roof spoiler for a sporty appearance. Completing this athletic vehicle’s design are Performance Red painted brake calipers, a chromed exhaust tip and gloss-black shadow-line window trim.

Glass roof stylistically reinterprets the past
With modern functionality and design, the available glass roof on the new 2012 Fiat 500 gives a nod to the past with design references from the historic model. The famous canvas roof of the past has been replaced by a four-season-friendly glass roof. For a near seamless and harmonious design with the windshield, the sunroof (available in a fixed version or powered) delivers a linear and luminous roof design while providing additional highlights of the pillars’ two arcs. Like the original Cinquecento, the new Fiat 500 with power sunroof maximizes outward visibility so its passengers can enjoy the beautiful world around.

Fourteen vivid and trendsetting exterior paint colors
The styling of the new 2012 Fiat 500 will be completed by a broad choice of metallic, non-metallic and pearl (tri-coat) paint colors. For maximum character, the Fiat 500 will be available in 14 vivid hues including colors inspired by the vintage appeal of the first 500. True to the vehicle’s heritage, the available colors in Italian include: Nero (black), Rosso (red), Bianco (white), Azzurro (blue), Grigio (gray), Argento (silver), Giallo (yellow), Mocha Latte, Verde Chiaro (light green), Rame (copper), Espresso, Verde Olivia (olive green), Rosso Brillante (tri-coat pearl red) and Bianco Perla (pearl white).
 

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Discussion Starter #50
“The new 2012 Fiat 500’s interior design is space-efficient and stylish, while delivering absolutely everything that is required and nothing more.” — Roberto Giolito

New 2012 Fiat 500
– INTERIOR DESIGN
November 17, 2010 , Los Angeles - With its high attention to detail, no-nonsense design and numerous personalization options, the new 2012 Fiat 500’s interior represents a new direction in personal transportation.

“The new 2012 Fiat 500’s interior design is space-efficient and stylish, while delivering absolutely everything that is required and nothing more,” said Roberto Giolito, Head of Fiat Style. “The new Fiat 500’s interior design perfectly balances practicality with comfort and convenience features while infusing Italian-by-design style and personalization options.”

Fiat 500’s interior design features simple elegance with timeless design features
For the new Fiat 500, simple does not mean ‘bare’ – instead it embraces a particular stylistic and constructive interpretation that strives for ‘simplified enjoyment.’ The passenger compartment is airy and roomy, an environment designed to be comfortable and enjoyable for any destination.

The interior design theme of the new 2012 Fiat 500 is an artistic blend of clean lines and conveniently located features inspired by the historical model. Through the available leather-wrapped steering wheel, the Fiat 500’s single concentric instrument cluster features the speedometer, tachometer and trip computer in a distinct and effective manner. Integrating the latest in portable vehicle navigation for improved route guidance, the instrument cluster features a central LCD monitor that shows pictograms from the TomTom® navigation with Blue & Me™ Handsfree Communication. These elements, together with a highly integrated center stack with a uniquely designed radio and climate-control system, can be ordered in Ivory or Black for an extra level of personalization while also influencing the interior theme to be more sporty or vintage.

The Fiat 500’s instrument panel continues the perfect blend of modern simplicity with iconic Italian styling. The upper instrument panel is designed to convey a sense of refinement and elegance and features color-matched exterior accents for added detail. Frequently used vehicle buttons are highlighted with chromed circular rings and centrally located on the exterior-matched instrument panel trim for a premium appearance. The lower instrument panel highlights the new Fiat 500’s space utilization with large- and small-sized storage spaces to keep mobile devices at a convenient reach. A new passenger glove box stores valuable items while concealing the Blue & Me Handsfree Communication USB port for instant integration of mobile devices including an iPod. For an integrated look, the new automatic- or manual-transmission shifter and bezel are ergonomically located into the lower instrument panel and feature a mechanically styled shift knob accented in black, chrome or leather depending on the model.

