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2019 DODGE NEWS




Social series chronicles Santa, Mrs. Claus and the elves’ entire process of overhauling Santa’s sleigh – the Redeye Express
All seven 30-second videos can be viewed on the Dodge YouTube channel; content will also run across the brand’s Facebook, Instagram and Twitter channels throughout the month of December
Bill Goldberg and Cristy Lee are featured as Santa and Mrs. Claus
The series is an extension of the Dodge brand’s “Big Finish” campaign spot “Upgrade”


December 4, 2018 , Auburn Hills, Mich. -

The Dodge brand is launching “Jolly Fast Man,” a seven-part social series campaign across its digital and social channels that chronicles the entire process of overhauling Santa’s sleigh – the Redeye Express. The series launches on the brand’s YouTube channel, with content running across the brand's Facebook, Twitter and Instagram channels throughout the month of December. The series features Dodge personalities Bill Goldberg (professional athlete, NFL player, pro wrestler and automobile aficionado) as Santa and “All Girls Garage” host and automotive enthusiast Cristy Lee as Mrs. Claus.

The social series takes viewers behind the scenes of the “rebuild,” where Santa, Mrs. Claus and the elves take inspiration from the Dodge brand lineup to put a decidedly Dodge spin on Santa’s classic sleigh, and reveal the reasoning behind many of the sleigh’s new features. The initiative is an extension of the Dodge brand’s “Big Finish” 30-second campaign spot "Upgrade" in which Santa stares at his centuries-old sleigh and proclaims to his elves, “It’s time for an upgrade!”

"North Swoll:" Why a new sleigh? After test driving his first Dodge muscle car, Santa was inspired to lose his "bowl of jelly," which meant he needed a new ride to match his "new shredded bod."


"Gift Horses:" Converting the sleigh from reindeer power to horsepower meant reassigning Santa’s reindeer in the workshop.

Not So Silent Night | Jolly Fast Man | Dodge


"Not So Silent Night:" One of Santa’s workers yells in this video, "Santa insisted on performance tune dual exhaust on his new sleigh, I was worried it was going to wake up the kids (cue roar of engine exhaust). But honestly, I can’t hear anything now, so I think we’re good!"
 

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"Wish List:" A little known fact ... Mrs. Claus is a 'gear head' and had a few suggestions for Santa’s sleigh, including "a supercharged HEMI® V-8 with 797 horsepower, 707 lb. feet of torque, a wide body package with 3.5 inches of added width – just like the SRT Hellcat – for improved handling and braking, power bulge aluminum hood with heat extractors, 6-piston Brembo front brakes and, oh, heated seats would be nice!"


"Season’s Beatings:" The elves’ workshop is usually a harmonious place to work, but in this spot two elves get called down to HR for name calling, including “Tinsel Toes,” and the misuse of the grease gun while working on the sleight’s front-axle disconnect. Is a lump of coal in the future for these two elves?

You Don't Get Jack | Jolly Fast Man | Dodge


"You Don’t Get Jack:" The haul in Santa’s sleigh will include Dodge merchandise, including Hellcat sweaters and T-shirts, which means one elf’s Jack-in-the-Box may not make it in the bag. But no matter, it looks like this particular "jack" has been "jacked" by one of his co-workers! Consumers can also get in on the reindeer action by purchasing a Hellcat Redeye Reindeer T-shirt and the Hellcat Redeye sweater shown in the spots on Dodge.com, with more holiday merchandise to follow.

Fast and Furry-ous | Jolly Fast Man | Dodge

"Fast & Furry-ous:" In this 30-second spot, one of the reindeer expresses his point of view on Santa’s new sleigh and what it will mean for him "downwind."


The Dodge campaign was created in partnership with Doner.

