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Canadian March Auto Sales Fall 15%, Led by Chrysler, GM

April 1 -- Canadian auto sales fell 15 percent in March, led by falling sales at Chrysler LLC.

Canadians bought 127,489 light vehicles last month, down from 150,024 a year earlier, according to DesRosiers Automotive Consultants. Sales fell by more than 25 percent the previous two months.

“It is hard to be positive about a month that is this negative but March was a significant improvement over earlier months,” said auto analyst Dennis DesRosiers in Richmond Hill, Ontario.

Sales slid 27 percent at Chrysler, compared with a decline of 17 percent for General Motors Corp. and 15 percent for Ford Motor Co. Overall sales dropped 22 percent in the first quarter from a year ago.

LINK:Canadian March Auto Sales Fall 15%, Led by Chrysler, GM -

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Canadian Sales Increase 33% (Compared to Feb)

April 1, 2009

Chrysler Canada Announces Increased March Sales Compared to February Results

* Chrysler Canada sales increase 33 per cent compared to February 2009
* Best March results ever for Dodge Grand Caravan
* Dodge Journey is Canada's No. 1 Crossover
* Jeep® Grand Cherokee sales up 45 per cent over February 2009

Windsor, Ontario , Apr 1, 2009 - Chrysler Canada today announced sales of 15,937 units, an increase of 33 per cent compared to the February 2009 total of 12,015.

Sales Highlights
The Dodge Grand Caravan experienced its best March ever, with sales of 3,775 units, an increase of four per cent compared to March 2008, and a 35 per cent gain over last month. In March, the 2006 Dodge Caravan/Grand Caravan captured the top spot in the van segment in the J.D. Power and Associates 2009 Vehicle Dependability Study. The Caravan posted perfect scores in the study in three categories: overall, body and interior, and features and accessories.

"In spite of the challenging market conditions, Chrysler Canada posted strong performances by many of our key products, such as the Dodge Grand Caravan," said Reid Bigland, President and CEO - Chrysler Canada. "It's no surprise that the most dependable minivan was also our No. 1 selling vehicle in March."

Canadians continued to keep the Dodge Journey in its "No. 1 Crossover" position in the country, with sales of 1,349, versus 949 in February, an increase of 42 per cent.

Other vehicles that posted stronger performances versus February were:

* Dodge Ram Pickup truck, a 51 per cent gain over last month with sales of 2,402
* Jeep® Grand Cherokee with 695 units sold in March, an increase of 45 per cent
* Jeep Wrangler, with sales of 639 compared to 403 in February (+59 per cent)
* Dodge Charger, up 39 per cent over February with sales of 765

April Incentive Program
Canadians continue to be able to select nearly every 2008 or 2009 Chrysler, Jeep or Dodge vehicle and 'make their choice' of bonus offers during our "Canada's Choice" event, which has been enhanced by an additional $500 on most vehicles. This incentive program provides up to $2,000 in added value on Mopar® accessories, extended Service Plan, no-charge options or Bonus Cash rebate.

In addition to this added value, Chrysler Canada is providing up to $12,500 in Consumer Cash Discounts, with the available discount increased by up to $6,750 compared to last month.

Discounts on the AJAC Pickup Truck of the Year, the 2009 Dodge Ram 1500, have been increased by $2,000 for the month of April. This vehicle offers the class-leading 390 hp HEMI® V8, exclusive rear link coil suspension & RamBox™ storage, and the all-new Crew® Cab. The Chrysler Sebring Sedan and Dodge Avenger discounts have been increased by up to $2,000, and the 2009 Jeep Grand Cherokee incentive by up to $6,750 this month.

Chrysler Canada also continues to provide a number of financing options to help Canadian consumers reduce their monthly payments, including zero per cent purchase financing up to 60 months in addition to cash discounts up to $5,750 plus Canada's Choice Discounts up to $2,000.

Chrysler Canada now offers a total of 12 vehicles available for under $150 bi-weekly - including the go-anywhere iconic Jeep Wrangler 4x4; the world's best-selling minivan, the Dodge Grand Caravan; Canada's best-selling crossover, the Dodge Journey; and the most award-winning car ever, the Chrysler 300. Other vehicles offered for under $150 bi-weekly include Chrysler Sebring Sedan, Chrysler Sebring Convertible, Dodge Avenger, Dodge Caliber, Jeep Compass, Jeep Patriot, Dodge Dakota, and Dodge Charger.

Chrysler LLC
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