The new Fiat 500’s interior features highly detailed driver and passenger seats available in 14 color and material combinations for maximum personality with an added touch of personalization. Inspired by the historic Cinquecento of the 1960s, the new seats offer the same unique split-color effect: monotone fabric at the bottom and the upper seatback, while the head restraint is matched to the Ivory or Black interior environment. Uniquely designed cloth seats provide an upscale look and feel, while premium leather seats are available in traditional Black, a Brown hide or ultra-sporty Red and deliver a sophisticated look.

Continuing the clean interior design theme, the new Fiat 500’s door panels feature a contrast between the upper area upholstered to match the seats, while the surrounding area elegantly incorporates large map pockets and a specially designed space-saving BOSE® premium audio system. Paying homage to the past, the chromed ‘hook’ door-handle shape recalls one of the most remembered features on the original model while integrating modern-day power door locks.

Intelligently designed cabin provides the new Fiat 500 with maximum interior space
Thanks to careful analysis of the interior space, designers of the new 2012 Fiat 500 made an amazingly roomy and capable cabin within its city-friendly size. With built-in storage spaces including two in the instrument panel, map pockets in the door panels, another below the center console’s shifter bezel and one below the passenger seat, the Fiat 500 can quickly and conveniently store mobile devices and travel gear. In addition, the luggage compartment is spacious, providing a maximum of 30.1 cubic feet of gear. To load in all of the gear easier, designers maximized the tailgate width and kept the trunk lift-over height low.

The Fiat 500’s rear seat is designed to be comfortable for two adults and delivers the same high-quality comfort and craftsmanship as the driver and front-passenger seat. To highlight the fact that the car is roomy, the rear passengers’ upper seatbacks are raised and bolstered for added back support. To keep everything organized, a new center floor console features larger cupholders and a cubby for small items and houses the 12-volt power outlet.
 

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Discussion Starter #51
“MultiAir technology offers up to 10 percent greater fuel efficiency and power while decreasing CO2 emissions up to 10 percent compared to engines without the system.” — Joe Grace

New 2012 Fiat 500
– ENGINEERING
November 17, 2010 , Los Angeles - Adapted for U.S. customers, the new 2012 Fiat 500 features an all-new 1.4-liter engine with state-of-the-art MultiAir® technology. Invented and patented by Fiat Group, MultiAir provides world-class levels of power, fuel efficiency, quality and refinement.

“The new Fiat 500 enables the individual to be more ecologically responsible with its industry-first MultiAir engine technology and interactive driver technology that will improve driver efficiency,” said Joe Grace, Vehicle Line Executive, Fiat 500. “The new Fiat 500 delivers the complete efficiency package. MultiAir technology offers up to 10 percent greater fuel efficiency and power while decreasing CO2 emissions up to 10 percent compared to engines without the system. And to make sure the driver is maximizing the vehicle’s world-class engine, the Fiat 500’s interactive driver technology can coach smoother driving behavior to help reduce fuel consumption, CO2 emissions and fuel cost at the pump.”

Fiat 500 embodies a new vision of technology’s role in the achievement of sustainable mobility
Fiat’s new world-class 1.4-liter engine with state-of-the-art MultiAir technology powers the 2012 Fiat 500 and reduces emissions while improving fuel economy and power.

Delivering spirited driving and well-suited for the Fiat 500’s lightweight design and city-friendly size, Fiat’s efficient and responsive 1.4-liter MultiAir in-line four-cylinder engine provides 101 horsepower (75 kW) at 6,500 rpm and 98 lb.-ft. (133 N•m) of torque at 4,000 rpm.

Today, the Fiat 500’s 1.4-liter engine features four valves per cylinder and is the world’s first mass-production engine to incorporate innovative Fully Variable Valve Actuation (FVVA), also known as MultiAir.

