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Chrysler Canada Achieves 21 Consecutive Months of Sales Growth

- Dodge Ram achieves its best sales month ever
- Jeep(R) Wrangler achieves its best sales month ever
- After two months in market, Dodge Journey is the second-highest-
selling crossover
- Chrysler Canada achieves best April sales in over five years
- May promotion offers an unprecedented 13 vehicles for under $20,000


WINDSOR, ON, May 1 /CNW/ - Chrysler Canada achieved the best April sales in more than five years, and marked 21 consecutive months of year-over-year sales increases. Total sales for the month reached 24,266 units, up eight percent over April 2007. Fueled by retail growth, Chrysler Canada outperformed the Canadian marketplace and reinforced its position as Canada's second-highest-volume automaker. Retail sales of Chrysler vehicles in the market increased by double-digits, while fleet sales, by design, decreased.

"The strong sales this month were driven by Chrysler's commitment to
offer stylish, fuel-efficient vehicles that are ideally suited for the
Canadian market," said Reid Bigland, President and CEO of Chrysler Canada.
"The Company now offers more than 20 different vehicles with a fuel efficiency rating of 30 mpg or better on the highway, a key factor in Canadian consumers' car-buying decisions."

April Highlights

Two months after hitting the showroom floor, the Dodge Journey is making
a name for itself in the Canadian marketplace as the second-highest-selling
crossover out of 22 different competitive offerings. Before the launch of an
active marketing campaign, which begins in May, sales of the value priced,
seven-passenger crossover reached 945 units in April.

Increased demand for fuel-efficient vehicles drove the combined sales of
the Dodge Caliber, Jeep Compass and Jeep Patriot to reach 5,436 units in
April. Sales of these compact vehicles were up 72 percent over 2007, their
highest ever monthly sales.

Chrysler's highest-volume vehicle, the minivan, has also achieved
significant sales gains. Compared to the sales volume for long-wheel-base
minivan in April 2007 (2,814 units), sales of the Dodge Grand Caravan and
Chrysler Town and Country grew 38 percent (3,891 units).

May Announcement

"Canadians made us the fastest-growing automaker in Canada last year, and have driven significant growth for us so far in 2008. In May, we are saying 'Thank You Canada' by offering the best prices of the year," said Vice
President of Sales, Dave Buckingham. "The new 'Thank You Canada' campaign that will launch today establishes us as the only manufacturer in Canada to offer 13 different nameplates for under $20,000, an ideal price point for many
customers. Whatever type of vehicle the customer needs - whether it is a
compact vehicle, a sedan, a crossover, a SUV or a truck - Chrysler Canada will have an offering out there for less than $20,000."
Chrysler Canada was the only manufacturer in 2007 to have two of the
top-five-selling vehicles in the country - the Dodge Grand Caravan and the
Dodge Ram Truck. To show appreciation, Chrysler's "Thank You Canada" campaign offers exceptional deals on these and many other top-selling vehicles. The number-one-selling minivan in Canada, the Dodge Grand Caravan, will be available for as low as $19,999. While, the Dodge Ram Truck will be eligible for significant price discounts of $11,500 and 0% financing.

At $12,995, the Dodge Caliber will be available for its lowest price ever
in the Canadian marketplace.

Significant pricing actions make the Jeep Patriot the best-priced SUV in
Canada - available for $14,745; and the Chrysler Sebring Sedan will be the
best-priced mid-sized car in the Canadian market in May, starting at $17,999.

To kick off the spring driving season, aggressive discounting of over
$7,000 lowers the Sebring Convertible price to an exceptional $19,999 for May.
 
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