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2015 Spring Fest of LXs Live Webcast Spot
Published on Mar 10, 2015

Video feature reminding you to watch the March 21st Spring Festival of LXs live webcast. The webcast will begin at 4:00ET and will give you a live look at the LX Spring Fest. The webcast will include executive interviews, fan features and much much more. The LX Spring Fest celebrates FCA US LX vehicles: Chrysler 300, Dodge Challenger, Dodge Charger and Dodge Magnum.
 

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We're heading to Irvine, Calif., in one week to cover the 10th Annual Spring Festival of LXs, and we'll take you there live if you can't be there in person.

Join us for a live webcast at 4 p.m. EST / 1 p.m. PST on Saturday, March 21 at https://new.livestream.com/FCALive/SF10. During the webcast we'll show you plenty of the more than 1,000 customized LX-based cars participating, talk to their owners, Spring Fest organizers and FCA designers. Can't watch live? An on-demand replay will be available at the same link within five minutes after the end of the live program.

In addition, we'll provide real-time and recap coverage of ‪#‎SF10‬ from Thursday throughout Saturday via our blog and other social media platforms.
 

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Migration to Spring Fest 10 under way

Migration to Spring Fest 10 under way



This weekend, the annual migration of Mopar-or-no-car enthusiasts to the Spring Festival of LXs started. Numerous owners of Chrysler 300s, Dodge Challengers, Chargers and Magnums have loaded up their cars or loaded them into a trailer to drive to California and gather with fellow owners to check out their rides, mods and share stories.

Robert Ervin & his 2005 Dodge Magnum SRT8 at Spring Fest 8.

According to SoCalLX, the group that organizes Spring Fest, 1,045 vehicles — from 25 U.S. states, 3 Canadian provinces and one from the U.S. Armed Forces Pacific — are registered for the event Saturday at the Verizon Amphitheater, Irvine, Calif. However, like any good gathering, activities really start at least a couple days before, if not already.

The main way to follow what’s going on is via the #SF10 hashtag and to keep tabs on the Spring Festival Facebook page.

Of course, we’ll be there in full force, including a live recap show, slated to start Saturday, approximately 4 p.m. EST / 1 p.m. PST.

We’ll also have images, video and other stories showcasing the cars and their owners on @FCAcorporate on Twitter, @FCAcorporate on Instagram, on our Facebook page and our YouTube channel.

Our colleagues at Dodge brand (with the webcast and later images) will be on hand as will be the Chrysler brand (@Chrysler on Twitter, and on Facebook).
 

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FCA US California Business Center and SoCal LX Enthusiast Group Celebrate a Decade of Growth at 10th Annual Spring Festival

More than 1,000 modern, full-size Chrysler 300s, Dodge Chargers and Challengers are expected to attend this year’s event
More than $10,000 raised for local charities


March 19, 2015 , Irvine, California -

As the largest owners’ gathering of rear-wheel-drive “LX” platform vehicles from FCA US LLC, the 10th annual Spring Festival of LXs draws some of the most loyal and hardcore Chrysler 300, Dodge Charger and Dodge Challenger enthusiasts from more than 31 states, plus Canada, Mexico and even Europe.

This is not your typical “car cruise.” This is the physical manifestation of a viral hurricane that has been brewing and growing since 2006. This three-day destination event in Southern California pays tribute to more than just the modern, rear-wheel-drive Chrysler, Dodge and SRT brand vehicles – it’s a California homecoming of some of the most customized and performance-tuned American vehicles on the road.

“We have the best owners in the world, they inspire us and they drive us. Our designers, our engineers our product planners feed off of this event,” said Jason Stoicevich, Director of the California Business Center, FCA US and Vice President – FIAT Brand, FCA − North America. “Proof is in our latest full-size offerings: the heart-pounding Challenger and Charger SRT Hellcats and Scat Packs from Dodge and the bold new 300 from Chrysler, products inspired by our owners. We view this event as an extension of our corporate family and truly look forward to hosting it every year.”