About Dodge//SRT
Dodge//SRT offers a complete lineup of performance vehicles that stand out in their own segments. Dodge is America’s mainstream performance brand and SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge, who founded the brand in 1914. Their influence continues today. New for 2019, the Dodge Challenger SRT Hellcat Redeye is possessed by the Demon. Its 797-horsepower supercharged HEMI® high-output engine makes it the most powerful, quickest and fastest muscle car reaching 0-60 miles per hour (mph) in 3.4 seconds and the fastest GT production car with a ¼-mile elapsed time (ET) of 10.8 seconds at 131 mph. It also reaches a new top speed of 203 mph. Joining the Challenger SRT Hellcat Redeye is the 2019 Dodge Challenger SRT Hellcat with its more powerful 717-horsepower engine, the Challenger R/T Scat Pack Widebody, which features fender flares from the SRT Hellcat Widebody and adds 3.5 inches of width to Scat Pack’s footprint, as well as and the new Challenger R/T Scat Pack 1320. Infused with exclusive drag strip technology from the iconic Dodge Challenger SRT Demon, the Challenger R/T Scat Pack 1320 is a drag-oriented, street-legal muscle car and a blank canvas for the serious grassroots drag racer. The 2019 Dodge Durango SRT, America’s fastest, most powerful and most capable three-row SUV with a best-in-class tow rating of 8,700 lbs. fills out the brands’ performance lineup. These visceral performance models join a 2019 brand lineup that includes the Durango, Grand Caravan, Journey, Charger and Challenger — a showroom that offers performance at every price point.
 

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‘NHRA on Fox – Powered by Dodge’ Livestream Broadcast Set for 2018 PRI Trade Show

“NHRA on Fox – Powered by Dodge” to feature livestream coverage from 2018 Performance Racing Industry (PRI) Trade Show in Indianapolis on December 6-8
Enthusiasts can view “NHRA on Fox – Powered by Dodge” livestream coverage at www.NHRA.com
Livestream to feature interviews with NHRA stars, including Mopar-powered Dodge drivers Matt Hagan and Leah Pritchett
Dodge drag-race-themed vehicles, including Dodge Challenger R/T 1320 and Mopar Dodge Challenger Drag Pak, on display next to NHRA exhibit at PRI
Brand returns as presenting sponsor of “Drag Illustrated After Hours Powered by Dodge” opening night celebration at PRI on Thursday, December 6


December 4, 2018 , Auburn Hills, Mich. -


The Dodge brand is fired up for the 2019 race season, bringing the 2018 Performance Racing Industry (PRI) Trade Show right to enthusiasts and race fans as official sponsor of NHRA livestream coverage from the annual event, scheduled for December 6-8 at the Indiana Convention Center in downtown Indianapolis. “NHRA on Fox – Powered by Dodge” will offer three full days of livestream coverage from the 2018 PRI Show, available for viewing at www.NHRA.com.

“We are excited to partner with Dodge to livestream our NHRA on FOX studio from the PRI Show,” said Brad Gerber, NHRA vice president of sales and chief development officer. “Everyone is going to enjoy seeing the Dodge Challenger 1320 and the Mopar Dodge Challenger Drag Pak by our booth. These impressive automobiles are sure to be a crowd pleaser.”

Mopar Dodge Top Fuel driver Leah Pritchett and Mopar Express Lane Dodge Charger SRT Hellcat Funny Car driver Matt Hagan will stop by to participate in livestream interviews with Tony Pedregon and John Kernan from the “NHRA on Fox – Powered by Dodge” broadcast team. Hagan and Pritchett will also take part in autograph sessions at the NHRA display, booth #7032, on Thursday, December 6.

In addition to the livestream sponsorship, Dodge will also display a number drag-race-themed vehicles next to the NHRA exhibit at PRI. Display vehicles will include a historic “Direct Connection”-themed Plymouth Duster “package” car, showcasing the Dodge and Mopar brands’ tradition of factory-built race vehicles designed strictly for the drag strip, as well as a modern-day version of the “package car,” the Mopar Dodge Challenger Drag Pak. Also featured will be the drag-oriented, street-legal 2019 Dodge Challenger R/T Scat Pack 1320, scheduled to begin arriving in dealerships in the first quarter of 2019.

Drag Illustrated After Hours Powered by Dodge
The “Drag Illustrated After Hours Powered by Dodge” event is returning on Thursday evening, December 6, to celebrate the opening day of the PRI Show.


Now in its fifth year, “Drag Illustrated After Hours Powered by Dodge” gives attendees the chance to meet with racers, leaders and insiders from the drag racing community. Passes for the Dodge-sponsored after party will be available for free on a first-come, first-served basis starting at 9 a.m. on Thursday, December 6 at the Drag Illustrated booth (#4450).

About NHRA

Headquartered in Glendora, California, NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and E3 Spark Plugs NHRA Pro Mod Drag Racing Series presented by J&A Service. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube, Instagram and Twitter.