The Fiat 500’s interactive driver technology helps to improve driving efficiency
The new 2012 Fiat 500’s state-of-the-art interactive driver technology demonstrates that an automaker’s environmental responsibility should not stop when the car leaves the production line but rather extend into the actual way customers drive their cars.

Fiat’s interactive driver technology collects all necessary data relating to vehicle efficiency and, through the Blue & Me™ USB port, transmits it onto any USB memory stick. Once the driver plugs the memory stick into his or her personal computer, the system presents the driver with the Fiat 500’s detailed environmental performance including the CO2 emissions level for each trip. In addition, Fiat’s interactive driver technology analyzes the driver’s style and provides recommendations on how to modify his or her driving style to help reduce fuel consumption and CO2 emissions.

Originated in Europe, Fiat’s interactive driver technology has encouraged drivers to set challenges – CO2 reduction targets for specific journeys or over a set period of time. And as part of a global community, the system encourages all drivers to come together and pool their fuel and emissions savings to illustrate how many drivers’ individual contributions help the greater good.

Automatic and manual transmissions deliver added performance and fuel efficiency
The new 2012 Fiat 500 offers two reliable, robust and sophisticated transmissions uniquely designed for improved efficiency and driving fun.

An all-new six-speed automatic transmission provides the new Fiat 500 with smooth shifting and excellent fuel economy. For more engaging driving, the driver can enable selectable gear changes or engage the ‘Sport’ mode. Should the driver select ‘Sport’ mode on the instrument panel, the all-new six-speed automatic transmission provides greater driving enjoyment. Through advanced powertrain management, ‘Sport’ mode enables quicker gear changes, a unique throttle map for improved engine responsiveness and allows each gear to be held for longer periods near the redline.

An upgraded five-speed manual transmission features new gear ratios for the U.S. market, allowing the new Fiat 500 to deliver improved fuel efficiency and quicker off-the-line acceleration. For improved durability and pedal feel, a new self-adjusting hydraulic clutch system is standard on the manual-transmission-equipped Fiat 500. Selecting ‘Sport’ mode with the manual transmission calibrates the pedal-to-throttle relation and the steering response to add greater driving enjoyment.
 

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Discussion Starter #52
“The new 2012 Fiat 500 has been intelligently adapted for the North American market.” — Doug Betts

New 2012 Fiat 500
– SUCCESSFULLY TAILORED FOR THE U.S. MARKET
November 17, 2010 , Los Angeles - Every detail of the new 2012 Fiat 500 has been thoroughly examined and improved to successfully adapt the vehicle for North American customers and roads.

“The Fiat 500 is an icon of efficient personal transportation, and for its U.S. premiere, we adapted the entire vehicle while retaining its Italian essence,” said Doug Betts, Senior Vice President – Quality, Chrysler Group LLC. “The Fiat 500 is an excellent package to start with. As we enhanced it to match North American driving conditions and consumer expectations, we also made sure to preserve the world-class fit-and-finish standards achieved by Fiat’s development team.”

The new Fiat 500 adds refinement for American drivers and maintains world-class dynamics
Taking lessons learned from the European-produced model, the new 2012 Fiat 500 starts with a redesigned body structure to meet North American regulatory requirements for exceptional strength, crashworthiness and performance.

A specially engineered suspension delivers tailored performance for the U.S. market. A redesigned twist-beam rear suspension features retuned bushings with more built-in roll stiffness, delivering ride comfort and handling suited for American drivers. Revised front-suspension geometry reduces dive during braking and features an increased front-stabilizer bar rate for reduced body roll and added driver confidence. In addition, retuned twin-tube shock absorbers and springs, all-new structural sub-frame brace, upgraded upper-strut mounts and retuned control-arm bushings make the U.S. market Fiat 500 as nimble as its European cousin while delivering a more comfortable and quiet interior cabin.

