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Chrysler reports September sales down 42 percent
October 1st, 2009

Chrysler Group increased market share compared with August 2009, but fell 42% compared with September 2008.

The Jeep® Wrangler continued its strong sales trend in September with 6,002 units sold, a 7 percent increase compared with August 2009. Wrangler continues to be tops in market share in the compact sport-utility vehicle (SUV) segment.

Jeep Grand Cherokee sales (5,601 units) increased 23 percent compared with the same time period in 2008.

Dodge Challenger sales (1,778 units) increased 57 percent compared with August 2009, and the Dodge Charger saw increased sales (7,507 units) of 16 percent compared with August 2009.

Mopar U.S. net sales were even compared with August 2009, balancing tough market conditions with the launch of several campaigns. Digital owners’ manuals were announced for all 2010 model-year vehicles, a move that will save 930 tons of paper or 20,000 trees annually. Buyers will receive an owner’s manual on a DVD and a full-color guide on paper.

Chrysler Group LLC reported total U.S. sales of 62,197 units, a decrease of 42 percent compared with September 2008. The company finished the month with 138,456 units in inventory, representing a 56-day supply. Inventory is down 64% versus September 2008 when it totaled 381,365 units. Overall industry sales figures for September are projected to come in at an estimated 9.4 million SAAR.

Peter Fong, Lead Executive for the Sales Organization, said, “Low inventories of popular models at the start of the month hampered Chrysler
, Jeep and Dodge sales, however, the company responded with increased production.”

Chrysler Group LLC U.S. Sales Summary Thru September 2009
---------------------------------------------------------
Month Sales Vol % Sales CYTD Vol %
Model Curr Yr Page Ranking Yr Change Curr Yr Pr Yr Change
----- ------- ----- ------ ------- ----- ------
Sebring 1,451 5,450 -73% 17,431 61,428 -72%
300 3,411 4,287 -20% 29,322 51,807 -43%
Crossfire 127 113 12% 499 1,566 -68%
PT Cruiser 258 2,410 -89% 16,760 42,345 -60%
Aspen 143 1,313 -89% 5,852 17,681 -67%
Pacifica 45 544 -92% 1,955 5,621 -65%
Town & Country 3,611 9,229 -61% 61,715 95,287 -35%
CHRYSLER BRAND 9,046 23,346 -61% 133,534 275,735 -52%
-------------- ----- ------ --- ------- ------- ---
Compass 101 993 -90% 10,025 22,389 -55%
Patriot 1,377 3,190 -57% 25,596 47,344 -46%
Wrangler 6,002 6,130 -2% 65,045 65,135 0%
Liberty 2,715 4,963 -45% 32,653 54,293 -40%
Grand Cherokee 5,601 4,565 23% 39,890 57,333 -30%
Commander 1,491 1,590 -6% 8,843 22,654 -61%
JEEP BRAND 17,287 21,431 -19% 182,052 269,148 -32%
---------- ------ ------ --- ------- ------- ---
Caliber 654 6,129 -89% 29,814 74,069 -60%
Avenger 2,859 4,500 -36% 27,331 53,828 -49%
Charger 7,507 8,118 -8% 46,110 80,220 -43%
Challenger 1,778 2,376 -25% 18,878 8,443 124%
Viper 19 86 -78% 367 872 -58%
Magnum 0 35 -100% 113 6,777 -98%
Dakota 399 622 -36% 8,894 21,626 -59%
Ram P/U 13,452 20,812 -35% 143,205 196,058 -27%
Journey 2,989 4,860 -38% 37,842 35,627 6%
Caravan 4,112 11,056 -63% 64,912 102,398 -37%
Durango 162 616 -74% 3,416 17,339 -80%
Nitro 1,135 2,531 -55% 13,645 30,071 -55%
Sprinter 798 831 -4% 5,403 11,308 -52%
DODGE BRAND 35,864 62,572 -43% 399,930 638,636 -37%
----------- ------ ------ --- ------- ------- ---