About Dodge//SRT

Dodge//SRT offers a complete lineup of performance vehicles that stand out in their own segments. Dodge is America’s mainstream performance brand and SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge, who founded the brand in 1914. Their influence continues today. New for 2019, the Dodge Challenger SRT Hellcat Redeye is possessed by the Demon. Its 797-horsepower supercharged HEMI® high-output engine makes it the most powerful, quickest and fastest muscle car reaching 0-60 miles per hour (mph) in 3.4 seconds and the fastest GT production car with a ¼-mile elapsed time (ET) of 10.8 seconds at 131 mph. It also reaches a new top speed of 203 mph. Joining the Challenger SRT Hellcat Redeye is the 2019 Dodge Challenger SRT Hellcat with its more powerful 717-horsepower engine, the Challenger R/T Scat Pack Widebody, which features fender flares from the SRT Hellcat Widebody and adds 3.5 inches of width to Scat Pack’s footprint, as well as and the new Challenger R/T Scat Pack 1320. Infused with exclusive drag strip technology from the iconic Dodge Challenger SRT Demon, the Challenger R/T Scat Pack 1320 is a drag-oriented, street-legal muscle car and a blank canvas for the serious grassroots drag racer. The 2019 Dodge Durango SRT, America’s fastest, most powerful and most capable three-row SUV with a best-in-class tow rating of 8,700 lbs. fills out the brands’ performance lineup. These visceral performance models join a 2019 brand lineup that includes the Durango, Grand Caravan, Journey, Charger and Challenger — a showroom that offers performance at every price point.
 

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Dodge powers to Top 10 in J.D. Power 2019 U.S. Initial Quality StudySM

Dodge Challenger leads Midsize Sporty Car segment


Dodge improves initial quality by 8 percent, vaults 11 spots to No. 8 overall
Dodge Grand Caravan takes second place among Minivans
Chrysler 300 and Jeep® Grand Cherokee both finished third in their respective segments


June 19, 2019 , Auburn Hills, Mich. -

Dodge had an improvement of an 8 percent growth in the brand's initial quality score from last year's study. Dodge also placed in the industry’s top 10 at No. 8 overall, which marks the brand’s highest ranking ever.

“Dodge continues its leadership position among Midsize Sporty Cars and Minivans by taking first and second place with the Challenger and Grand Caravan, respectively,” said Mark Champine, Head of Quality – FCA North America.

Four FCA US LLC vehicles placed in the top three of their respective segments for initial quality:

Dodge Challenger – No. 1 in Midsize Sporty Car segment
Dodge Grand Caravan – No. 2 in Minivan segment
Chrysler 300 – No. 3 in Large Car segment
Jeep® Grand Cherokee – No. 3 in Midsize SUV segment (three-way tie)


“We’re especially proud of the Grand Cherokee’s 20 percent year-over-year improvement in initial quality, which was strong enough to put it in the top three among Midsize SUVs,” Champine added. “This type of quality improvement reinforces our commitment to Grand Cherokee – the most awarded SUV ever – and to our recently announced $900 million investment at the Jefferson North Assembly Plant in Detroit, the home of Grand Cherokee.”

J.D. Power measures initial quality by the number of problems experienced per 100 vehicles (PP100) during the first 90 days of ownership, with a lower score reflecting higher quality.

The 2019 U.S. Initial Quality Study is based on responses from 76,256 purchasers and lessees of new 2019 model-year vehicles who were surveyed after 90 days of ownership. The study is based on a 233-question battery organized into eight vehicle categories. The study was fielded from February through May 2019.

About FCA US LLC
FCA US LLC is a North American automaker based in Auburn Hills, Michigan. It designs, manufactures, and sells or distributes vehicles under the Chrysler, Dodge, Jeep®, Ram, FIAT and Alfa Romeo brands, as well as the SRT performance designation. The Company also distributes Mopar and Alfa Romeo parts and accessories. FCA US is building upon the historic foundations of Chrysler Corp., established in 1925 by industry visionary Walter P. Chrysler and Fabbrica Italiana Automobili Torino (F.I.A.T.), founded in Italy in 1899 by pioneering entrepreneurs, including Giovanni Agnelli. FCA US is a member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. (NYSE: FCAU/ MTA: FCA).

FCA is an international automotive group listed on the New York Stock Exchange under the symbol “FCAU” and on the Mercato Telematico Azionario under the symbol “FCA.”
 

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Dancing in the Street I Dodge



Jul 10, 2019
This summer, keep your foot down and the volume up.
 
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