The new Fiat 500 features a quiet cabin thanks also to a newly designed acoustics package. New floor, tunnel, trunk and instrument panel sound-deadening materials reduce road noise. New body and door seals, along with foam-in-place carpet, provide an additional level of interior quietness. An all-new 1.4-liter MultiAir® engine cover with an acoustic-dampening design further minimizes engine noise into the cabin. New 15-inch and 16-inch tires reduce road noise, and premium hydraulic powertrain mounts minimize engine vibrations into the cabin.

The Fiat 500’s new four-wheel anti-lock disc brake system (ABS) features redesigned front calipers for the best in brake performance, while new organic brake linings reduce brake dust and noise. New brake rotors feature an anti-corrosion coating for enhanced durability and smoother operation. A revised electronic stability control (ESC) system is tuned for the Fiat 500’s new all-season tires.

With its new efficient 1.4-liter MultiAir engine, Fiat engineers designed the 2012 model with a larger 10.5-gallon fuel tank for extended driving range. An enhanced heating and cooling system was designed to be environmentally friendly with lower CO2 emissions while providing the performance needed for North American climate extremes.

As new Fiat 500 owners will want to keep their car shining, new wheels are designed to avoid unsightly curb rash from car-wash tire guides. In addition, a new rear wiper is designed to protect against car-wash damage while providing a wider swept area. At the front, new windshield wipers feature a flexible silicone uni-blade design for improved all-season functionality.

Inside the 2012 Fiat 500, redesigned driver and front-passenger seats feature a new armrest and seat-cushion design for improved comfort on long journeys. Getting in and out for rear-seat passengers is now easier thanks to an easy-entry system designed into the new front seats. New heated-seat controls have been relocated to the lower instrument panel for added convenience, while larger heated-seat elements provide front-passenger comfort in colder weather.

For easier operation and to keep the driver’s eyes on the road ahead, the Fiat 500’s steering wheel features new cruise control and steering-wheel-mounted audio controls. In addition, revised steering-effort calibration makes parking easier while increasing stability at highway speeds (against crosswinds).

For high-performance sound, a new BOSE® Energy Efficient Series (EES) premium audio system features six premium speakers and a subwoofer. For the best music, entertainment and information from coast to coast, SIRIUS Satellite Radio with more than 130 channels is now available on the 2012 Fiat 500.

Putting the Fiat 500 to the test
Fiat 500 engineers tested the new 2012 model for more than 4 million miles during its reliability and durability evaluations at the Chrysler Group’s scientific labs, proving grounds and on public roads in various climates.

Public-road reliability testing, initially done by Fiat prior to the 500’s European launch, is being conducted again in North America to validate the recent engineering changes as well as to collect feedback from American drivers. The fleet of early-production Fiat 500 vehicles is being tested day and night on various road surfaces in different North American climates to identify any potential reliability issues. The drivers also scrutinize functional aspects of each vehicle, such as heating and ventilation systems, storage compartments and window operation.

While this testing is overseen by the Engineering team, the test drivers are not part of the Fiat 500 development team and most do not have engineering experience. The test drivers were intentionally selected to reflect the diversity of American customers of different ages, sizes and ethnicities. The development team reviews the test results each day and makes any necessary adjustments to ensure the quality of customer vehicles.

“The new 2012 Fiat 500 has been intelligently adapted for the North American market,” Betts added. “Our customers may not know the research and validation we’ve done, but they will love the one-of-a-kind driving and ownership experience – and that’s our real goal.”
 

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Discussion Starter #53
“For the U.S. market, the new Fiat 500 will continue the brand’s pursuit, and we fully expect we will be recognized as an industry leader with its innovative approach to vehicle safety.” — Laura Soave

New 2012 Fiat 500
– SAFETY
November 17, 2010 , Los Angeles - State-of-the-art connectivity combined with a heritage of top international safety ratings and more than 35 safety and security features keep passengers of the new 2012 Fiat 500 connected, comfortable and secure.

