[rickaren]

CHRYSLER announced that 29% of the ad budget for the 2009 Dodge Journey will go to interactive media. The company will utilize homepage takeovers on AOL, Yahoo and MSN starting today. It will also purchase targeted ads on HGTV.com, Univision.com and the top search engines. The campaign will be Chrysler’s biggest commitment to online advertising so far.

LINK:2008 04-08 MediaBytes: Yahoo - Microsoft - Chrysler - ATAS - Imeem - Snocap - Google | MediaBytes with Shelly Palmer