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In a veiled reference to vehicles such as the Nitro, which is made on the same lines as the Liberty, Mr. Press said Chrysler officials will begin paring down the company's many model offerings and concentrating on the market segment where each brand is strongest.
Both the Nitro and Liberty are assembled at Toledo Jeep Assembly complex, which also makes the Wrangler in factories next door.
"We're going to take our model selection and morph it into a brand reinforcement, where we don't build the same product on top of another vehicle to cover the same market in a different brand to just compete with ourselves," Mr. Press said. He said he did not want to name specific models after being on the job just three months, but announcements would be forthcoming.
LINK:
toledoblade.com -- Chrysler LLC execs hint at changes for Jeep plant
Both the Nitro and Liberty are assembled at Toledo Jeep Assembly complex, which also makes the Wrangler in factories next door.
"We're going to take our model selection and morph it into a brand reinforcement, where we don't build the same product on top of another vehicle to cover the same market in a different brand to just compete with ourselves," Mr. Press said. He said he did not want to name specific models after being on the job just three months, but announcements would be forthcoming.
LINK:
toledoblade.com -- Chrysler LLC execs hint at changes for Jeep plant
