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Car Wars report claims Chrysler, GM plans weak

Posted Thursday, Jul 16, 2009, 11:13 am in Employee News

A competitive analysis by Banc of America Securities-Merrill Lynch claims GM and Chrysler will remain challenged in the United States because of what it calls relatively weak new product plans.

According to the Detroit Free Press, the ”Car Wars” report predicts Chrysler’s weak product pipeline is ”an ominous sign” and is expected to drive “significant market share losses.” The report also said Chrysler could be roughly half of its current size “within the next few years.”

The story also claimed GM’s market share losses “are likely to be greater than expected” because it’s not replacing its lineup as fast as key rivals. In addition, the report says Ford could continue to pick up market share because of a strong product replacement rate of 25 percent during the next four years.

Chrysler declined to comment on the report, but a spokesman said it has no plans to be half its size in the future.
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