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Fri Jan 23, 2009

Chrysler, Fiat hammering out alliance detail

Part of Article

"The J.D. Power conference comes just ahead of the annual National Automobile Dealers Association convention where car makers meet with the thousands of dealers that make up the vast network that sell cars throughout the United States.

Press said Chrysler is well on its way to paring operations to fit demand, but dealership consolidation would be necessary. He also said Chrysler was not planning to eliminate brands.

The automaker has eliminated slow-selling models. Chrysler halted production of its Dodge Durango and Chrysler Aspen SUVs in December and has no plans to restart that output.

A year ago, Press told dealers Chrysler had the model and dealership network to support 4 million per year in U.S. sales, but had retail sales of about 1.5 million and needed to be sized to sell about 2.5 million vehicles.

Complete Article Link:UPDATE 1-Chrysler, Fiat hammering out alliance details | Reuters
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