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Ram 1500 EcoDiesel Named 2015 Green Truck of the Year™ by Green Car Journal
November 6, 2014 , San Antonio -




Green Car Journal has named the Ram 1500 EcoDiesel, America’s most fuel efficient pickup its 2015 Green Truck of the Year™. The announcement was made today at the 46th annual San Antonio Auto & Truck Show in San Antonio, Texas.

Green Car Journal editors consider all potential truck models in the U.S. market, weighing environmental attributes alongside traditional touchstones that define what makes a great pickup, such as functionality, versatility, safety, value and style. The winner was selected from five finalists by a Green Truck of the Year jury, comprised of automotive experts and Green Car Journal staff.


“The Ram 1500 EcoDiesel is an incredible success for Ram Truck and part of the brand’s long term strategy to design and engineer the best trucks you can buy with fuel economy and capability top of mind,” said Bob Hegbloom, President and CEO—Ram Truck Brand. “We are thrilled to receive The Green Truck of the Year award, affirming our efficiency leadership in the truck market.”

The EcoDiesel-powered Ram 1500 earned a 28-mpg rating from the U.S. Environmental Protection Agency (EPA), the best highway-cycle test result ever achieved by a full-size, half-ton pickup. It also exceeds the EPA highway rating for the top-ranked small pickup. The previous half-ton fuel efficiency record was set by the Ram 1500 with the available 3.6-liter Pentastar V-6 gasoline engine at 25 mpg highway. The Ram 1500 now owns the half-ton pickup segment’s top two spots in the EPA’s current highway fuel-economy rankings.

“The Ram 1500 EcoDiesel exemplifies what a ‘green’ truck should be,” said Ron Cogan, editor and publisher of the Green Car Journal and CarsOfChange.com. “It’s a heavy-hitter that pulls off exceptional fuel economy with its impressive EcoDiesel engine and array of efficiency features like active grill shutters and aero suspension. Pickup buyers get the best of all worlds with the beefy torque and environmental performance offered by this full-size and stylish pickup.”

Ram 1500—the most recognizable pickup on the road—delivers best-in-class fuel economy with a truckload of pioneering, fuel-saving systems and first-in-segment technologies: TorqueFlite eight-speed automatic transmission, stop-start system, thermal management system, pulse-width modulation and active aerodynamics, including grille shutters and air suspension. The Ram 1500 delivers an outstanding combination of best-in-class fuel efficiency, unsurpassed torque and a surplus of towing capability.

About Green Car of the Year®
The Green Car of the Year award is an important part of Green Car Journal's mission to showcase environmental progress in the auto industry. Since 1992, Green Car Journal has focused on the intersection of automobiles, energy, and environment. Today, the magazine is considered the premier source of information on high fuel efficiency, low emission, advanced technology, and alternative fuel vehicles. CarsOfChange.com presents 'green car' articles online along with a focus on infotainment and connectivity. Green Car of the Year® is a registered trademark of Green Car Journal and RJ Cogan Specialty Publications Group, Inc.

About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.

Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Moving into the 2015 model year, Ram continues to beat the competition in the two most sought-after titles, fuel economy and towing capacity:

Best-in-class fuel economy with exclusive EcoDiesel - 28 mpg with Ram 1500
Best-in-class towing capability - 30,000 pounds with Ram 3500


Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.
 

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Ram 1500 Wins Motor Trend’s 2015 Half-ton Pickup Shootout

Ram 1500 Wins Motor Trend’s 2015 Half-ton Pickup Shootout

November 24, 2014 , Auburn Hills, Mich. -



The editors of Motor Trend today named the Ram 1500 the winner of their 2015 half-ton truck shootout.

Three contenders were put through a broad array of testing designed to evaluate the core uses of a truck owner. In addition to the 2015 Ram 1500, the judges examined America’s other two top-selling full-size trucks: the 2015 Chevrolet Silverado and the 2015 Ford F150.