“At Fiat, safety has always been a priority, and this objective has enabled the Fiat 500 to be recognized by international safety organizations for achieving new levels of crashworthiness for an A-segment car,” said Laura Soave, Head of Fiat Brand North America. “For the U.S. market, the new Fiat 500 will continue the brand’s pursuit, and we fully expect we will be recognized as an industry leader with its innovative approach to vehicle safety.”

In Europe, the Fiat 500 was the first A-segment vehicle to achieve a five-star Euro NCAP (New Car Assessment Program) adult-occupant protection rating.

Seven standard air bags and reactive head restraints
The new 2012 Fiat 500 features an all-new air-bag system to offer unique protection for its passengers to meet all U.S. regulatory requirements. Its seven standard air bags include: driver and multi-stage front-passenger advanced air bags, driver’s knee air bag, full-length side-curtain air bags and standard seat-mounted side pelvic-thorax air bags, together offering enhanced protection to all occupants in the event of a collision.

Reactive head restraints, which activate during a rear impact, are another innovation helping to minimize injuries by reducing the gap between the head restraint and a passenger’s head.

Innovative TomTom® navigation with Blue & Me™ Handsfree Communication technology
Developed as a collaboration between Fiat and Microsoft, Blue & Me™ Handsfree Communication technology is an in-vehicle voice-activated communication system that allows the driver to operate a Bluetooth®-compatible phone while keeping his or her hands on the wheel and eyes on the road. Using a series of voice commands, the driver can place phone calls, access the phone’s address book or listen to MP3s. Blue & Me Handsfree Communication technology supports most mobile phones with Bluetooth technology.

With the available TomTom® navigation with Blue & Me Handsfree Communication technology, the system integrates an innovative 4.3-inch TomTom hand-held navigation unit that docks on top of the new 2012 Fiat 500’s instrument panel. With its large touch-screen display, simple map displays with available real-time traffic, weather and more than 7 million points of interests, TomTom navigation with Blue & Me Handsfree Communication technology is intuitive for the driver to use. And with its direct integration into the Fiat 500’s interior system, the driver is able to use steering-wheel-mounted controls to make operation even easier.

Thanks to its portable design, the TomTom navigation system allows passengers of the Fiat 500 to remove the hand-held device from the vehicle and use it as a guide for walking tours or finding their way back to the vehicle.

Upgraded electronic stability control
The new Fiat 500 features standard electronic stability control (ESC) for improved braking performance in wet or panic conditions.

Behind the scenes, the ESC system is ready to intervene by integrating key chassis control systems including electronic brake-force distribution (EBD), anti-lock brake system (ABS) and traction control systems (TCS) to control all four wheels in response to yaw and steering input.

In effect, ESC determines the driver’s intentions and adjusts the vehicle’s dynamic forces to maintain the driver’s intended course. Should the driver exceed the performance limits of the road surface – such that the vehicle starts to oversteer or understeer – ESC instantly analyzes input from the wheel sensors and corrects the pending loss of control by applying any one, several or all of the system’s brakes.
 

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Discussion Starter #54

PentastarVideo | November 17, 2010

A look at the new 2012 Fiat 500 with comments from Laura Soave, Head of Fiat North America, and Roberto Giolito, Head of Fiat Style.
 

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Chrysler Canada Announces Sale of Special Edition Fiat 500

* Inaugural run of Fiat Cinquecento (500) vehicles offered for sale in Canada
* Online reservation system will go live at 12:01 a.m. November 23
* Canadians can place their reservation at www.fiatcanada.com
* Fiat Cinquecento (500) Prima Edizione is a collector vehicle with unique numbered badge


Windsor, Ontario , Nov 19, 2010 -


Chrysler Canada is pleased to invite Canadian consumers to place a reservation for a limited edition version of the iconic Fiat 500.

At 12:01 a.m. on November 23, Chrysler Canada will open up an online program for Canadians to reserve a Fiat 500 Prima Edizione model. A special production run of 500 vehicles will be offered to Canadians at www.fiatcanada.com for a $500 deposit.

