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Discussion Starter · #1 ·
11/16/2007, 7:28 p.m. EST
The Associated Press

DETROIT (AP) — Chrysler LLC is considering wide-ranging branding changes that would streamline its product offerings and eliminate as many as 1,000 dealers, The Wall Street Journal reported Friday.

A plan now under discussion calls for Chrysler dealers to sell all of the automaker's passenger cars under the Chrysler name; Dodge dealers would sell only pickup and commercial trucks; and Jeep dealers would sell only Jeep and sport-utility vehicles, three dealers familiar with the discussions told the Journal for its online edition.

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