To determine a winner, the Motor Trend judges took the three competitors on a 260-mile drive through eastern California and western Arizona. Each truck’s performance was measured in a number of exercises, including:

1. Standard testing (without load): 0-60 mph and 1/4-mile acceleration, 60-0 mph braking, and maximum lateral grip.
2. Limit handling (without load): closed-course cornering, braking and acceleration.
3. Tow testing with 7,000 pound trailer
4. Payload testing with 1,000 pounds
5. Fuel economy testing

After the data was collected, judges convened to determine which truck would be the victor of Motor Trend’s half-ton shootout. The winner is chosen by directly comparing empirical results and drive impressions of each truck.

With the votes cast, the Ram 1500 surfaced as the winner of Motor Trend’s 2015 half-ton pickup shootout. The judges were particularly impressed with the performance of the Ram 1500’s EcoDiesel V-6 engine as well as its eight-speed TorqueFlite transmission, a combination that boasts best-in-class 28 mpg fuel economy.

“This is a strong third-party testimonial of Ram’s place in the market and contributes to the justification of long hours and hard work to deliver the best trucks available,” said Bob Hegbloom, President and CEO — Ram Truck Brand. “Just five years after becoming its own brand Ram Truck has nearly doubled its market share and earned best-in-class titles in fuel economy, torque, payload and towing.

"The half-ton segment is a severely competitive environment and winning Motor Trend’s half-ton shootout validates that we have the top truck in the segment," added Hegbloom.

Motor Trend’s Real MPG testing proved V-6 turbo nor V-8 gas-powered engines can match the EcoDiesel’s efficiency. Judges observed fuel economy of 22 mpg during 1,000-pound loaded testing over 260 miles. Motor Trend’s Real MPG testing last year returned frugal stats: 19/26/21 mpg city/highway/combined for the Laramie Longhorn Crew Cab 4x4 with a 3.92 rear axle and an even more notable 18/28/22 for the Lone Star Crew Cab 4x2 with a 3.55 rear axle.

"Our comparison of the latest half-ton pickup trucks was as exhaustive as it was comprehensive, because this segment is so important and so competitive. We evaluated every aspect of these trucks we could and debated long and hard over their merits,” said Scott Evans, Associate Editor — Motor Trend Magazine. “In the end, the Ram EcoDiesel's excellent ride quality both loaded and empty, torquey engine, smooth and intelligent transmission, ease in towing, comfortable and refined interior, and best-in-test fuel economy proved the winning combination."

The Ram’s optional air suspension system also contributed to the win, as it delivered a compliant ride and commendable handling no matter the terrain. In terms of design, the Ram 1500 impressed with its style, packaging, and interior ergonomics. The variety of the lineup was another compelling factor. Whether outfitted as a basic workhorse or optioned up to a near-luxury hauler, the Ram 1500 provides all of the capability needed in a truck.

About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.

Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Moving into the 2015 model year, Ram continues to beat the competition in the two most sought-after titles, fuel economy and towing capacity:


Best-in-class fuel economy with exclusive EcoDiesel - 28 mpg with Ram 1500
Best-in-class towing capability - 30,000 pounds with Ram 3500
Best-in-class payload – 7,390 pounds with Ram 3500
Best-in-class torque – 865 lb.-ft. with Ram 3500 equipped with Cummins engine


Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.
 

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10 Reasons Why the Ram 1500 EcoDiesel is the 2015 Autobytel Truck of the Year

01/02/2015

The 2015 RAM 1500 EcoDiesel might not be the newest truck on the market, but the fact that it was voted the Autobytel Truck of the Year for 2015 says a lot about just how amazing this pickup truly is. With its gobs of torque, excellent fuel mileage, and uncompromised capability when it comes to towing and hauling, the Ram 1500 EcoDiesel demonstrates just how much pent-up demand there was for a turbodiesel engine in a light truck. It also happens to offer one of the nicest passenger compartments available, and features a suspension system that has yet to be matched by its rivals.

Let's take a look at 10 reasons why the 2015 Ram 1500 EcoDiesel is the 2015 Autobytel Truck of the Year.


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Ram 1500 | Defiance | Charros



Ram 1500 | Defiance | Charros
Published on Jan 9, 2015

El hacer las cosas bien nos ha marcado por generaciones. Ram, nunca ha habido una camioneta con mayor rendimiento de combustible, con hasta 28 millas por galón en carretera y la habilidad de remolcar hasta 9,200 libras. Ram. A Todo. Con Todo.
 

