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"This was the low-hanging fruit you could deal with right away," Phillippi said. "There's clearly more to come."

Analysts say Chrysler has several major problem areas:

• The lineup has too many large, gas-guzzling SUVs and lacks a large, car-based utility vehicle, or crossover, that delivers better fuel economy while providing the same room.

• New or redesigned cars such as the Dodge Caliber and Chrysler Sebring fell short in attempts to catch up with competitors.

• The Jeep brand, an off-road icon, has gone astray with a ballooning lineup of vehicles that compete with each other.


More here:
http://www.freep.com/apps/pbcs.dll/article?AID=/20071102/BUSINESS01/711020323
 
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