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Chrysler Group LLC Reports October 2011 U.S. Sales Increased 27 Percent; Best October Sales Since 2007

Retail sales increase 40 percent in October versus same month a year ago

October marks the 19th-consecutive month of year-over-year sales gains

Chrysler, Jeep®, Dodge, and Ram Truck brands each post sales increases in October versus same month a year ago

Best October for Jeep brand sales since 2006

Jeep brand posts 18th-consecutive month of year-over-year sales gains

Jeep Compass sets new all-time sales record with 5,179 units sold

Jeep Wrangler sets new sales record for month of October; its fifth-consecutive monthly sales record this year

Chrysler brand posts best October sales since 2007; highest percentage sales increase of all Chrysler Group brands

New Chrysler 200 mid-size sedan sales up 405 percent in October compared with sales of its predecessor a year ago

Ram pickup sales up 21 percent; best October sales since 2007

Dodge brand posts best October sales since 2008

Consumers Digest’s 2012 model year ‘Best Buys’ include the Fiat 500, Chrysler 300, Chrysler Town & Country and Dodge Grand Caravan minivans, Jeep Grand Cherokee, Ram 1500 pickup truck, Dodge Durango, and Dodge Challenger

2012 Chrysler Town & Country and 2012 Dodge Grand Caravan minivans each earn a Top Safety Pick from the Insurance Institute for Highway Safety (IIHS)

Texas Automotive Writers Association (TAWA) bestows ‘SUV of Texas’ crown on 2012 Jeep Grand Cherokee for the second-consecutive year

TAWA names 2012 Jeep Grand Cherokee Overland Summit ‘Luxury SUV of Texas’ and the 2012 Jeep Wrangler Unlimited ‘Mid-Size SUV of Texas’

TAWA selects 2012 Dodge Durango as ‘Full-Size SUV of Texas’

Petersen’s 4-Wheel & Off-Road magazine names new 2012 Jeep Wrangler Rubicon ‘4x4 of the Year’


November 1, 2011 , Auburn Hills, Mich. - Chrysler Group LLC today reported U.S. sales of 114,512, a 27 percent increase compared with sales in October 2010 (90,137 units), and the best October sales since 2007.

Chrysler Group’s 27 percent sales increase was driven by retail sales that were up 40 percent in October. Chrysler Group has beaten the average industry sales increase in nine of 10 months this year.

“In what is turning out to be a strong new vehicle sales industry we continued to outperform,” said Reid Bigland, President and CEO – Dodge Brand and Head of U.S. Sales. “For October, our retail sales increased 40 percent year-over-year with sales of the Chrysler 300 more than doubling and Jeep Compass sales increasing fivefold. The month of October also marked our 19th-consecutive month of year-over-year sales gains.”

Models that significantly contributed to the group’s 27 percent increase in total sales (retail and fleet) were the Chrysler 200 mid-size sedan, Jeep® Compass compact SUV and Jeep Liberty mid-size SUV, Dodge Journey crossover, Dodge Avenger mid-size sedan, and the Ram pickup truck.

In October, the respected Consumers Digest named at least one model from each Chrysler Group brand as a 2012 “Best Buy.” The magazine’s “Best Buys” for the 2012 model year include the Fiat 500, Chrysler 300 full-size sedan, Chrysler Town & Country and Dodge Grand Caravan minivans, Jeep Grand Cherokee, Ram 1500 pickup truck, Dodge Challenger muscle car, and the Dodge Durango seven-passenger SUV.

The Chrysler, Jeep, Dodge, and Ram Truck brands all posted sales increases in October. The Chrysler brand’s 28 percent sales increase was the largest percentage gain of all the Chrysler Group brands. It was Chrysler brand’s best October since 2007.

Chrysler Group finished the month with a 68-day supply of inventory (299,896 units). U.S. industry sales figures for October are projected at an estimated 13.5 million SAAR.

October 2011 U.S. Sales Highlights by Brand

Jeep® Brand

Jeep brand sales were up 25 percent in October, the brand’s best October sales performance since 2006 and its 18th-consecutive month of year-over-year sales gains. The new Jeep Compass played a big part in the brand’s success. Compass, the most capable compact SUV, posted a heady 566 percent sales increase in October, setting an all-time monthly sales record with 5,179 units sold. The Compass’ 566 percent increase was by far the largest year-over-year percentage sales gain of any Chrysler Group model in October.

A group of automotive journalists and elite athletes from a variety of sports gathered in Phoenix in October to choose the Active Lifestyle Vehicle (ALV) winners for 2012. The new 2012 Jeep Wrangler captured the “Best Value Off-Road” award, while the 2012 Jeep Grand Cherokee earned top honors in the “Luxury Off-Road” category.

The Wrangler – the most capable and recognized vehicle in the world – set a sales record for the month of October, the SUV’s fifth-consecutive monthly record this year. The off-roading experts at Petersen’s 4-Wheel & Off-Road magazine have awarded the new 2012 Jeep Wrangler Rubicon their top honor: “4x4 of the Year.” The Wrangler and the Jeep Liberty mid-size SUV each posted double-digit percentage sales increases in October.

