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Fiat 500 Makes List of Hottest Vehicles at 2011 SEMA Show

11/02/2011



Just the Facts:

The Fiat 500 has been named to the list of hottest vehicles at the 2011 SEMA Show, beating out a dozen competitors in its category, including the Hyundai Veloster, Ford Fiesta, Honda Civic and Scion iQ.
The Fiat 500 took home honors in the new hottest sport compact car category.
The Chevrolet Camaro, Ford F-Series and Jeep Wrangler were the winners in their respective categories for the second year in a row.


LAS VEGAS — The Fiat 500 has been named to the list of hottest vehicles at the 2011 SEMA Show, beating out a dozen competitors in its category, including the Hyundai Veloster, Ford Fiesta, Honda Civic and Scion iQ.

The Fiat 500 took home honors in the new hottest sport compact car category. The crowded field also included the 2012 Chevrolet Cruze, Chevrolet Sonic, Ford Focus, Honda CR-Z, Lexus IS, Mazda 2, Scion tC and Subaru Impreza.

The Chevrolet Camaro, Ford F-Series and Jeep Wrangler were the winners in their respective categories for the second year in a row.

The Camaro was named the hottest car at the 2011 SEMA Show, blowing past the 2012 Chevrolet Malibu, Chrysler 300, Dodge Challenger, Ford Mustang, Kia Soul, Lexus CT 200h and Mazda 5.

The Ford F-Series was named the hottest truck at the 2011 SEMA Show, defeating the 2012 Chevrolet Silverado, Chevrolet Tahoe, Ford Transit Connect, GMC Canyon, GMC Sierra, Ram, Toyota Tacoma and Toyota Tundra.

The Jeep Wrangler was picked as the hottest 4x4-SUV, beating the 2012 Dodge Durango, Dodge Journey, Ford Explorer, Hyundai Santa Fe, Jeep Grand Cherokee, Kia Sportage, Toyota RAV4 and Toyota FJ Cruiser.

SEMA said the awards were designed to point consumers toward the "most accessory friendly vehicles on the market."

Show organizers said contender vehicles were picked "based on the support the automaker has demonstrated to the SEMA industry, pre-registrations of the show's feature vehicles, involvement in one or more SEMA OEM collaboration programs, coverage in enthusiast publications and more."

It is the second year for the SEMA awards.


SOURCE
 

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Discussion Starter #122

Nov 2, 2011

Does this country need another rebel?
 

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Discussion Starter #123

Nov 2, 2011

Go faster than yesterday. FIAT 500 Abarth

He was born under the sign of the scorpion. From day one he had slight, cunning, and most of all -- speed.

Karl Abarth raced with the pedal to the metal every day, with the goal to go faster fueling his spirit, and that spirit lives on...
 

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Discussion Starter #124
FIAT 500 Abarth -- Seduction

FIAT 500 Abarth -- Seduction


Nov 16, 2011

Introducing the FIAT 500 Abarth... You'll never forget the first time you see one.
 

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Discussion Starter #125
2012 Fiat 500 Abarth: INTRODUCTION



November 16, 2011 , Auburn Hills, Mich. - Faithful to the “small but wicked” saying coined for Karl Abarth’s cars in the 1960s, the new 2012 Fiat 500 Abarth arrives to America with the racing traditions that have made it a success on European roadways and racetracks — world-class performance and precision, purposeful and aggressive styling, high power-to-weight ratio and limited-production volume.

“Bringing the 2012 Fiat 500 Abarth to the U.S. enables us to reach out to driving enthusiasts who want Italian performance at an attainable price,” said Olivier Francois, Head of FIAT Brand and Chief Marketing Officer — Chrysler Group LLC. “With its lightweight, track-tuned handling and purpose-built design, the Fiat 500 Abarth brings to life the legendary racing heritage of the brand and becomes the Italian high-performance car for everyday driving.”

Building on the excitement of the new 2012 Fiat 500 (Cinquecento), the new Fiat 500 Abarth is designed for track-day enthusiasts and driving purists who want the ultimate high-performance small car with the pedigree of an exclusive Italian exotic.

With its all-new 1.4-liter MultiAir® Turbo engine, Abarth-tuned suspension and brake systems, race-inspired design, and technology features not traditionally included on a small car, the new 2012 Fiat 500 Abarth unleashes the brand’s legendary performance heritage to American streets.

