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Chrysler shoppers shrug off Chapter 11

Posted Monday, May 11, 2009, 12:16 pm in Employee News

Contrary to earlier fears, Chrysler LLC’s bankruptcy filing has not caused consumers to scratch its new and used vehicles off their shopping lists, according industry analysts quoted in the Automotive News.

A survey by Kelley Blue Book’s kbb.com of people who say they plan to buy a new vehicle in the next 12 months found that bankruptcy is not a purchase deterrent—at least not in the near term, the trade publication said. In a survey by Edmunds.com, the number of people who said they were likely to buy a Chrysler brand vehicle in the next eight weeks shot up 30 percent in the five days after the bankruptcy filing compared with the previous seven days, Edmunds.com CEO Jeremy Anwyl told the paper.

The number of respondents saying they intend to buy a Dodge vehicle increased 14 percent, and the number of Jeep® intenders rose 1 percent, the publication said. By comparison, purchase intent for Pontiac dropped 9 percent in the same period, the story said. (Automotive News)
 
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