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New 2015 Ram 1500 Rebel

New 2015 Ram 1500 Rebel Makes a Statement

2015 Ram 1500 Rebel takes advantage of exclusive air suspension in order to offer increased ride height

Standard 33-inch tires provide capability and rugged looks

First time 3.92 axle ratio available on 3.6-liter Pentastar V-6 engine

Equipped with factory lift, skid plates, tow hooks and other off-road-ready features

New front grille design a significant styling departure for Ram Truck brand

New interior colors and materials, including Radar Red and Black seats with tire tread-matching pattern


January 13, 2015 , Auburn Hills, Mich. -









The new 2015 Ram 1500 Rebel brings a one-of-a-kind off-road design to the full-size truck segment.

“Offering an off-road-style package on the Ram 1500 has been on our to-do list for some time but the right combination didn’t present itself until now,” said Bob Hegbloom, President and CEO — Ram Truck Brand, FCA US LLC. “The Rebel drops right into a core segment of the truck market with unique design cues and can-do attitude backed by Ram Truck engineering.”

New exterior design highlights
Rebel features an all-new grille with prominent billet silver “RAM” letter badge. Departing from the brand’s iconic “cross-hair” designs, the blacked-out Rebel grille tops a completely new black off-road front bumper design with a durable powder-coated surface, which incorporates a powder coated, billet silver skid plate, new front tow hooks and new LED fog lamps. Black bezel bi-functional projector headlamps with LED marker lights lie beneath an aluminum, twin-snorkel sport hood.

Rebel’s blacked-out front-end continues on the flanks, where black Power Wagon wheel-arch moldings, flat-black badge, mirrors and lower body panels create a distinctive trail-ready presence. The new trim features a two-tone paint scheme with black as a constant on the lower body, front to rear.

The Ram 1500 Rebel features an all-new 17-inch aluminum wheel. Among the most elaborate designs found in mass production, the new one-piece wheel incorporates matte black painted accent pockets and multi-angled surfaces linked to the Rebel’s off-road bias.

Continuing around to the rearview is a bold new “RAM” stamped tailgate with blacked-out lettering. The “Rebel” and “4X4” badge emphasize the truck’s uniqueness. The rear bumper is also treated with durable black powder coating with flared cutouts around dual chrome-tipped exhausts. Tail lamps incorporate black bezels to match forward lighting.

Rebel includes an optional backup camera, providing a better field of vision when maneuvering. A new tri-fold tonneau cover is embossed with the Ram logo.

The Ram 1500 Rebel will be available in five colors, including: Granite Crystal Metallic, Bright Silver Metallic, Flame Red, Bright White and Brilliant Black. Both monotone and two-tone paint options are offered.

Unique interior detailing
Inside, Rebel is every bit as brawny and rugged as it is outside, featuring dramatic, industry-exclusive seating elements.

High-durability technical grain vinyl seats are finished in Radar Red and Black with Sedoso fabric inserts embossed with the Toyo tire tread pattern, matching the Rebel’s actual footprint. Standard heated front seats feature Light Diesel Gray accent stitching, Radar Red Ram’s head embroidery on the headrests and Black with Light Diesel Gray Rebel nameplate embroidered on upper seat bolsters.

The all-black instrument panel, door armrests and logo-embossed center console armrest cover are topped with two-tone Radar Red and Light Gray accent stitching. The center stack and console are finished in Iron Gray Metallic paint giving a cast-iron appearance. An all-new center console bin incorporates a cellular phone/tablet holder with molded insert allowing for various-sized devices. Radar Red anodized vent rings, door accent rings, door trim spears and center console trim ring add color detail to the interior. The Rebel’s heated steering wheel is wrapped with semi-perforated black leather, accented with Radar Red X-stitches.

The upper glove box door is finished with a Rebel nameplate badge.

Deep all-weather rubber floor mats with contrasting Radar Red Ram’s head help contain dirt, snow and debris.

The interior is finished off with a new black headliner and matching upper pillars.