“Abarth treatment” and tradition continues to deliver extraordinary results
In the late 1950s Karl Abarth believed that race cars with brilliant performance could be derived from small, lightweight, everyday driving cars — including the original Cinquecento (500). And his tradition of track-ready small cars continues today by utilizing the 2012 Fiat 500 Sport as a base point for the new high-performance Fiat 500 Abarth.

Staying faithful to the performance principles that made the Abarth name a success, the new Fiat 500 Abarth continues the brand’s motorsport traditions, including:

Everyday Performance Car
Track-ready capability, high horsepower-per-liter engine, combined with the quality, efficiency and refinement expected in a world-class small car
Competitive
Benchmark levels of performance, track-proven reliability and durability

Aggressive
Purposeful and functional performance design, Abarth-tuned powertrain control module (PCM) and performance-tuned exhaust with menacing sound

Attainable
State-of-the-art powertrain and chassis technology once limited to premium-priced performance cars

Racing Heritage
More than 60 years of performance and competition tuning, including active international series races today
 

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Discussion Starter #126
2012 Fiat 500 Abarth: Finally, we get the good one

11/16/2011



Fiat's been promising a Fiat 500 Abarth for those of us who don't own capri pants, but we've wondered if it would be the wimpy 135-hp lame one or the Bunga Bunga 160-hp version. Wonder no more. This new econobox is as wicked as Berlusconi.

The name "Abarth" means almost nothing to North Americans not well-versed in Italian ways, but to the most of the world its a reminder of a time when a guy named Karl Abarth attempted to make performance cars out of Fiats. The legacy continues in this latest U.S. version of the Cinquecento.

Fiat's taken the 1.4-liter MultiAir engine, swapped in a turbocharger with two small intercoolers, and boosted power to an impressive 160 hp and 170 lb-ft of torque at 2,500 RPM. That's a nearly 60% improvement in power over the base Fiat 500 with what Chrysler promises is a 70% increase in engine RPM torque.

Aesthetically, the gigantic Abarth scorpion logo pokes out like Superman's chest to let you know this isn't J. Lo's Fiat 500. A more pronounced front fascia blends into flared wheel arches and an aggressive look that finishes in a spoiler mounted above the liftgate.

View the gallery
Back in the '60s Karl Abarth himself might have laughed at you if you told him you'd be putting 16-inch wheels on a Fiat 500, but now you can even get 17-inch lightweight forged aluminum wheels backed by 11.1-inch vented rotors up front and 9.4-inch solid rotors in back.

They're calling this car "track ready," which means a modified MacPherson suspension up front with a 40% stiffer spring rate, lower ride height, and KONI shock absorbers featuring dual-valve Frequency Selecting Damping. The rear suspension is still a twist-beam design, just modified with a stronger rear axle and tighter rear-stabilizer bar.

All of this should translate into a car that'll go from feeling like an underfed purse-sized dog to, at the very least, a feisty Chihuahua.


SOURCE
 

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Discussion Starter #127

Nov 16, 2011

2012 Fiat 500 Abarth Reveal at the 2011 Los Angeles Auto Show with sounbites from Olivier Francois, President and CEO FIAT Brand.
 

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Discussion Starter #128

Nov 17, 2011

Elegance is about taking style, performance and originality and making them look easy.

Presenting the new Gucci Edition FIAT 500.
 

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Discussion Starter #129

Nov 22, 2011

What makes the FIAT 500 Abarth so amazing? For starters: everything.
 

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Discussion Starter #130

Nov 23, 2011

In this episode, the artists must incorporate at least one part from the Fiat 500 into their next piece.
 

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Discussion Starter #131
"Seduction" Digital Spot for the New 2012 Fiat 500 Abarth Exceeds 1 Million YouTube Views within One Week


November 23, 2011 , Auburn Hills, Mich. - With its high-performance styling and head-turning co-star, the FIAT brand’s first 60-second social media spot promoting the new 2012 Fiat 500 Abarth has seduced more than 1 million YouTube viewers in just one week.

