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Chrysler Canada Sales Up 16 per cent for April 2011

17 consecutive months of sales growth
Second strongest April sales since 2002
All-time sales records for Jeep Wrangler and Dodge Journey
Passenger Car sales up 45 per cent year-over-year
Jeep brand sales up 47 per cent
Three of the Top Ten best-selling vehicles in Canada for the month of April are the Dodge Caravan, Ram truck and Dodge Journey

May 3, 2011 , Windsor, Ontario - Chrysler Canada today announced the company's 17th consecutive month of sales growth, reporting total sales of 23,837 for the month of April 2011, compared with 20,630 in April 2010. Total April sales represented a gain of 16 per cent over the same period one year ago.

"With car sales surging 45 per cent during the month, it was truly a balanced sales attack," said Reid Bigland, President & CEO of Chrysler Canada. "At $1.40/litre for gas, Canadian consumers are rapidly discovering the fuel economy improvements we have made to our vehicles such as our 42 mpg compact Jeeps, the 44 mpg Chrysler 200 and 55 mpg Fiat 500 to name only a few."

Sales Highlights

Celebrating its 70th anniversary this year, the Jeep brand saw a sales increase of 47 per cent in April 2011 compared to April 2010. The iconic Jeep Wrangler set an all-time record in April with 1,901 sales, which represents an 86 per cent increase over the same period last year. The all-new Jeep Grand Cherokee sales more than tripled year-over-year, with 1,060 units.

Canada's best-selling crossover, the fuel-efficient Dodge Journey posted an all-time sales record with 3,507 units, representing a 75 per cent increase over April, 2010. Chrysler Canada continues to be the only manufacturer to have three of the top 10 best-selling vehicles in the country this month with Dodge Grand Caravan, Ram truck and Dodge Journey.

April was a solid month for passenger cars in Canada, posting double-digit percentage sales growth with 5,221 units. The increase was led by the Chrysler 200 sedan with 805 cars, thus tripling the sales of its predecessor year over year. Dodge Avenger recorded 866 sales, representing a jump of 72 per cent over the same period, one year ago.

The all-new perfectly-timed Fiat 500 is proving to be well-suited to the Canadian marketplace as evidenced by sales of 889 units for the month.

"The 16 all-new or significantly refreshed models we introduced during 2010 continue to resonate very well with consumers," said Dave Buckingham, Vice-President of Sales, Chrysler Canada. "2011 marked the second strongest April sales results since 2002."

April Sales April 2011 April 2010 % Change
Total Volume 23,837 20,630 16%

Model Highlights April 2011 April 2010 % Change
Dodge Journey 3,507 2,001 75% All-time record month
Jeep Wrangler 1,901 1,025 86% All-time record month
Jeep Grand Cherokee 1,060 307 245%

CYTD Sales April 2011 April 2010 % Change
Total Volume 73,633 66,085 11%

Model Highlights April 2011 April 2010 % Change
Dodge Grand Caravan 18,895 18,518 2% #2 selling vehicle YTD
Ram Pick-up 18,163 16,029 13% #3 selling vehicle YTD
Dodge Journey 11,123 7,026 58% #1 selling crossover YTD

About Chrysler Canada

Founded as the Chrysler Corporation in 1925, Chrysler Canada Inc. is based in Windsor, Ontario, and celebrates its 86th anniversary in 2011. Chrysler Canada's product lineup features some of the world's most recognizable vehicles, including the Dodge Grand Caravan, Jeep® Wrangler, Chrysler 300 and Ram trucks.

Super Moderator
23,336 Posts
Discussion Starter #2


Ward’s just reported new-car sales in Canada and there are some interesting numbers to report. Sales were up 8.1 percent compared to March, and 2.5 percent more than April 2010. Total deliveries were a little shy of 160,000 units. What’s surprising here, though, is the order automakers came in. So far this year Ford is the top seller, but Chrysler drove into second place just ahead of GM. Toyota was No. 4 while Hyundai rounded out the top five brands. The names are kind of the same as in the U.S. but the order’s all jumbled up. See? The Canadians are just like you and me!
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