The Jeep Grand Cherokee – already the most-awarded SUV ever – added even more honors to its expanding trophy case. The Grand Cherokee was named “SUV of Texas” – for the second consecutive year – by nearly 60 journalists representing the opinion-leading Texas Automotive Writers Association (TAWA). The award was one of three captured by Jeep vehicles during the annual TAWA Rodeo in October – a two-day test of the industry’s newest SUV and truck lineup over a variety of on-road and rugged off-road terrain. The new 2012 Jeep Wrangler Unlimited – with more fuel efficiency, power and torque for 2012 – was named “Mid-Size SUV of Texas,” and the ultra-premium Jeep Grand Cherokee Overland Summit was named “Luxury SUV of Texas.”

Chrysler Brand

The Chrysler brand’s 28 percent sales increase in October represented the largest percentage increase of any Chrysler Group brand and its best October since 2007. The Chrysler 200 mid-size sedan helped drive the brand’s 28 percent sales gain. Sales of the Chrysler 200 increased 405 percent in October compared with sales of its predecessor the same month a year ago.

The 2012 Chrysler 300 full-size sedan and the 2012 Chrysler Town & Country minivan earned “Best Buy” honors from the influential Consumers Digest magazine in October. Integrating the first eight-speed automatic transmission in a domestic luxury sedan, the new 2012 Chrysler 300 series sedans offer world-class technological innovation and quality while delivering stylistic distinction, best-in-class fuel efficiency and premium E-segment sedan features at a legendary value.

The Town & Country also earned a Top Safety Pick in October from the Insurance Institute for Highway Safety (IIHS). The IIHS annually recognizes vehicles that demonstrate “good” performance in front, side, rollover and rear crash test evaluations performed at its Vehicle Research Center.

Ram Truck Brand

Ram pickup truck sales were up 21 percent, the pickup’s best October sales since 2007. Both the Light Duty and Heavy Duty pickup models posted sales gains for the month.

The Ram Truck brand, which landed a “Best Buy” from Consumers Digest in October for its 2012 Ram 1500, announced last month that the Ram Power Wagon, the most capable off-road truck on the market, will now be available in two additional models – ST and Laramie.

The new Ram Power Wagon ST will offer off-road enthusiasts all of the Power Wagon’s legendary capability in a value-oriented package. The Power Wagon Laramie will offer more comfort and luxury features. Each of the three Ram Power Wagon models will have its own distinctive look.

The Ram Truck brand also announced last month that it will launch a new truck model designed for enthusiasts who are passionate about the great outdoors. The 2012 Ram 1500 Mossy Oak® Edition will be a limited-availability model that further extends the multi-tiered relationship between the Ram Truck brand and America’s top camouflage brand.

Dodge Brand

The Dodge brand posted a 25 percent sales increase in October compared with the same month in 2010. The 2012 Dodge Avenger mid-size sedan and the 2012 Dodge Journey crossover contributed significantly to the brand’s increase in October. Sales of the Avenger, America’s most affordable and most powerful mid-size sedan, were up 145 percent last month. The Journey, the only crossover in America to offer the choice of a four-cylinder or V-6 engine, five- or seven-passenger seating, and front- or all-wheel drive, posted a 36 percent sales increase.

The 2012 Dodge Grand Caravan earned a Top Safety Pick in October from the IIHS. The institute annually recognizes vehicles that demonstrate “good” performance in front, side, rollover and rear crash test evaluations performed at its Vehicle Research Center.

The 2012 Dodge Durango, the segment leader in power, towing capacity and driving range, was named “Full-Size SUV of Texas” by TAWA last month during its annual Texas Truck Rodeo in San Antonio. Earlier this year, the Journey was recognized by TAWA, winning the coveted “Family Car of Texas” award.

October 2011 U.S. Sales Highlights

Chrysler brand sales (21,244 units) increased 28 percent in October versus the same month a year ago (16,547 units)
Sales of the Chrysler 200 (11,205 units) were up 405 percent compared with sales of the model’s previous generation (2,221 units) in October a year ago
Jeep brand sales (35,733 units) increased 25 percent versus the same month last year (28,480 units)
Jeep Wrangler sales (9,892 units) were up 25 percent compared with October 2010 (7,908 units)
Jeep Liberty sales (5,997 units) increased 51 percent versus October last year (3,968 units)
Sales of the Jeep Compass (5,179 units) were up 566 percent compared with the same month a year ago (778 units)
Dodge brand sales (33,734 units) were up 25 percent in October versus the same month a year ago (27,020 units)
Dodge Avenger sales (7,136 units) increased 145 percent compared with the same month a year ago (2,911 units)
Dodge Journey sales (5,028 units) were up 36 percent versus October 2010 (3,695 units)
Ram Truck brand sales (21,836 units) increased 21 percent compared with the same month a year ago (18,090 units)
Ram pickup truck sales were up 21 percent in October versus the same month last year (17,316 units)
Chrysler Group truck sales (81,930 units) improved 17 percent compared with October 2010 (69,775 units)
Chrysler Group car sales (32,582 units) were up 60 percent versus October 2010 (20,362 units)
 

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Chrysler’s October Sales Growth Led By Jeep Compass, Chrysler 200, Dodge Durango


2012-Chrysler-200-S-front-three-quarter

November 1 2011


Chrysler has been riding an upward wave in its sales – October 2011 marks the 19th-consecutive month of sales gains compared to the year prior. A total number of 114,512 vehicles were sold between the Chrysler, Dodge, Fiat, Jeep, and Ram brands last month, 27 percent more than the same month in 2010; so far this year, Chrysler’s five brands have moved 1,123,923 units.