The digital spot titled “Seduction” made its debut at the 2011 Los Angeles Auto Show to hundreds of journalists and then was posted to the FIAT brand’s YouTube site. Without having ever been aired on television or cable networks, it has rapidly spread through the web and gained global attention. It represents the unique characteristics of the Fiat 500 Abarth as a sensual and strikingly stunning model and takes a peak at what happens the first time a customer encounters the race-ready vehicle. The spot ends with a sexy and edgy message, “The Fiat 500 Abarth. You’ll never forget the first time you see one.”

“The FIAT brand is thrilled to learn that our spot has captured the attention of so many people across the globe” said Olivier Francois – Head of FIAT Brand and Chief Marketing Officer, Chrysler Group LLC. “What was created as video introduction for the Fiat 500 Abarth’s U.S. debut is gaining global momentum and becoming news in its own right. Indeed, it’s become a seductive way to maintain excitement and increase awareness for our newest model.”

The “Seduction” digital spot was created in partnership with The Richards Group and can be viewed at the FIAT brand’s YouTube site or via the following link: fiatusa's Channel - YouTube

About the 2012 Fiat 500 Abarth
Building on the excitement of the new 2012 Fiat 500 (Cinquecento), the new Fiat 500 Abarth is designed for track-day enthusiasts and driving purists who want the ultimate high-performance small car with the pedigree of an exclusive Italian exotic.

With its all-new 1.4-liter MultiAir® Turbo engine, Abarth-tuned suspension and brake systems, race-inspired design and technology features not traditionally included on a small car, the new 2012 Fiat 500 Abarth unleashes the brand’s legendary performance heritage to American streets.


About the FIAT Brand
The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern simple design blending form, function and a pride of ownership that is genuine.

Reminiscent of the original Cinquecento, the 2012 Fiat 500 and Fiat 500c (Cabrio) build on the vehicle’s global popularity. Since its initial launch in 2007, more than 500,000 Fiat 500 vehicles have been sold in more than 80 countries around the world. The model’s unquestionable popularity is the result of the Fiat 500’s great ability to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort. In addition to success on the sales front, the Fiat 500 has earned more than 60 international awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year and Best New Engine of 2010 (FIAT MultiAir® Turbo).
 

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Discussion Starter #132





November 2011

Often, with cars like the Volkswagen Beetle or Fiat 500, the curse of cuteness can be totally reversed by adding slick wheels, applying a few decals, and slamming the sucker. You don't even have to touch the engine. Fleets of first-gen Scion xBs roll around Los Angeles in just such a fashion. They might make the same 108 hp as those transporting the legions of cheerleaders who also bought xBs, but, slammed, they get props from car dudes.

We'd expect more than just paint and tape and a slam from Road Race Motorsports. Based in the L.A. suburb of Santa Fe Springs, the company earned its credibility over the past few years making hard-core Lancer Evolution parts and, more recently, suspension and engine kits to perk up various Suzuki and Hyundai models. The company's new Fiat 500 Club Sportivo does look slick, even more so when you learn why the hood and roof are matte black. Road Race owner Rob Tallini currently is restoring an old Lancia Fulvia into a tribute to the factory rally cars from the early '70s, and was inspired to finish this 500's hood and roof in similar fashion.

Besides the graphics and the wheels and the slammed Bilstein suspension, the Club Sportivo—okay, that might be a slightly silly name for a car, but then so is Golf—wears some intake and exhaust mods developed by Road Race to make it a little breezier under throttle. The result is a pseudo ricer with an Italian flare, one that goes a little quicker and turns a bit sharper than the stock floater, with substantially less sway in the corners.


Continued
 

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Discussion Starter #133

Dec 2, 2011

Fans of FIAT recently had the opportunity to submit designs for a chance to have their work featured as vehicle wraps for display at the SEMA Auto Show in Las Vegas.

This time lapse video shows the process of turning second place prize winner Jennifer Roth's design into a reality.
 

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Discussion Starter #134

Dec 2, 2011

Fans of FIAT recently had the opportunity to submit designs for a chance to have their work featured as vehicle wraps for display at the SEMA Auto Show in Las Vegas.

This time lapse video shows the process of turning first place prize winner Holly Craychee's design into a reality.
 

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Discussion Starter #135

Dec 2, 2011

Fans of FIAT recently had the opportunity to submit designs for a chance to have their work featured as vehicle wraps for display at the SEMA Auto Show in Las Vegas.

This time lapse video shows the process of turning third place prize winner Adina Anthony's design into a reality.
 

