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Chrysler Canada Retains its Position as Number One Seller of Vehicles in Canada

Number one seller of vehicles in the country for the second consecutive month
27 consecutive months of year-over-year sales growth
Sales up 9 per cent from February, 2011
Best February sales since 2002
Jeep® Wrangler and Ram truck shatter previous February records
Passenger car sales double for the month, with strong showing from Fiat 500, Chrysler 300 and Chrysler 200


March 1, 2012 , Windsor, Ontario - Chrysler Canada today announced the company’s 27th consecutive month of year-over-year sales growth. February sales were 16,536, compared to 15,238 in February 2011, representing a 9 per cent increase. Chrysler Canada reported the highest sales of any company in Canada for the second month in a row.

“2012 is off to a great start for us at Chrysler Canada as we experience our second consecutive month as the number one seller of vehicles in the country,” said Dave Buckingham, Chief Operating Officer, Chrysler Canada. “These sales results are a testament to the 16 all-new or significantly refreshed products we introduced over the last year, which focused on improved exteriors, new interiors, and dramatically better fuel efficiency.”

Sales Highlights:
Ram truck sales continue to surpass monthly records. For February 2012, 4737 Ram truck sales were reported, up 11 per cent from the previous record set in 2011.

Jeep® Wrangler sales of 1131 were 37 per cent higher than the previous February record of 823 set in 2007. Strong Wrangler sales helped propel Jeep brand sales to a 24 per cent increase versus February of 2011.

Passenger car sales have doubled when compared to February 2011, with 2410 units sold in February 2012. This has been led primarily by sales of the Chrysler 300 and Chrysler 200, which experienced 351 and 679 sales respectively, representing significant increases over the same period one year ago. The highly fuel efficient Fiat 500 also had a strong showing, with 533 sales in February, 2012.
 

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Chrysler Canada Inc. Fact Sheet
Chrysler Canada Inc. is a wholly owned subsidiary of Chrysler Group LLC. Founded as the Chrysler Corporation in 1925, the Company celebrates its 87th anniversary in Canada in 2012.




Headquarters: One Riverside Drive West, Windsor, Ontario, N9A 5K3

Telephone: (519) 973-2000



Executive Management: Reid Bigland, President and Chief Executive Officer

Total Employment: 9,422 (as of January 3, 2012)

Major Brands: Chrysler, Jeep®, Dodge, Ram, SRT, Fiat and Mopar

Vehicles Sold (2011): 230,992

Total Production (2011): 496,081

Manufacturing Facilities:

Windsor Assembly Plant
2199 Chrysler Centre, Windsor, ON N9A 4H6
Chrysler Town & Country, Dodge Grand Caravan, Ram Cargo Van, Lancia Grand Voyager and Volkswagen Routan

Brampton Assembly Plant
2000 Williams Parkway East, Brampton, ON L6S 6B3
Chrysler 300, Dodge Charger, Dodge Challenger and Lancia Thema

Etobicoke Casting Plant
15 Brown’s Line, Toronto, ON M8W 3S3
Aluminum die castings, pistons, engine and transmission parts


Research and Test Facilities:

Automotive Research and Development Centre
3939 Rhodes Drive, Windsor, ON N8W 5B5

In partnership with the University of Windsor, the facility conducts research and testing for various automotive initiatives. The ARDC is equipped with six road-test simulators and a range of research and development support facilities, including the Automotive Coatings Research Facility and the Automotive Lighting Research Facility.
 
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