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Chrysler Group LLC Reports June 2010 U.S. Sales Increased 35 Percent –Momentum Continues with Third Consecutive Month of Year-Over-Year Increases

* Chrysler Group LLC posts a 35 percent sales increase compared with June 2009, doubling the average industry percentage increase

* June marks the third consecutive month of year-over-year sales increases

* Chrysler, Dodge, Jeep® and Ram Truck brands all posted year-over-year sales increases

* Chrysler Group LLC posts a 12 percent sales increase in the first half of this year, compared with the first six months of 2009

* Eighteen Chrysler Group vehicles post year-over-year increases
* 2011 Jeep Grand Cherokee arrives in dealerships amid numerous accolades about its safety, new design, refined interior and improved performance


Auburn Hills, Mich. , Jul 1, 2010 -

Chrysler Group LLC today reported a U.S. sales increase of 35 percent, versus June 2009, the third consecutive year-over-year percentage sales improvement, and double the industry’s average percentage increase.

“This 35 percent increase in year-over-year sales shows that we continue to build on our sales momentum,” said Fred Diaz, President and Chief Executive Officer – Ram Truck Brand and Lead Executive for U.S. Sales. “Consumer buzz is building tremendously with the arrival of our all-new Jeep Grand Cherokee in dealerships now, as well as the continuing accolades for our new Ram Heavy-Duty pickup trucks.”

Chrysler Group reported total U.S. sales for June of 92,482 units, an increase of 35 percent versus June 2009 (68,297 units), even in the face of a softer-than-expected June for the industry.

Chrysler Group finished the month with a 60-day supply of inventory (221,726 units), a 14 percent increase versus June 2009 (195,272 units). The 60-day supply is down from a 71-day supply in June 2009. Overall, U.S. industry sales figures for June are projected at an estimated 11.4 SAAR.

“As we enter the busy summer travel season, all four of our brands – Chrysler, Jeep, Dodge and Ram Truck – enjoyed sales increases during June,” Diaz said. “Our minivan pledge continues to resonate with consumers, as both the Dodge Caravan and Chrysler Town & Country minivans posted significant year-over-year sales increases.”

The new 2011 Jeep® Grand Cherokee started arriving in dealerships in June and will be available in greater volumes this month. The new Grand Cherokee follows the introduction of the all-new 2010 Ram Heavy-Duty pickup trucks and the all-new 2011 Ram Chassis Cab. Chrysler Group later this year will launch 16 all-new or refreshed products representing 75 percent of the model lineup.


June U.S. Sales Highlights

* Jeep Brand sales (20,731 units) increased 25 percent versus the same time period last year (16,608 units
* Jeep Brand sales were up more than 9 percent in the second quarter this year, compared with the second quarter of 2009
* Jeep Wrangler sales (8,923 units) improved 86 percent versus June 2009 (4,810 units)
o Jeep Wrangler just received Edmunds’ Inside Line 2010 Readers’ Most Wanted Award in the “Instant Classic Under $30,000” category
* Jeep Compass sales (1,259 units) increased 30 percent compared with June last year (967 units)
* Dodge Brand sales (36,996 units) were up 67 percent compared with June 2009 (22,180 units)
* The Dodge brand posted the highest year-over-year sales increase in June of the four brands
* Dodge Caravan sales (8,658) were up 49 percent versus June 2009 (5,820 units)
* Dodge Caliber sales (4,728) increased 34 percent compared with June last year (3,538 units)
* Dodge Avenger Sedan, Dodge Charger and Dodge Challenger sales each increased by triple digit percentages versus June 2009
* Dodge Challenger posted a June sales record (3,086), as well as a record for the second quarter and half year
* Dodge Nitro sales (1,591) increased 8 percent compared with June 2009 (1,471) units
* Dodge Viper sales increased by triple digits, versus June 2009
* Chrysler Brand sales (17,893 units) increased 30 percent compared with June 2009 (13,753 units)
* Chrysler Town & Country minivan sales (9,595 units) improved 34 percent versus June 2009 (7,178 units
* Chrysler Sebring (sedan and convertible) sales (3,978 units) increased 127 percent compared with June 2009 (1,752 units)
* Chrysler 300 sales (3,304 units) increased 13 percent compared with June 2009 (2,917 units)
* Ram Brand sales (16,862 units) increased 7 percent versus June 2009 (15,728 units)
* Ram Pickup sales (15,864 units) were up 10 percent compared with last June (14,478)
* Ram Heavy Duty pickup truck sales increased 26 percent versus June 2009
* Dodge Dakota sales (983 units) were up 52 percent compared with the same time period last year (645 units)

About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge, Ram Truck and Mopar® vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group LLC’s product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Ram Truck. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles, such as the company’s Global Electric Motorcars (GEM) brand vehicles, a wholly owned subsidiary of Chrysler Group LLC.
 