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Discussion Starter #136
FIAT Brand's Hot Digital Spot Receives VH1 'Pop-Up' Video Treatment


AUBURN HILLS, Mich., Dec. 8, 2011 /

'Seduction' debuts as a 'Pop-Up' commercial on VH1.com

Fiat's digital spot has hit more than two million views since it debuted at the 2011 Los Angeles Auto Show


After making its debut at the 2011 Los Angeles Auto Show, the FIAT brand's new digital video, "Seduction," is receiving a pop-up video treatment from VH1. A pop-up version of the digital hit will be featured on VH1.com's "Pop-Up Video" site (Top 20, TV Shows, Celebrity News, Music Videos, Photos, TV Schedule | VH1) starting today through Saturday, Dec. 31. FIAT and VH1 fans will be able to view fun facts about the 60-second spot that has intrigued more than two million people.

"'Seduction' was created to generate awareness for the introduction of the 2012 Fiat 500 Abarth – it's an edgy video that captures the intensity of this all-new vehicle," said Tim Kuniskis, Head of FIAT Brand North America. "VH1 has taken 'Seduction' to the next level by giving it another unique and fun twist that both FIAT and VH1 fans will thoroughly enjoy."

"Pop Up Video has grown into a pop culture institution of its own, intriguing and entertaining our viewers with an added layer of engagement over their favorite music videos," said Mark McIntire, Senior Vice President, Integrated Marketing, VH1. "FIAT's 'Seduction' spot has already attracted a lot of buzz around the world, making it an excellent candidate for 'popping.' Giving their video fun, behind-the-scenes details in our unique pop-up format will help expand the viewership for the spot and keeps the conversation going among consumers."

The digital spot was first seen at the 2011 Los Angeles Auto Show during the reveal of the 2012 Fiat 500 Abarth. The video immediately went viral capturing global attention and more than one million viewers in one week. The digital spot transforms the unique characteristics of the Fiat 500 Abarth into a sensual and strikingly stunning model and "imagines" the scenario behind a first time encounter of the all-new vehicle. The spot ends with a new tagline, "The Fiat 500 Abarth. You'll never forget the first time you see one."

The pop-up version of Seduction can be viewed at Top 20, TV Shows, Celebrity News, Music Videos, Photos, TV Schedule | VH1

About VH1

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 98 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1Games and extensive broadband video on VH1.com. Connect with VH1 at VH1.com.

About the 2012 Fiat 500 models

Building on the attributes that made the original version an icon more than 50 years ago – the 2012 Fiat 500 models provide an entirely new generation of drivers with the best of Italian motoring: craftsmanship, style and safety, combined with fun-to-drive small-car efficiency.

The 2012 Fiat 500 offers high levels of safety, fuel economy, quality and advanced technology. With its city-friendly four-passenger size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco:Drive™ Application, seven standard air bags and available TomTom® Navigation with standard BLUE&ME™ Handsfree Communication technology, the new Fiat 500 offers a unique driving and ownership experience. This package is further enhanced with new quality and refinement adaptations for the U.S. market, plus a "Top Safety Pick" for 2011 by the Insurance Institute for Highway Safety (IIHS).

Expanding on the qualities that have made the original Fiat 500 (Cinquecento) a timeless and efficient automobile, the new 2012 Fiat 500 Cabrio (500c) adds open-air freedom and even more driving enjoyment. And with its cleverly designed multi-position power-retractable cloth top and iconic body-side silhouette, the new Fiat 500c delivers style with class-leading interior sound quality.

At local FIAT Studios, customers may choose to personalize their Fiat 500 or 500c with selections including as many as 14 available exterior paint colors, 14 unique seat color combinations, three models and two interior environments. And to ensure that every new 2012 Fiat 500 will be distinct, a full line of authentic Fiat 500 accessories by Mopar® will offer customers even more personalization possibilities, including unique striping packages, exterior and interior styling accessories and authentic FIAT-styled merchandise.

Offering even more exclusivity and style, the limited-edition 2012 Fiat 500 and 500c by Gucci models arrive at FIAT Studios nationwide this December. For more information, visit FIAT USA | 2012 Fiat 500 By Gucci | Exterior Features. The high-performance Fiat 500 Abarth will arrive into the U.S. market in the first-half of 2012.