Performance Updates
The Rebel’s trail-running capability gets a boost with 1.0-inch raised ride height for improved off-road approach, departure and breakover angles.

Bilstein supplies front and rear shocks with unique tuning and a new steering calibration is matched to the Rebel’s increased ride height. A softer rear stabilizer bar provides improved dynamics.

Beefy 33-inch (LT285/70R17E) Toyo Open Country A/T all-terrain tires are mounted to the all-new 17-inch silver and black cast aluminum wheels.

A new tire offering for Ram trucks, the Open Country A/Ts are versatile all-terrain tires designed for rugged good looks, all-season handling and a comfortable ride. Their aggressive tread pattern offers good traction in bad conditions, on pavement or off. They feature a special wavy sipe arrangement for a comfortable ride and improved snow traction; groove bottom siping for more biting edges for increased traction in the snow and an open shoulder that maximizes water evacuation for excellent all-terrain traction and stability.

The Rebel takes advantage of Ram’s exclusive air suspension system with a 1.0-inch factory suspension lift, which not only helps to clear the 33-inch tires but also contributes to additional ground clearance. A modified alignment of the independent front suspension appropriately adjusts tire angle and aluminum lower A-arms absorb the load. The combination of larger tires and a suspension lift yield best-in-class ground clearance of 10.3 inches, and a new stability program calibration takes Rebel’s modifications into consideration.

Rebel is available exclusively as a crew cab model with 5-ft. 7-inch bed length. Both 3.6-liter Pentastar V-6 and 5.7-liter HEMI powertrains are offered, as is a choice of either 4X2 (HEMI only) or 4X4 configurations. RamBox is optional.

Ram Rebel is the 10th member of the Ram truck lineup, which includes Tradesman, Express, SLT, Big Horn/Lone Star, Outdoorsman, Sport, Laramie, Longhorn and Limited.

Rebel goes on sale early in the second half of 2015.


Powertrain
The 3.6-liter Pentastar V-6 engine (Ward’s 10 Best Engines Award winner three years in a row) with variable-valve timing (VVT) offers 305 horsepower, 269 lb.-ft. of torque and best-in-class gasoline fuel economy of 25 miles per gallon (mpg).

The legendary 5.7-liter HEMI V-8 with fuel-saving cylinder shut-off and VVT provide 395 horsepower and 410 lb.-ft. of torque.

HEMI-powered Ram 1500 Rebel trucks are available in 4x2 or 4x4 powertrains with 3.92 or 3.21 gear ratios. When equipped with the 3.6-liter Pentastar V-6 engine, Rebel is available in 4x4 only with a 3.92 gear ratio, allowing the engine to leverage its power and torque.

Both the 3.6-liter V-6 and 5.7-liter HEMI V-8 engines are available with a rear anti-spin differential, which turns both rear wheels in tandem when increased torque is applied – helpful in off-road driving conditions. The design automatically unlocks the differential for normal on-road driving, allowing the wheels to spin independently for improved drivability.

The class-exclusive eight-speed automatic transmission (TorqueFlite 8) – standard equipment with the Rebel’s 3.6-liter V-6 Pentastar and 5.7-liter HEMI V-8 engines, which improves drivability and enhances fuel efficiency.

The 2015 Ram 1500 has established what is unmistakably the most advanced and efficient truck in the light-duty category, as evidenced by:


Best-in-class fuel economy at 28 mpg with 3.0-liter EcoDiesel V-6
Exclusive link coil rear suspension and optional 4-corner air suspension
Only manufacturer in light-duty class to offer diesel, gasoline, and flex-fuel
(E85 capable 3.6-liter V-6) engines


Unsurpassed powertrain warranty – five years/100,000 miles
The 2015 Ram 1500 is backed with a five-year /100,000-mile Powertrain Limited Warranty. The powertrain-limited warranty covers the cost of all parts and labor needed to repair a covered powertrain component – engine, transmission and drive system. Coverage also includes free towing to the nearest Ram dealer, if necessary. The warranty also is transferable, allowing customers who sell their truck during the warranty period to pass the coverage onto the new owner.