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United States

Sales by Model Month Sales Vol % Year to Date Vol %2010 2009Change 2010 2009 Change


Sebring 3,978 1,752 127% 21,365 10,685 100%
300 3,304 2,917 13% 20,877 19,299 8%
Crossfire (dropped) 0 83 -100% 0 318 -100%
PT Cruiser 1,016 1,103 -8% 4,917 8,591 -43%
Aspen (dropped) 0 479 -100% 30 4,963 -99%
Pacifica (dropped) 0 241 -100% 0 1,727 -100%
Town & Country 9,595 7,178 34% 60,937 43,737 39%
CHRYSLER BRAND 17,893 13,753 30% 108,126 89,320 21%

Compass 1,259 967 30% 10,008 5,762 74%
Patriot 3,299 2,765 19% 16,379 13,498 21%
Wrangler 8,923 4,810 86% 46,149 48,890 -6%
Liberty 3,865 3,815 1% 22,184 23,705 -6%
Grand Cherokee 2,912 3,623 -20% 25,462 23,090 10%
Commander (dropped) 473 628 -25% 6,589 5,503 20%
JEEP BRAND 20,731 16,608 25% 126,771 120,448 5%

Caliber 4,728 3,538 34% 23,581 17,307 36%
Avenger 6,400 2,308 177% 28,401 14,738 93%
Charger 8,508 3,489 144% 45,785 29,461 55%
Challenger 3,086 1,369 125% 17,666 15,082 17%
Viper 61 20 205% 174 309 -44%
Magnum (dropped) 0 28 -100% 0 113 -100%
Journey 3,964 3,796 4% 25,791 25,949 -1%
Caravan 8,658 5,820 49% 49,923 41,747 20%
Nitro 1,591 1,471 8% 9,110 9,885 -8%
Durango (dropped) 0 369 -100% 36 2,827 -99%
DODGE BRAND 36,996 22,208 67% 200,467 157,418 27%

Dakota 983 645 52% 6,779 6,743 1%
Ram Pickup 15,864 14,478 10% 84,869 94,516 -10%
Sprinter (dropped) 15 605 -98% 207 2,752 -92%
RAM BRAND 16,862 15,728 7% 91,855 104,011 -12%

TOTAL DODGE 53,858 37,936 42% 292,322 261,429 12%

TOTAL COMPANY 92,482 68,297 35% 527,219 471,197 12%

TOTAL CAR 30,065 15,504 94% 157,849 107,314 47%

TOTAL TRUCK 62,417 52,793 18% 369,370 363,883 2%
 

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June Sales Recap – Chrysler increase tops major automakers
July 2nd, 2010

There was lots of good news this month. At the top of the list is the fact Chrysler Group came in with the largest improvement of any major automaker, up 35.4 percent, easily maintaining its ranking among the top six – or seven, if you lump Hyundai and Kia together.

Highlights were numerous: Chrysler brand sales were up 30.1 percent, Dodge jumped up 66.6 percent, an 85.5% windfall for the Wrangler put Jeep ahead 24.8 percent. Even Ram sales were up: Ram pickup sales grew 9.6 percent while heavy-duty truck sales improved 29 percent. Dakota sales grew 52.4 percent – more on pickups later. Thanks to strong fleet buying, Chrysler Group passenger car sales skyrocketed 94 percent while trucks came in with a more modest 18% improvement.

Chrysler also picked up 1.46 points of market share, more than any other carmaker, becoming the only one of the Big Six to show a gain.

The Town & Country continued to pace the minivan segment, while the Honda Odyssey found itself in an unaccustomed third place. Competition was tight as less than 1,000 units separated the top four models. The Caravan brought up the rear in June but remains ahead of the Toyota Sienna in year-to-date (YTD) sales. As a percentage of total sales, the minivan segment has contracted about 0.33% this year.