"This is the first time in history that Chrysler Canada has offered a reservation program for a new vehicle," said Ed Broadbear, Vice President - Marketing, Chrysler Canada. "This initiative is in response to the high level of interest surrounding the launch of the Fiat 500, and the large number of Canadian consumers who have become passionate Fiat Followers on our Fiat Canada website, Facebook page and Twitter channel."

The Fiat 500 Prima Edizione models are collector vehicles with a unique numbered badge. The Prima Edizione will be exclusively available in three colours: Bianco (White), Rosso (Red) and Grigio (Gray). Two equipment levels will be offered, and the vehicle features the state-of-the-art 1.4-litre MultiAir® engine coupled with a manual five-speed transmission. The MultiAir system significantly reduces emissions while improving fuel economy and power delivery by up to 10 per cent when compared with similar engines.

Buyers can take delivery of their Prima Edizione at the Fiat dealership of their choice. The Prima Edizione reservation deposit will be applied toward the final purchase price of the vehicle, and is fully refundable at any time up to the date that the vehicle purchase agreement is completed.

Interested Canadian consumers can already register to receive updates on the Prima Edizione by signing up to become a "Fiat Follower" at www.fiatcanada.com

About Chrysler Canada
Founded as the Chrysler Corporation in 1925, Chrysler Canada Inc. is based in Windsor, Ontario, and celebrates its 85th anniversary in 2010. Chrysler Canada's product lineup features some of the world's most recognizable vehicles, including the Dodge Grand Caravan, Jeep® Wrangler and Chrysler 300.

Chrysler Canada is a wholly owned subsidiary of Chrysler Group LLC, one of the world's leading automotive companies. Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Dodge, Ram Truck and Mopar® vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded lineup of fuel-efficient vehicles well-suited to Canadian customer needs.

Corporate Website: Chrysler Canada Inc. - home - Chrysler Jeep Dodge Vehicles
 

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Fiat Debuts First American TV Ad In 27 Years
 

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Chrysler’s plans for Fiat 500 include U.S. buyer customizations

November 21, 2010



Chrysler Group LLC, which is bringing the Fiat brand back to the U.S. after almost 30 years, expects 60 percent of customers to pre-order versions of the Fiat 500 when it reaches showrooms in the first quarter of 2011.

The Fiat 500 will be offered with 14 exterior choices and other customizable features, said Laura Soave, head of the Fiat brand in the U.S. The current version of the Fiat 500 has sold 500,000 units in Italy and other markets.

“People have waited this long, they want it the way they want it,” Soave said in an interview at the Los Angeles Auto Show. She added the customers “don’t want to look like everyone else. They want to make this a special experience.”

Fiat gained control of Auburn Hills, Michigan-based Chrysler during its bankruptcy last year and is using it to bring the Italian automaker’s namesake brand back to America after it pulled out in 1983 with a reputation for unreliable cars. Research shows that a new generation of auto buyers has a different impression of Fiat, Soave said.

“For them, it’s a cool brand, it’s something new,” Soave said in a separate interview last week. “The Italian heritage helps us a lot.”

Chrysler plans to promote the car by highlighting the emotional appeal of its Italian style and the rational aspect of its fuel efficiency, Soave said.

“There is not another Italian brand that you can buy in the U.S. today unless you have $100,000 or more,” she said.

The vehicle is known in Europe as the Cinquecento, its Italian name. In the U.S., it will be called both the 500 and Cinquecento, she said.

Growing segment

U.S. deliveries of subcompacts and specialty small cars are expected to rise to 1.4 million in 2015 from about 515,500 this year, according to IHS Automotive, a researcher in Lexington, Massachusetts.

“The small car market is still an area that is under review with consumers,” said Rebecca Lindland, an IHS analyst.