TOTAL CHRYSLER
GROUP LLC 62,197 107,349 -42% 715,516 1,183,519 -40%

TOTAL CAR 17,806 31,099 -43% 169,867 340,101 -50%
TOTAL TRUCK 44,391 76,250 -42% 545,649 843,418 -35%
----------- ------ ------ --- ------- ------- ---
Selling Days 25 24 229 230
------------ -- --
 

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Bright Spots in Stormy Sales

October 1, 2009 1:04 PM

Bright Spots in Stormy Sales
Scott Anderson - Editorial Director, Online Media





Chrysler Group LLC’s September sales, which you can find here, were obviously down from this time last year. Still, one could light a few candles (as opposed to cursing the relative darkness) of the post-CARS program.

One bright spot is found in the Jeep® Wrangler, which continued its upward trek with 6,002 Wranglers sold in September, a 7 percent increase compared with August 2009. Meanwhile, Jeep Grand Cherokee sales increase 23 percent compared with September 2008.

At the same time, Dodge Challenger sales of 1,778 units increased 57 percent compared with August 2009, and sales of the Dodge Charger raced to 7,507 units, up 16 percent compared with August 2009.

The other issue to take into account for Chrysler in September is market share. Chrysler’s U.S. market share increased by nearly 1 percentage point in September.

Lastly, another major factor was inventory. The company finished the month with 138,456 units in inventory, representing a 56-day supply. That means inventory is down 64 percent versus September 2008 when it totaled 381,365 units.

“Low inventories of popular models at the start of the month hampered Chrysler, Jeep and Dodge sales, but in spite of that, the company was able to increase production,” says Peter Fong, President and Chief Executive Officer-Chrysler Brand and Lead Executive for the Sales Organization, Chrysler Group LLC.
 

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Marchionne comments on September sales

Marchionne comments on September sales

Posted Thursday, Oct 1, 2009, 4:57 pm in Employee News

Last modified on Thursday, Oct 1, 2009, 5:02 pm.


Chrysler Group CEO Sergio Marchionne gave the following answer to a question about the Chrysler Group’s September sales at an impromptu press conference this morning:

“On the issue of Chrysler, I think that one of the things you need to be absolutely careful about is that when you start looking at market share data, for any of the automotive producers in the U.S., there are a number of things that have impacted on market share (and) volumes in the month of September.

“We have just come off a substantial inducement to consumption that was associated with the “Cash for Clunkers” program. And that in and by itself is a disturbance that, at least from Chrysler’s standpoint, one, was unexpected and was announced at a time in which our industrial machine was just about ready to get started up and running. Effectively, most of our plants had been out for a substantial part of the spring and part of the summer; and the machines had not come back on until the end of July.

“Secondly, this process that we’re going through, and we have been through this on the Fiat side. When I arrived in 2004 we had to go through the same type of painful process of watching market share decline as we cleaned up our commercial practices in the field. And so a lot of the inducements that were being offered in the marketplace by American car manufacturers are beginning to disappear. So the heavy incentive checks that one could find in most dealers are no longer available, the discipline required to maintain pricing in order to stay profitable in the car making business, the benefits of that philosophy are beginning to work their way through.

“We are not the only ones that are adopting this structure ourselves, General Motors has become a lot more disciplined on this than we have been. That is bound initially to cause a contraction of the position because your starting point was exaggerated, and so you need to work through this process of cleansing. It’s painful; it looks ugly. People sit back and say ‘what are you going to do to try and incentivize the demand.’ The real issue is that we need to go back to making products that people want at a price that is accessible and defensible in a competitive framework.

“All the work that has gone on here since we came in on June 10 has been geared at providing the framework to effectively drive volume over the medium to long term. September is not an indication of future performance. I’m not apologizing for it. It is the consequence of a number of actions that were taken in the past, all of which have culminated in the month of September. You may see similar numbers in October, I don’t know. Our intention is to improve share from this point on, but I don’t get alarmed. The machine is timed. We’re not bleeding as people think we are. The level of cost consciousness at this house is probably at a historical high, the real important issue is to try and build a future. And I would just ask you to wait until November and you can see it. The future is a lot better than the market share in September would indicate.”
 
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