The standard three-year / 36,000-mile Basic Limited Warranty provides bumper-to-bumper coverage for the Ram 1500, from the body to the electrical system.

Quality
The 2015 Ram 1500’s quality is scrutinized at the company’s Chrysler Technology Center’s state-of-the-art scientific labs in Auburn Hills, Michigan, including the Noise/Vibration/Harshness Lab, Electromagnetic Compatibility Facility, Wind Tunnel and the Road Test Simulator (RTS).

For example, the RTS recreates the abuse a truck endures at the hands of a 95th percentile driver – meaning someone who drives the vehicle in more severe conditions than 95 percent of all customers. The RTS can put a lifetime of wear and tear on a truck in about one month’s time. The Ram development team is committed to finding and fixing any issues before the customer does.

Manufacturing
The 2015 Ram 1500 is built at the Warren Truck Assembly Plant (Warren, Michigan), which has built more than 12.5 million trucks since it started operations in 1938. Crew Cab and Regular Cab models of the 2015 Ram 1500 are built at the Saltillo Truck Assembly Plant in Saltillo, Mexico.
 

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Ram Rebel takes dramatic styling turn

Ram Rebel takes dramatic styling turn with beefier off-road appearance



January 13, 2015

DETROIT -- The hot-selling Ram pickup lineup will expand to ten trim versions later this year with the addition of the 2015 Ram 1500 Rebel, featuring dramatically different exterior styling, bigger tires and off-road ready equipment.

The Rebel features a new front grille that eschews the existing crosshair and ram’s head as well as its acres-of-chrome look in favor of a powder-coated black design with a prominent silver RAM letter badge.

The switchover is continued on the Rebel’s tailgate, where the existing ram’s head is replaced with the RAM letter badge in oversized, 5-inch tall, black letters.

The appearance package incorporates a large silver skid plate into the front bumper, wrapping down below the engine bay for additional off-road protection. Ram will continue to offer its Power Wagon version for heavy-duty off-roading.

With standard air suspension, the Rebel rides 1 inch higher than other 4x4 Ram 1500s for improved 10.3-inch ground clearance. Like other Ram 1500s with the feature, it lowers at highway speeds for better fuel economy and can be raised for additional clearance or lowered for ease of entry.

Like other Ram 1500s, it comes with an eight-speed automatic transmission mated to either the 3.6-liter V-6 or 5.7-liter Hemi V-8 engine. The brand’s 3.0-liter EcoDiesel V-6 engine will not be offered in the Rebel, brand head Bob Hegbloom said.

The Rebel, which will be available only as a crew cab with a 5-foot, 7-inch bed, rides on standard 33-inch Toyo Open Country A/T tires, whose unique tread pattern is embossed into the cloth insert in the black vinyl seats. Ram kept the rotary-dial shifter on the instrument panel, freeing up additional storage space in the console. Designers integrated a clip into the center console storage bin that firmly holds electronic devices like smart phones and tablet computers.

The Rebel’s cabin comes only in black, with silver, gray and bright red anodized trim.

Pricing was not announced. The Rebel is expected to begin showing up in U.S. showrooms in the second half of 2015 as a late 2015 model, Hegbloom said.
SOURCE
 

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“Turned Up the Eco” on Fullsize Truck MPGs … to 29

Ram Has “Turned Up the Eco” on Fullsize Truck MPGs … to 29

Ram 1500 EcoDiesel HFE increases highway MPG rating to 29

EcoDiesel tops next nearest competitor by 12 percent

21 MPG City and 24 MPG Combined are highest EPA ratings for any pickup

EcoDiesel HFE will be first diesel powertrain offered in Ram 1500 Express model


January 13, 2015 , Auburn Hills, Mich. -







The Ram Truck brand today announced that it will add a new, more fuel-efficient model to its half-ton truck lineup and further extend its claim on the industry’s highest fuel efficiency rating.

The 2015 Ram 1500 EcoDiesel HFE will deliver the highest fuel economy among all fullsize truck competitors -- 12 percent higher than the next-closest competitor. Its “HFE” designation is Ram’s way of highlighting this model’s excellent fuel efficiency.

