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A Very Common Word Was Invented By Dodge

12/17/2014



Dodge is known for producing many things, most notably cars, minivans, and sometimes large, lingering clouds of tire smoke. Oh, and the K-Car. But one thing I didn't realize was that they're also in the word business, coining an extremely common word way back in the 1910s. That word?



Dependability.

Holy crap, right? That seems like an entirely normal, common word. I mean, if you told me that the Frito-Lay company was behind the word "snackatunity" (as in an opportunity for snacking) I don't think I'd be that shocked. But "dependability?" You'd think that'd have been around forever.



Well, the word "dependable" certainly had been, but the actual transformation of the word into a noun via the addition of the "-ility" suffix seems to have been the invention of Theodore McManus, a Dodge PR flack of that era. This adjective-to-noun conversion is actually a known advertising trick now, called anthimeria.

 
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