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Chrysler looks beyond BBDO for advertising

Posted Monday, Aug 31, 2009, 12:11 pm in Employee News

Nine years after consolidating its global advertising account at Omnicom Group’s BBDO, Chrysler is reaching out beyond its agency of record for creative ideas related to its fourth-quarter ad campaign, according to executives familiar with the matter, the Automotive News reported.

The move comes as the automaker emerges from bankruptcy and reorganizes under the global alliance it struck with Fiat S.p.A. It also follows the installation of a new marketing boss, the trade paper said. It’s expected that agencies from other holding companies will be invited to pitch ideas, given that Chrysler’s new partner, Fiat, works with a variety of shops, including leading independent Italian agency Armando Testa; Publicis Groupe’s Leo Burnett and its Arc Worldwide arm and WPP’s United, the Automotive News said.

BBDO will be invited to participate in the jump ball for fourth-quarter creative, and remains the lead on account management and planning, executives told the publication. Media duties, handled by Omnicom’s PHD, are not affected by the review, the story said. (Automotive News)
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