Along with the sunshine, there were some clouds. In terms of overall sales, the industry had a sobering month. Sales were up 14.4% from last year but the general increases were small. More worrisome was June’s seasonally adjusted annual sales rate (SAAR) which came in at 11.08 million units. That’s a nice jump from last year’s abysmal 9.70 million, but it’s well short of May 2010′s 11.63 million. In fact, it’s the slowest pace since February. Considering how many of those sales went to fleet buyers of one sort or another, it’s a strong reminder of just how weak the consumer market is. And with the challenges facing the economy right now, it’s hard to predict when confidence will return.

In terms of numbers, 983,738 new vehicles were delivered in June. The majority were passenger cars, many headed for rental fleets. The Big Three took a slightly larger bite of the pie last month, claiming about 46.5% compared to 45.4% last June.

General Motors’ sales were up 11.4% but core brand (Buick, Cadillac, Chevrolet, GMC) sales rose 37.1 percent. Of course, dumping the deadwood out of Chrysler’s numbers would have given the Auburn Hills gang a 39.9% improvement, so cherry-picking is of limited use. On the other hand, Chrysler isn’t trying to look pretty for an IPO.

Ford finished June 13.4% ahead of June 2009, its smallest monthly gain since last November. Mercury sales were strong, but Lincoln’s weren’t, no doubt due to the absence of the tarted-up Focus that’s supposed to be a game-changer in the premium segment. Ford’s results were also dragged down by a 29% plunge in Volvo sales.

Honda and Toyota posted mediocre improvements of 6.2% and 6.8%, respectively and both gave up market share – over a point in Toyota’s case, making it the biggest loser in June. Nissan’s gain broke the double-digit mark, coming in at 10.8% but Nissan gave up a couple of tenths of a point in share.

Among the second-tier Japanese brands, the results were mixed. Subaru brought home another sales record as sales jumped 16.0% and Mazda zoom-zoomed to a 32.8% gain. Mitsubishi and Suzuki both missed their numbers, Mitsu by 3.8% and Suzuki by 5.3 percent.

The Koreans were happy campers: both Hyundai and Kia set new monthly and first-half sales records. Hyundai almost equalled Chrysler with a 35% leap while Kia settled for 18.9 percent. Their combined sales would make Hyundai Kia Automotive Group the sixth-largest in the U.S. market, surpassing Nissan.

Porsche had a very good month with the largest increase of any automaker. Sales warped 137.4% as the new Cayenne added to the success of the Panamera. All of the Porsche lines were up in June.

Volkswagen was the European volume king in June; sales increased 11.5% thanks to some help from Audi with posted a record first half and leapfrogged Inifiniti to take the No. 6 slot in the luxury segment. A strong month for BMW gave it the top spot in the segment, followed by Mercedes-Benz, leaving Lexus in the show position. Cadillac was the top-ranked American premium brand, coming in at No. 4.

The big story of the month, outside of Chrysler’s good results, is pickups. For the past three months, growth in sales of full-size pickups has outpaced the market’s growth. In June, full-size pickup sales left no doubt they are trending upward, climbing 25.9 percent, almost double the increase in general light vehicle sales. Company officials say a large number of these pickups are going to commercial fleets that are replacing significant numbers of older vehicles and, in some cases, actually enlarging their fleets. While this may be a short-lived phenomenon, it is seen as a possible harbinger of good news for the economy. If businesses are spending money on vehicles again, it’s possible they will start hiring again, one of the key factors in any hope of vehicle sales returning to anything like their pre-crash levels. People who are out of work or are afraid of losing their jobs don’t commit to big-ticket purchases and consumer confidence has taken a couple of recent hits.

July and August will likely be challenging; last year, sales were fueled by the “Cash for Clunkers” program and private-sector rebates of that magnitude are out of the question this year. July’s 11.22 million pace is doable; sales have already surpassed that figure twice this year. However, August’s 14.09 million is probably out of reach even for Ford. JD Powers has already reduced its forecast for the year to 11.8 million light vehicles but there is still hope for a 12 million-unit year provided the economy doesn’t have another big hiccup. Beyond that, it’s going to take some serious job creation in the United States. For too long, we have depended on consumers to drive the engine of commerce while depriving them of the needed fuel by offshoring, outsourcing or eliminating their jobs. American consumers have lost an estimated $10 trillion of wealth in just the past three years: that’s an awful lot of cars and trucks.


June Sales Recap – Chrysler increase tops major automakers | Allpar Chrysler, Dodge, and Jeep News
 
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