Published on Sep 1, 2016
For Ram owners, the job is never done. Ram is America's longest-lasting pickup on the road and offers the relentlessness to keep driving forward.
SOURCESince the first generation of Dodge Ram trucks debuted in 1981, the crosshair grille has been on nearly all of its vehicles. For Dodge pickups, a crosshair grille first appeared in the 1940s, followed by a re-emergence around 1970.
Mike Manley, head of Ram globally, said it’s important to differentiate the brand away from Dodge, which the company has positioned as a mainstream performance brand since separating the pickups into Ram.
Manley said one option may be to keep them grille on select models, while moving the overall design language of the brand to focus on Ram.
“You’re already seeing progressive moves in terms of the grille,” Manley told The News during a separate interview. “I would never say that something would ever completely move away from things because there’s always opportunity, I think, when you’ve established two different styles of grilles to use them.”
Gilles hinted that designers may take advantage of the next-generation Ram pickup to really differentiate the brand from Dodge.
“It’s a natural thing to slowly do it. We don’t want to tear it off like a Band-Aid, you know, we want to have it happen organically,” he said. “When we have a chance to do all-new product, we’re going to take advantage of that.”
Ram’s largest problem since separating from Dodge has arguably not had anything to do with its products but the brand’s reputation. Customers as well as factory workers can be overheard saying “Dodge Ram pickup.”
“This has been a challenge for Fiat Chrysler to make that shift from ‘Dodge Ram’ to just ‘Ram,’ ” said Autotrader.com senior analyst Michelle Krebs. “Changing the grille is another step in that direction in separating the brand, but it’s going to continue to be a long journey.”
Ram, with help of a pickup-friendly marketplace, has thrived after leaving Dodge, with ambitions of now moving the brand into new markets under Manley, who started leading the truck brand in October 2015.
To help that global push, Manley said a midsize pickup for the brand remains an option. He called the small-pickup segment a “relatively robust” market globally.
“I think Ram needs a mid-size pickup, but whether it’s in this generation or the next-generation, that’s what we’re looking at now,” he said, adding the pickup would not be introduced for at least two years.
Manley, also global head of the Jeep brand, said Jeep continues with its plans to introduce a Jeep pickup based off the next-generation Wrangler by mid-2018.
SOURCE"If the vehicle has Hemi emblems installed and the vehicle does not have a Hemi engine, the emblem will need to be removed," said the TSB, AN says.
It's somewhat comical that FCA actually took to releasing an official TSB to try and make this problem go away. Generally, the system is used by automakers to give their dealership service departments a heads-up when they get word of a technical issue they believe exists on many of their cars, and to give them in-depth instructions on how to fix the issue.
If for whatever reason you're really into having a badge that doesn't belong on your truck, you can make your way over to eBay for all your fakery necessities. But you really shouldn't. It's really, really dumb.