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Chrysler LLC Reports August 2008 U.S. Sales; Continues 'Shop 'Til You Drive' Campaign With Up to 40 Percent Off MSRP
- Dodge Grand Caravan and Chrysler Town & Country minivans have strong sales month, up 7 percent over last year - Dodge Ram light-duty truck and Jeep(R) Liberty performance improves versus July - Dodge Journey gains momentum; buyers coming out of larger SUVs - Dodge Charger sales continue to grow - Up to 40 percent off MSRP available in September

Sept. 3, 2008

Chrysler LLC today reported total August 2008 U.S. sales of 110,235 units, down 34 percent from the same period last year. Total August sales reflect an industry-wide slowdown, segment shifts and reduced fleet sales. Compared with July 2008, Chrysler's August sales increased 12 percent supported by enhanced financing offers, efforts to shift lease-oriented customers to purchasing, leasing availability from independent financial institutions and better demand for key vehicles. Although Chrysler Financial is no longer offering leasing options to Chrysler customers, customers are still able to lease Chrysler, Jeep and Dodge products through independent financial institutions and qualify for available discounts.
"The industry is changing rapidly in terms of what vehicles and features customers want and the leasing and financing options available to them," Jim Press, Chrysler LLC Vice Chairman and President, said. "To help consumers, we are offering some of our most popular vehicles at significant savings. In August, we saw this formula generate new signs of momentum on vehicles like our Chrysler and Dodge minivans, Dodge Ram light-duty trucks and Jeep(R) Liberty. In September, we will continue to offer competitive values and showcase dynamic new vehicles like the 2009 Dodge Challenger, and hybrid Dodge Durango and Chrysler Aspen SUVs."
September Incentives
Chrysler's 'Shop 'til You Drive Sales Event' continues through Sept. 30, offering up to 40 percent off MSRP on select vehicles, and zero percent APR for 72-months on the 2008 Dodge Ram, Dodge Durango, Chrysler Aspen, Jeep Grand Cherokee and Jeep Commander. Especially strong values are available on Dodge Ram pickup trucks, with up to $9,000 discounts in select markets.
In September, customers can continue to take advantage of consumer bonus cash of $2,000 on select retail purchases when financed through Chrysler Financial. For those customers who still wish to lease a Chrysler, Jeep or Dodge vehicle through an independent financial institution, they can take advantage of Chrysler's Customer Cash Allowance on select vehicles up to $2,000.
Returning lease customers will receive a Lease Loyalty incentive up to $750 for use towards the retail purchase of an eligible new Chrysler, Jeep or Dodge vehicle. The disposition fee, up to $425, will be waived by Chrysler Financial.

August Sales Highlights
Nitro 27,540 48,745 -44%

Balance of Article Here:
Chrysler LLC Reports August 2008 U.S. Sales; Continues 'Shop 'Til You Drive' Campaign With Up to 40 Percent Off MSRP - MarketWatch
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