The 2012 Fiat 500 and 500c Pop models have a U.S. MSRP of $15,500 and $19,500 respectively (plus $500 destination).

SOURCE Chrysler Group LLC
 

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Fiat 500 earns only three stars in U.S. crash tests

Dec 08, 2011

Fiat 500 earns only three stars in U.S. crash tests



Chrysler worked hard to try to get the Fiat 500 ready for American crash tests. But apparently its remedies didn't work. The little Fiat got knocked in its federal tests.

The Fiat 500 was rated three stars overall, out of five, by the National Highway Traffic Safety Administration. It picked up a respectable four stars on both front and rollover crashes. But it picked up only two stars on side impacts. It didn't help that the ratings came about the same time that the 2012 Toyota Camry, a much larger car, was getting the coveted five stars.

Poor Fiat. Engineers added extra plates and lots of little changes to try to create a 500 that would ace its safety tests. There is a fair amount riding on the car. It is the first of what Chrysler and Fiat, which controls the Michigan-based automaker, hope will be a string of Italian designs plying American roads.

Autoblog points out that only two other vehicles are rated three stars -- the Ford Escape and Dodge Caliber -- and both are due to be replaced soon by improved models.

SOURCE
 

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Discussion Starter #138
 

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Discussion Starter #139


2012 Fiat 500 Abarth’s MultiAir Turbo engine
 

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Discussion Starter #140
‘Sign & Drive’ Lease

Chrysler Group LLC Offers Year-End ‘Sign & Drive’ Lease on 2012 Fiat 500




December 19, 2011 , Auburn Hills, Mich. - Chrysler Group LLC announced today a “Sign & Drive” lease for the Fiat 500.

Well-qualified consumers can lease a 2012 Fiat 500 Pop manual for $199 a month with no money due at signing through Ally Financial or US Bank. Tax, title and license are extra. This 42-month lease allows for 12,000 miles per year. Lessees under this program must take retail delivery by January 3, 2012.

“Customers who have been considering a Fiat 500 purchase or lease now have even more reason to check one out today,” said Reid Bigland, President and CEO – Dodge Brand and Head of U.S. Sales. “The Fiat 500 line is attracting a new wave of customers that have not considered a Chrysler Group product in the past. The brand is here to offer true Italian style and design at an affordable price. You no longer need six figures to buy an Italian car.”

About the 2012 Fiat 500 models
Building on the attributes that made the original version an icon more than 50 years ago – the 2012 Fiat 500 models provide an entirely new generation of drivers with the best of Italian motoring: craftsmanship, style and safety, combined with fun-to-drive small-car efficiency.

The 2012 Fiat 500 offers high levels of safety, fuel economy, quality and advanced technology. With its city-friendly four-passenger size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco:Drive™ Application, seven standard air bags and available TomTom® Navigation with standard BLUE&ME™ Handsfree Communication technology, the new Fiat 500 offers a unique driving and ownership experience. This package is further enhanced with new quality and refinement adaptations for the U.S. market, plus a “Top Safety Pick” for 2011 by the Insurance Institute for Highway Safety (IIHS).

Expanding on the qualities that have made the original Fiat 500 (Cinquecento) a timeless and efficient automobile, the new 2012 Fiat 500 Cabrio (500c) adds open-air freedom and even more driving enjoyment. And with its cleverly designed multi-position power-retractable cloth top and iconic body-side silhouette, the new Fiat 500c delivers style with class-leading interior sound quality.

At local FIAT Studios, customers may choose to personalize their Fiat 500 or 500c with selections including as many as 14 available exterior paint colors, 14 unique seat color combinations, three models and two interior environments. And to ensure that every new 2012 Fiat 500 will be distinct, a full line of authentic Fiat 500 accessories by Mopar® will offer customers even more personalization possibilities, including unique striping packages, exterior and interior styling accessories and authentic FIAT-styled merchandise.

Offering even more exclusivity and style, the limited-edition 2012 Fiat 500 and 500c by Gucci models now are arriving in FIAT Studios nationwide. For more information, visit FIAT USA | 2012 Fiat 500 By Gucci | Exterior Features. The high-performance Fiat 500 Abarth will arrive into the U.S. market in the first-half of 2012.

The 2012 Fiat 500 and 500c Pop models have a U.S. MSRP of $15,500 and $19,500 respectively (plus $500 destination).
 
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