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Chrysler Canada returns to leasing

03/13/2013

Chrysler Canada Inc. is jumping back into leasing for the first time since 2008, raising the competitive stakes another notch in an auto market already awash with financing and leasing incentives.

Leasing is returning to auto makers’ sales arsenals after having been abandoned by many companies in 2008 when the asset-backed commercial paper market collapsed amid the liquidity crisis that led to the Great Recession.

About 23 per cent of Canadian vehicle deliveries were leased last year, up from the trough of 6 per cent in 2009, but well off the leasing peak hit in 2007 when it was in the high 40-per-cent range, Mr. DesRosiers said.



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