Ram EcoDiesel HFE gets an EPA-certified 29 mpg highway fuel economy rating. EcoDiesel HFE’s city and combined mpgs are 21 and 24, respectively, also highest among all pickups.

“Fuel efficiency is at the top of truck buyers’ priorities, and Ram is the recognized benchmark for the industry,” said Bob Hegbloom, President and CEO – Ram Truck Brand. “Twenty-nine miles per gallon cuts through the clutter. Ram invested in powertrain technologies and those are paying real dividends in the wallets of our customers.”

The fuel economy king features a unique trim package on the popular Ram 1500 Tradesman Quad Cab four-door body, with a 6-ft. 4-in. bed and 20-inch wheels. The Ram EcoDiesel also is available with a body-colored fascia adopted from the Ram Express model, which gives the Ram EcoDiesel HFE a sporty exterior appearance not offered on other EcoDiesel-powered Ram 1500s. Class-exclusive wheel-to-wheel side steps and a tri-fold tonneau cover offer owners a double-bonus: greater functionality and best-in-class aerodynamics contributing to better fuel efficiency.

“The Ram 1500 EcoDiesel delivers dominant fuel efficiency across five configurations and nine trims,” said Mike Cairns, Director – Ram Truck Engineering. “The Quad Cab is a widely purchased configuration which delivers the best aero benefit of any half-ton truck.”

Ram 1500 EcoDiesel HFE models will also get a new HFE badge that heralds its MPG claims.

The EcoDiesel HFE will go on sale late first quarter of 2015.

Ram 1500 -- the most recognizable pickup on the road -- delivers best-in-class fuel economy with a truckload of pioneering, fuel-saving systems and first-in-segment technologies: TorqueFlite eight-speed automatic transmission, stop-start system, thermal management system, pulse-width modulation and active aerodynamics, including grille shutters and air suspension. The Ram 1500 delivers an outstanding combination of best-in-class fuel efficiency, unsurpassed torque and a surplus of towing capability.

The EcoDiesel-powered Ram 1500 earned a 29 mpg rating from the U.S. Environmental Protection Agency (EPA), the best highway-cycle test result ever achieved by a full-size, half-ton pickup. It also exceeds the EPA highway rating for the top-ranked small pickup.

Ram truck offers models designed for a wide range of buyers, including outdoorsmen, tradesmen, first-time buyers and ranchers. Laramie, Laramie Longhorn and Laramie Limited trims are designed to meet the high expectations of affluent pickup truck buyers looking to combine capability with sophistication. Featuring premium materials, such as full-leather seating, real wood interior components and modish design, Ram offers a refined luxury alternative uncommon in pickups.
 

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2015 Ram 1500 EcoDiesel HFE overview


2015 Ram 1500 EcoDiesel HFE overview

Published on Jan 13, 2015

Bob Hegbloom, Ram Truck Brand President and CEO, talks about the debut of the brand's new fuel economy 'king,' the 2015 Ram 1500 EcoDiesel HFE. At 29 mpg, the EcoDiesel HFE offers 12-percent greater fuel economy than its next closest competitor.
 

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Rebel Sizzle Video



Rebel Sizzle Video
Published on Jan 13, 2015

The Ram Rebel makes its own introductions
 

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Ram Commercial - Sunday

Ram Commercial - Sunday
Published on Jan 11, 2015

Good hard work isn't the only thing valued and treasured in life.
 

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Ram Truck Announces New Laramie Limited

Efficiency, Capability, Class and Detail — Ram Truck Announces New Laramie Limited

Ram continues building momentum with new top-of-class Laramie Limited model

Prominent badge, Argento wood and premium leather are key ingredients of new Ram Laramie Limited design, treasured by high-end pickup buyers

Laramie Limited trim is part of Ram’s strategy to continue its aggressive pace in the truck market


February 12, 2015 , Chicago -

2015 Ram Laramie Limited
 

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A Closer Look at the 2015 Ram Laramie Limited


A Closer Look at the 2015 Ram Laramie Limited
Published on Feb 21, 2015

Ram Truck President & CEO Bob Hegbloom and Ram Exterior Design Chief Greg Howell offer a closer look at the growing popularity of luxury trucks and the comeback of chrome on the brand's new 2015 Ram Laramie Limited, unveiled this month at the Chicago auto show.
 