AGENDA:
Thursday, March 19

6 p.m. - 10 p.m., Cruise-in at Fuddruckers in Lake Forest, California


Friday, March 20

Noon - midnight, Spring Festival Kickoff Party at Double Tree Irvine Spectrum


Saturday, March 21

10 a.m. - 4 p.m., 10th annual Spring Festival of LXs at the Verizon Wireless Amphitheater, 8808 Irvine Center Dr., Irvine, California (main parking lot)
Dodge Challenger SRT Hellcat and Viper thrill rides
Chrysler Pavilion – interactive consumer display with raffle/shirt takeover
FCA US product display and consumer interaction


Photo and executive interview opportunities available.

About Spring Festival
Started in 2006 in the FCA US California Business Center parking lot as a small group and active community of online Chrysler and Dodge “LX” owners and forum users, “Spring Festival” has grown into one of the largest “viral” owner events in the country (LX was the original vehicle platform code for Chrysler 300, Dodge Charger and Dodge Magnum). It has become somewhat of a homecoming for the owners, giving the active digital communicators a chance to meet face to face.

With food, prizes, custom vehicle displays, vendor alleys, cruises, parties and manufacturer round-table discussions, the event has evolved from a single day into a three-day weekend. Part homecoming, part celebration of great American cars and part festival, this event has become a family destination every March.

The Spring Festival of LXs is a unique collaboration between FCA US California Business Center, owners, forum users, aftermarket vendors and “tricked-out” vehicles from the factory. Spring Festival
 

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Fuddruckers Social Gathering


2015 Spring Festival of LXs: Fuddruckers Social Gathering
Published on Mar 19, 2015

Fans of the modern-day Mopar muscle car are gathering for the 10th annual Spring Festival of LXs, when hundreds of Chrysler 300s and Dodge Chargers, Challengers and Magnums will roll into Southern California’s Verizon Amphitheater.

The big day is Saturday. But not everyone wants to wait. Some drove hundreds of miles to attend.
 

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2015 Spring Festival of LXs: Preparations


2015 Spring Festival of LXs: Preparations
Published on Mar 20, 2015

Owners of LX Platform vehicles including the Chrysler 300, Dodge Challenger, Charger and Magnum spend the day preparing their modern Mopar muscle cars for the 10th Annual Spring Festival of LXs in Irvine, California.
 

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FCA Live: 2015 Spring Festival of LXs [Full Show]


FCA Live: 2015 Spring Festival of LXs [Full Show]
Published on Mar 21, 2015

Dale Jewett (FCA Digital Media) hosts FCA US live coverage at the the 10th Annual Spring Festival of LXs on March 21, 2015 in Irvine, California. At this event, owners of LX Platform vehicles including the Chrysler 300, Dodge Challenger, Charger and Magnum spend the day showing their modern Mopar muscle cars. Guest speakers include John Fortuno (Organizer - Spring Fest), Mark Trostle (Head of SRT, Mopar and Motorsports Design - FCA US) and Erik Munk (California Business Center - FCA US).
 

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March 23 2015
A platform for expression


We’re now on a nickname basis for an old friend. Its formal title is Spring Festival of LXs, but we can get away with the shorter Spring Fest or even the hashtag #sf10. Next year will be its 11th go-round, so it’ll be #sf11.

LX is a vehicle architecture, or platform, which provides the underpinnings for the Chrysler 300 and Dodge Challenger, Charger and out-of-production Magnum, the tank-like wagon. But as we find each time we attend the annual lovefest for LX-based vehicles in Irvine, Calif., LX isn’t just a vehicle platform, it’s the platform on which owners turn their vehicles into canvasses of self-expression. We found one owner who used his Challenger to boost his hometown of Detroit. A veteran from San Diego emblazoned his Magnum with a message of support for others who gave their all in the armed services. One gentleman we met from Northern California is a cancer survivor. We knew that even before speaking with him. His Challenger told us.
 

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LX Spring Fest 2015



LX Spring Fest 2015

Published on May 1, 2015

Each year, car enthusiasts from across the U.S. meet up at LX Spring Fest to show off their custom LX vehicles, including the Chrysler 300. This year marked the 10th annual event, and we were on hand to see all the beautiful, modified Chrysler 300s and catch up with our enthusiast community. Here’s your backstage pass to the action.
 
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