Chrysler – 21,244 vehicles; up 28 percent

Chrysler’s sales were up by almost a third in October, lead by strong sales of the 200 sedan. Moving 11,205 cars, the 200 sold more than the 300 and the Town & Country combined. Compared with its Sebring predecessor, the 200’s sales are up by a whopping 405 percent from October of last year. It was also the only of Chrysler’s three models to see an increase in sales last month; thanks in part to the Super Bowl commercial from earlier this year that prominently featured the heavily revised sedan.

While the 200 may have been the best-seller last month, the Town & Country takes Chrysler’s sales crown so far this year: sales may be down 18 percent year-over-year, but the 78,255 new copies of the minivan have hit the roads so far this year. As far as October is concerned, the T&C and 300 are running neck-and-neck in percentage losses – the van is down 27 percent to 6338 units, while the 300 sedan is down 29 percent to 3701 cars sold.

Dodge – 33,734 vehicles; up 25 percent

At Dodge, it’s a similar story to Chrysler: the brand’s midsize Avenger sedan played the leading role in the October 2011 sales story, if only just. Avenger sales were up a whopping 145 percent from the same month last year from just under 300 cars to 7136 sold last month. Besides the Durango and the Journey, the Avenger was the only Dodge vehicle to see a sales increase last month. Due to an introduction late in the year, the Durango only moved 58 units last October, hence the 6562-percent gain to the 3864 units sold last month.The biggest loser was the Caliber – which is nearing the end of its production run – moving just 1840 copies of the compact hatchback, compared to 2777 from October 2010 – a decrease of 34 percent.

Taking the number two sales spot at Dodge was the Grand Caravan, moving 7100 copies (just 36 less than the Avenger), but down 13 percent compared with the same time last year. The Journey rounded out the top three spots, up 36 percent year-over-year with 5028 copies of the crossover sold. Making almost no movement from last October were the Charger, Challenger, and Nitro: they were each down 10, three, and five percent, respectively to 3626, 3097, and 2031 vehicles for each respectively.

The actual biggest loser was the Viper, which went out of production last year.Salesslid 68 percent to 12 units, although it’s a bit surprising to see new-old-stock 2010 models continue to move off dealer lots.

Fiat – 1965 vehicles

Fiat continues to chug along with the 500 supermini. So far this year a total of 15,826 500 hatchbacks and convertibles have been sold, with 1965 of them in October of 2011. Fiat’s distribution network has been hampered this year by a slow roll-out of the new Fiat Studios (dealerships) and some initial stumbling with its marketing effort. Next year, Fiat should see a jump in sales thanks to the addition of two new models: the hotter 500 Abarth and the eco-chic 500 Electirc.

Jeep – 35,733 vehicles; up 25 percent

Jeep has been strong selling in recent months – October marks the 18th-consecutive sales gain for the brand and was the best October since 2006. Leading the charge are the Grand Cherokee and the Wrangler SUVs. The Grand Cherokee may have outsold the Wrangler with 11,084 copies sold to 9892 last month, but the ragtop SUV’s sales were a gain of 25 percent versus the Grand Cherokee’s loss of 13 percent compared to October last year. Both are up year-over-year for the first 10 months of 2011 – the Grand Cherokee up 59 percent to 99,853 and the Wrangler taking the Jeep-brand sales crown so far this year up 28 percent from 2010 to 101,820 sold through October 2011. No surprise there, given that Jeep is worried about being able to keep up with demand for the legendary off-roader.

The biggest gainer last month, however, was the compact Compass that saw a 566-percent leap from October 2010. Granted, last October only 778 models were sold compared to 5179 last month. The Liberty doubled its sales numbers from last year to 5997, a 51-percent increase from the same month last year. Modes 25-percent gains were seen by the Patriot to 3581 units, and as of this month there are officially no more of the discontinued Commander being moved off of dealership lots.

Ram – 21,836 vehicles; up 21 percent

Since splintering off from Dodge, the Ram brand has managed to hold its own. The Ram pickup line has continued with strong sales moving 21,037 trucks last month, 21 percent more than October of 2010. Despite having been axed at the end of this summer, the Dakota midsize pickup sold 642 copies, down just 17 percent from last year. And just introduced earlier this year, the Cargo Van more than doubled its total annual sales so far with the 157 copies sold last month.

Read more: Chrysler?s October Sales Growth Led By Jeep Compass, Chrysler 200, Dodge Durango - Rumor Central
 
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