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2015 Ram 1500 Laramie Longhorn Edition Crew Cab 4X4 Review

2015 Ram 1500 Laramie Longhorn Edition Crew Cab 4X4 Review





The Ram 1500 is the brand’s main attraction. This Laramie Longhorn Edition Crew Cab 4X4 tester is its brightest star – honest cowboy luxury that would make a city slicker ditch the smooth jazz for some Marshall Tucker Band and Tanya Tucker albums on the smartphone.

Let me shine up its belt buckle badge and show you what this Ram 1500 Laramie Longhorn is all about.


LINK:
 

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Ram 1500 Offers Two New Buzz Models

Ram 1500 Offers Two New Buzz Models in Sport Trim

Ram 1500 Ignition Orange Sport features unique interior colors, body-colored accents and limited edition bright orange paint, appreciated up close and at 10,000 feet
Ram 1500 Black Sport takes design cues from popular Black Express package, offering customers a customized appearance including black 20” wheels and a sport hood
New Ram 1500 Sport buzz models are limited production of 1,000 trucks each


March 12, 2015 , Auburn Hills, Mich. -

The Ram Truck brand announced today that it will add two new Ram 1500 buzz models in Sport trim — the Ram 1500 Ignition Orange Sport and the Ram 1500 Black Sport.





“With a standard HEMI® V-8, the Sport model offers unique features for the customer who likes aggressive styling and great performance but still needs a truck,” said Bob Hegbloom – President and CEO, Ram Truck Brand. “Adding limited edition Ignition Orange and Black Sport models will give our buyers a custom appearance on an already eye-catching truck with all the capability our customers expect.”

The limited-edition trucks are available in Crew Cab 4x2 and 4x4. Among the standard features in the Sport trim, both trucks include a 395 horsepower HEMI V-8, 8-speed TorqueFlite transmission, 3.92 gear set, dual exhaust, vented sport hood and 20-inch wheels.

Interior treatments for the Ignition Orange Sport include body color accent stitching through the cabin, Sport embroidery on the seat backs, accent color Ram's head on the headrests and colored accent sport mesh on the seat inserts. Black Sport interior is as you expect, nearly all black with leather and Light Black chrome accents. Both trucks include the 8.4AN Uconnect system with navigation and standard rear view camera system.

Orders open this week for the two new buzz models and production starts in April. Pricing for the Ram 1500 Ignition Orange package and the Ram 1500 Black Sport package is $1,595. Starting price of a Ram 1500 Sport Crew Cab 4x2 is $41,020 not including $1,195 destination.

About Ram 1500
The most recognizable pickup on the road -- delivers best-in-class fuel economy with a truckload of pioneering, fuel-saving systems and first-in-segment technologies: TorqueFlite 8-speed automatic transmission, stop-start system, thermal management system, pulse-width modulation and active aerodynamics, including grille shutters and air suspension. The Ram 1500 delivers an outstanding combination of best-in-class fuel efficiency, unsurpassed torque and a surplus of towing capability.

The EcoDiesel-powered Ram 1500 earned a 29 mpg rating from the U.S. Environmental Protection Agency (EPA), the best highway-cycle test result ever achieved by a full-size, half-ton pickup. It also exceeds the EPA highway rating for the top-ranked small pickup.

About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.

Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Moving into the 2015 model year, Ram continues to beat the competition in the two most sought-after titles, fuel economy and towing capacity:

Best-in-class fuel economy with exclusive EcoDiesel – 29 mpg with Ram 1500
Best-in-class towing capability – 30,000 pounds with Ram 3500
Best-in-class payload – 7,390 pounds with Ram 3500
Best-in-class torque – 865 lb.-ft. with Ram 3500 equipped with Cummins


Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.
 

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Texas Born and Raised | Miranda Lambert | Ram 1500


Texas Born and Raised | Miranda Lambert | Ram 1500
Published on Apr 10, 2015

Geography alone doesn't define a place. The people and their accomplishments help write its story. Ram and Miranda Lambert. Rooted in Texas.
 
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