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Chrysler Canada Inc., taking advantage of the broad array of companies in the Cerberus Capital Management LP stable, has hooked up with Air Canada to extend its own employee discounts to those of the airline, opening a new frontier in automotive retailing in Canada.

It's believed to be the first time an auto maker in Canada has offered such discounts to a third-party company - in this case, 50,000 Air Canada employees and retirees - but the practice is likely to spread here if it becomes successful for Chrysler.


More Here:
reportonbusiness.com: Chrysler employee discount goes to stablemates in Air Canada
 
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