Chrysler aims to sell 50,000 units in the U.S. and Canada in the first year, and the car will be profitable, Soave said. Production begins next month at Chrysler’s factory near Mexico City, and the vehicle will arrive in showrooms during the first quarter, according to Chrysler.

Chrysler, which has said its goal is to have 165 dealers in 119 markets across the U.S., said it has selected 130 dealers to represent the Italian brand. The Fiat showrooms will have design centers to help customers with their choices for the vehicle.

500,000 variations

There are more than 500,000 ways to build the vehicle, and customers typically are willing to wait 30 to 45 days for the car to be built, Soave said. She declined to say how long it would take for a customer to get a vehicle after ordering.

“American consumers, unlike Europeans, are impatient though, their lease is up this weekend and they come into the showroom and expect to walk out with a car,” she said. “But this is the type of the product that I don’t believe they’re going to make concessions. They’re not going to take one that’s on the lot that’s not exactly the way they want it.”

Customers will be like those for Bayerische Motoren Werke AG’s Mini brand and be willing to wait for the Fiat 500, said Lindland, the industry analyst.

“The typical appliance buyer isn’t used to waiting for build to order; these aren’t your typical appliance buyers,” she said.
LINK: Chrysler’s plans for Fiat 500 include U.S. buyer customizations | projo.com | The Providence Journal projoCars |
 

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First Canadian Fiat 500s sold out in 12 hours

Italian automaker bought Chrysler for access to North America

November 23, 2010


New models of the Fiat 500 at the launch of Chrysler's flagship showroom in Los Angeles November 16, 2010.

New models of the Fiat 500 at the launch of Chrysler's flagship showroom in Los Angeles November 16, 2010.
Photograph by: Mario Anzuoni, Reuters

In a promising sign that Chrysler’s marriage to Fiat will be fruitful, the very first batch of special-edition Fiat 500s available to Canadians were snapped in 12 hours Tuesday.

Chrysler Canada said Tuesday the Fiat 500 Prima Edizione, which became available to the public Tuesday morning at 12:01 a.m., were sold out by noon. Chrysler took $500 deposits on 500 of these limited edition vehicles, each with a unique numbered badge.

“I don't think Game Seven of the Stanley Cup Finals between the Leafs and the Canadiens would sell out this fast,” said Reid Bigland, President and CEO of Chrysler Canada. “Frankly, this just underscores the interest Canadians have in a youthful, stylish and highly fuel-efficient car.”

The Fiat 500 Prima Edizione is exclusively available in three colours: Bianco (white), Rosso (red) and Grigio (gray). Two equipment levels are offered, and the vehicle features a 1.4-litre engine coupled with a manual, five-speed transmission.

Production of the Fiat 500 starts in December and the vehicle will begin to arrive at Canadian Fiat dealerships in early 2011. Consumers who were not able to reserve a Prima Edizione can sign up to become a "Fiat Follower" at www.fiatcanada.com. Followers receive regular news and updates about the Fiat 500, including where to find a dealer in their area.
Article Link w/pictures: First Canadian Fiat 500s sold out in 12 hours
 

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The Fiat 500 Inspires Artists at Exhibitalia in Miami

Miami , Dec 3, 2010 -

The new Fiat 500 serves as inspiration for artists participating in Exhibitalia, a four day live exhibition that features a selection of Italian art, design, fashion and culture and that takes place at the Art Basel in Miami. Renowned artists, as well as two student art teams from the University of Miami, use the new Fiat 500 as both inspiration and canvas. Christian Balzano takes his design inspiration to the entire body of the Fiat 500.





 

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December 10, 2010

With only two cylinders and 875cc , the 500 TwinAir effectively only has half an engine. In this video, Graham takes this new 500 on a mixed terrain driving route to find out how economical it is and whether or not it can cope as well as it's siblings on Britain's roads. For more videos, news and reviews go to FiveFWD - Fifth Gear: Videos and reviews from the show
 
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